Category: Brandpoint Business & Finance

2025-10-17T06:01:00

(BPT) – Have a question and want an answer fast? With a quick online search or visit to an AI platform, milliseconds later you’ll receive a handy summary with answers. No clicking needed.

New tools and features like Google’s AI Overviews, ChatGPT and Perplexity are now how people discover and trust content. This change means a new goal for brands: Get into AI summaries and overviews as much as possible.

Where does AI get answers?

AI-enhanced search and AI overviews often contain link symbols and website citations. These are what the AI crawlers have deemed credible and pulled from to write the answer for the search query. This is where brands want their key messages to appear.

“People are no longer scrolling,” said Lisa Jilek, CEO at Brandpoint. “It’s all about the AI summary and positioning your brand’s information to be selected as credible and cited by the bots. This is what people are now seeing and interacting with online.”

The challenge? No single strategy guarantees you show up in AI overviews. But there are things you can do to position your brand for success and make your content more appealing.

How to write content for AI search

Since AI is crawling content online to create responses, start by revamping how you write and publish communications like press releases, blog posts, sponsored content articles and social media posts.

The communications experts at Brandpoint share the following tips to help you write to appeal to AI search and summaries:

1. Organize content in readable formats

• Q&As
• FAQs
• Numbered lists with subheadings
• Bylines with credible sources

2. Choose intent-rich angles

• Anticipate audience search queries
• Answer questions
• Solve customer pain points
• Consider topical approaches

3. Select strong visuals

• Infographics
• Listicles
• Lifestyle images
• Include metadata and descriptions for all visuals

4. Use authentic voices

• Customer stories
• Testimonials
• Subject matter experts
• Avoid jargon

5. Create parsable snippets

• Strong headline
• Short, clear and well-formatted content
• Subheadings
• Bullets or numbering when appropriate

Revamping how you create content is a critical first step. To make sure your content is as visible as possible to AI crawlers, you also need to consistently get it on credible websites.

How to guarantee media placements

Branded content is one way to control your message and get it published on high-quality websites. Branded content refers to paid placements that are distributed on media sites, such as a sponsored article on a newspaper website or an infographic on a television page.

“Brandpoint distributes branded content for clients on our network of high-quality publishing partners,” Brandpoint CTO Adam McBroom said. “We have seen some of our clients’ content appearing in AI summaries, which is promising. AI crawlers are looking for credible content on credible websites. The value and frequency of those placements will reenforce a brand’s message and goals.”

USA Today is an example of just one of the high-quality publishers on Brandpoint’s publisher network. To learn more about their robust publisher network visit Brandpoint.com.

The benefits of AI overviews for businesses

While AI presents new challenges to businesses big and small, it also provides new opportunities. When people get to your website, they are typically further down the conversion funnel. This means they often come in with more information and closer to taking action.

In fact, according to Semrush, the average AI search visit is 4.4 times as valuable, based on conversion rate, than the average visit from traditional organic search.

To learn more about AI search and how you can craft and publish appealing content, check out the recent webinar, “Branded Content in the Era of AI & GEO: Myths, Truths & Trends.”

2025-10-02T06:01:00

(BPT) – During these times of economic change, Fidelity’s 2025 College Savings and Student Debt Study shows that 60% of parents worry market uncertainty could impact their ability to pay for their child’s education. According to the report, these economic uncertainties are affecting how parents and students are looking ahead, affecting everything from how parents view financial planning to students adjusting their future goals.

To help parents and students consider their options, Chandler Riggs, vice president, financial consultant at Fidelity Investments, answers questions about the study and explains how families can better prepare for the future.

What are the biggest takeaways from the 2025 College Savings and Student Debt Study?

“Fidelity’s 2025 College Savings & Student Debt Study highlights a clear shift toward practicality in how families approach planning and saving for higher education. Students are increasingly focused on affordability and career readiness, with nearly half citing cost as the most important factor when deciding when and where to pursue higher education. At the same time, parents are staying the course on their college savings despite recent market uncertainty, with many leveraging 529 plans to save. Encouragingly, families are having more conversations about how they’ll finance college, but the study also reveals persistent gaps in understanding student debt, which could lead to families underestimating their true financial burden after graduation.”

Why are students getting more practical about college?

“Living through recent times of economic uncertainty is the primary experience shaping how students view higher education today. Nearly half of college-bound students now say cost is “most important” when choosing where or how to pursue higher education. The number of high schoolers who say they’re most likely to consider vocational or technical school after graduation has also increased three times compared to 2021.

Overall, increased awareness of cost is causing students who are approaching the age of making decisions about college and future responsibilities to be more thoughtful about those decisions.”

What should parents keep in mind when planning for college?

“The first thing parents need to do is create a concrete plan for financing your child’s education. If you don’t have a plan, a financial professional like me can help you create one.

Second, talk with your children about realistic expectations and strategies for managing the cost of college. The Fidelity study showed an encouraging growth in these discussions, with nearly 70% of students and parents saying they’ve discussed how they’ll finance their education.

Finally, consider saving in a tax-advantaged account like a 529 college savings plan. The study showed that parents who plan to finance their child’s higher education with a dedicated college savings account report feeling positive, with over half saying they’re optimistic their child will be able to pursue higher education thanks to their savings.”

Is economic uncertainty changing the way parents save?

“Yes — more than half of parents we surveyed say they’re concerned about market uncertainty impacting their ability to finance their child’s college education. Despite those concerns, nearly three-fourths of parents say they’re staying the course when it comes to saving for college.

Among those who have made changes in response to recent market uncertainty, their top actions involve reducing how much they’re saving, or rebalancing or reallocating their investments to manage risk.

As a financial consultant, this is one of the key areas I support my clients on. We always look at when they need the funds when considering the asset allocation for their portfolio. If you won’t need your 529 funds for a while, you might consider allowing for more risk in your asset mix to increase your potential rate of return. Conversely, if you need the funds in the short term, consider a less risky asset allocation to help lessen potential anxiety during periods of market volatility.

Regardless of your time horizon or current economic conditions, it’s important to remember to rebalance your portfolio. If you prefer staying hands off with your investments, an Age-Based portfolio that automatically adjusts the asset allocation based on your beneficiary’s age could be a good option.”

How do 529 savings plans help pay for education?

“529 savings plans are flexible, tax-advantaged accounts designed specifically for education savings. These accounts can be used for a wide variety of education expenses, including college expenses, up to $10,000 per calendar year in expenses for K-12 schools ($20,000 for expenses beginning in taxable years after December 31, 2025), certain apprenticeship costs and even student loan repayments (up to $10,000).[1] And if you’re wondering about unused funds, worry not. Under certain conditions, you can transfer tax- and penalty-free up to a lifetime limit of $35,000 in a 529 to a Roth IRA opened by the 529 beneficiary, making these accounts a helpful option regardless of your child’s plans for higher education.[2]

If your child does choose to go to college, funds from a 529 plan can be used for tuition, fees, books, supplies and approved study equipment including computer technology, related equipment and software, plus internet access or related services used by the student while enrolled at an accredited postsecondary institution. Students enrolled at least half-time may also use 529 funds for room and board expenses.

Many families worry saving for college will hurt their chances of receiving financial aid, but because 529 savings plan assets are considered parental assets, they are factored into federal financial aid formulas at a maximum rate of about 5.6%.

Most importantly, when used for these qualified purposes, 529 plan withdrawals are not subject to federal income tax. Each plan is sponsored by an individual state, often in conjunction with a financial services company, like Fidelity, that manages the plan. Although you don’t have to be a resident of a particular state to invest in its plan, you should check with your home state first for any benefits it may offer.”

Learn more about how to plan and save for your child’s education at Fidelity.com/529, or call 1-800-544-1914 for complimentary access to dedicated college planning representatives.

Please carefully consider the plan’s investment objectives, risks, charges, and expenses before investing. For this and other information on any 529 college savings plan managed by Fidelity, contact Fidelity for a free Fact Kit, or view one online. Read it carefully before you invest or send money.

**Units of the portfolios are municipal securities and may be subject to market volatility and fluctuation.**

Keep in mind that investing involves risk. The value of your investment will fluctuate over time, and you may gain or lose money.

Fidelity Investments and Fidelity are registered service marks of FMR LLC.

Views expressed are as of the date indicated, based on the information available at that time, and may change based on market or other conditions. Unless otherwise noted, the opinions provided are those of the speaker or author and not necessarily those of Fidelity Investments or its affiliates. Fidelity does not assume any duty to update any of the information.

Fidelity Brokerage Services LLC, Member NYSE, SIPC

900 Salem Street, Smithfield, RI 02917

Fidelity Distributors Company LLC

900 Salem Street, Smithfield, RI 02917

National Financial Services LLC, Member NYSE, SIPC

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© 2025 FMR LLC. All rights reserved.

[1] 529 distributions for qualified education expenses are generally federal income tax free. 529 assets may be used to pay for (i) qualified higher education expenses, (ii) qualified expenses for registered apprenticeship programs, (iii) up to $10,000 per taxable year per beneficiary for tuition expenses ($20,000 for expenses beginning in taxable years after December 31, 2025) in connection with enrollment at a public, private, and religious elementary and secondary educational institution. Although such assets may come from multiple 529 accounts, the $10,000 qualified withdrawal ($20,000 beginning in taxable years after December 31, 2025) limit will be aggregated on a per beneficiary basis. The IRS has not provided guidance to date on the methodology of allocating the $10,000 annual maximum ($20,000 beginning in taxable years after December 31, 2025) among withdrawals from different 529 accounts, (iv) amounts paid as principal or interest on any qualified education loan of a 529 plan designated beneficiary or a sibling of the designated beneficiary. The amount treated as a qualified expense is subject to a lifetime limit of $10,000 per individual. Although the assets may come from multiple 529 accounts, the $10,000 withdrawal limit for qualified educational loans payments will be aggregated on a per individual basis. The IRS has not provided guidance to date on the methodology of allocating the $10,000 annual maximum among withdrawals from different 529 accounts, and (v) tuition, fees, books, supplies, and equipment required for the enrollment or attendance in a recognized postsecondary credential program as defined under Section 529 of the Code and identified by the Secretary of the Treasury as being such a reputable program. Any earnings on distributions not used for qualified higher educational expenses or that exceed distribution limits may be taxed as ordinary income and may be subject to a 10% federal tax penalty. Some states do not conform with federal tax law. Please check with your home state to determine if it recognizes the expanded 529 benefits afforded under federal tax law, including distributions for elementary and secondary education expenses, apprenticeship programs, postsecondary credentialing programs, and student loan repayments. You may want to consult with a tax professional before investing or making distributions.

[2] Beginning January 2024, the Secure 2.0 Act of 2022 (the “Act”) provides that you may transfer assets from your 529 account to a Roth IRA established for the Designated Beneficiary of a 529 account under the following conditions: (i) the 529 account must be maintained for the Designated Beneficiary for at least 15 years, (ii) the transfer amount must come from contributions made to the 529 account at least five years prior to the 529-to-Roth IRA transfer date, (iii) the Roth IRA must be established in the name of the Designated Beneficiary of the 529 account, (iv) the amount transferred to a Roth IRA is limited to the annual Roth IRA contribution limit, and (v) the aggregate amount transferred from a 529 account to a Roth IRA may not exceed $35,000 per individual. It is your responsibility to maintain adequate records and documentation on your accounts to ensure you comply with the 529-to-Roth IRA transfer requirements set forth in the Internal Revenue Code. The Internal Revenue Service (“IRS”) has not issued guidance on the 529-to-Roth IRA transfer provision in the Act but is anticipated to do so in the future. Based on forthcoming guidance, it may be necessary to change or modify some 529-to-Roth IRA transfer requirements. Please consult a financial or tax professional regarding your specific circumstances before making any investment decision.

2025-10-01T08:01:00

(BPT) – The need for cybersecurity professionals has never been greater. In the U.S. alone, cyberattacks may cost the American economy over $1 trillion and globally $10.5 trillion in 2025. The frequency of ransomware cyberattacks are also predicted to increase, with one happening every two seconds by 2031.

Cybercriminals are savvy, but the lack of talent in the cybersecurity field is worsening the situation. Globally, industry experts calculate that nearly 5 million additional cyber defense professionals are needed, according to the 2024 ISC2 Cybersecurity Workforce Study.

But what’s behind this deficit in cybersecurity talent? There aren’t enough people going into the field. Many positions go unfilled because companies overlook the importance of entry-level positions.

Restricted access: The lack of entry points for new talent

Despite rising demand for cybersecurity professionals, early-career talent continues to be shut out. The ISC2 report found that almost a third (31%) of surveyed organizations have no entry-level (0-1 year of experience) cybersecurity professionals and 15% have no junior-level (1-3 years of experience) personnel.

There’s plenty of entry-level and junior-level talent. However, industry leaders require years of experience for entry-level roles. In fact, the study reports that 62% of teams had open roles, but hiring managers were focused on finding only mid-level to advanced roles.

“If industry leaders continue to restrict entry-level opportunities, the talent shortage will only get worse,” said Fred Kwong, VP and chief information security officer at DeVry University. “Not only will this hinder workforce readiness, but this industry practice will deepen the cybersecurity risk across the board.”

Educating and hiring the next generation of cyber leaders

To strengthen their future defenses, organizations can rethink their hiring practices. In addition to hiring entry- and junior-level talent, industry leaders can find ways to collaborate with universities to nurture the next generation of cybersecurity professionals.

For example, DeVry University’s Cybersecurity Center of Excellence offers robust cybersecurity programs built on skills-based, hands-on learning models and real-world exposure. By partnering with industry leaders, the university has designed a curriculum that aims to help close the skills gap by equipping early-career professionals with the knowledge needed to thrive in today’s rapidly evolving cyber landscape.

In these programs, students don’t just learn about cybersecurity, they get to practice it. Last year, DeVry launched a cutting-edge cyber range platform. Powered by Cloud Range, a leading provider of cyber range training as a service, the platform offers realistic, immersive simulations that mimic real-world cyber threats. Students can practice and master analytics, investigation, repulsion, remediation and other cybersecurity techniques.

“Cybersecurity attacks are becoming more complex and hitting faster than ever before,” added Shantanu Bose, Ph.D., DeVry University’s provost and chief academic officer. “Learning theory isn’t enough. Our curriculum is built on experiential learning, so graduates are job-ready by graduation and ready to take on professional cybersecurity roles.”

As cyber threats escalate in scale and sophistication, the responsibility to close the talent gap cannot rest solely on the shoulders of industry leaders. Higher education institutions must continue to take an active role in preparing the next generation of cybersecurity professionals by aligning academic programs with real-world demands.

Through hands-on training, strategic partnerships with employers and a focus on experiential learning, colleges and universities can ensure that learners are not only educated but fully equipped to enter the workforce. Bridging the gap between education and employment is no longer optional — it’s essential to building a resilient, future-ready cybersecurity workforce.

“Ultimately, securing the future depends on empowering and supporting the people who will shape it,” noted Bose.

To learn more about how DeVry is equipping aspiring cyber professionals and discover its cybersecurity program offerings, visit DeVry’s Cybersecurity Center of Excellence.

2025-09-30T21:17:00

(BPT) – By Jaime de Jaraíz, president of LG Electronics Iberia

When fans walk into a stadium, they expect more than just a game or a show — they expect to feel part of something bigger. In Spain, this new era of immersive sports and entertainment has two shining examples: the Riyahd Air Metropolitano in Madrid and the Roig Arena in Valencia. At both venues, we at LG are helping write a new chapter in the digital transformation of sports, leading a technological revolution that redefines how every moment is experienced.

What sets us apart is not only our leadership as the No. 1 provider of professional LED technology in Spain,* but also our ability to turn every project into a unique digital ecosystem. We don’t just install screens — we create living platforms where image, software and infrastructure work together to make every corner of a venue come alive.

Riyahd Air Metropolitano: An Icon in Transformation

In Madrid, our collaboration with Atlético de Madrid has transformed the Riyahd Air Metropolitano into a stadium that breathes innovation. The exterior and interior now form a dynamic canvas of light and color, amplifying the atmosphere of every moment.

At the top, our state-of-the-art Mesh LED envelops the stadium in a 360-degree visual spectacle, amplifying the excitement of every goal and every play and making the roar of the fans even more powerful and unforgettable.

Roig Arena: A New Global Benchmark

In Valencia, the Roig Arena was envisioned as one of the most advanced arenas in the world. At the heart stands our technological gem: the high-resolution video scoreboard. This giant screen, bearing the LG seal of innovation, offers precise sharpness and color uniformity that allow every replay, every stat and every detail of the game to be seen with astonishing clarity throughout the stands. But it does much more than display scores — it syncs with lighting, sound and dynamic content to turn every key moment into a cinematic experience.

Around it, the perimeter LED ribbon and the iconic outdoor screen, The Eye, complete a digital ecosystem that extends the excitement beyond the venue, placing Valencia at the forefront of Europe as a venue for top-level competitions and events.

Digitalization as a Driver of Change

In both Madrid and Valencia, we’re showing that digitalizing stadiums isn’t just about impressive visuals — it’s about smarter management, new ways to communicate and deeper connections with audiences. These venues are flexible platforms that can adapt to matches, concerts, cultural shows or corporate events. And for sponsors, they open new doors to engage with the public in more personal, real-time ways.

Shaping the Future Through Leadership

In recent years, we’ve been proud to contribute to nearly thirty sports venues in Spain, from stadiums and arenas to the Rafa Nadal Academy and local gyms. With a 45% share of the professional LED market in Spain in the first quarter of 2025,^* and the trust of eight out of 10 major Spanish stadiums, we are not just equipping venues — we are redefining the live event experience.

However, this leadership isn’t built on technology alone. It comes from people — the talent, passion and dedication of nearly 240 professionals at LG Spain. From engineering to sales, logistics to marketing, every department has played a vital role in making these projects a reality.

Each installation is a milestone that brings Spain a little closer to the global forefront of sports and entertainment technology. Our expertise also extends beyond Spain, to iconic venues like Wembley Stadium in London, Deutsche Bank Park in Frankfurt and Jan Breydel Stadium in Belgium.

At LG, we believe life is richer when emotions are lived intensely. That’s why our mission is to make every fan, in every seat, feel that Life‘s Good — and why we believe the future of sports and entertainment venues is already here.

^*Source: OMDIA. Data on the professional LED display market in Spain, published up to June 2025, based on installed volume (in square meters) during 2024 and the first quarter of 2025. LG Electronics has not participated in the preparation of this study. For more information, visit: www.omdia.com.

2025-09-30T07:01:00

(BPT) – By Sandeep Modhvadia, Chief Product Officer, Wind River

As enterprises accelerate their digital transformation journeys, they are facing a growing challenge around modernizing infrastructure while maintaining control, compliance and performance across increasingly distributed environments. The convergence of IT and OT systems, historically managed in silos, can become key to unlocking new operational agility, real-time insights and secure automation. However, with the creation of data shifting from centralized data centers to the edge, the conventional approach of implementing sovereign clouds may no longer work and a new dimension of sovereignty is emerging that demands a fundamental change in cloud strategy.

In mission-critical use cases across aerospace, defense, industrial/manufacturing, energy and healthcare, the stakes are high. These industries require infrastructure that not only meets performance and reliability standards but also comply with strict regulatory requirements. Traditional cloud models, built around centralized architectures, can fall short in delivering the regional autonomy and processing locality that are needed by these organizations.

Data everywhere, decisions at the edge

Today’s enterprise environments will increasingly be influenced by data that is generated and processed at the edge, such as on factory floors, in remote installations and across mobile platforms. This shift is driven by the need for low-latency decision-making, bandwidth efficiency and operational resilience. AI, automation and real-time analytics are fueling this transformation, making edge-native infrastructure a strategic imperative.

However, sovereignty now is no longer just about where data is stored. It’s also about where data is processed and how decisions are made. Enterprises must now consider inference sovereignty (AI models processing sensitive data locally), operational sovereignty (autonomous systems complying with local laws), and telemetry sovereignty (governing metadata flows to central systems). These factors are reshaping how organizations design, deploy and govern their cloud infrastructure.

The challenge: Fragmentation, compliance and control

As industries look to the growth of the intelligent edge, enterprises will continue to face significant obstacles. These challenges include:

• Fragmented IT/OT environments hinder visibility and automation.
• Legacy systems resist integration with cloud-native platforms.
• Regulatory requirements demand strict control over data residency and processing locality.
• Vendor lock-in and opaque infrastructure limit flexibility and innovation.
• Internal expertise gaps, slow adoption of edge-native architectures and AI governance.

These issues are especially acute in industries where uptime, compliance and security are non-negotiable.

The opportunity: Sovereign cloud at scale

To meet changing demands, enterprises are turning to private and hybrid cloud solutions that span core, edge and far-edge environments. Sovereign cloud infrastructure enables organizations to maintain full control over data, workloads and compliance, without compromising scalability or performance.

At Wind River, we’ve architected our cloud platform from the ground up to support sovereign deployments. Our commercially hardened stack, Wind River Cloud Platform (based on the open source StarlingX), Wind River Analytics and Wind River Conductor, empowers enterprises to enforce sovereignty policies not only over where data resides, but also over where and how it is processed, analyzed and acted upon.

This ensures compliance, operational autonomy and security across highly distributed, mission-critical environments. Sovereignty must extend seamlessly across core and edge, supporting unified deployments from the largest data center to the smallest, most remote facility.

The path forward: Strategy, technology and partnership

To succeed, enterprises must take a structured approach. It will be important to unify IT and OT systems to enable seamless data flow and governance. They must plan to adopt cloud-native platforms that support containerized workloads and open interfaces. It will be helpful to deploy private/hybrid cloud infrastructure to balance control with scalability. Additionally, enterprises should look to implementing edge-native solutions for latency-sensitive, mission-critical operations. Simultaneously, it will be essential to enforce sovereignty policies across data residency, processing locality and AI inference governance.

And just as important, companies must choose the right partners, such as technology providers with deep expertise in intelligent edge, cloud-native software and mission-critical deployments. Sovereign-ready platforms, like those from Wind River, offer the flexibility, transparency and control needed to build cloud infrastructure on your own terms.

As the next wave of innovation moves to the edge, sovereignty can be critical to enterprise success. Those who embrace this shift will be better positioned to lead in a world where control, compliance and confidence are not optional but essential.

2025-09-30T02:01:00

(BPT) – By Paul Miller, CTO, Wind River

Artificial intelligence dominates headlines, with much of the attention focused on the rise of generative models. But while those advances capture imaginations, some of the most profound changes are happening in a different arena — at the edge, where the physical and digital worlds converge. This is edge AI: the use of artificial intelligence models that run directly on devices, machines and networks where data is created, rather than relying solely on distant cloud resources. It is not science fiction but a set of technologies already transforming industries and everyday experiences with tangible, operational impact.

At the edge, milliseconds matter. Systems must be safe, deterministic and resilient, because downtime is not an option. This is where AI is already driving transformation today — not in proof-of-concept labs but in mission-critical environments that touch millions of lives.

Real-World Impact

Consider the automotive sector. Advanced driver-assist systems such as adaptive cruise control, lane-keeping and automated braking all depend on edge AI. By processing radar and camera data locally, these systems can recognize hazards and execute maneuvers in real time. Edge intelligence has become the unseen copilot making vehicles safer and laying the groundwork for fully software-defined cars.

Manufacturing provides another clear example. On the factory floor, cameras and sensors equipped with AI can flag defects invisible to the human eye, monitor workers for safety compliance, or detect smoke before it becomes a fire. These are not theoretical improvements — they reduce downtime, prevent injuries, improve yield and strengthen margins.

Telecommunications networks are also being reshaped by AI at the edge. Operators are beginning to rely on AI to dynamically allocate spectrum, optimize radio access networks, and predict when equipment will fail. In a market defined by relentless pressure on cost and performance, edge AI is already proving to be a decisive competitive advantage.

The same story plays out in aerospace and defense, where mission-critical systems require uncompromising reliability. From autonomous drones navigating contested airspace to defense systems analyzing multiple sensor streams in milliseconds, the ability to process and act instantly is essential. In these contexts, edge AI is not just useful — it is existential.

Even in the consumer world, smartphones now use edge AI for voice recognition, image classification and search — everyday proof that intelligence at the edge is already part of our lives.

Why Edge AI Matters

What makes edge AI different is not simply that it brings intelligence closer to where data is generated but that it creates a distinct kind of value that cloud-based AI alone cannot deliver. The gains are immediate, measurable and tied directly to outcomes that matter for both operations and customers.

Edge AI enables decisions in milliseconds, a critical advantage when real-time responsiveness determines safety or performance. By analyzing high-fidelity data at the source, it improves accuracy and reduces the risk of errors or latency-related failures. It also ensures resilience: Systems continue operating safely even when connectivity is intermittent. Processing data locally reduces bandwidth costs and energy use, which has clear economic and sustainability benefits. And beyond optimization, edge AI unlocks entirely new possibilities, from software-defined vehicles and AI-driven networks to autonomous industrial systems that create revenue streams unimaginable a decade ago.

This is why organizations are embracing edge AI, not just as a technology upgrade but as a strategic enabler. It turns data into action where it matters most, reshaping both how companies operate and what they can offer their customers. Achieving this, however, requires platforms built with the kind of mission-critical reliability Wind River has delivered for decades.

Overcoming Barriers to Edge AI Adoption

Of course, not every organization moves at the same pace. Legacy systems can be hard to replace, and even incremental changes to entrenched processes may feel disruptive. Employees will only embrace new tools when they see how those tools help them work smarter and safer. And culture plays a decisive role: Organizations that reward experimentation and continuous improvement tend to adopt edge AI readily, while those that cling to the status quo risk being left behind.

The lesson is that adoption is not just about technology readiness; it is about organizational readiness. Companies that align culture, process and technology will be best positioned to capture the edge advantage.

The Next Frontier

The next phase of edge AI will move beyond incremental optimization. Telecom operators will scale AI-driven RAN automation that transforms the economics of 5G and beyond. Automotive companies will shift from assistance features to fully software-defined platforms where intelligence updates over time. Robotics and industrial automation will extend into “physical AI” — machines that not only perceive but act autonomously and safely in human environments.

At the same time, governments and enterprises will insist on sovereignty, compliance and security in AI deployments. That will put a premium on edge platforms that are safe, certifiable and transparent. In other words, the future of edge AI will be defined not just by innovation but by responsibility.

This is precisely where Wind River has a unique role to play. For more than four decades, our software has powered the world’s most trusted mission-critical systems, from Mars rovers to next-generation 5G vRAN deployments. Our DNA — safe, secure, reliable and performant at scale — is exactly what edge AI requires.

We are helping customers design, deploy and operate AI-driven applications at the edge with the confidence that comes from proven expertise. Whether in aerospace, defense, automotive, industrial or telecommunications, Wind River provides the foundation that allows companies to innovate boldly while operating responsibly.

For companies exploring edge AI, the path forward begins with clarity of purpose. Anchor every initiative to a business objective, whether that’s reducing downtime, enhancing safety or creating a new customer experience. Start with targeted pilots that address relevant use cases, then expand as your teams build expertise.

Equally important is infrastructure. Edge platforms must be scalable, secure and maintainable over time. Organizations that invest in the right foundation will find it easier to grow, adapt and integrate AI into mission-critical operations.

The opportunity is clear: Edge AI is already changing industries, and the pace of transformation will only accelerate. Companies that begin today — experimenting, investing and building the right partnerships — will be best positioned to thrive in a software-defined, AI-powered future.

Wind River is proud to be a trusted partner in that journey, helping organizations harness the intelligent edge safely, securely and at scale. The next wave of transformation is here, and it begins at the edge. Those who act now will shape not just their industries but the future of how we all live and work.

2025-09-23T15:03:00

(BPT) – According to the Bank of America 2025 Workplace Benefits Report, today’s workforce is looking for benefits that address immediate financial challenges, like emergency savings and debt support, while helping them save for the future, too.

Employees say the financial resources they value most offer real-time learning and navigation tools. At the top of the list: retirement education, guidance on creating income in retirement, and tools to build healthy financial habits.

“Employees may have more resources available than they realize and too often they leave valuable tools on the table,” said Lorna Sabbia, Head of Workplace Benefits at Bank of America. “Taking advantage of benefits can make a big difference in building both short-term stability and long-term financial confidence.”

A Shifting Benefits Landscape

Though employees say retirement education and planning remain a top priority, they’re growing more interested in other resources.

This includes tools to build healthy financial habits, online trackers to measure progress and support with other big goals like emergency savings, budgeting and debt, mortgages or college costs — resources that go beyond day-to-day money management. Since 2023, the percentage of workers asking for help with near-term financial needs like emergency savings or college costs has doubled, rising from 13% to 26%.

Employers are responding by offering more services like debt counseling, emergency savings programs and tools to help workers manage competing priorities. However, only 46% of all employers provide comprehensive financial wellness programs, leaving many employees without the guidance they seek.

3 Ways for Employees to Maximize Workplace Benefits

Employees should take a closer look at their workplace resources and consider how they might support their broader financial goals. Here are three key tips:

1. Do your homework on available resources

Many employees do not realize the range of resources their workplace already provides. Beyond retirement accounts, employers may offer investing education, professional financial advice, debt counseling or even peer mentoring programs. These tools can help employees build lasting financial skills and make better-informed decisions. Workers who take time to explore what’s available are more likely to feel confident about their financial direction.

2. Take full advantage of retirement benefits

Retirement remains a top priority, with seven in 10 employees calling it a top financial goal. Yet nearly half wish they had started saving earlier. By investing in a company-sponsored 401(k) early, employees can begin setting aside money in every paycheck from the start of their career. Many employers also offer matching contributions, often described as “free money” toward retirement. More than 35% of employees say they regret not taking advantage of this match program earlier in their careers.

3. Plan for hidden costs down the road

However, retirement planning is about more than contributing to a 401(k). Health care expenses, in particular, are a looming cost that many employees underestimate. Almost 40% of employees aren’t actively saving for future health care costs at all. Health savings accounts (HSAs) can play an important role, offering potential tax advantages¹ that help employees save more efficiently over time. College savings for children or grandchildren is another area often overlooked. Building these expenses into long-term planning helps reduce surprise costs later in life.

3 Ways for Employers to Support Employees’ Financial Wellness

Employers can play a role in helping workers secure their financial futures. Financial wellness programs are linked to higher job satisfaction, stronger retention and better productivity.² More than eight in 10 employers now say these resources are a key factor in staying competitive in the job market. Here are three suggestions:

1. Adopt technology to simplify saving

Automation helps employees get started. Auto-enrollment in retirement plans ensures workers begin saving earlier, while auto-escalation increases contributions over time. Online calculators and budgeting tools give employees a clearer picture of their financial progress and make planning less intimidating.

2. Make retirement planning and saving a priority

Encouraging employees to save early for retirement can help them pursue their goals — even if retirement is far away. Company-sponsored 401(k) plans allow workers to contribute automatically through payroll deductions. It’s also important to communicate any retirement benefits clearly and frequently, so employees know what is available to them.

3. Improve education on health care costs

Health care is one of the biggest gaps in retirement planning. Only 21% of employees are currently using their health savings account to save for future health care. Employers can close this gap by improving communication about health savings accounts and how Medicare fits into retirement planning. Clear guidance helps employees prepare for expenses they may otherwise overlook.

Taking the Next Step

For employees, the most important step is starting the conversation. Human resources departments and benefits managers can clarify what programs are available and how to use them. In many cases, workers may find that their employer already offers the very tools they want but might not be aware of.

For employers, the next step is to communicate offerings clearly, make benefits easy to access and be responsive to what workers actually need. That can mean automatically enrolling employees in 401(k) plans, analyzing which benefits are being used most and regularly surveying employees to identify priorities for future offerings. These actions help make sure resources are not just available but are actively supporting broader financial wellness.

In addition to workplace programs, free online resources like Better Money Habits can provide practical financial planning guidance. From budgeting tips to retirement calculators, these tools can help employees set priorities and track progress. The key is not waiting until financial stress becomes overwhelming.

“Whether it is saving for retirement, paying off debt or planning for health care, the decisions employees make today can shape their financial future for decades,” said Sabbia. “By taking full advantage of workplace benefits, employees can create a more secure path forward and reduce the stress of navigating savings and spending on their own.”

¹You can receive federal income tax-free distributions from your HSA to pay or be reimbursed for qualified medical expenses you incur after you establish the HSA. If you receive distributions for other reasons, the amount you withdraw will be subject to income tax and may be subject to an additional 20% tax, unless an exception applies. Any interest or earnings on the assets in the account are federal income tax-free. You may be able to claim a tax deduction for contributions you, or someone other than your employer, make to your HSA directly (not through payroll deductions). In addition, HSA contributions may reduce your state income taxes in certain states.

Certain limits may apply to employees who are considered highly compensated key employees. Bank of America recommends you contact qualified tax or legal counsel before establishing an HSA.

² McKinsey Health Institute Report, “Thriving workplaces: How employers can improve productivity and change lives,” January 16, 2025.

All data included is from the Bank of America 2025 Workplace Benefits Report, unless otherwise noted.

Workplace Benefits Report Methodology

Escalent surveyed a national sample of 962 employees who are working full-time and participate in 401(k) plans, and 800 employers who offer both a 401(k) plan and have sole or shared responsibility for decisions made in the plan. The survey was conducted between December 2, 2024, and January 13, 2025. After the original research was complete, we complemented our annual study with an employee-focused supplemental survey conducted between April 10 and May 1, 2025. This survey consisted of 508 employees working full-time and participating in 401(k) plans. The mid-year touchpoint allowed us to better measure the direct impact of current market conditions on employee feelings of financial wellness. To qualify for the survey, employees had to be current participants of a 401(k) plan and employers had to offer a 401(k) plan option. Neither was required to work with Bank of America. Bank of America was not identified as the sponsor of the study.

Bank of America, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.

Investing involves risk, including the possible loss of principal.

Workplace Benefits is the institutional retirement and benefits business of Bank of America Corporation (“BofA Corp.”) operating under the name “Bank of America.” Investment advisory and brokerage services are provided by wholly owned non-bank affiliates of BofA Corp., including Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”), a dually registered broker-dealer and investment adviser and Member SIPC. Banking activities may be performed by wholly owned banking affiliates of BofA Corp., including Bank of America, N.A., Member FDIC.

Investment products:

Are Not FDIC Insured

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May Lose Value

© 2025 Bank of America Corporation. All rights reserved. MAP #8385440

2025-09-23T20:11:00

(BPT) – By Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company

As president of the LG Vehicle Solution (VS) Company, IAA Mobility 2025 gave me the opportunity to present our vision to a global audience. I had the privilege of sharing the stage with Chris Jo, senior vice president and head of LG’s webOS Platform Business Center, along with our partners from Xbox and Zoom. Together, we are defining what it takes to transform the car into a true living space on wheels.

LG Automotive Content Platform: Driving the Future of In-Cabin Connectivity

As Chris Jo highlighted, we have extended webOS — trusted across 240 million devices worldwide — into vehicles with our webOS-based Automotive Content Platform (ACP). This enables automakers to deliver rich multimedia experiences such as OTT streaming, cloud gaming and video conferencing on a global scale. With full UI/UX customization and new revenue opportunities, the webOS platform is moving beyond the living room and shaping the future of the mobility ecosystem.

Xbox: Cloud Gaming Hits the Road

For Xbox, this partnership is an exciting moment, finding a new way to bring the joy of gaming to more people. Chris Lee, Vice President of Marketing at Xbox, noted the challenge of bringing the Xbox experience from TVs into cars, particularly around performance and seamless integration.

By leveraging our ACP, Xbox delivers a quality in-car gaming experience via its popular cloud gaming service, while LG manages the essential integration and certification work. This means passengers can access the same trusted Xbox Cloud Gaming service wherever they travel — during a charging stop or long road trip. Chris described it as making the journey “not only more entertaining but supporting the flexibility players expect from Xbox,” and I believe this underscores the true value of collaboration.

Zoom: Meetings on Wheels

Brendan Ittelson, Chief Ecosystem Officer at Zoom, spoke about creating a consistent collaboration experience across different vehicles — a vision that naturally aligns with ours. By integrating directly with our webOS-based ACP, Zoom can deliver updates and improvements as soon as they’re ready without waiting on OEM software cycles.

Drivers can join meetings safely in voice-only mode, and passengers can attend camera-enabled video calls, while Zoom AI Companion automatically captures summaries and action items in the background. As Brendan explained, “The in-cabin experience is quickly shifting from passive to purposeful,” becoming a place where people can stay connected and productive without sacrificing safety.

Affectionate Intelligence for the Road Ahead

Looking at the bigger picture, the future of in-vehicle innovation will be shaped by AI — what we call “Affectionate Intelligence” — that not only understands users but also seamlessly integrates functions for safety, entertainment, communication and comfort. To transform vehicles into true extensions of living spaces, LG must take on the role of orchestrator, working closely with our content partners and automakers to create a genuinely human-centered mobility ecosystem.

My key takeaway from the panel was that each of us — LG, Xbox and Zoom — brings distinct strengths to the table. Xbox is taking a bold step into automotive gaming, Zoom is working to redefine productivity on the move and LG is driving toward an AI-powered mobility ecosystem. Guided by these shared goals, the path forward is clear.

With webOS at the core and trusted partners by our side, we are accelerating platform-driven growth in mobility. The future of the car won’t just be about transportation — it will be about creating experiences that connect, entertain and empower us wherever the road leads.

2025-09-18T17:19:00

(BPT) – No matter which vehicle segment you’re shopping in, not all vehicles are created equal in the eyes of insurance carriers. Some cost more to insure, while others cost less. Due to a variety of economic factors, namely inflation, the cost of car insurance has risen significantly over the last five years, putting record numbers of U.S. consumers into the market shopping for more affordable policies, according to J.D. Power.

Enter Mercury Insurance’s series of most affordable vehicles to insure, which includes the top 10 most affordable vehicles to insure across popular vehicle segments including sedans, trucks and SUVs, and electric vehicles (EVs). Mercury’s research and development team has compiled the lists by examining vehicles currently available at car dealerships.

“It’s imperative that consumers research average car insurance costs for the vehicles they are considering, as this may help narrow the list. Mercury’s most-affordable-vehicles-to-insure lists are a great place to start,” said Chong Gao, Director of Product Management R&D for Mercury Insurance. “Luxury vehicles and EVs, for example, are generally not ideal choices for those looking to maximize insurance savings. However, there are some deals to be had, as our lists do include a few upscale vehicles.”

Here are the top 10 most affordable vehicles to insure from popular vehicle segments, beginning with the most affordable make and model:

Sedans

• Volkswagen Golf R
• Acura Integra
• Mazda 3
• Kia K4
• Nissan Versa
• Volvo S90
• Hyundai Venue*
• MINI Cooper
• Kia K5
• Nissan Kicks*

*While these vehicles are considered small crossovers, they are included in the sedan category for this list.

Trucks

• Chevrolet Colorado LT
• Chevrolet Silverado C3500
• Ford Maverick/Ford Ranger
• Hyundai Santa Cruz SE
• Toyota Tundra CrewMax
• Ford F150
• Toyota Tacoma
• Ford F350 Super Duty
• Dodge 1500/RAM Truck 1500
• GMC Canyon

SUVs

• Hyundai Sante Fe
• Honda Pilot
• Chevrolet Blazer
• Kia Sportage
• Honda Passport
• Ford Escape
• Kia Soul
• Honda HR-V
• Honda CR-V
• Kia Sorento

EVs

• Chevrolet Blazer EV
• Chevrolet Equinox EV
• Nissan Leaf
• Kia Niro EV
• Ford F-150 Lightning
• Hyundai Kona EV
• MINI Cooper SE
• Hyundai IONIQ EV (all models)
• Fiat 500e
• Subaru Solterra/Toyota BZ4X

“In today’s high-cost environment, being a savvy shopper means looking at the total cost of ownership,” said Gao. “Choosing a vehicle that’s more affordable to insure could save you hundreds of dollars annually, and that’s exactly what our most-affordable-to-insure series is designed to help consumers do.”

To learn more about saving on car insurance costs, visit Mercury’s blog.

2025-09-15T06:01:00

(BPT) – For decades, the well-worn path after high school led straight to a four-year college. But as tuition soars and student debt burdens climb, many young adults are rethinking their options. Increasingly, they’re choosing skilled trade programs that can lead to lucrative, technology-driven careers — without the financial strain.

One of the lesser-known, yet fastest-growing, opportunities? Collision repair. Far removed from the dusty, grease-stained garages many imagine, today’s collision repair shops are more like laboratories — where advanced materials, technical problem solving and digital technology converge to return vehicles to like-new conditions.

How long does it take to become a certified collision repair technician?

Training programs are designed to move students quickly from the classroom to the shop floor. You can enter the industry by learning through a Career and Technician Education (CTE) school or by working directly on the job by completing an apprenticeship program at a local collision repair shop. Most certification programs take 18 to 36 months to complete — far shorter than the typical four-year college degree. Students spend less time sitting in a lecture hall and more time learning hands-on skills that translate directly into paid work.

How much does certification cost?

Don’t worry about breaking the bank to get certified. Most school programs for collision repair are a fraction of the time and cost of a two- or four-year degree. That means students can graduate with little to no debt. Scholarships — even those designed to help students purchase their first set of professional tools — are common, lowering the financial barrier to entry. Many shops will even cover the costs of training and education as they see the value in investing in rising talent, and future technicians can earn while they learn.

How much can a collision repair technician expect to earn?

For many, the earning potential is a surprise. Starting salaries for this career are higher than most entry-level positions in other industries and with some experience, six-figure salaries are achievable in a few short years. The work rewards skill and dedication, with clear pathways for advancement into specialized or management roles.

What kinds of jobs are available?

Collision repair is one of the few trades that combines science, technology, engineering, art and math. Individuals fascinated by how vehicle technology works, drawn to analyzing data or inclined toward creative pursuits can find a collision repair career track that aligns with their skills and interests.

There are several technical roles within the shop:

• Structural
• Non-Structural
• Refinish
• Electrical Diagnostics
• Mechanical Technicians
• Estimator

With the rise of electric vehicles and advanced driver-assistance systems (ADAS), there are certified technicians who focus on complex electronics and calibration work. The industry values versatility, and the skills learned in one role often transfer easily to another, offering professionals flexibility throughout their careers.

Is there demand for collision repair technicians?

While no one can know the future, the collision repair industry is growing, and so is the demand for technicians. I-CAR — a not-for-profit education, knowledge and solutions organization that provides many of the industry’s training and credentialing programs — estimates that a combination of unfilled roles and expected retirements over the next five years will leave the industry 100,000 skilled technicians short. Shops across the country are actively hiring, offering rapid advancement for skilled candidates and car enthusiasts alike through education and training — all in service of a greater calling: keeping America moving safely on the roads.

How can someone get started?

Resources like CollisionCareers.com, created by I-CAR, connect students and job seekers to Career and Technical Schools, collision repair shops and career information. It’s part of a broader effort to attract more young people to a field that has quietly become one of the most technology-driven trades in the U.S.

With demand for collision repair technicians continuing to grow and more Americans seeing the benefit in trade careers, now is your chance to get involved in this rewarding industry. Whether you’re drawn to job security, growth potential or the hands-on work that will allow you to fine-tune your skills as you advance, this career path is a fulfilling field that offers a bright future for those who are ready to dive in.