How to protect consumers and build brand trust this holiday season

2025-11-20T12:01:00

(BPT) – By Steffen Schreier, SVP Product and Portfolio, at Telesign, a Proximus Global company

The holiday season is a crucial time for brands. It’s also the busy season for scammers.

This year, consumers will face an unprecedented surge in fraud attempts — from phishing scams to stolen identities, to fake bank calls, deepfake voices, account takeovers and more. Thanks to scammers leveraging AI to supercharge their schemes, fraud attempts have become more prevalent and sophisticated, leaving consumers overwhelmed, afraid and unsure how to protect themselves.

While no brand can eliminate the threat of fraud entirely, yours can take steps to prevent fraud and protect the customer experience this holiday. By doing so, you can build and safeguard trust in your organization’s digital experiences, which has become a critical element of competitive advantage in today’s digital economy.

Why your brand should invest in consumer fraud protection

Trust is the cornerstone of the modern customer experience. Our 2024 Telesign Trust Index report found that consumers, uncertain about how to protect themselves, are increasingly holding brands responsible for ensuring greater protection against fraud. In fact, nine out of 10 people now hold brands responsible for protecting their digital lives, and four out of 10 will abandon brands after security breaches.

This isn’t surprising given the financial repercussions. In fact, our report found that 30% of consumers surveyed were victims of fraud in the past three years. Of those fraud victims, 61% reported financial losses and one-third of victims reported losses of more than $1,000. Because of the prevalence of fraud, 64% of consumers reduced their use of payment services and 56% decreased their e-commerce activities.

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To stay competitive, you need to be proactive, not reactive, when it comes to holiday scams. Here are three essential strategies every brand needs to consider to protect consumers this holiday season and build brand trust for the future.

1. Educate consumers on fraud

Knowledge is power. Awareness is the first defense.

A direct and practical step your brand can take to protect consumers is to educate them on fraud when it matters most — like during checkout, when there is an opportunity to place a bulletin alerting consumers of prevalent fraud schemes. Not only does this help users distinguish authentic interactions from potential scams, but it also builds trust in a brand’s overall digital experience.

Leading up to the holiday season, make it a point to communicate to your customers the very real threat of fraud and common schemes to avoid. For example, some of the most common holiday scams include:

  • Package delivery scams
  • Gift card fraud
  • Online shopping scams
  • Social media scams
  • Charity scams
  • Fake accounts
  • Payment fraud
  • Identity thefts
  • Deepfakes
  • AI bots
  • Impersonation fraud

It’s not only important to educate consumers on the common types and channels for fraud but also to provide insights on the advanced social engineering tactics fraudsters are employing to exploit personal information, like bank impersonations, SIM-swap fraud, synthetic identities and even deepfake ploys.

Communicating these holiday scams requires a multipronged approach. In addition to traditional digital channels, like email newsletters and social media posts, in-app and push notifications provide a trusted source to communicate the dangers of fraud.

It’s also important to cultivate two-way communications, and consumers benefit from easy mechanisms to report suspicious or fraudulent behavior.

It’s important, too, not to underestimate the importance of ongoing education. Vanguard organizations are increasingly communicating security-consciousness into their communications so that when a scam does occur, it is so outside the brand’s promise and experience, the fraud becomes easier to spot.

For those brands starting out on this journey, consider, for instance, educating consumers about fraud prevention during their initial interactions, such as when they create an account or during high-volume events, like the holidays. This reinforces a commitment to ensuring trust as core to its brand promise from day one of a customer’s journey with the brand.

2. Improve the user verification process without frustration

Identity verification is another indispensable tool in protecting your consumers and your company from fraud. The challenge of user verification is establishing protective steps without causing undue friction for consumers.

Friction in and of itself isn’t bad. In fact, our research shows that where once enhanced security measures were seen as a nuisance, now eight in 10 people welcome them and the friction necessary to safeguard their digital assets.

You likely already have safeguards like multifactor authentication (MFA) in place, including biometrics, silent verification and push notifications. While this may seem like a basic user verification tool, it can be an incredibly powerful deterrent. According to data from Microsoft, MFA was inactive in 99% of successful digital intrusions.

The real challenge becomes how to prompt consumers to use MFA when interacting with your brand’s accounts. Because MFA is often an option, not a requirement, many consumers leave themselves vulnerable to attacks. Consider making MFA a default option for consumer-verified accounts. This simple change makes it easier for consumers to engage in protecting their own identity and build a narrative of trust in your brand.

Improving the user verification process without compromising their experience is just the first step. Because fraud is evolving, your brand’s processes should evolve, too, and that includes implementing AI.

3. Fight AI with AI

As mentioned above, fraud has been supercharged by the advent of and proliferation of generative AI. Deepfake scams, in particular, have been on the rise, with 1 in 3 people and 1 in 3 businesses reporting encountering deepfake scams or attacks in the past year, according to the 2024 Telesign Trust Index survey.

Brands can directly address AI-enabled fraud by leveraging AI. While traditional cybersecurity focused on reacting to threats, AI enables a proactive approach. It works to anticipate, detect and disrupt attacks before they cause harm. Experience-wise, it also helps to limit the friction people experience. The end result is a better and safer experience and a more confident consumer, free to engage with the platforms they love without fear or disruption.

Leveraging AI, too, doesn’t require a complete overhaul. Instead, you can build a stronger defense for your consumers by combining basic security measures like MFA with cutting-edge AI and machine learning systems that can spot and stop attacks more effectively.

Investment in AI-driven security measures can have a significant impact on a brand’s image. Our data shows that 34% of U.S. respondents are more likely to trust a company that uses AI to protect them from fraud attacks. Globally, 43% are more likely.

Trust matters

There isn’t one answer to how to protect your current and potential consumers from fraud. However, these three strategies, individually and together, are great examples of where to start.

To learn more about how your business can protect your customers this holiday season, visit Telesign.com.

The truth about eye health: What optometrists wish you knew

2025-11-20T08:01:00

(BPT) – You use your eyes every day, but when was your last comprehensive eye exam? More than 16 million Americans are living with undiagnosed or untreated vision problems that could be detected and treated with a simple visit to a local optometrist. As our population ages, experts predict that rates of vision loss and blindness could double by 2050. The good news? You can protect your sight and catch potential problems early with annual, comprehensive eye exams from a doctor of optometry.

A comprehensive eye exam does a lot more than check how clearly you can see. Beyond detecting vision and eye conditions that benefit from early treatment, optometrists can spot initial signs of more than 270 serious health issues — including diabetes, high blood pressure, autoimmune diseases, and even certain cancers. It’s one of the simplest ways to get a deeper look at your overall health.

As the year winds down, Americans are busy with holiday travel plans and end-of-year to-dos — from scheduling flu shots to squeezing in final doctor visits. But there’s one important appointment that often gets overlooked: the annual in-person eye exam. Taking that one simple step could make a big difference in protecting your vision and overall health.

Here are facts about eye health that doctors of optometry nationwide want people to know:

Your eyes may say ‘bah, humbug’ during the holidays

Winter might bring holiday celebrations and cozy vibes, but it can be tough on your eyes. Dry, heated indoor air and the season’s low humidity can make moisture in your eyes evaporate quicker, aggravating dry eye symptoms. Combine that with cold winds and the intense glare of UV rays reflecting off snow, and you’ve got the perfect storm for irritated, uncomfortable eyes.

Regular, in-person eye exams can help patients address their eye health concerns, including dry eyes and early signs of eye damage from UV rays. You can also take proactive steps like adding a humidifier to your home and wearing sunglasses to protect your eyes outdoors.

Tech can take a toll on your vision

It’s no secret that we’re all spending more time in front of screens — and it’s taking a toll on our eyes. This year, tech gifts like gaming devices, TVs, and smartwatches are topping wish lists everywhere. But as technology use continues to rise at home and at work, our eye health can pay the price.

A report from Deloitte in partnership with the AOA found that 31.8 million people — about 31% of those surveyed who are exposed to excessive screen time — did not see an optometrist in the last year. Over half of that group (55%) reported the presence of vision-related symptoms that may be improved or resolved from regular visits to an optometrist.

Getting a comprehensive eye exam annually is key, but there are also simple steps you can take every day to protect your eyes. Try looking away from your screen periodically — get up for a drink of water, stretch, or step outside for a quick break. The American Optometric Association (AOA) advises the 20-20-20 rule: Every 20 minutes, look at something 20 feet away for 20 seconds.

Don’t wait until symptoms appear

Blurry vision, eye pain, or irritation are all signs it’s time to see your optometrist, but you don’t have to wait until you’re uncomfortable to take care of your eyes. According to the Centers for Disease Control and Prevention, 93 million U.S. adults are at high risk for serious vision loss, yet only half visited an optometrist in the past 12 months. Many serious eye and vision conditions have no obvious signs or symptoms, such as glaucoma and diabetic retinopathy, but when detected early, vision loss can often be prevented or significantly delayed.

In fact, nearly 5 million Americans live with diabetic eye complications, yet 90% of diabetes-related blindness is preventable with early detection and timely treatment. In 2019 alone, doctors of optometry identified signs of diabetic retinopathy in over 431,000 patients who had no history of diabetes.

For many conditions, early detection can make the difference when it comes to protecting eye health and vision.

Not wearing corrective lenses? You still need eye exams

Even if you don’t currently need glasses or contacts to correct your vision, your eye health can change over time and can be impacted by a number of health conditions.

Remember: A quick vision screening, such as those offered at schools, pediatrician offices, or even online, can detect some vision problems, but it often misses more than it finds. A comprehensive eye exam, on the other hand, includes a full range of tests that thoroughly evaluate the health of your eyes and provide valuable insights into your overall well-being.

This holiday season, give yourself the gift of healthy vision by scheduling an in-person eye exam with an optometrist. To find an AOA doctor near you, visit AOA.org.

Recycling is evolving: Are you recycling like it’s 2025?

2025-11-20T09:01:00

(BPT) – Do you want to recycle more but are afraid of getting it wrong? You’re not alone. According to the 2024 WM Recycling Report, many Americans want to recycle and want to find more ways to do so, but 45% don’t because they’re not confident about what can and can’t be recycled.

This isn’t entirely surprising given that there’s a lack of education around recycling. Many items that weren’t recyclable 10 years ago can now be collected and turned into other products. If you want to increase your recycling and recycle correctly, here’s what you need to know.

Plastic. You may be familiar with plastic resin codes — the chasing arrows triangle with a number inside a shape. However, this code is to help recyclers sort plastics, not a sign that an item can be recycled. If you’re not sure that a plastic item can be recycled, take a moment to look for recycling instructions on the item and check your recycling hauler’s website.

Cartons. If you were taught that food and beverage cartons aren’t recyclable, it’s time to update your knowledge. Indeed, these items weren’t always widely recyclable, but thanks to the work of the Carton Council of North America that’s all changed. Since its formation in 2009, the council has helped increase household carton recycling access by 240%.

Today, cartons like those from Tetra Pak are accepted in the majority of household recycling programs in the U.S. and are recycled into paper products and even green building materials. All you have to do is empty the carton, keep the cap on or push the straw in, then drop the carton in your recycling bin.

Not sure if your community can recycle cartons? You can enter your address into this handy recycling locator tool to find out. And, new communities are adding carton recycling to their household collection programs. For example, just this year, Austin, Texas, began accepting food and beverage cartons in the curbside program for most residents. Want to know more about how cartons are recycled? Visit Tetra Pak’s carton recycling page to learn more.

Organic waste. Organic waste like food scraps from your plate, spoiled veggies, peels, rinds, egg shells and more can be composted, keeping food out of landfills. While your area may not have previously offered organic waste recycling, the trend is growing in the U.S., with many cities offering curbside composting bins. Check with your local municipality to see if organic waste recycling is available where you live.

Single-stream versus dual-stream. Dual-stream recycling used to be the norm, but many communities are transitioning to single-stream recycling. Now, you can toss plastic, glass, paper, cartons, cardboard and other recyclables into the same bin and sorting technologies at waste centers will separate them by category.

That said, single-stream recycling does increase the risk of contamination. You can do your part to make single-stream recycling work and reduce contamination by quickly rinsing your non-paper recyclables before placing them in the bin.

Electronics. In the digital age, recycling electronics is critical to conserving valuable materials and resources like metals, plastics and glass. It may have been difficult to recycle electronics like phones, televisions and computers in the past, but thanks to sorting technologies and new laws, recycling electronics has never been easier. Check in your area or visit the Environmental Protection Agency’s electronics donation and recycling page for more information on what to do with your old electronics.

Recycling has changed and will continue to in the years to come. By staying up to date on recycling programs and laws in your area, you can keep recyclables out of landfills and make a huge difference.

Mealtime tips to spend less time in the kitchen and more time at the table this holiday season

2025-11-20T09:15:00

(BPT) – Hosting a holiday meal for friends and family is one of the most meaningful parts of the season — a chance to share good food and memories around the table. Yet all the cooking, serving and clean-up can easily pull the host away from the holiday gathering, leaving little time to relax and connect with guests.

With a little planning, you can spend less time preparing a holiday meal and more time around the table savoring the taste of the season. These tips and recipes can help to simplify your holiday meal prep without sacrificing flavor.

Take an inventory of your pantry

Creating a spread of classic and creative holiday meals requires a full pantry of ingredients. Before you go shopping, and especially before you start cooking, take stock of what you already have on hand, what’s expired and what you’ll need to pull off a memorable holiday meal.

Not only will this streamline your grocery shopping and food prep but knowing what you do and don’t have can help you avoid a harried, last-minute trip to the store during one of the busiest seasons.

Ditch the porcelain for disposable cutlery and plates

Ceramic dinnerware can be beautiful and add a touch of luxury to holiday gatherings, but it often requires handwashing. To simplify cleanup without sacrificing style, consider using disposable cutlery, plates and bowls — many come in festive designs that are a perfect fit for the season. Keep a trash can nearby so guests can tidy up after themselves, and you’ll be free to enjoy the after-dinner drinks and conversation, too.

Pick easy-to-prepare holiday dishes

Cooking a tasty holiday spread doesn’t mean you have to spend hours in the kitchen. Bob Evans dinner sides allow you to serve everyone’s favorite comfort foods without the stress. Choose ready-to-heat favorites like Macaroni & Cheese, Mashed Sweet Potatoes and Sliced Glazed Apples. They’re ready in minutes and help keep your holiday meal comforting, delicious and full of flavor. Serve them as-is or incorporate them into seasonal recipes like the three below.

Creamy Comfort with a Twist

Classic macaroni & cheese gets elevated with tart cranberries and the rich, creamy flavor of brie, creating a comforting and flavorful dish.

Cranberry and Brie Macaroni and Cheese

Prep time: 15 minutes; Cook time: 30 minutes; Servings: 6

Ingredients

12 ounces Bob Evans Macaroni & Cheese

1 cup cubed brie

1 tablespoon fresh thyme, minced

1 cup whole berry cranberry sauce, divided

Instructions

  1. Preheat oven to 350 F.
  2. Combine macaroni and cheese, cubed brie and thyme in a bowl.
  3. Spoon half of mixture into a lightly greased 1 and 1/2-quart baking dish.
  4. Add half of cranberry sauce. Repeat layers.
  5. Bake 30 minutes or until hot and bubbly.
  6. Optional: Garnish with fresh thyme, if on hand.

Warm, Wholesome and Sweet

Sweet potatoes and apples combined with a crunchy pecan streusel for a dish that’s as comforting as it is festive.

Mashed Sweet Potato and Apple Bake

Prep time: 25 minutes; Cook time: 45 minutes; Servings: 8

Ingredients

3 tablespoons butter

3 Honeycrisp apples, peeled and chopped

1 cup packed brown sugar

2 teaspoons ground cinnamon

20 ounces Bob Evans Mashed Sweet Potatoes

1/3 cup all-purpose flour

1/4 cup butter, melted

1 cup chopped pecans

3/4 cup pomegranate seeds

Instructions

  1. Preheat oven to 350 F.
  2. Melt 3 tablespoons of butter in a large skillet over medium heat.
  3. Add apples, 3 tablespoons brown sugar and 1 tablespoon cinnamon.
  4. Cook, stirring occasionally, for 10-15 minutes or until apples are tender.
  5. Spread both packages of sweet potatoes in bottom of an 11×7-inch baking dish.
  6. Top with apple mixture.
  7. Stir together remaining brown sugar, flour and 1/4 cup melted butter in a bowl. Stir in pecans.
  8. Sprinkle streusel over apple mixture.
  9. Bake 30-40 minutes or until hot and bubbly.
  10. Sprinkle with pomegranate seeds.

Sweet and Savory Lunch

Tangy and sweet apples paired with classic sandwich flavors on a butter croissant make for a delicious and easy bite.

Turkey and Glazed Apple Croissant

Prep time: 15 minutes; Servings: 6

Ingredients

6 slices white cheddar cheese

6 croissants, split

2 cups baby arugula

1 pound sliced smoked deli turkey

14 ounces Bob Evans Sliced Glazed Apples

Instructions

  1. Layer cheese slices over bottom halves of croissants.
  2. Top with arugula, turkey and glazed apples.
  3. Cover with croissant tops to make sandwiches.

Find these Bob Evans products to stock your holiday kitchen plus more recipe inspiration at BobEvansGrocery.com.

Want your child to avoid peanut allergy? Early introduction is working

2025-11-20T09:01:00

(BPT) – Many parents worry about food allergies, with peanut products high on the list. The good news is that introducing these foods early is an approach that is already making a difference, dramatically reducing the occurrence of peanut allergy in children over the past several years.

A 2025 study out of the Children’s Hospital of Pennsylvania (CHOP) published in Pediatrics found that rates of peanut allergy in children under age 3 have declined 43% over the last several years. This decline corresponds with the implementation of an early introduction method assessed in the 2015 Learning Early About Peanut Allergy (LEAP) study, which resulted in 2017 Guidelines from the National Institute of Allergy and Infectious Diseases and the American College of Allergy, Asthma and Immunology. These guidelines encouraged allergists and pediatricians to use a new approach: Advising parents on the careful introduction of a small amount of peanut product early in infancy to help prevent potentially severe allergic reactions later.

The CHOP study analyzed electronic health records from more than 120,000 children, confirming that introducing a small amount of a potential allergen like peanut products early helps an infant’s immune system learn to tolerate the substance rather than overreacting to it.

While it often takes time for research results to make a positive impact for real families in their everyday lives, these early but positive results are a welcome sign that common medical concerns like food allergies can be successfully addressed through the combined efforts of researchers, allergists, pediatricians and parents.

What this means for all food allergies

The CHOP study also found that adopting the early introduction approach corresponded to a 36% reduction in all new cases of food allergies, including other common food allergies in children such as milk, egg and tree nuts, suggesting that the new guidelines are translating to real-world prevention.

“These study results are very promising. They show that as more parents adopt these early introduction practices, it’s less likely their children will develop serious food allergies later in childhood,” explained allergist Cherie Zachary, M.D., president of the American College of Allergy, Asthma and Immunology (ACAAI). “The early food introduction approach can also help parents address other potential food allergies including eggs, which have now become the most common food allergy among children since the decline of peanut allergy.”

The importance of early introduction for children at high risk

If your infant has severe atopic dermatitis (commonly known as eczema), or already has an allergy to eggs, your child is considered to be at high risk for peanut allergy. In that case, introduction of a peanut product, like a small amount of peanut butter (combined with formula or breast milk), under the supervision of an allergist, is recommended to help prevent peanut allergy from developing.

The Addendum Guidelines advise a specific method for introducing peanut-containing foods as early as 4-6 months of age for high-risk infants who have already started solid foods, after determining that it is safe to do so. The first step is to consult an allergy specialist who can perform peanut allergy testing, followed by trying a peanut product for the first time at the doctor’s office.

“If your child is at high risk for allergy, trying the peanut product at the specialist’s office first is the safest way to introduce the potential allergen to your infant, rather than trying it at home,” explained Zachary.

Introducing peanut products to moderate- and low-risk children

Moderate-risk infants are those with mild to moderate eczema who have already started eating solid foods. These children do not need an evaluation by an allergist, and they can have peanut-containing foods introduced at home by their parents starting around six months old. Contact your child’s pediatrician for any questions about how to proceed.

Children considered low risk for peanut allergies do not have any eczema or egg allergy. They can be introduced to peanut-containing foods according to the family’s preference, also at around six months, but only when a child is healthy. Do not do the first feeding of any peanut product if your child has a cold, vomiting, diarrhea or other illness. It’s also recommended to introduce age-appropriate peanut-containing foods only after infants have started eating other solid foods first. In other words, peanut-containing foods should not be the first solid food that your infant tries.

You can watch this video, “Peanuts and your baby: How to introduce the two” for specific instructions on how to introduce peanut products to your child at home.

Remember: Whole nuts should never be given to infants or toddlers, as they are a choking hazard.

“The CHOP study makes it clear that these changes in food allergy prevention over the past several years are already making a huge difference for children and their families,” said Zachary. “Parents can now feel even more confident that early introduction is an effective way to reduce the risk of developing peanut allergy later in childhood.”

Learn more about peanut allergies at ACAAI.org. If you believe your infant or child has had a reaction to a food in the past, a food allergy test may be recommended. Allergists are the best trained medical professionals to treat allergies and asthma. To locate an allergist in your area, visit AllergyandAsthmaRelief.org.

The eufyCam C35 is the Official Security Camera for Homes of All Shapes and Sizes

2025-11-20T07:01:00

(BPT) – The eufyCam C35 is the perfect home security solution for houses of all types — bird houses, dog houses, hen houses — any area you want to keep secure. This versatile design has led eufy to declare the eufyCam C35 as the “Official Security Camera for Homes of All Shapes and Sizes.”

The compact and lightweight design of the eufyCam C35 enables the outdoor/indoor camera to be installed in virtually any space or surface. The eufyCam C35 can be mounted magnetically, tethered to a pole or tree branch with a weatherproofed strap or screwed into a flat surface.

The eufyCam C35 is designed with Pure Color Vision technology to capture every detail in true colors, even in low-light conditions.

This device can be synched with the new HomeBase Mini data hub for expanded local storage (up to 1TB microSD). The HomeBase Mini also provides advanced AI functionality, including cross-camera tracking, facial recognition, as well as vehicle and pet detection.

The eufyCam C35 can also be tethered to an optional solar panel for non-stop power and simplified maintenance. Plus, IP 67 weather protection means the device can withstand extreme heat and cold conditions.

The eufyCam C35 is available for $89.99 and you can find more information on this uniquely flexible security solution at eufy.com.

How to effortlessly host a holiday meal this season

2025-11-19T14:31:00

(BPT) – Hosting a holiday meal for friends and family can be stressful, but it doesn’t have to be. You can impress your guests and still enjoy your gathering without breaking a sweat (or the budget). All you need to do is follow these four expert tips to simplify prep and cleanup, so you can join your loved ones in celebrating the season.

Create a festive, inviting party setting

Your home decor can set the vibe for the party and a few simple festive touches can make guests feel at home. Pick a color scheme that fits your space and the tone you want for the party. For example, metallics, like a mix of gold, silver and cream, can give you a luxurious, modern look, while soft neutrals can create a sense of coziness and relaxation.

Layer your table to add warmth and interest. Try a textured table runner or tablecloth, some on-theme napkins, and a festive centerpiece such as a mix of florals and pinecones. Placing a few candles around your home and adding some greenery goes a long way to make your home feel even more warm and inviting.

And it’s the little things that add another level of special — think fun and festive glassware, decorative name cards, or even a sprig of greenery tied around your napkins.

Pro tip: Set your table the night before so that day-of, you can relax with your guests.

Prep ingredients ahead of time for stress-free prep

You may be cooking the holiday meal, but that doesn’t mean you have to spend the whole day in the kitchen. Consider prepping ingredients ahead of time to cut back on day-of cooking stress.

Cut, chop or slice vegetables, fruits and other produce ahead of time and store them in Hefty food storage bags. Similarly, you can combine veggies or meats with a marinade in a bag, seal and refrigerate until you’re ready to cook the dish the next day.

The next time you’re at the store, pick up a couple of boxes of Hefty Press to Close Gallon Storage Bags. These press-to-close storage bags feature a secure double zipper that snaps closed, so you can hear that your food has been securely sealed. Thanks to the bag’s expandable bottom, you can easily fill it with your prepped items. The next day, all you have to do is take it out of the refrigerator and dump it into a pan, pot or slow cooker.

To plan even further ahead of time, try Hefty Press to Close Gallon Freezer Bags, to prep ingredients or meals days in advance — leaving the day before the party free for details like setting up the decor and last-minute errands, instead of cooking.

Serve your holiday meal buffet style

Instead of portioning food onto every dish or placing food on the table, set up a separate table in the dining area, so guests can serve themselves. A buffet-style setup takes another task off your shoulders, and it gives your guests the power to pick and choose their own food and portions.

Without entrees and sides taking up space on the dining table, you’ll have more space for decorations and elbow room for your guests. When they’re ready for seconds, they can get up and mingle in line.

Send guests home with delicious leftovers

Now that dinner is done, dessert’s been served, and your guests are filing out, send them home with leftovers so they can continue to enjoy the holiday meal at home. This tip saves you cleanup time and space in your fridge and freezer.

Don’t worry about getting your food containers back. Instead, leave out food storage bags, so guests can store their own portions of their favorite dishes from the night.

For desserts like cookies or candies, offer your guests Hefty Press to Close Extra Large Sandwich Bags. For the main dishes and sides, make sure to leave out Hefty Gallon Storage and Freezer bags that have the strength and durability to safely store and transport larger portions.

Pro tip: Leave out markers for guests to write their names and what food is in the bag. You can even provide holiday-themed stickers or labels for a seasonal touch.

Host smarter, not harder

This holiday season, don’t just host, use these tips to host like a pro, wow your guests and enjoy the holidays.

Be sure to check out Hefty Press to Close Storage Bags at your nearest Walmart and at Walmart.com.

[Executive Corner] Design for Everyone: How LG is Making a ‘Better Life for All’

2025-11-19T18:01:01

(BPT) – At LG Electronics, Better Life for All is more than a corporate vision or tagline — it’s a guiding principle that shapes everything we create. Central to our inclusive vision is a belief in universal design: the philosophy of crafting products and experiences to deliver convenience and comfort for everyone, regardless of age, gender or physical ability.

Committed to this philosophy, LG aims to go beyond functional innovation to provide unique lifestyle solutions that truly put people first. A deep understanding of our customers and the diverse environments in which they live is essential to this endeavor, which is why listening to the voice of the customer is such an integral part of our design process.

We have established systems to directly integrate real user feedback, especially from those with limited mobility — and seniors and children — into the product development stage. This includes operating an advisory group of people with disabilities and conducting in-depth usability testing. Both of these elements have proven instrumental in helping us to identify and minimize even the smallest points of user discomfort.

Designing with Empathy, Delivering with Purpose

Design at LG has always been about more than aesthetics. It’s about innovating with empathy to ensure usability, ease and enjoyment for all. For us, universal design is not just an outcome, but a mindset shared by all our teams — one that infuses human-centeredness into every decision, no matter how minor or inconsequential it may seem to someone looking in from the outside. From the first concept sketch to the final product experience, we view every touchpoint as an opportunity to make someone’s daily life simpler, safer and more enjoyable.

This approach requires us to design with people rather than for them. It challenges our teams to think beyond convention, to question what “easy to use” truly means and to continuously refine our technology to better meet and adapt to real human needs. When empathy is woven into the design process itself, innovation follows naturally. That is how we translate inclusivity from principle to practice.

Turning Philosophy into Practice: The Comfort Kit

Putting this philosophy into action, we launched the Comfort Kit — a series of affixable assistive kits designed to allow anyone to use our products easily, regardless of their gender, age or physical condition.

Some examples:

  • Easy Handle: Enables users with limited hand mobility to open washers and dryers with minimal effort.
  • Easy Ball: Helps those with reduced finger dexterity to manipulate control dials with ease.
  • Easy Hanger: Allows people using wheelchairs, or those who are shorter than average, to interact comfortably with the LG Styler.
  • Rotating Shelf: Improves refrigerator usability by making it easier to access hard-to-reach items.

We have presented inclusive design solutions that improve the usability of existing products, becoming the first in the home appliance industry to introduce 14 accessibility-enhancing kits. These Comfort Kit series, designed to remove the “one-size-fits-some” barrier that many customers have long faced, are also sustainably manufactured — reflecting our commitment to protecting the planet.

Recognition Beyond Design

Our efforts have not gone unnoticed. Globally, we are recognized as a model company for inclusive design.

We’ve shared our accessibility technologies and design philosophy at forums such as the CSUN Assistive Technology Conference, where the Comfort Kit series was welcomed by both consumers and organizations advocating for underrepresented communities.

We also showcased this work at important global exhibitions such as IFA and CES. Our dedication to good design earned us the “Design Awards Grand Slam” — winning top honors at all three major global design awards, Red Dot, iF and IDEA.

These accolades matter to us, but more importantly, they reflect our deep conviction that inclusive design is not just a feature — it’s a responsibility.

Designing for a Better Tomorrow

For us at LG, realizing the Better Life for All vision means creating unique products and experiences that feel right for everyone, and can be enjoyed by anyone. We will continue to advance accessibility so that all customers can take advantage of everything that our products and services have to offer. No caveats or compromises, only convenience and comfort.

By Sooyeon Kim, head of HS & ES Design Lab at LG Electronics

When it comes to breast cancer, knowing your HER2 status matters

2025-11-19T08:01:00

(BPT) – Lauren, a 35-year-old wife and mother of three daughters, had just finished breastfeeding her youngest when she first noticed the lump on her breast. She shrugged it off as something that happens when nursing and figured it would go away on its own. However, six months later the lump was still there, prompting her to see a doctor who later confirmed a stage 3 breast cancer diagnosis. Despite aggressively treating her cancer for two years, including a double mastectomy and ovary removal surgery, a follow-up biopsy revealed the cancer had spread and advanced to stage 4.

More than 300,000 people in the United States will be diagnosed with breast cancer this year. Of those diagnosed with early-stage breast cancer, nearly 30% will later develop metastatic breast cancer, meaning the cancer has spread beyond the breast to other parts of the body. And, while metastatic breast cancer is not curable, it is treatable.

“I was crushed when I was diagnosed with stage 4 breast cancer. After enduring different treatments, I was then handed what felt like a fatal diagnosis when I learned the cancer had spread,” Lauren recalls. “I retreated and isolated myself for a couple of months. All I could think about was how my children’s memories of me would only be of cancer. It was not how I wanted to be remembered, and I knew I had to change my mindset.”

Advancements in HER2 Research Helps Inform Treatment

Following Lauren’s metastatic breast cancer diagnosis, her doctors conducted biomarker testing to guide them as they developed her treatment plan. The tests indicated that her tumor had low levels of human epidermal growth factor receptor 2 (HER2), a protein that helps cells grow. When cells produce too much HER2, they can become cancerous.

Edith Perez, M.D., professor emeritus at the Mayo Clinic and chief medical officer with the Cornerstone Specialty Network, noted that, “Historically, patients with HER2-expressing tumors were either categorized as HER2 positive or HER2 negative. However, advancements in research now show a person’s HER2 status exists on a spectrum, akin to a light switch dimmer, allowing for more nuanced assessment.”

Learning that Lauren’s metastatic breast cancer expressed low levels of HER2 was an important discovery for her care team. More than half of patients with metastatic breast cancer previously diagnosed as HER2 negative can now be identified as having low levels of HER2 expression.

“I felt scared and weak when I was diagnosed with metastatic breast cancer and did not know whether I would have months or years left,” Lauren recalls. “Luckily my efforts to keep up with the latest research and connect with other patients about their own experiences helped guide me when we learned I had low levels of HER2. It gave me a foundation when having conversations with my healthcare team for identifying the next steps in my journey.”

Lauren now dedicates her life to education and advocacy for the cancer community, including sharing her own experience navigating stage 4 breast cancer. She encourages others to talk to their doctor about biomarker testing or revisiting test results from previous biopsy samples since HER2 status can change over time and with treatment. Many who were previously told they were HER2 negative may have low levels of HER2 in their cancer cells — these levels may still matter.

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Lauren and her husband, Clifton.

Learn more about the importance of biomarker testing and how HER2 status can impact personalized treatment at HER2statusMatters.com.

This article is sponsored by Daiichi Sankyo and AstraZeneca. Lauren and Edith Perez, M.D., are paid consultants.

Deck the halls with decadent chocolate treats for everyone on your list

2025-11-19T11:01:00

(BPT) – Looking for ways to sweeten the holidays with special gifts, treats for gatherings and tasty recipes to bake together? You’ll love creating magical holiday moments with help from Chocolove, makers of high-quality, European-style premium chocolate crafted to surprise and delight with every bite.

For this year’s holiday offerings, enjoy a range of tantalizing flavors to make every occasion more joyful.

Tree-shaped bites

Chocolove’s indulgent, individually wrapped bites in festive tree shapes are back for a limited time in classic seasonal flavors, and two new flavors! Packaged in elegant, stand-up bags (both small and large), they are perfect for stuffing stockings or gifting to teachers and party hosts:

  • Dark Chocolate with Peppermint Creme Filling — A cherished holiday flavor profile, vegan-friendly Peppermint Creme bites made with refreshing peppermint oil and luxurious dark chocolate.
  • Dark Chocolate with Marzipan Filling A modern twist on a European classic and inspired by holiday traditions, rich premium dark chocolate and silky almond-forward marzipan combine for a melt-in-your-mouth bite worth savoring.
  • Milk Chocolate with Peanut Butter Filling — An elevated spin on a classic flavor pairing: Smooth premium milk chocolate and lightly salted peanut butter create a luscious, sweet-salty balance in every bite.
  • Milk Chocolate with Hazelnut Truffle Filling — Fresh ground California hazelnuts combine with Belgian milk chocolate and a hint of sea salt to make a silky truffle filling inside a delicious milk chocolate shell.
A four Chocolove chocolates bags, in a varity of flavors on a table infront of a room decorated for the holidays.

Find the bites on shelves at Whole Foods, Target (new), Walmart (new), Walgreen’s (new), CVS (new), Albertson’s, Sprouts, Harris Teeter, Hy-Vee, Raley’s, Chocolove.com and more.

Elevated gift boxes to share and savor

These elegant, gourmet offerings handmade by Master Chocolatier Chef Patrick Peeters are gift options for everyone on your “nice” list (including yourself!). Find them exclusively on Chocolove.com:

  • Cozy Holiday Moments Chocolate Gift Box — Experience the magic of sipping your favorite warm beverages in this assortment of 12 handcrafted truffles. Milk and dark chocolates are filled with Peppermint Mocha, Apple Cider, Hot Cocoa & Marshmallows and Assam Chai Tea flavors.
  • European Connoisseurs Collection Gift Box — Elevate your celebrations with this elegant collection of 12 decadent chocolates inspired by European holiday flavors. Dark, milk and white chocolates feature Coconut & Almond Marzipan, Eggnog Ganache & Gingersnap Cookie, Orange Florentine Ganache and Mincemeat & Almond Streusel Cookie flavors.
  • Peppermint Bark Assortment Gift Box — Immerse your senses in a refreshing zest of peppermint with luxurious double-layered bark, boasting a rich dark chocolate bottom with velvety white chocolate top adorned with crunchy peppermint candy pieces.
  • Luxe Layers Collection — Whether you’re feeling dazzling or dramatic, find your flavor match with these two limited-edition gourmet bar creations: elegant and vibrant Ruby Chocolate with Mango Passionfruit and Feuilletine, and creamy and crisp Dubai-Style Dark Chocolate with Pistachio.

Bake your way to holiday happiness

Love baking decadent treats with family and friends? Indulge in the festive flavors of this Dark Chocolate Peppermint Bar recipe featuring creamy peppermint frosting that perfectly balances the bold intensity of dark chocolate brownies. These are as easy to make as they are to enjoy.

Ingredients

Dark chocolate brownies

  • 2 bars Chocolove Strong Dark Chocolate
  • 1/2 cup butter, cubed
  • 1/2 teaspoon fine salt
  • 1 1/2 teaspoons espresso powder
  • 1 teaspoon vanilla extract
  • 2 large eggs, room temperature
  • 3/4 cup light brown sugar
  • 1/2 cup granulated sugar
  • 3/4 cup all-purpose flour

Peppermint cream topping

  • 1/2 cup unsalted butter, softened
  • 4 ounces cream cheese (brick style), softened
  • 3 cups powdered sugar
  • 1/2 teaspoon peppermint extract
  • 1/2 teaspoon vanilla extract
  • Pinch of salt
  • 2-3 tablespoons whole milk
  • 9-16 Chocolove Dark Chocolate Peppermint Creme Trees

Preparations:

  • Grease 8×8-inch square baking pan and line with parchment paper, allowing the paper to hang over each side. Set aside.
  • Preheat oven to 350F.

Make the brownie batter

  • Pour batter into the prepared baking pan and smooth the top.
  • Break apart chocolate bars and place in a heat-safe bowl along with the cubed butter and salt.
  • Place the bowl over a pot with about 1 inch of simmering water, stirring occasionally until melted and smooth.
  • Remove from heat and stir in espresso powder and vanilla extract. Set aside.
  • In a large mixing bowl, vigorously whisk the eggs and sugars together until sugars have dissolved (about 1.5-2 minutes).
  • Pour chocolate mixture into the bowl and whisk to combine (the chocolate should be warm but not hot).
  • Add flour and gently fold together with a rubber spatula.

Bake the brownies:

  • Bake on the center rack of the oven 22-27 minutes.
  • Allow to fully cool in pan before carefully removing with the parchment paper.

Make the peppermint cream:

  • Whip the butter and cream cheese together with a hand mixer or stand mixer until completely smooth.
  • Add half the powdered sugar along with the peppermint extract, vanilla extract and salt. Mix until smooth and incorporated.
  • Add the other half of the powdered sugar and 2 tablespoons of milk. Mix again until smooth and fluffy.
  • Add an additional tablespoon of milk if the mixture is still too thick and add a little additional powdered sugar if the mixture is too thin.

Frost/garnish the brownies:

  • Pipe or spread the peppermint cream frosting on the brownies.
  • Top each brownie with a Chocolove Dark Chocolate Peppermint Creme Tree.

Find plenty of delicious treats to help you create moments of joy at Chocolove.com.