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New survey reveals areas of urgent need for trained employees in technology

2025-07-15T01:01:00

(BPT) – By Brittany Murrey, Executive Vice President, Talent Solutions at Per Scholas

In a business environment where technology is constantly evolving, companies face challenges that need to be met by a skilled, trained workforce. The difficulty for business leaders is finding enough talent to meet the moment, with the exact skills required for today’s largest areas of concern.

A new survey[1] conducted by Talker Research on behalf of Per Scholas, a national non-profit offering no-cost technology training in the most sought-after tech skills, surveyed 1,000 cybersecurity and data center executives and 1,000 employees working in tech to uncover insights about current threats and hurdles facing businesses. The survey results reveal three main areas of concern to help leaders understand how they should be hiring and training workers, while also guiding employees in transforming themselves into in-demand candidates.

Cybersecurity threats

There’s still a belief that only large enterprises need robust cybersecurity measures, but in reality, every organization — big or small — faces risks. According to the data, nearly two-thirds (64%) of C-Suite technology executives rank cybersecurity threats including data breaches and ransomware attacks as the biggest threat to U.S. businesses over the next decade. Top employee concerns include phishing (52%), external threats (42%), lack of encryption (41%), and less than half of employees (48%) believe their company is “very prepared” to prevent cybersecurity attacks. In fact, 56% of surveyed companies report defending against hacking attempts, 43% experienced data breaches and 14% experienced successful hacks.

These heightened cyber risks directly translate to significant talent demands, especially given the nearly 500,000 open cybersecurity roles nationwide.[2] Data from the survey reveals that cybersecurity (53%), adaptability and problem-solving (52%), AI proficiency (42%) and digital/technical skills (38%) are most in demand for future hiring, highlighting a critical need for accessible training in these areas.

Growing data centers

Data centers — facilities where servers and networking equipment are stored and distributed on a large scale — are the essential backbone of our increasingly digital economy. They manage vast amounts of customer and client data, providing the critical capacity and infrastructure that modern businesses depend on.

The survey found that a whopping 95% of executives and 89% of employees view data centers as integral to managing data, and believe they’ll only become more integral over time. The exponential growth of data centers underscores their critical role in the economy; however, there’s a significant confidence gap in meeting future demand. Only 57% of C-Suite and 37% of employees feel “very confident” the industry will be able to keep up with this rising demand over the next five years.

Decision makers and workers agree that cybersecurity (82%), problem-solving (79%) and communication (61%) skills are essential for data center professionals. However, recruiting, retention and upskilling for these roles remain significant challenges.

The AI frontier

AI is finding its way into everything from day-to-day workloads to big-picture strategy. As this landscape continues evolving rapidly, 48% of business leaders surveyed believe integrating AI and other emerging technologies is a top challenge, while 35% point to growing rules and regulations surrounding AI as one of the biggest hurdles ahead.

Adapting to these challenges is top of mind for leaders, as nearly all (95%) say increased awareness and use of AI has an impact on how they store data, and a further 87% believe AI has already played an integral role and changed which challenges their businesses face.

Training to meet challenges

With nearly half of executives saying they regularly hire entry-level talent, skills training continues to be an effective solution to quickly meet the rising demand for talent. Fortunately, the Per Scholas survey suggests employees are ready and willing to upskill to protect sensitive data. By offering comprehensive training, businesses can embrace AI innovations and other challenges without sacrificing security. Strengthening security practices, investing in the right talent and building a reliable data infrastructure will help ensure sustainable growth for everyone in this connected landscape.

Per Scholas programs, provided at no cost to learners, offer industry-recognized training, equipping learners with job-ready technical and professional skills. For thirty years, Per Scholas has expanded access to high-growth technology careers and fostered economic mobility nationwide. On average, learners earn three times their pre-training wage in their first role. Per Scholas partners with employers — from Fortune 500 companies to startups — to create inclusive talent pipelines in fields like Cloud, Cybersecurity, Data Engineering, IT Support and Software Engineering, empowering individuals to unlock their potential and drive transformative economic change nationwide.

Learn more at PerScholas.org, and follow this link to read more about the survey.

[1] Survey methodology: Talker Research surveyed 1,000 U.S. C-Suite and Direct Managers in Cyber Security and Data Center roles and 1,000 employed Americans working in technology; the survey was commissioned by Per Scholas and administered and conducted online by Talker Research between Feb. 26 and March 5, 2025.

[2] “Cybersecurity Supply And Demand Heat Map.” Cyberseek, CyberSeek.org/heatmap.html. Accessed 9 May 2025.

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The rise of renter expectations: What multifamily pros need to know in 2025

2025-07-14T08:01:00

(BPT) – An in-depth look at today’s renter demands for modern amenities and stylish design; how choosing the right plumbing fixtures can make or break a renovation

Renters today aren’t just looking for a place to live, they’re looking for spaces that reflect their style and day-to-day needs. From practical amenities to Instagram-inspired aesthetics, renter expectations are shifting fast — and for contractors building out these multifamily spaces, keeping up can mean the difference between a unit that sits vacant and one with a waitlist.

Modern renters, modern needs

It’s no secret that today’s generation is reshaping the rental market. Making up nearly 47% of recent U.S. renters, Gen Z brings a sharp eye for design, high digital fluency and strong opinions on how their spaces should look and feel. Raised on a steady stream of Pinterest boards and Instagram Reels, style is the standard. But those expectations are colliding with reality as renovation costs have surged over 60% in recent years, leaving contractors looking for smart, budget-friendly solutions.

Fortunately, modern style doesn’t necessarily mean major spending. Recent data shows that simple design touches like cohesive looks, matte black finishes or ambient lighting go a long way in creating a space that feels current and move-in ready. As renters become more vocal about their design preferences, especially within the growing DIY culture, contractors who prioritize aesthetically pleasing, cost-efficient upgrades are better positioned to attract modern-day tenants and those to come.

One approachable yet impactful way for contractors to meet these evolving renter demands is by choosing plumbing fixtures that combine modern style with everyday functionality. The new Ezra™ Bathroom Collection Curve Spout expansion by Peerless® Faucet is a perfect example. This new curved spout adds modern sophistication to any bathroom renovation plan. Featuring sharp lines, ergonomic handles and a contemporary silhouette, this collection offers contractors design-forward flexibility, making it easier to meet renter aesthetic expectations while staying on budget. This expansion is available in a Single-Handle and Two-Handle Widespread design and in trending finishes like Matte Black, Chrome and Brushed Nickel.

Faucet and sink from the Ezra Bathroom Collection by Peerless.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet


Focus on the basics

While modern-day renters are increasingly drawn to stylish, design-forward spaces, that doesn’t mean professionals need to invest in extravagant upgrades like rooftop pools or luxury fitness centers. In fact, today’s renters are just as focused on the essentials that enhance their everyday lifestyle. Recent data shows that practical amenities suffice — with secure parking, in-unit laundry, and well-designed and functional interiors ranking as the most valued features. This signals a shift: Renters want convenience and comfort without compromising style, and smart investments in the basics can have a big impact.

Practical doesn’t have to mean plain. Today’s renters are gravitating toward features that marry everyday functionality with visual appeal and lifestyle relevance. It’s not about adding luxury for luxury’s sake — it’s about elevating the essentials through thoughtful touches. For contractors and developers, the takeaway is clear: Focus on core amenities, but execute them in ways that feel intentional, stylish and reflective of today’s wellness-driven, design-savvy renter.

To support this shift, industry organizations like the National Kitchen & Bath Association (NKBA) offer professionals a foundation for delivering on both form and function. With resources ranging from trend forecasting and continuing education to certification programs and product guidance, NKBA equips pros with the knowledge and tools needed to bring high-impact, well-designed spaces to life — no matter the project scale or budget.

Create spaces for community

In addition to valuing practicality and style, today’s renters are placing a growing emphasis on connection and community. As remote work and digital lifestyles continue to reshape how people live, shared spaces that foster social interaction are becoming a must-have in multifamily design.

Features like co-working lounges, pet-friendly zones, outdoor kitchens and rooftop gathering areas are increasingly sought-after because they support both the lifestyle and desires of modern renters. These communal amenities do more than attract attention — they encourage engagement, enhance quality of life, and play a pivotal role in long-term satisfaction and retention.

Man washing this hands in the bathroom sink and looking in the mirror.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet

The bottom line

In 2025, meeting renter expectations isn’t about chasing extravagance — so there is no need to splurge on flashy upgrades. It’s about creating spaces that feel modern, intentional and livable. Today’s renters want thoughtful design, practical amenities and a sense of community.

By prioritizing style-forward essentials, functionally modern features and communal elements that reflect real needs, multifamily professionals can craft environments that truly resonate with potential tenants. The result? Properties that stand out attract discerning renters and foster long-term satisfaction without overspending.

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Cyber-safe summer: How to travel smart and stay secure

2025-07-14T08:01:00

(BPT) – Summer is in full swing, and with it the thrill of travel. Whether you’re chasing sunsets, road-tripping with friends or exploring new places, the last thing you want is a scam ruining the fun.

Unfortunately, while you’re planning your getaway, scammers are planning, too, looking for opportunities to catch travelers off guard. In fact, fraud in popular tourist destinations can spike by as much as 28% during peak seasons, according to the Mastercard Economics Institute. That’s why it’s important to stay one step ahead. Check out these few simple tips to help keep your summer safe and stress-free.

1. If a deal looks too good to be true, it probably is

From beachfront villas at bargain prices to too-perfect flight deals, scammers know how to reel you in. Stick to trusted booking platforms and always verify listings on official hotel or airline sites. Be cautious if you’re asked to pay using wire transfers, gift cards or cryptocurrency, and take a moment to read reviews or reverse-search listing photos before clicking “book.” A little caution now can protect your entire vacation.

Summer smart tip: If a deal makes you feel rushed or overly excited, take a breath. Those few extra minutes of checking can make all the difference.

2. Watch out for pressure or emotional scams

Scammers create urgency to get you to act without thinking, whether it’s a fake alert about a canceled flight, a “limited time” upgrade or a plea from someone pretending to be a loved one in trouble. Don’t click on suspicious links and instead reach out directly to the company or person using verified contact information. Emotional manipulation is a red flag. If it feels off, it probably is.

Summer smart tip: Real emergencies don’t come with countdown clocks. Take a moment to pause, verify and protect your peace of mind.

3. Monitor your accounts like a pro

Between using public Wi-Fi and making more frequent purchases, traveling can open the door to digital fraud. Stay ahead by setting up transaction alerts on your cards and only using secure, password-protected Wi-Fi or a VPN when accessing sensitive information. Check your bank statements regularly, even mid-vacation, and turn on two-factor authentication to add an extra layer of protection to your accounts.

Summer smart tip: Think of alerts like digital sunscreen — extra coverage that keeps you protected while you’re out having fun.

4. If it feels off, say something

Whether it’s an unfamiliar charge or a suspicious message, trust your instincts and act quickly. Contact your bank or card issuer right away and report the issue to national fraud agencies like the Federal Trade Commission. Keeping records of suspicious activity can also help if follow-up is needed.

Summer smart tip: Acting fast is the best way to stop fraud in its tracks — and the sooner you report it, the more protected you’ll be.

5. Let the pros have your back

Many card issuers have protections in place to keep your finances safe. For example, with Mastercard’s Zero Liability protection, cardholders won’t be held responsible for unauthorized charges. Just make sure to report them promptly and use your card with care. It’s safer than carrying cash, and you’ll have the added benefit of 24/7 fraud monitoring on your side.

Summer smart tip: Your Mastercard is more than a way to pay. It’s your built-in travel companion for peace of mind wherever the road takes you.

Worry less and explore more — because a cyber-safe summer starts with smart choices. Learn more at Mastercard Zero Liability Protection Policy | Zero Fraud Liability.

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Are you covered? Why renters insurance is more important than ever

2025-07-11T11:19:26

(BPT) – Renting your home? You’re not alone. According to Pew Research, more than 44 million households in the U.S. were rented in 2024 — that’s more than one-third of all homes. And the number keeps growing.

With renting on the rise, it’s never been more important to think about protecting what’s inside your home. That’s where renters insurance comes in. Many people mistakenly believe their landlord’s insurance covers them, but that’s only true for the building — not your belongings.

Mercury Insurance wants renters to know they have options — and that coverage is often more affordable than people think. Renters insurance can help replace your things after theft, fire or other disasters, and even offer liability protection if someone gets hurt in your unit.

“Renters insurance can offer peace of mind when it comes to such things as protection of your personal property and finances,” said Adam Bakonis, Senior Product Manager State for Mercury Insurance. “Some consumers don’t think about renters insurance until they are in a situation in which they need it, so it pays to do some research prior to moving into a rental property so that you are prepared for the unexpected.”

Here are some of the benefits of having renters insurance:

  • Protection of Personal Property: Renters insurance helps cover the cost of repairing or replacing your belongings — such as furniture, clothing and electronics — if they are damaged or stolen due to covered perils like fire, theft, vandalism and water damage from burst pipes. Your belongings can be covered even if the loss occurs outside your rental unit, such as in a storage unit or while traveling. You may have the option of choosing between replacement cost value (RCV) or actual cash value (ACV) coverage for your belongings. Replacement cost coverage is recommended since it will pay to repair or replace damaged items with items of a similar type and quality at current prices without deducting for depreciation in the final payment amount.
  • Liability Protection: This coverage can protect you financially if someone is injured in your rental home, or if you accidentally damage someone else’s property, including their rental unit. For instance, if a guest slips and falls in your apartment and requires medical attention, or if your child accidentally breaks a neighbor’s window, your renters insurance can help cover the costs of their medical bills or property damage, as well as legal fees if you are sued.
  • Additional Living Expenses (Loss of Use): If your rental property becomes uninhabitable due to a covered loss (like a fire or extensive damage), renters insurance can help cover the increased cost of temporary living expenses, such as hotel stays, meals and other related expenses to maintain your normal standard of living while your place is being repaired or rebuilt or until you permanently relocate.
  • Affordability: Renters insurance is generally inexpensive, with the average cost often being around $15 to $30 per month, depending on location and coverage limits. According to NerdWallet, the average cost of renters insurance in the U.S. is $148 per year, or about $12 per month.
  • Medical Payments: Some policies include guest medical coverage, which can pay for reasonable medical expenses (like X-rays or ambulance rides) if a guest is injured at your rental, even if you are not at fault.
  • Pet Liability: If your pet causes damage or injury to another person or their property, renters insurance may help cover the costs. NOTE: While this falls under general liability coverage, it is relatively common for liability losses and merits a separate mention.

“It’s often said that it’s better to have something and not need it than the other way around — and that’s especially true for renters insurance,” added Bakonis.

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Navigating a new normal with Graves’ disease

2025-07-10T07:01:00

(BPT) – Sponsored by Immunovant

Three years ago, Jesse was living her very best life. An avid hiker, travel enthusiast and professional photographer, she was never short on energy, always up for her next challenge. Then, one morning, she woke up with a swollen face, lips and eyes.

“At first, I shrugged it off as an allergic reaction, but my primary doctor didn’t seem to know what was going on,” said Jesse. “I decided to mention the symptoms to my OB-GYN. She noticed that my thyroid was enlarged and suggested I speak to an endocrinologist.”

What happened next frightened Jesse. She began to rapidly lose weight, experience hair loss, and suffer anxiety and a racing heartbeat. When the endocrinologist finally reviewed her bloodwork, Jesse was not only diagnosed with Graves’ disease, but immediately sent to the emergency room due to her high heart rate and severe symptoms. A few hours later, Jesse was discharged, left to navigate this new, confusing and overwhelming diagnosis.

Understanding Graves’ disease

Graves’ is a common autoimmune disease. In people with autoimmune disease, the body’s immune system mistakenly attacks itself.1,2 Certain autoimmune disorders, like Graves’, are caused by harmful immunoglobulin G (IgG) autoantibodies – they are often unpredictable, and can prove challenging to control.1,3,4 In Graves’ disease, harmful IgG autoantibodies attack the thyroid and cause it to make more hormones than the body needs. The resulting condition is known as hyperthyroidism.1

“Graves’ disease needs to be closely managed, because when it’s left uncontrolled it can lead to serious health complications,” said Mark Lupo, MD, founder and medical director of the Thyroid & Endocrine Center of Florida. “Because the thyroid affects multiple body systems, symptoms that people experience are often very wide-ranging. They can include rapid weight loss, anxiety, tremor, shortness of breath, difficulty concentrating, racing heart, among others.”1,5

People with Graves’ may also show complications of the disease beyond the thyroid. One of the most common is thyroid eye disease where the harmful IgG autoantibodies impact the muscles and tissues around the eyes causing inflammation, pain and bulging eyes.6,7

A challenging condition to manage

For Jesse, the challenges in managing Graves’ disease didn’t end after her hospital visit. She continued to experience significant fluctuations in her thyroid hormone levels – often ranging from exceedingly high to dangerously low. Over the next 1.5 years, Jesse and her endocrinologist worked closely to manage her anti-thyroid medications, but her thyroid levels never seemed to even out.

“I just never felt well. I would go from feeling extreme fatigue to hyper-anxiety. I had constant swelling in my legs, and my eyes were always inflamed,” said Jesse. “The worst part though was that I started pulling away from all the people and things I loved. It was a depressing time.”

According to Dr. Lupo, Jesse’s experience is not an uncommon one. “In my practice, we see about one-third of people who aren’t optimally treated. These people often fluctuate between hypo- and hyperthyroidism, or can’t tolerate medication due to side effects,” said Lupo. “The challenge is that current treatments don’t actually address the underlying autoimmune disease driver – the harmful IgG autoantibodies.”3

Left with few other options, and desperate to feel better, Jesse proceeded with thyroid surgery. While the surgery corrected the symptoms of her hyperthyroidism, she’s now left dealing with lifelong thyroid hormone replacement therapy, chronic low calcium levels and extreme fatigue.

Hope for the future

While Jesse’s life has changed dramatically since her diagnosis, she shares her story to bring awareness and encouragement to others living with Graves’ disease.

“I think it’s important for people with Graves’ to be proactive,” said Jesse. “My advice – reach out to others in the autoimmune disease community, and speak up about your ongoing symptoms. If you aren’t feeling right, it’s important to talk to your doctor about all of your options.”

Today, clinical research is actively advancing to identify treatment options that address the root cause of Graves’ disease. Immunovant, a clinical-stage immunology company, is pursuing a patient-focused development approach with a goal to develop additional treatment options in autoimmune disease, including Graves’ disease. To learn more, visit https://www.immunovant.com/our-science/pipeline-and-therapeutic-areas.

References:

  1. Antonelli A., Fallahi P., Elia G., et al. Graves’ disease: Clinical Manifestations, immune pathogenesis and therapy. Best Prac Res Clin Endocrinol Metabol. 2020; 34:101388.
  2. National Library of Medicine. Autoimmune diseases. Available at: https://medlineplus.gov/autoimmunediseases.html Accessed May 2025.
  3. Kahaly, G., Bartalena, L. et al. 2018 European Thyroid Association Guideline for the Management of Graves’ Hyperthyroidism. European Thyroid Journal. 2018; 7:167-186.
  4. Bartelena L, et al. Front Endocrinol. 2020 Nov 30:11:615993[1]
  5. Chaker L., Cooper DS., Walsh JP., et al. Hyperthyroidism. Lancet. 2024; 403:768-780.
  6. Davies, T.F., Andersen, S., Latif, R. et al. Graves’ disease. Nat Rev Dis Primers. 2020 Jul 2;6(1):52.
  7. National Organization for Rare Diseases. Thyroid Eye Disease. Available at: https://rarediseases.org/rare-diseases/thyroid-eye-disease/ Accessed May 2025.

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Considering anesthesia for a tattoo? What anesthesiologists say you need to know

2025-07-10T13:01:00

(BPT) – Tattoos have gone mainstream — about one in three U.S. adults has at least one. Some people consider the pain of getting a tattoo part of the experience or a rite of passage. Others may look for relief via numbing creams, sprays, ice packs or even anesthesia. This is especially true for large tattoos or long sessions, which can last eight hours or more. If you are considering anesthesia for a lengthy tattoo session, make sure the procedure follows the same safety standards as any elective surgery or procedure, according to new guidance from the American Society of Anesthesiologists (ASA). With National Tattoo Day on July 17, it’s the perfect time to remember that safety should be as much of a priority as self-expression.

Leave tattoo anesthesia to anesthesiologists

If you choose anesthesia, you may have several options, including regional anesthesia (which only numbs part of your body), various levels of monitored sedation (from feeling drowsy but aware to not remembering any of the procedure) and general anesthesia (where you are unconscious).

No matter which type of anesthesia you receive, a tattoo artist’s studio is not a medically appropriate setting. Anesthesia comes with risks beyond the tattoo itself. Just as for a colonoscopy, MRI, plastic surgery or any other procedure, anesthesia for tattooing should always be administered by a qualified anesthesia professional, such as an anesthesiologist, and in a facility that is equipped to monitor your safety and handle emergencies. Your anesthesiologist will choose the right facility based on your health and the length of the tattooing session.

“Anesthesia is very safe when delivered by an anesthesiologist, who has the education and training to provide the best care, including determining the most appropriate anesthesia for each patient, monitoring their vital signs during the procedure and managing complications if they arise,” said ASA President Donald E. Arnold, M.D., FACHE, FASA. “Your anesthesiologist will be there for you before, during and after the procedure.”

Tattoo anesthesia 101: What to expect and how to prepare

Before you undergo the procedure, you will meet with your anesthesiologist, who will:

  • Review your medical history and conduct an exam
  • Order any necessary tests or lab work
  • Discuss the risks associated with anesthesia
  • Determine the right type of anesthesia
  • Ask if you use tobacco, alcohol, cannabis or other drugs — they can affect the anesthesia, so it’s important to be honest to ensure the safest care
  • Review your anesthesia plan and post-anesthesia care plan, including your follow-up care instructions

To be sure you are prepared for your anesthesia care you should:

  • Bring your medical records and required test results with you when you meet with your anesthesiologist
  • Arrange to have someone with you to drive you home after the procedure

Other considerations are the same as those for elective surgery, including avoiding eating or drinking before the procedure and being prepared to have a urinary catheter if the procedure is long.

Learn more by reviewing ASA’s Patient Guidance on Anesthesia Care for Tattoo Procedures and visiting ASA’s Made for This Moment website to understand the specific types of anesthesia care available, find out more about the critical role anesthesiologists have in keeping you safe and comfortable, and to download ASA’s Anesthesia Care for Tattoo Procedures checklist.

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Avoiding a breast exam? 5 misconceptions about mammograms debunked

2025-07-09T12:11:00

(BPT) – Have you skipped or delayed your yearly mammogram? You’re not alone. According to a 2023 MedStar Health survey, 59% of American women over 40 skip their annual mammogram, and almost a quarter say they’ve never had one.

There are several reasons why women forgo a mammogram, including myths that the procedure is uncomfortable and painful. However, mammograms are important diagnostic tests that can save lives and offer peace of mind.

Are you avoiding getting a mammogram because of common myths? Check out these five mammogram misconceptions and learn the truth about this critical healthcare procedure.

Myth 1: Mammograms are only necessary if you have a family history of breast cancer

Fact: The American College of Radiology (ACR) breast cancer screening guidelines recommend that women of average risk get an annual mammogram starting at age 40. That means that even if you don’t have a family history of breast cancer, you should schedule a mammogram every year.

Why? Early detection gives you the best chance of treating breast cancer. According to the American Cancer Society (ACS), decades of research show that women who have regular mammograms are more likely to find breast cancer early, are less likely to need aggressive treatments and are more likely to be cured.

Myth 2: Mammograms are painful

Fact: Many women avoid scheduling a mammogram because they think it will be painful. While breast compression isn’t pleasant, the discomfort should only last a few seconds. Talk with your technician. They’re specifically trained to adjust the pressure just enough to get a clear picture.

Myth 3: Mammography technology has not changed

Fact: Mammograms aren’t just manual exams and 2D X-rays. There have been several advances in breast cancer screening. From MRIs to 3D images, the types of screening available show an advancement in the field that helps women get the diagnosis and treatment they need.

For example, GE HealthCare’s Pristina Via™ is one of the latest advancements in mammography systems and is setting a new standard in breast imaging.

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Designed to improve patient experience, The Senographe Pristina platform features breast supports with rounded angles, comfortable arm rests and patient-assisted compression, giving women a sense of control during the exam. When asked about their mammogram, 83% of patients reported a more positive experience on the Senographe Pristina Platform compared to previous exams.1

The Pristina Via also eliminates repetitive steps, clicks and wait-time between exposures, which can help minimize the time under compression and prioritizes patient comfort. By streamlining workflow for technicians, you’ll get in and out of the exam quicker.

“Mammograms are an indispensable preventative procedure,” said Jyoti Gupta, Ph.D., president and chief executive officer for Women’s Health and X-ray at GE HealthCare. “That’s why we focus on pushing technology forward to improve not only the experience of healthcare professionals but also to enhance the patient experience. The Pristina Via is designed by women for women with the goal of minimizing the time it takes technologists to perform a mammogram and make mammograms more approachable to those who need it most.”

To learn more about this technology, visit the GE HealthCare website.

Myth 4: Mammograms are time-consuming

Fact: Mammograms aren’t time-intensive. The whole appointment tends to take 20-30 minutes or less, and the actual procedure only lasts a few minutes. Also, new technology like GE HealthCare’s Pristina Via 3D mammogram streamlines the mammogram process so you can get screened faster. Recent analysis found that it can acquire an image in as little as 2 minutes.2

Myth 5: 3D mammograms are the same as traditional ones

Fact: Traditional 2D mammograms compress breast tissue and use low-dose X-rays to capture flat images from above and from the side of each breast. A 3D mammogram, on the other hand, takes several low-dose X-rays (the same as a simple 2D mammogram) in a small arch around your breasts. A computer then combines these images, allowing your doctor to see the breast tissue more clearly in three dimensions, as the name suggests.

3D mammograms increase clinical accuracy, compared to 2D alone, for all types of breasts including dense breasts3, and lower your chance of being called back for a follow-up screening. Another tool for dense breast diagnosis is contrast-enhanced mammography (CEM) which uses an injected dye to examine breast tissue and flag abnormalities with high levels of sensitivity and specificity.

Don’t wait. Now that you know the truth about mammograms, you can confidently schedule an appointment so you can invest in your health and wellness.

Sources

1. Ipsos Patient Satisfaction Study sponsored by GE Healthcare, conducted with 315 patients across 2 sites in Europe, February 2017.

2. Pristina Workflow analysis. Aggregated data from +2k exams and 78 systems worldwide. Data on File. GE Healthcare 2024

3. GE Healthcare’s DBT delivers superior diagnostic accuracy compared to 2D alone for all types of breast densities, including dense breasts. (ref: Superior diagnostic accuracy demonstrated in a reader study comparing the ROC AUC of GE screening protocol (V-Preview + 3D CC/MLO with 3D in STD mode) to that of 2D FFDM alone. FDA PMA P130020)

Disclaimer: Pristina Via is a commercial offering of Senographe Pristina™.

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5 ways to help make more affordable (and sustainable) choices at the pharmacy

2025-07-08T06:01:00

(BPT) – Health care essentials like over-the-counter (OTC) products can quickly add up and eat into your budget. Whether you’re buying pain medication to manage headaches or antibiotic ointment for cuts and scrapes, stocking your medicine cabinet can be expensive.

Making affordable choices at the pharmacy is especially daunting when trying to manage your environmental impact. Navigating the pharmacy aisle in search of eco-friendly product options during your busy day can feel like an overwhelming task.

If you regularly use OTC medications and want to save more and waste less, you can do so with just a few easy tips. Foster & Thrive, a private-label OTC health and wellness brand, offers five simple ways to make more affordable and sustainable choices when purchasing health care essentials.

1. Use your health insurance plan resources

Do you have a health savings account (HSA) or flexible spending account (FSA)? You can use your funds for more than just copays and medical expenses.

Many pharmacy products, from OTC medication to health and wellness essentials like bandages, are HSA- or FSA-eligible items. Alternatively, your health plan may cover a yearly OTC credit. Check your health insurance plan to see what resources it offers and discover eligible items.

2. Choose private-label items

Smiling woman in a drug store reading the back of an OTC product while holding her phone.

One of the easiest ways to help save on your OTC expenses is to choose private-label brands. Private-label drugs tend to cost less than brand names while still delivering the same effectiveness.

Foster & Thrive OTC products, for example, provide consumers with reliable care at an affordable price. With over 500 products for acute care, preventive care, everyday care and diagnostic care, you’re likely to find whatever health and wellness OTC products you need.

Private-label goods generally always meet or exceed Food and Drug Administration (FDA) quality, and are tested and compliant with industry-leading quality standards, so you can rest easy knowing you’re using safe and effective products.

3. Chat with your pharmacist

Woman in a drug store talking with a pharmacist

Pharmacists can provide personalized advice to guide your healthcare purchases. Before you select an antacid for a stomachache or acid reflux, check with a pharmacist to ensure you’re choosing the best OTC product for your needs.

A pharmacist can spot potential interactions between an OTC drug and any prescription medications you’re taking. They can also help you pick the right medication and dosage that can help alleviate multiple symptoms so you can avoid buying unnecessary products, saving you money and helping reduce drug waste.

4. Look for sustainable packaging

You can do your part to help the environment by choosing OTC products that come in eco-friendly packaging. Consider buying medications like those from Foster & Thrive’s eco-friendly aluminum product line, which is made with 70% less plastic than traditional bottles. The bottles are designed for recyclability,* and are made primarily of aluminum — one of the most commonly recycled materials in the U.S.1

5. Check out your local, small business pharmacy

There are plenty of chain pharmacies, but if there is a locally owned pharmacy in your area, consider shopping for your OTC products there. Mom-and-pop shops often carry the same private-label and prescription products you can find at larger pharmacies, but with a more personalized focus. Community pharmacists often get to know their patients personally and can deliver more individualized care. They may even offer deals or reward programs that can help defray your health care costs.

OTC expenses don’t have to be expensive. Using these five tips, you can help save on your essential health care expenses so you can focus on investing in your health and wellness. To find a Foster and Thrive retailer near you, visit FosterAndThrive.com/Where-To-Buy.

*Availability of recycling programs and facilities may vary by location.

1. U.S. Environmental Protection Agency. National Overview: Facts and Figures on Materials, Wastes and Recycling.

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How Genomic Testing Is Helping Women Make More Confident Breast Cancer Treatment Decisions

2025-07-08T09:01:00

(BPT) – A breast cancer diagnosis often brings tough questions: What’s the right treatment for me? How long should I stay on medication? Will the side effects be worth it?

Today, genomic testing is giving women and their providers new tools to make more confident, personalized treatment decisions—especially when it comes to long-term hormone therapy (also called endocrine therapy) for early-stage breast cancer.

Understanding Hormone-Driven Breast Cancer

Many breast cancers are fueled by hormones like estrogen or progesterone. These are called hormone receptor-positive cancers, and they are often treated with endocrine therapy—medications that block or lower hormone levels to help prevent the cancer from coming back. Hormone therapy may be given as a pill, injection, or both.

woman wearing a gray sweater taking a pill with a glass of water

The standard duration for hormone therapy is five years1, but in some cases, doctors may recommend continuing treatment for up to ten years. This is called extended hormone therapy, and the decision to go beyond five years depends on the individual’s risk of recurrence.

While hormone therapy is effective, it often comes with side effects—such as joint pain, hot flashes, fatigue, and mood changes—that can significantly affect a person’s quality of life. In fact, around 80% of women on hormone therapy report experiencing side effects2, which can lead to missed doses, early discontinuation, or outright refusal to continue or extend treatment. These challenges make it even more important to identify who truly benefits from extended therapy and who may not need it.

By knowing the optimal duration of therapy for each individual, care teams can ensure patients are receiving the benefit of treatment without unnecessary exposure to years of side effects—striking the right balance between reducing recurrence risk and quality of life.

How Genomic Testing Can Help

That’s where genomic tests like MammaPrint® and BluePrint® come in. Together, these tests analyze the activity of specific genes in a breast cancer tumor to reveal how the cancer is likely to behave. This information helps doctors personalize multiple treatment recommendations from the beginning.

  • MammaPrint looks at 70 genes to assess a tumor’s risk of recurrence. Studies have shown it can help inform a range of treatment decisions—such as identifying women who may safely avoid extended hormone therapy and those who may benefit from continuing.3,4
  • BluePrint evaluates 80 genes to determine the tumor’s molecular subtype, providing deeper insight into how the cancer may respond to different treatments.5

With results available within days, these tests provide valuable answers early—sometimes even before surgery—so treatment planning can begin right away.

Older woman talking with her doctor across the desk from her

Personalized Care for the Long Haul

For women with MammaPrint High Risk tumors, studies show that extended hormone therapy beyond five years isn’t necessary, sparing them additional years of side effects.3-4 For others, like those with MammaPrint Low Risk, it can reinforce the importance of staying the course—knowing extended treatment significantly reduces their risk of recurrence.3-4 For women with MammaPrint UltraLow, studies show that tumors may have the option to safely reduce their standard treatment duration based on their exceptionally low recurrence risk.2

Genomic testing doesn’t just guide medication choices—it supports peace of mind. When women understand the “why” behind their treatment plan, they’re more likely to stay with it.

Backed by Research, Built for Everyone

These personalized treatment options are supported by landmark clinical trials—including the Stockholm Tamoxifen Trial (STO-3),2 NSABP B-42,3 and IDEAL4—which show that patients with different MammaPrint risk classifications benefit from different durations of hormone therapy. These studies provide critical evidence that not all patients require extended treatment, and that tailoring therapy duration based on genomic risk can help reduce over-treatment while maintaining strong outcomes. As genomic testing becomes a standard part of care, women and their doctors can work together to create treatment plans that are not just effective—but also personalized, evidence-based, and empowering.

Learn more at Agendia.com.

  1. NCCN. Breast Cancer. Version 3.2024. JNCCN. 2024;22(5):331–357.
  2. Rosso R et al. Curr Oncol. 2023;30(2):1461–72.
  3. Rastogi P et al. J Clin Oncol. 2024;00:1-9.
  4. van ‘t Veer LJ, et al. JAMA. November 2024
  5. Whitworth, P., et al. Ann Surg Oncol (2022) 29:4141-4152