Gift ideas for the adults in your life who have it all

2022-12-05T17:13:00

(BPT) – You make your holiday shopping list and check it twice, but there’s always that certain someone — parent, coworker, neighbor or in-law — who is hard to shop for. It’s the quintessential person who has it all, so you’re left wondering how to show you care this holiday season.

Wonder no more, Build-A-Bear has a plethora of ideas and offerings to consider if you’re struggling to find the perfect gift for a loved one, no matter their age, location or interests:

Experiences to suit any personality

When you’re unsure what to buy, consider what they like to do or what they’ve always wanted to try. An experiential gift can be customized to their personality and your budget. From theater tickets and museum memberships to cooking classes and outdoor adventures, the sky is the limit when it comes to experiences that will create lasting memories. For a family member that values time together and creating memories, give them the gift of a trip to Build-A-Bear Workshop or a gift card to look forward to in the new year!

Curated gift box with heart

Send a sweet yet sophisticated box that appeals to everyone! The Build-A-Bear offers HeartBox, curated gift boxes that are thoughtful, personalized and unique for anyone on your list. You can shop custom themed boxes that fit a variety of occasions, such as The Very Merry Christmas HeartBox. This holiday inspired, curated gift box includes seasonal surprises such as an adorable Christmas Cheer Bear with Merry Christmas mug, Plaid Teddy Bear Ornament, Spicewalla Classic Hot Chocolate and a 12-ounce HeartBox Swig Mug tumbler. Gift givers can customize each plush bear with a pre-recorded message with the Record Your Voice feature.

Nonprofit donation in their name

For a feel-good gift that does some good, consider making a donation to a charity in the gift recipient’s name. You can make this gift more personal by selecting a nonprofit close to the person’s heart or one in a category that interests them. Some charitable thought starters to consider: adopt an animal, sponsor a child in need, support a small-business owner in a developing nation, plant a tree, buy a wish list item at the local school or donate to their community food shelf.

The Build-A-Bear Foundation has contributed more than $22 million and 1.5 million furry friends to charitable organizations around the world. Through three core programs, they’re adding a little more heart to people’s lives and providing bears to comfort people in times of need. Check out how you can contribute on behalf of yourself and others!

Quality time with planned activities

Share the gift of quality time through planned activities as simple as playing a board game, putting together a puzzle and/or snuggling up with their favorite plush to watch a movie. Conduct research and find something that matches the interests of the recipient. If you’re local, set a date and bring over some food plus drinks to share while you play or a new character plush from Build-A-Bear to match a favorite movie you’re watching. If you live farther away, consider setting a virtual date to play or watch together. Either way, the gift of time and friendly competition/bonding is a winning combination.

4 Strategies to Improve Infection Control Knowledge Among Healthcare Workers

2022-12-05T07:01:00

(BPT) – Every healthcare worker plays a critical role in infection control and protecting their patients, their coworkers and themselves from infectious disease threats in healthcare settings.

Over the past few years, the U.S. healthcare system and healthcare workers faced unprecedented challenges — highlighting the need to better support healthcare workers in preventing infections.

In order to address the longstanding gaps in infection control knowledge and practice, there are challenges left to overcome. These challenges include disparities in infection control expertise among the current healthcare workforce, structural gaps in infection control training and education, a lack of understanding in educational approaches for healthcare workers, and the framing of infection control as a combination of rules, policies and procedures.

The Centers for Disease Control and Prevention (CDC) acknowledges the vital role each worker plays in making health care safer for everyone, and that they deserve education tailored to their learning needs and preferences. Through Project Firstline, a national education and training collaborative, the CDC offers resources that take into consideration the following 4 strategies to improve infection control knowledge and practice:

  1. Listen to healthcare workers

Healthcare workers need infection control education and training that resonates with their lived experience and addresses their needs. Project Firstline resources are developed with healthcare workers, specifically for healthcare workers.

  1. Appreciate the value of every healthcare worker and the role they play in infection control

Healthcare workers have shown that they are crucial in protecting patients and preventing the spread of infections. Applying infection control actions consistently and confidently — every person, every action, every day — saves lives. That’s why Project Firstline develops resources that are accessible to all healthcare workers, regardless of their previous training or background knowledge.

  1. Recognize and acknowledge healthcare burnout and trauma

Healthcare workers have experienced an exceptional increase in burnout and trauma over the last few years. To meet the needs of healthcare workers, infection control training materials must consider workers’ limited bandwidth and meet them where they are. CDC’s Project Firstline offers training materials in the form of bite-sized content that is tailored for practice and on-the-go use for integration into the workday.

  1. Commit to healthcare equity

Educational resources and dissemination methods should be adapted to meet the needs of a diverse healthcare workforce. Project Firstline collaborators create translated resources for those who speak Spanish and multiple Asian languages.

Healthcare leaders seeking tools and resources to engage healthcare workers in infection control trainings can download and use Project Firstline’s free materials. Resources and tools are now also available in Spanish.

To find out more, please visit https://www.cdc.gov/infectioncontrol/projectfirstline/healthcare.html.

5 ways to increase your car’s value before selling or trading in

2022-12-05T11:01:00

(BPT) – In the market to sell your car? These days, there are multiple ways you can sell or trade your vehicle, so it’s hard to know the best approach. Before you’re ready to sell, however, put your car in the best possible light so you can make a sale you’ll be happy with.

Here are tips to help increase your car’s value in the eyes of potential buyers before putting your car on the market.

1. Gather your car’s records

Put together every document related to your car, including the title, insurance information and records of maintenance and repairs, to make sure you’re prepared for any questions the dealer may have. If you haven’t kept all the maintenance records but regularly use the same dealership or repair shop, they may be able to help provide you with a summary of your vehicle’s maintenance history. Showing you’ve kept up on vehicle maintenance may improve how your car is perceived by a buyer.

2. Clean it up

Nobody wants to buy a dirty car, so make sure you take your car in for a thorough car wash and clean it well, both inside and out. If you’re not the best at cleaning and vacuuming out the car yourself, consider taking it to a professional detailer to get your vehicle in tip-top shape before selling.

3. Tend to maintenance, recalls and minor repairs

If it’s been a while since you’ve had an oil change, tire rotation or inspection, bring your vehicle in now and keep a record of everything you have done. Make sure you’re up to date an any outstanding recalls for the vehicle. Spending a little bit of money now can make you more money in the future — even little things like replacing the cabin air filter or installing new wiper blades send the message that you take good care of your vehicle. If there are issues like dents, scratches or brake pads that should be replaced soon that you don’t have time or money to fix right now, be honest with potential buyers. They will appreciate knowing what needs attention and will trust you more for being up front with them.

4. Take great pictures

To make sure your car looks its best in photos, follow this advice:

  • Use a newer smartphone to take pics, or a high-quality camera
  • Wash the car right before your photo shoot
  • Photograph in a park or an empty parking lot away from other cars, with no visual distractions. Don’t include people in photos.
  • Take pictures during the daytime, either early morning or late afternoon. Make sure the sun is behind you, not behind the car.
  • Photograph numerous angles: front, side, back, 3/4 angle (from driver’s front corner and passenger’s rear corner), inside the engine (be sure it’s cleaned) and the interior.
  • Highlight special features and include the shifter, dashboard and odometer (with lighting on, so buyers can verify mileage).
  • Try shots both from eye level and headlight level, and use as many photos as you can on the platform where you’re selling.

5. Find an easy, stress-free way to sell your car

Not sure where to start? One great option that’s easy to use from the comfort of your home is Kelley Blue Book Instant Cash Offer from the experts on car pricing. The online tool calculates a redeemable offer for a specific amount to purchase your car, or to apply the amount toward another car if you want to trade it in. Anyone can access Instant Cash Offer for free — simply enter your car’s information, and the tool connects you with a local dealer. The offer you receive will be based on specific elements of your car, including installed options, specific condition (such as dents and mechanical issues) and local market demand. The offer is valid for seven days and can be immediately redeemed during business hours at any participating dealer, pending inspection.

Ready to sell? Enter your car’s information at KBB.com/instant-cash-offer to see your offer.

5 crazy pet accidents of 2022 and how to safeguard your pet in the New Year

2022-12-05T11:01:00

(BPT) – Pet parents understand the weight of responsibility to protect their furry friends, but unfortunately, accidents do sometimes happen. In the U.S., a pet receives medical care every 2.5 seconds, and 1 in 3 pets need emergency veterinary treatments every year, according to MetLife Pet Insurance.

Even the most vigilant pet parents have to contend with pet emergencies. Check out some of the most astonishing pet accidents of 2022 — and some tips about how you can help avoid these as we enter 2023.

  • Digesting something dangerous: A 2-year-old Bichon mix ate a sugar-free apple cobbler made with xylitol, which is dangerous for dogs. At first, she seemed all right but began vomiting the next day and declined rapidly. When she arrived at the emergency hospital, her prognosis was very poor. However, after eight days of supportive care, she fully recovered and survived!
  • Common household concerns: A 9-month-old kitten hid in a large comforter unbeknownst to his pet parent, who had set it to dry on high heat. The kitten was stuck in the dryer for 10 minutes before they heard him yelping for help. They immediately rushed him to the emergency vet, and he was kept at the hospital overnight for observation. Luckily for the kitten, there did not appear to be any lasting damage from his eventful trip in the dryer, and he was discharged the next day.
  • Lingering liquids: A 2-month-old Shih Tzu puppy was caught by his owners licking some Children’s Motrin that spilled on the couch over nine hours earlier in the day. The puppy seemed fine at first, but then he started to vomit. The Pet Poison Hotline advised taking the pet to the emergency hospital. He was hospitalized and monitored for four days, but the puppy recovered and appeared to have no long-term damage from the incident.
  • Unfortunate falls: An 8-year-old Pit Bull jumped off a couch and suddenly became paralyzed in her hind end. Her pet parents rushed her to the vet, who diagnosed her with Intervertebral Disc Disease. After receiving surgery to fix her disc herniation, she recovered well and regained motor function.
  • Toys that become treacherous: A 7-month-old Standard Poodle was vomiting, lethargic and appeared uncomfortable for two days. A physical exam revealed he was dehydrated, and radiographs showed a foreign object trapped in his stomach. He was transferred to the surgical unit to remove the foreign object, which turned out to be a squeaker toy. He was kept overnight for observation before being sent home to recover with his family.

All of these accidents — while they may seem somewhat crazy — could have happened to any pet owner, and the experience can result in an unexpected, costly bill from the vet. To help avoid having an incident like this in 2023, here are a few tips for pet parents from MetLife Pet Insurance:

1. Prioritize your pet’s health just as you would for a human family member. Pet parents think of their furry companion as part of their family, but it’s important to take action the same way, too. Avoid leaving harmful foods and liquids within your pets’ reach, and watch out for potential choking hazards in your home. This seems simple but can go a long way in protecting your pet for the long-term.

2. Stay active, even in the cold months. Going on frequent walks and encouraging your pet to move around is key to avoiding joint stiffening and can help prevent future mobility issues. This can feel like a challenge during the cold points of the year — for you and your pet — but there are always indoor activities you can play to engage your furry friend.

3. Invest in your pet’s well-being. When accidents happen to your four-legged family member, you’ll want to be covered. A pet insurance policy can help offset some of the costs associated with expensive veterinarian visits — in fact, based on MetLife internal claims data the pet parents who encountered the dangers above saved an average of $5,570 on the treatment and care of their pets!

To learn more and protect your pets in the coming year, visit MetLifePetInsurance.com.

5 Purrfect Holiday Gift Ideas For Your Favorite Feline

2022-12-05T11:01:00

(BPT) – As you start working your way through your holiday gift list this year, don’t forget about your feline family members. Just like people, cats appreciate the novelty of a fun new toy or other delightful surprises, and they’ll appreciate the efforts you make to bring a little holiday joy into their lives.

“Similar to people, cats can get a bit bored,” says Dr. Annie Valuska. “But the good news is, there are plenty of easy ways to keep your cat curious, playful and content.”

Valuska offers these great gift ideas for cats:

1. Playful presents for the ultimate predator

Cats love to stalk, chase and pounce, so consider different toys that they can bat around, clutch, kick or carry, such as balls or small stuffed toys (avoid toys with yarn and string that can be easily swallowed). Some cats love to catch their toys and stay put, while others are intrigued by toys that move or make noise. Have fun trying different toys to learn which your cat likes best and enjoy some bonding time together.

2. Special extras to enhance meals

Even cats with the most discerning of palettes won’t be able to resist an occasional snack or flavorful wet food meal topper. One great option is Friskies’ Lil’ Shakes blended with a lil’ coconut milk, meant to serve as a meal topper or yummy snack by itself between meals. With no artificial colors or preservatives, adding this pureed complement to your cat’s complete and balanced diet also helps support healthy hydration.

3. A comfy bed for napping

Cats love a cozy spot, so a new cat bed is another good gift choice that your four-legged friend may appreciate. Some cats might also prefer an open versus enclosed bed, so think about what your cat likes best. If your cat doesn’t warm up to it at first, pay attention to location. Some cats prefer a spot that’s quiet — but not too far from where the humans are hanging out — and that’s nice and warm, or even sunny.

4. Fun app for cats

Cats are naturally curious, so bring out their playful side with an enriching high-tech activity. Download the Friskies’ Cat Fishing 2 app on your phone or tablet, place on a flat surface and hit play to see your cat prowl and play, all while earning points along the way. The digital game is crafted with cats in mind, stocked with sounds to keep their interest and schools of fish to keep them clawing back for more.

5. Furniture for climbing and scratching

Cats have a need to scratch, jump and climb. To help them meet their needs while protecting human furniture, provide your kitty with a scratching pad and/or tower that can satisfy their urges, while also giving them fun places to explore and hang out. Just as with cat beds, think about the best placement for these items — either near the furniture you’d rather they don’t scratch, or close to one of their favorite hangout spots — and experiment with different locations if they’re not using the item at first.

Your cats are an important part of your life, so it’s wonderful to gift them special toys, treats and foods that enhance their daily life. This list is sure to make your cat feel extra special this holiday season and beyond.

Gift ideas for every man in your life

2022-12-05T08:00:00

(BPT) – It’s that time of year again. With the holiday season quickly approaching, it can be tough to know what to get for each special person, especially the guy in your life.

Oftentimes, we are left struggling to find something that they would appreciate, let alone actually use. If you’re currently racking your brain to find the perfect gift for that special someone, have no fear because we have outlined gifts for every type of guy (plus a universal one that everyone would like — think of it as a cheat code). Here are some ideas that won’t break the bank.

For the self-care junkie

For the man that prioritizes grooming, things like cologne, body wash, shaving kits and lotion are the way to go. For body wash lovers, give the gift of nice smells with Irish Spring, which offers a diverse line of body washes to fit any guy’s fragrance preferences.

For the gym rat

Gym lovers unite! For the guy that loves to pump some iron, give him gifts like dumbbells, workout clothes, water bottles, yoga mats and pedometers.

For the jetsetter

As the pandemic winds down and travel ramps back up, giving the gift of travel necessities is always a good idea. Things like a new suitcase, travel tags, dopp kits or headphones are always a safe bet.

For the hiking aficionado

While hiking is fun, it requires a great deal of equipment. Give the gift of preparedness by tapping into his love for the outdoors with things like tents, backpacks, mosquito nets, water bottles and bear spray. As a bonus, throw in a bar of Irish Spring soap to help him stay fresh amidst the smelly wilderness. Onwards and upwards!

For the animal lover

Is the man in your life a dog or cat person? Either way, you can never go wrong with giving a gift to his furry friend. Dog (or cat) leashes, food bowls, tug toys and collars are all classic, yet much appreciated, gifts!

For the self-proclaimed entrepreneur

Nothing better than a man with ambition! Set him up for success with a briefcase and some nice stationery and pens. Or go the fancy route and dress him up with a new suit and button-ups. The grind never stops!

When all else fails, you can give the man in your life the gift of 24-hour freshness with Irish Spring’s curated perfect gift set. Between hitting the gym, working all day and running errands, this gift set will give the men in your life a long-lasting, fresh clean. After all, no one wants a stinky man ruining their holiday celebrations.

Tips and trends for successful dating in 2023

2022-12-05T13:01:00

(BPT) – Are you currently dating or thinking about dating in the new year? You’re not alone, as global research from women-first dating and social networking app Bumble has found that 70% of those surveyed worldwide say they feel positive about the romance ahead.1

The survey also revealed how dating expectations have changed over the past year. “During the pandemic, people had to throw out their blueprint of who and how they date,” said Shan Boodram, Bumble’s Sex and Relationships Expert. “In 2023, I’m excited to see how the trends evolve as daters continue to lead their search for romantic connections with curiosity and acceptance.”

When it comes to dating in 2023, Bumble suggests we should expect …

1. Open casting: It’s time to do away with the tall, dark and handsome requirements. Unlike ‘typecasting,’ which narrows the search for our physical “type,” more than 1 in 3 (38%) respondents worldwide are now ‘open casting’ — i.e., dating beyond their type.

2. Love-life balance: There’s been a significant shift in how we think about and value work. Gone are the days when job titles and demanding workdays are seen as status symbols. More than half of respondents worldwide (52%) are actively creating more space for breaks and rest, and more than 1 in 10 (13%) will no longer date someone with a very demanding job.

3. Wanderlove: With many people now working remotely, this flexibility in location has also broadened who and where people date, with 1 in 3 (33%) global respondents saying that they are now more open to travel and relationships with people who are not in their current city.

4. Cash-candid dating: The rising cost of living has led to more honest and open conversations about money and dating, with 1 in 4 (28%) global respondents setting financial boundaries for their dating lives. This doesn’t mean that people are dating any less, but rather that they’re changing how they date, with a majority (57%) sharing that they are more interested in casual dates than something fancy or expensive.

Below are some tried-and-true tips as you’re preparing to date ahead of the new year and into Dating Sunday, also known as the first Sunday in the year and typically the busiest day for the online dating industry. “Whether you’re new to online dating or a seasoned veteran and your profile just needs a refresh, these tips can help enhance your profile, all while representing your authentic self,” says Boodram.

  • Make your first photo stand out. The best images are recent and also show a slice of your life; if your dog is the center of your world, include a cute snap of you and the pup. Eye contact can also foster the feeling of connection and establish a sense of trust, so show off your smile, your eyes (without sunglasses), and your whole face (without a filter).
  • Get specific about yourself. In your bio, try highlighting aspects of your life that make you stand out. If you like to cook, what’s your favorite dish to make? Give specific examples or anecdotes to set yourself apart from other daters, and use these details to create a more colorful narrative of what you’re like.
  • When connecting with others, “positivity” and “empathy” go a long way when dating. In fact, data shows that these two are the most important traits for Bumble members worldwide according to those who adopted the “Values and Traits” Interest Badge on the app in 2022.2

If you’re looking for love in the new year, download the Bumble app and take advantage of its many features, including Profile Prompts, Interest Badges and Profile Badges. The app recently launched a suite of features to help its community connect in meaningful ways. With these new features, you can now recommend a profile to a friend directly within the app, or send a compliment on part of someone’s profile before kicking off a potential conversation.

For more data-driven tips, expert advice, and resources to help guide your dating journey in 2023, visit https://bumble.com/the-buzz.

1 Unless otherwise noted, research was conducted by Bumble using internal polling between Oct. 12-Nov. 1, 2022, with a sample of 14,300 Bumble users around the world, including the United States.

2 Based on proprietary insights from the Bumble app.

Top health benefits of incorporating fresh pet food in your dog’s diet

2022-12-05T06:01:00

(BPT) – If you’re worried whether you’re giving your dog the best food for their health, you’re not alone. The newest generation of pet parents consider their pet’s food choices to be just as important as their own. Compared to previous generations, the next generation of pet parents are five times more likely to add a topper to their dog’s kibble to elevate the dog’s mealtime experience, according to a fresh pet food study conducted by Wellness Pet Company with The Valen Group. That adds up to nearly 4 out of 10 next gen pet parents (38%) who are topping their dog’s food each day. The study also shows that millennial and Gen Z pet parents are willing to pay up to 15% more for a premium nutritional choice, driven by their desire to seek higher quality ingredients and nutrition for the health and wellness of their pet — so they can enjoy a lifetime of wellbeing together. This growing interest in providing four-legged family members with better fresh nutrition options led Wellness Pet Food to expand their Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™ in June 2022. These fresh toppers are supercharging dogs’ existing kibble with complete and balanced nutrition that dogs and pet parents love.

Dr. Danielle Bernal, global veterinarian with Wellness Pet Company, knows how high-quality fresh foods make a difference in dogs’ overall health and elevate mealtime excitement to a whole new level.

“Fresh, whole-food ingredients help give our dogs what they need, such as all-day energy, strong bones and immunity as we navigate life’s adventures together,” said Bernal. “With premium protein, rice and a variety of vegetables, our newest recipes are energizing the pet and pet parent relationship at mealtime, supporting all that they love to do together.”

If you’re unsure how to tell if your dog’s food provides sufficient nutrition to optimize their health, Dr. Bernal offers some important things to consider.

1. How do you know your dog’s food is supporting their physical well-being? Look for signs like:

  • Healthy skin and shiny coat
  • All-day energy that keeps them running and playing
  • Healthy digestion so you know your pet is absorbing essential nutrients
  • Strong teeth and bones that help them eat well and stay active
  • Healthy immune system that keeps dogs feeling their best

2. What ingredients in fresh products like Wellness® Bowl Boosters Freshly™ benefit your dog’s health and how?

  • Guaranteed antioxidants like Vitamins A and E for immune system support
  • Omega-3 fatty acids from flaxseed or salmon oil for a lustrous skin and coat
  • Calcium and phosphorus for strong teeth and bones
  • Wholesome veggies and grains like carrots and rice for natural dietary fibers to support digestive health and provide the energy your pet needs
  • Increased nutrient absorption from highly digestible proteins, fats and carbohydrates to help fuel total wellbeing
  • Fresh food toppers like Wellness® Bowl Boosters Freshly provide increased total hydration to support daily activity and put less strain on major organs, and help aid overall kidney and urinary health
  • With a homecooked texture and high-quality fresh ingredients, a fresh topper is the ultimate way to make mealtimes exciting and more bowl-licking delicious for your pup
  • “Veterinarians and food scientists at Wellness Pet Company ensure that each recipe delivers more than just the finest quality ingredients,” Bernal noted. “Our recipes provide a complete and balanced meal that meets the nutrient, vitamin and mineral needs of a dog at any life stage to promote a lifetime of shared wellbeing.”

3. Suggestions for how pet parents can use fresh foods in their daily mealtime routine

Pet parents have options on how to feed their dog fresh food, whether they are choosing to top their existing kibble with fresh food or serving as a complete meal. Remember:

  • Once thawed, fresh food needs to be refrigerated and enjoyed within five days.
  • Choose flavors your dog will love — Wellness® Bowl Boosters Freshly™ recipes, for example, offer a variety of ingredients: 1) Chicken and Butternut Squash, 2) Beef and Carrots, 3) Turkey and Sweet Potatoes — and 4) a recipe made specifically for puppies, with Puppy Turkey and Rice.

“With high-quality meats, healthy grains and wholesome veggies, this fresh food delivers a tasty boost that elevates every dog’s mealtime unlike any other, for a delicious meal that even the fussiest dog will love,” added Bernal.

Wellness® Bowl Boosters Freshly™ not only supercharges your dog’s bowl but all that you do together: more backyard frolicking, longer walks, more road trips, cozier cuddles, more energetic play dates and of course more meaningful mealtimes.

Wellness® Bowl Boosters Freshly™ recipes are now available in freezers at PetSmart and Petco, with delivery options via DoorDash, and for purchase online at Chewy.com. Learn more about Wellness Pet Food at WellnessPetFood.com.

Myth-busting 4 misconceptions of moderate-to-severe eczema

2022-12-05T06:01:00

(BPT) – Sponsored by Pfizer

Living with moderate-to-severe atopic dermatitis – also known as eczema – can be challenging.[1] In addition to having the physical burden that includes flare-ups of red, itchy, painful skin, there can also be a significant emotional and social impact.[2],[3],[4],[5] But those living with eczema aren’t alone. Eczema is one of the most common chronic inflammatory skin diseases, impacting people of all genders, races, ethnicities and ages.[2],[6],[7],[8] There’s no time like the present to learn more about moderate-to-severe eczema, and to myth bust four common misconceptions about this condition.

Myth: Most people grow out of their eczema

Eczema most often occurs in babies and children. While childhood eczema may go away or get better with age, about 50% of pediatric patients may have recurrent symptoms into adolescence and adulthood.[9],[10] In fact, there are about 6.6 million adults living with moderate-to-severe eczema in the U.S.

Myth: Eczema is “just a rash”

While eczema is often defined by itchy, dry, scaly or red skin, its reach extends beyond the surface of the skin.[8] The physical burden of eczema can be relentless and demanding with a constant cycle of itching and scratching.[2],[5]

A study of over 1,000 people showed that about 6 in 10 people struggle to control their moderate-to-severe eczema. It’s important to tell your doctor about your eczema signs and symptoms. This can help them suggest a treatment plan that’s right for you.[11]

Myth: The cause of eczema is the same for everyone

Eczema occurs when inflammation of the skin and skin barrier defects change your skin’s ability to hold moisture. This can make your skin dry and easily irritated.[2],[8] There are a number of things that can trigger eczema flares, including genetic, environmental and emotional factors.[2]

For example, a child may be more likely to develop eczema if their parent has eczema, allergic rhinitis, asthma or food allergy.[12] Some fabrics, food, sweat or even stress can also cause flares.[2] Some research suggests that stress makes it harder for your skin to recover from damage caused by eczema.[13] This extended healing time can then cause more stress — adding to a continuous cycle of stress and eczema.[13]

Myth: Topical creams and ointments are the only options available to treat moderate-to-severe eczema

Although there is no cure for eczema, there are different treatment options available. Appropriate options depend on different factors, such as age, eczema severity and previous treatment history.[14],[15] While current therapeutic approaches do include applying over-the-counter moisturizers and emollients, or prescription topicals, there are also oral and injectable medications, and phototherapy.[15] One option may be CIBINQO (abrocitinib) – a once-daily prescription pill to treat adults with moderate-to-severe eczema (atopic dermatitis) that did not respond to other treatment and is not well controlled with prescription medicines, including biologics, or when they cannot be tolerated.[16] Learn more at www.CIBINQO.com.

If you’ve had success with CIBINQO, consider sharing your story to help inspire others at www.CIBINQO.com/share-your-experience. It can feel great to make a positive impact for others, especially those who may be struggling.

IMPORTANT SAFETY INFORMATION AND INDICATION FOR CIBINQO

CIBINQO may cause serious side effects, including:

Serious infections. CIBINQO can lower your immune system’s ability to fight infections. Do not start CIBINQO if you have any kind of infection unless your healthcare provider tells you it is okay. Serious infections, including tuberculosis (TB) and infections caused by bacteria, fungi, or viruses that can spread throughout the body, have occurred in people taking CIBINQO or other similar medicines. Some people have died from these infections. Your risk of developing shingles may increase while taking CIBINQO.

Your healthcare provider should test you for TB before treatment with CIBINQO and monitor you closely for signs and symptoms of TB infection during treatment.

Before and after starting CIBINQO, tell your doctor right away if you have an infection, are being treated for one, or have symptoms of an infection, including:

  • fever, sweating, or chills
  • muscle aches
  • cough or shortness of breath
  • blood in your phlegm
  • weight loss
  • warm, red, or painful skin or sores on your body
  • diarrhea or stomach pain
  • burning when you urinate or urinating more often than usual
  • feeling very tired

CIBINQO can make you more likely to get infections or worsen infections you have.

There is an increased risk of death in people 50 years and older who have at least one heart disease (cardiovascular) risk factor and are taking a Janus kinase (JAK) inhibitor (such as CIBINQO).

Cancer and immune system problems. CIBINQO may increase your risk of certain cancers by changing the way your immune system works. Lymphoma and other cancers, including skin cancers, can happen. People, especially current or past smokers, have a higher risk of certain cancers, including lymphoma and lung cancers, while taking a JAK inhibitor. Follow your healthcare provider’s advice about having your skin checked for skin cancer during treatment. Limit the amount of time you spend in sunlight and avoid using tanning beds or sunlamps. When in the sun, wear protective clothing and use SPF 30+ sunscreen. This is especially important if you have very fair skin or a family history of skin cancer. Tell your healthcare provider if you have ever had any type of cancer.

There is an increased risk of major cardiovascular (CV) events such as heart attack, stroke or death in people 50 years and older who have at least one heart disease (CV) risk factor and are taking a JAK inhibitor, especially for current or past smokers.

Some people taking CIBINQO have had major cardiovascular events.

Get emergency help right away if you develop any symptoms of a heart attack or stroke while taking CIBINQO, including:

  • discomfort in the center of your chest that lasts for more than a few minutes, or that goes away and comes back
  • severe tightness, pain, pressure, or heaviness in your chest, throat, neck, or jaw
  • pain or discomfort in your arms, back, neck, jaw, or stomach
  • weakness in one part or on one side of your body
  • slurred speech
  • shortness of breath with or without chest discomfort
  • breaking out in a cold sweat
  • nausea or vomiting
  • feeling lightheaded

Blood clots. Blood clots in the veins of your legs (deep vein thrombosis, DVT) or lungs (pulmonary embolism, PE) can happen in some people taking CIBINQO. This may be life-threatening. Blood clots in the veins of the legs and lungs have happened more often in people 50 years and older, with at least one heart disease (CV) risk factor, taking a JAK inhibitor. Tell your healthcare provider if you have had blood clots in the veins of your legs or lungs in the past.

Get medical help right away if you have any signs and symptoms of blood clots including swelling, pain, or tenderness in one or both legs; sudden, unexplained chest or upper back pain; shortness of breath or difficulty breathing.

Changes in certain laboratory test results. Your doctor should do blood tests before and during treatment with CIBINQO to check your lymphocyte, neutrophil, red blood cell, and platelet counts. You should not take CIBINQO if these counts are too low. Your healthcare provider may stop treatment for a period of time if there are changes in these blood test results. You may also have changes in other laboratory tests, such as your blood cholesterol levels. Your doctor should do blood tests about 4 weeks after you start treatment and 4 weeks after any increase in dose to check blood cell counts and as often as needed for other laboratory tests.

During the first 3 months of treatment with CIBINQO, do not take medicines that prevent blood clots except low-dose aspirin (=81 mg daily), if prescribed.

Before taking CIBINQO, tell your healthcare provider if you:

  • have an infection, are being treated for one, or have one that won’t go away or keeps returning
  • have diabetes, chronic lung disease, HIV, or a weak immune system
  • have TB or have been in close contact with someone with TB
  • have had shingles (herpes zoster)
  • have had hepatitis B or hepatitis C
  • live, have lived, or traveled to certain areas (such as Ohio & Mississippi River Valleys and the Southwest) where there is an increased chance for getting certain kinds of fungal infections. These infections may happen or worsen when taking CIBINQO. Ask your healthcare provider if you’re unsure if you have lived in an area where these infections are common
  • have had any type of cancer
  • have had blood clots in the veins of your legs or lungs
  • are a current or past smoker
  • have had a heart attack, other heart problems, or stroke
  • have kidney or liver problems
  • have abnormal blood tests (low platelet count or white blood cell count)
  • have any eye problems, including cataracts or retinal detachment
  • have recently received or are scheduled to receive any vaccinations. People who take CIBINQO should not receive live vaccines
  • are or plan to become pregnant. It is not known if CIBINQO will harm your unborn baby. Pfizer has a Pregnancy Exposure Registry for pregnant women who take CIBINQO to check your health and the health of your baby. If you are pregnant or become pregnant while taking CIBINQO, ask your healthcare provider how you can join this pregnancy registry or call 1-877-311-3770 to enroll
  • are breastfeeding or plan to breastfeed. It is not known if CIBINQO passes into your breast milk. You should not take CIBINQO while breastfeeding
  • are taking other medications, including prescription and over-the-counter medicines, vitamins, and herbal supplements. CIBINQO and other medicines may affect each other, causing side effects. Especially tell your healthcare provider if you take aspirin or any antiplatelet therapies. Ask your healthcare provider if you are unsure

The most common side effects of CIBINQO include common cold, nausea, headache, herpes simplex including cold sores, increased blood level of creatinine phosphokinase, dizziness, urinary tract infection, tiredness, acne, vomiting, mouth and throat pain, flu, stomach flu, bacterial skin infection, high blood pressure, allergic skin rash to something you contacted, stomach pain, shingles, and low platelet count.

CIBINQO may cause fertility problems in females, which may affect the ability of females to get pregnant. Talk to your healthcare provider if you have concerns about fertility.

Separation or tear to the lining of the back part of the eye (retinal detachment) has happened in people treated with CIBINQO. Call your healthcare provider right away if you have any sudden changes in your vision.

These are not all of the possible side effects of CIBINQO.

What is CIBINQO (si-BINK-oh)?
CIBINQO (abrocitinib) is a prescription medicine to treat adults with moderate-to-severe eczema (atopic dermatitis) that did not respond to other treatment and is not well controlled with prescription medicines, including biologics, or when they cannot be tolerated.

It is not known if CIBINQO is safe and effective in children.

You are encouraged to report adverse events related to Pfizer products by calling 1-800-438-1985 (U.S. only). If you prefer, you may contact the U.S. Food and Drug Administration (FDA) directly. Visit www.fda.gov/MedWatch or call 1-800-FDA-1088.

CIBINQO is available in 50 mg, 100 mg, and 200 mg pills.

Please click for full Prescribing Information, including BOXED WARNING, and Medication Guide or visit CIBINQO.com

This article is sponsored by Pfizer Inc.

PP-CIB-USA-0230

###


[1] Hanifin JM, Reed ML. A population-based survey of eczema in the United States. Dermatitis.2007;18(2):82-91.

[2] Bieber T. Atopic dermatitis. Dermatology. 2012;1(3):203-217.

[3] Lifschitz C. The impact of atopic dermatitis on quality of life. Ann Nutr Metab. 2015;66(suppl 1):24-40.

[4] Zuberbier T, Orlow SJ, Paller AS, et al. Patient perspectives on the management of atopic dermatitis. J Allergy Clin Immunol. 2006;118(1):226-232.

[5] Anderson RT, Rajagopalan R. Effects of allergic dermatosis on health-related quality of life. Curr Allergy Asthma Rep. 2001;1:309-315.

[6] Kaufman BP, Guttman-Yassky E, Alexis AF. Atopic dermatitis in diverse racial and ethnic groups-Variations in epidemiology, genetics, clinical presentation and treatment. Exp Dermatol. 2018;27:340-357.

[7] Atar-Snir V. Gender and Dermatology. In: Tur E., Maibach H. (eds). Atopic Dermatitis. Springer. 2018;243-248.

[8] Akdis CA, Akdis M, Bieber T, et al. Diagnosis and treatment of atopic dermatitis in children and adults: European Academy of Allergology and Clinical Immunology/American Academy of Allergy, Asthma and Immunology/PRACTALL consensus report. J Allergy Clin Immunol. 2006;118:115-169.

[9] Leung DYM. New insights into atopic dermatitis: role of skin barrier and immune dysregulation. Allergol Intl. 2013;62(2):151-161.

[10] Williams HC. Clinical practice. Atopic dermatitis. N Engl J Med. 2005;352(22):2314-2324.

[11] Wei, W., Anderson, P., Gadkari, A., Blackburn, S., Moon, R., Piercy, J., Shinde, S., Gomez, J., & Ghorayeb, E. (2018). Extent and consequences of inadequate disease control among adults with a history of moderate to severe atopic dermatitis. The Journal of dermatology, 45(2), 150–157. https://doi.org/10.1111/1346-8138.14116

[12] Eichenfield LF, Wynnis TL, Chamlin SL, et al. Guidelines of care for the management of atopic dermatitis: part 1: diagnosis and assessment of atopic dermatitis. J Am Acad Dermatol. 2014;70(2):338-351.

[13] Bekić S, Martinek V, Talapko J, Majnarić L, Vasilj Mihaljević M, Škrlec I. Atopic Dermatitis and Comorbidity. Healthcare. 2020;8(2):70. doi:10.3390/healthcare8020070

[14] Ellis C, Luger T, Abeck D, et al. International consensus conference on atopic dermatitis II (ICCAD II*): clinical update and current treatment strategies. Br J Dermatol. 2003;148(Suppl. 63):3-10.

[15] Boguniewicz M, Fonacier L, Guttman-Yassky E, Ong PY, Silverberg J, Farrar JR. Atopic dermatitis yardstick: practical recommendations for an evolving therapeutic landscape. Ann Allergy Asthma Immunol. 2018;120(1):10-22.

[16] CIBINQO (abrocitinib). Full Prescribing Information. January 2022.