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5 ways to help small businesses save time and money during the holidays and beyond

2024-10-29T08:01:00

(BPT) – Sponsored by Office Depot

For many small business owners, the holidays mean crunch time, whether they sell consumer gifts or not. The pressure is on: as Small Business Saturday approaches, the fourth quarter is winding down. Businesses are scrambling to hit their numbers by year end and employees are taking PTO to celebrate with their families, leaving many small business owners with more work at just the wrong time.

But between the madness, the holiday season also provides small business owners with plenty of exciting opportunities to focus on their business goals and prepare for a fresh new year with everything they need. So, if you’re feeling the crunch, take a breath and check out these tips to help you have a rocking holiday season, starting with Small Business Saturday, and set your business and yourself up for success next year.

1. Stop leaving money on the table

Loyalty rewards and other programs geared toward businesses can add up to big savings not just during the holiday season, but beyond too. Start by looking at the businesses you already frequent and see if you can sign up for a rewards program. The free Office Depot OfficeMax Rewards program offers 2% back in rewards on almost everything, members-only savings, $2 back in recycling rewards when you switch out your ink and toner, and $2 back in rewards for product reviews. After spending $500 in a 12-month period, customers will earn VIP status and will earn 5% back in rewards on ink, toner, paper and print services in addition to receiving free delivery on qualifying orders and exclusive perks. It’s a rewards stocking stuffer!

2. Refresh and reset your brand look

“New year, new you” isn’t just an idea for personal development in the new year. Small Business Saturday brings exciting opportunities to show off fresh signage and marketing materials including flyers, business cards, brochures and more that are essential in driving traffic to your store or site and drawing in new customers. From standard flyers and colorful banners to outdoor signs and custom flags, take advantage of fourth quarter deals on custom printing. Office Depot OfficeMax is running a great holiday special for small business owners with a coupon for 40% off a qualifying $75 purchase of Print Services through Nov. 23.

Why just stop at signage? Small Business Saturday is a great time to give out branded gifts. Everyone loves receiving a freebie and it’s a good way to turn people into ambassadors for your brand.

3. Save time and let Power.Up handle your marketing

Take at least one thing off your plate this holiday season by tapping into help from the Power.Up team, presented by Dun & Bradstreet and Office Depot. Think of us as your marketing team — we’re here to run your campaigns and target the right audience, so you don’t waste money on the wrong people seeing your ads. Tell us who you want to reach, and we’ll get to work. The Power.Up team can launch your email campaigns, your social media and display advertising, send direct mail on behalf of your business, and even help with your website and design. Plus, Office Depot OfficeMax Rewards Members get up to 30% off Power.Up services.

4. Take advantage of convenient shopping options

Between prepping your business for the season and finding the perfect gift for everyone on your list, it’s easy to feel overwhelmed and stretched too thin. Shopping online is a fast and convenient option that lets you get what you need without taking you away from the action. Best of all, you can cross something off both of your lists when shopping at stores like Office Depot and OfficeMax. While you’re placing a restock order of paper or a refill order of ink and toner, fill up on stocking stuffers during your in-store pickup. You can even ship your packages with FedEx in any Office Depot OfficeMax store. Take advantage of 20% off FedEx shipping services through Dec. 21 to help small business owners save time and money.

Office Depot OfficeMax offers the choice of purchasing supplies online for pickup in store in 20 minutes, or you can opt for free delivery on qualifying $35 orders. Order before 5 p.m. and qualifying orders can be delivered the same day during the holidays, with the exception of Dec. 24, when that time window ends at 2 p.m.

5. Consider a business membership program

If you’re looking to treat yourself, consider a business membership program that can yield extra savings for your business in the future. Plenty of retailers offer these programs and signing up is a great way to further invest in yourself and your business.

The Office Depot OfficeMax Business Select program takes savings to the next level, offering exclusive discounts, free shipping options, and $50 off business services such as print services, pack and ship services, and computer setup and repair services. The annual membership fee is $49 per year. Visit officedepot.com/select for full details.

Small Business Saturday, leading into the holidays, can be a hectic time for small business owners, but these tips will help you quiet that chaos, tackle your goals and give you more time for holiday cheer. Get ready to roar into 2025.

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5 ways AI is creating a smarter smartphone

2024-10-29T07:01:00

(BPT) – Modern cell phones are capable of far more than just calling, texting and simple games like Snake. When you carry your smartphone, you have a supercomputer in your pocket that can unlock your car, adjust your thermostat, suggest recipes based on what’s in your fridge and more.

T-Mobile is digging deeper into how AI-powered smartphone features make it easier to use your time efficiently and perform day-to-day tasks. In a recent interview, the company asked cybersecurity specialist Andre Najee to break down five ways AI — combined with the power of the nation’s leading 5G network — has made smartphones even smarter.

1. Hyper personalization: Your phone, your way

Get ready for a phone that knows what you need before you do. AI learns from your habits, adapts to how you use them and even optimizes battery life for the things that matter most.

According to Najee, your AI-powered phone learns your daily patterns, so it can recommend apps you commonly use in your morning routine or highlight content that interests you.

The benefits of these AI features that are useful for everyday habits also trickle down to convenience and increased productivity.

Najee points out most modern smartphones use some form of machine learning to recommend the next word in a text message or the next sentence in an email. With AI, your phone can take this concept a step further and recommend different responses for friends versus co-workers and supervisors.

2. Next-level accessibility and inclusivity

AI is making phones more accessible than ever, with tools like voice commands and speech-to-text empowering people to communicate and navigate the world more easily. For example, many AI-powered smartphones now feature real-time voice transcription, image recognition for the visually impaired and voice-command-based navigation.

These AI accessibility features can also break down communication barriers with real-time translation tools. For example, Google Translate now supports over 240 languages with near-instant speech-to-text translation powered by AI, making cross-language communication seamless.

If you’re multilingual and use multi-language keyboards, you can even rely on AI to enhance your experience with predictive text, smooth language switching and contextual suggestions.

3. AI-powered photo adjustments and editing

Kiss blurry photos goodbye! The AI-powered smartphone cameras on today’s smartphones use advanced software to help you capture images that were once only possible with professional equipment.

AI can detect the difference between the subject and the background so you can create beautiful portrait-mode shots that rival high-end cameras. Whether you’re taking a group photo at a dimly lit concert or trying to capture the perfect sunset selfie, AI adjusts the camera settings to the ideal exposure and clarity.

After taking a photo, AI steps in to sharpen details and boost colors so every photo pops. Real-time image enhancement and scene recognition help you capture those epic, Insta-worthy shots even with zero photography skills.

4. Always-on security

In a world full of hackers and scammers, you need your phone to have your back 24/7. AI is helping to make sure that’s the case.

“Through pattern recognition and computer vision, AI has enhanced the accuracy of facial recognition and fingerprint scanning systems, making them faster, more reliable and more secure,” said Najee. “This technology allows systems to more effectively differentiate between genuine biometrics and fraudulent attempts.”

For T-Mobile customers, the company’s AI-powered Scam Shield offers an additional layer of protection. This feature blocks millions of scam calls every day, shielding you from those annoying robocalls before they even reach you.

5. Virtual assistants that get you

Did you know that in 2022, 142 million people — nearly half the U.S. population — were using virtual assistants? That number is predicted to hit 157 million by 2026. These virtual assistants could learn your behaviors, send texts, control smart home devices and provide directions.

By integrating AI, these virtual assistants have only gotten smarter. Now, if you’re searching for a recipe shared via text, note or email, or need your passport number for booking a flight, it can quickly locate the information on your device — which is far more complex than simply answering, “What’s the weather today?”

Are you ready for an AI experience?

These are just five of the many ways AI has allowed smartphones to live up to their name. “They’ve become devices that actually feel intelligent,” said Najee. “This has an impact on how we use our devices to be more productive every day as they become true extensions of us and our capabilities.”

If you’re ready to upgrade to an AI-powered smartphone, make sure to get T-Mobile’s best experience only on America’s largest, fastest and most awarded 5G network.

To learn about T-Mobile’s latest devices, plans and offers, visit T-Mobile.com.

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Visit the Deetz Residence from Beetlejuice Beetlejuice

2024-10-28T14:01:01

(BPT) – It’s showtime! More than 30 years after her first haunted soiree, Delia Deetz is hosting again — and she’s still the (after)life of the party.

Take in Delia’s extraordinary home during this otherworldly experience at the famed Deetz residence just as she left it — shrouded in a black mourning veil for her beloved husband and full of memories, her esteemed artwork, ghosts and a portal to The Afterlife.

“Now that my work is posthumously appreciating in value and recognition, it’s only fair that artistic souls be invited to my magnificent home,” said Delia. “So, come admire my life’s work and Create with a Capital C in the first-ever art class from beyond the grave. Just watch out for that pesky trickster in the attic!”

About the experience

Delia cordially invites guests to her home to celebrate her unmatched artistic brilliance during ten, three-hour bookings taking place Nov. 16-27, for up to six guests each. Here’s what you can expect:

  • Upon your arrival, her (after)lifelong assistant will usher you inside. Feel free to wander and soak in the glory of Delia’s ingenuity and exquisite artwork. You never know what you’ll find.
  • If you choose to go knocking around the attic, at least admire the Maitlands’ model of Winter River. Even Delia must admit it’s impressive (although a bit dreary).
  • If you choose to say HIS name, don’t be surprised if some really strange things happen. You may even find yourself in The Afterlife. Follow the glowing green light into the Waiting Room with the rest of the recently deceased.
  • Once you get through the Waiting Room, you’ll find yourself in a disorienting hallway. Peek through the keyholes, but don’t open any doors unless you want to be eaten by sandworms or wind up in that demon’s favorite haunt, Dante’s Inferno.
  • After your otherworldly escapades, Delia has arranged an unforgettable art class where you’ll unleash your collective fears.
  • Delia’s assistant will shoo you from the house before it gets too late. Due to some recent … “spiritual difficulties,” it’s best if you don’t stay overnight. Don’t worry, they’ve found a lovely Airbnb for you nearby.

How to request to book

Ghost hunters, art enthusiasts, and lifelong fans can request to book[1] and learn more about all Icons at airbnb.com/beetlejuice.

The booking request period opens on Oct. 23 at 8:00 AM PT/11:00 AM ET and closes on Nov. 4 at 11:59 PM PT for 10, three-hour bookings, for up to six guests each. Those requesting must be 18+ to book and their accompanying guests must be 13+. All guests are responsible for their own travel to and from Hillsborough Township, New Jersey.

Guests who book Haunt the Beetlejuice House also receive a one-night stay at an Airbnb listing in neighboring Princeton, New Jersey, at no additional cost. Guests are responsible for their own travel to and from Princeton, New Jersey.

And don’t miss Beetlejuice Beetlejuice, the long-awaited sequel to the award-winning Beetlejuice by creative visionary Tim Burton. See the Warner Bros. Pictures’ box office hit, Beetlejuice Beetlejuice, in theaters and available to own on Digital now.

[1] Brought to you by Airbnb. There is no cost to submit a request. See full rules for terms, including age and geographic eligibility, and how data is used.

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5 tips to ensure your home is safe from electrical fires

2024-10-28T14:23:00

(BPT) – Everyone loves autumn — the incredible fall colors, the nip in the air, pumpkins popping up on doorsteps. It’s also the time people should be prepping their homes for the long winter’s nap and observing some important safety measures along the way. October is Fire Prevention Month, and it’s perfectly timed because we’re all heading into the season when we cozy up with heaters, electric fireplaces, tree lights, and more. It’s also the season when bad weather can cause power outages, necessitating the use of generators. So, it’s a great time to be extra mindful about fire and electrical safety.

Here are some tips for fire prevention.

Schedule a home electrical safety check

When your local Mr. Electric, a Neighborly company, performs an electrical home safety check, they carry out a thorough examination of your entire electrical system to ensure that all electrical wires, systems, and components meet legal safety standards, using the National Electrical Code (NEC) as their primary guideline. Not only is it important for the safety of your home and everyone in it, but getting your home’s electrical system checked by a professional will also offer you peace of mind.

Upon completion of your electrical home safety check, you’ll receive a detailed, prioritized checklist that includes areas that need immediate attention, recommendations for improvements, and potential upgrade possibilities.

Be careful with your electric fireplaces

Electric fireplaces are easy to install, have the same cozy ambiance as a fireplace, and provide heat and warmth as well. They’re much safer than traditional space heaters because they’re sturdy and are nearly impossible to knock over. But people still need to be mindful. Safety guidelines to follow: keep other objects like blankets, electronics and toys away from the fireplace, avoid touching the surface because it can become quite hot, don’t leave kids or pets unattended around your electric fireplace, and don’t use the unit outside. Unplug it when it’s not in use, and never modify an electric fireplace (or any electric appliance). That’s the job for a pro.

Teach your kids about electrical safety

Child-proofing your electrical outlets is Parenting 101. But it’s just as important, maybe more so, to teach your kids about electrical safety. It’s vital they know not to put anything into an outlet, how to plug and unplug a cord safely, and that water and electricity is a deadly combination.

Mind your circuits

Everyone has tripped a circuit at one time or another and has had to head to the circuit breaker to flip it back on. If this happens once in a while, it’s usually not a big deal. If it’s happening a lot, and you’re not to blame by, say, plugging five appliances into a single power strip, it’s time to upgrade your circuit breaker. Constantly tripping circuits can cause damage to appliances and your electrical system and even cause fires. If you want to find out more about installing a new circuit breaker or otherwise want the advice of a professional electrician, your local Mr. Electric can help! Find your nearest location by typing in your ZIP code on their homepage, then schedule an appointment online.

Prep for winter power outages

Do you have a whole-house surge protector? If not, now is the time to invest in one. That, along with a generator, can help ensure your family isn’t left in the dark when the power goes out. If you’re not sure what size of generator to choose, calling the pros is a wise option. Your local Mr. Electric can help you choose the right generator for your home before you need it. They’ll install it, maintain it and make sure your electrical system is ready for the next big storm.

For more information about getting an electrical home safety check, contact your local Mr. Electric.

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Seizure Reduction Starts with Epilepsy Awareness

2024-10-28T07:01:00

(BPT) – This article is sponsored by SK Life Science, Inc.

Epilepsy is a neurological disorder that affects over 3 million Americans, and remains misunderstood by many. Characterized by unpredictable seizures, it can have a profound impact on a person’s day-to-day activities, relationships, and mental health. Yet, with increased awareness, education, and access to proper treatment, those living with epilepsy can work toward a life with fewer seizures.

This November, as the nation observes National Epilepsy Awareness Month, it’s an important opportunity to shed light on this often-misunderstood condition and advocate for better care and support for the epilepsy community.

Why Epilepsy Awareness Matters

Despite its prevalence, many misconceptions about epilepsy persist. Seizures, which vary widely in type and severity, are not always easy to identify, and the causes of epilepsy can be complex, ranging from genetics to brain injury. Public awareness campaigns during National Epilepsy Awareness Month aim to dispel myths, highlight the realities of living with epilepsy, and encourage people to learn more about seizure first aid.

Educating the public is crucial, not only to improve the lives of those with epilepsy but also to foster an understanding community. When those around them—family, friends, coworkers—know how to respond to a seizure, it can lead to faster intervention and a stronger support system for the person experiencing the seizure.

Striving for Better Outcomes

While living with epilepsy presents challenges, many people are unaware of the progress in seizure management and treatment options. Seizure control has come a long way in recent years, with advances in medications and individualized treatment plans offering hope to many who may have felt they had few options.

One key step for patients is working closely with a doctor, often an epileptologist or neurologist, to find the right treatment plan for their specific condition. Epileptologists are experts in managing epilepsy and can help patients explore the latest therapies designed to target uncontrolled seizures, empowering them to regain control of their lives.

The Path to Seizure Reduction

National Epilepsy Awareness Month highlights the important goal shared by many patients and doctors: reducing the frequency and impact of seizures. While eliminating seizures entirely may not always be possible, today’s treatments offer promising outcomes. It’s essential for individuals with epilepsy to consult regularly with their healthcare providers to evaluate and adjust their treatment plans to achieve the best possible seizure reduction.

One such treatment option is XCOPRI® (cenobamate tablets) CV, a prescription medication approved for the treatment of partial-onset seizures in adults 18 and older, which has been shown to reduce the frequency of seizures in some patients. If you or a loved one struggles with uncontrolled seizures, consider discussing treatment options like XCOPRI with your doctor.

Like any medication, XCOPRI has risks and benefits. Do not take XCOPRI if you are allergic to it or have a genetic problem (called familial short QT syndrome) that affects the electrical system of the heart. XCOPRI can have serious side effects including serious allergic reaction which may affect organs and other parts of your body like the liver or blood cells. XCOPRI may cause problems with the electrical system of the heart (QT shortening). Antiseizure drugs, including XCOPRI, may cause suicidal thoughts or actions in a very small number of people, about 1 in 500. Call your doctor right away if you have suicidal thoughts or actions, or new or worsening depression, anxiety, or irritability. XCOPRI may cause problems that affect your nervous system, including dizziness, trouble walking or with coordination, feeling sleepy and tired, trouble concentrating, remembering and thinking clearly, and vision problems. Do not drive, operate heavy machinery, or do other dangerous activities until you know how XCOPRI affects you.

These are not all of XCOPRI’s side effects. We encourage you to read the Important Safety Information included at the end of this article. Before considering XCOPRI®, it is vital to consult with your healthcare provider to determine if it is suitable for your specific needs. For more information, please visit www.xcopri.com.

How You Can Help

Whether you live with epilepsy or want to support someone who does, there are many ways to get involved during National Epilepsy Awareness Month. Take time to learn about seizure first aid, advocate for increased research funding, or raise awareness in your community or online. Every action brings us closer to a world where individuals living with epilepsy can experience better seizure management and thrive with greater confidence and support.

IMPORTANT SAFETY INFORMATION and INDICATION for XCOPRI® (cenobamate tablets) CV

DO NOT TAKE XCOPRI IF YOU:

  • Are allergic to cenobamate or any of the other ingredients in XCOPRI.
  • Have a genetic problem (called Familial Short QT syndrome) that affects the electrical system of the heart.

XCOPRI CAN CAUSE SERIOUS SIDE EFFECTS, INCLUDING:

Allergic reactions: XCOPRI can cause serious skin rash or other serious allergic reactions which may affect organs and other parts of your body like the liver or blood cells. You may or may not have a rash with these types of reactions. Call your healthcare provider right away and go to the nearest emergency room if you have any of the following: swelling of your face, eyes, lips, or tongue, trouble swallowing or breathing, a skin rash, hives, fever, swollen glands, or sore throat that does not go away or comes and goes, painful sores in the mouth or around your eyes, yellowing of your skin or eyes, unusual bruising or bleeding, severe fatigue or weakness, severe muscle pain, frequent infections, or infections that do not go away. Take XCOPRI exactly as your healthcare provider tells you to take it. It is very important to increase your dose of XCOPRI slowly, as instructed by your healthcare provider.

QT shortening: XCOPRI may cause problems with the electrical system of the heart (QT shortening). Call your healthcare provider if you have symptoms of QT shortening including fast heartbeat (heart palpitations) that last a long time or fainting.

Suicidal behavior and ideation: Antiepileptic drugs, including XCOPRI, may cause suicidal thoughts or actions in a very small number of people, about 1 in 500. Call your health care provider right away if you have any of the following symptoms, especially if they are new, worse, or worry you: thoughts about suicide or dying; attempting to commit suicide; new or worse depression, anxiety, or irritability; feeling agitated or restless; panic attacks; trouble sleeping (insomnia); acting aggressive; being angry or violent; acting on dangerous impulses; an extreme increase in activity and talking (mania); or other unusual changes in behavior or mood.

Nervous system problems: XCOPRI may cause problems that affect your nervous system. Symptoms of nervous system problems include: dizziness, trouble walking or with coordination, feeling sleepy and tired, trouble concentrating, remembering, and thinking clearly, and vision problems. Do not drive, operate heavy machinery, or do other dangerous activities until you know how XCOPRI affects you.

Do not drink alcohol or take other medicines that can make you sleepy or dizzy while taking XCOPRI without first talking to your healthcare provider.

DISCONTINUATION:

Do not stop taking XCOPRI without first talking to your healthcare provider. Stopping XCOPRI suddenly can cause serious problems. Stopping seizure medicine suddenly in a patient who has epilepsy can cause seizures that will not stop (status epilepticus).

DRUG INTERACTIONS:

XCOPRI may affect the way other medicines work, and other medicines may affect how XCOPRI works. Do not start or stop other medicines without talking to your healthcare provider. Tell healthcare providers about all the medicines you take, including prescription and over-the-counter medicines, vitamins and herbal supplements.

PREGNANCY AND LACTATION:

XCOPRI may cause your birth control medicine to be less effective. Talk to your health care provider about the best birth control method to use.

Talk to your health care provider if you are pregnant or plan to become pregnant. It is not known if XCOPRI will harm your unborn baby. Tell your healthcare provider right away if you become pregnant while taking XCOPRI. You and your healthcare provider will decide if you should take XCOPRI while you are pregnant. If you become pregnant while taking XCOPRI, talk to your healthcare provider about registering with the North American Antiepileptic Drug (NAAED) Pregnancy Registry. The purpose of this registry is to collect information about the safety of antiepileptic medicine during pregnancy. You can enroll in this registry by calling 1-888-233-2334 or go to www.aedpregnancyregistry.org.

Talk to your health care provider if you are breastfeeding or plan to breastfeed. It is not known if XCOPRI passes into breastmilk. Talk to your healthcare provider about the best way to feed your baby while taking XCOPRI.

COMMON SIDE EFFECTS:

The most common side effects in patients taking XCOPRI include dizziness, sleepiness, headache, double vision, and feeling tired.

These are not all the possible side effects of XCOPRI. Tell your healthcare provider if you have any side effect that bothers you or that does not go away. For more information, ask your healthcare provider or pharmacist. Call your doctor for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088 or at www.fda.gov/medwatch.

DRUG ABUSE:

XCOPRI is a federally controlled substance (CV) because it can be abused or lead to dependence. Keep XCOPRI in a safe place to prevent misuse and abuse. Selling or giving away XCOPRI may harm others and is against the law.

INDICATION:

XCOPRI is a prescription medicine used to treat partial-onset seizures in adults 18 years of age and older.

It is not known if XCOPRI is safe and effective in children under 18 years of age.

Please see additional patient information in the Medication Guide. This information does not take the place of talking with your healthcare provider about your condition or your treatment.

Please see full Prescribing Information and Medication Guide.

PM-US-XCOP-1495 10/24

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Merry meals: 5 expert tips to savor the holiday season

2024-10-28T09:17:00

(BPT) – With the holidays quickly approaching, it’s the perfect time to gather with loved ones and enjoy delicious, comforting meals. Whether you’re preparing a cozy brunch or a grand holiday dinner, elevate your celebrations with festive dishes. Celebrity chef and TV personality Pati Jinich shares five expert tips to add an extra layer of flavor and nutrition to your holiday cooking!

1. Give the gift of flavor and tradition

This holiday season, start a new tradition by organizing a family recipe exchange — an inspiring way to bring loved ones together. Whether it’s sharing cherished recipes passed down through generations or introducing new dishes that could become future family favorites, it’s a heartfelt way to celebrate. To add to the joy and further spread holiday cheer, consider gifting kitchen tools and supplies to the cooks and bakers in your family. These thoughtful culinary gifts will not only elevate their holiday meals but also create memories for years to come.

2. Create holiday magic in the kitchen together

Make holiday meal prep a joyful, shared experience by inviting loved ones into the kitchen. Whether it’s chopping fresh ingredients, mixing up favorite dishes, or rolling out dough for festive treats, everyone can play a part in the celebration. Even the little ones can get involved, from shaping cookies to serving as taste testers. By cooking together, you’ll not only lighten the load but also create delicious meals and heartwarming memories beyond the holiday season.

3. Fuel your festivities with a filling breakfast

Kick off your holiday celebrations with a hearty, egg-based breakfast that will fuel the whole family through the day’s activities. Keep things simple with classic favorites like omelets, scrambles or quiches. These easy-to-make dishes are packed with protein and provide the perfect foundation for a long day ahead. There’s no better way to begin the holiday than with a meal that’s both delicious and nourishing.

4. Elevate your tablescape with festive décor

Enhance your holiday table with festive décor that adds a touch of warmth and charm. Incorporating seasonal elements like candles, greenery and winter-themed place settings will create a cozy and inviting atmosphere that encourages conversation and connection, making every guest feel special. A thoughtfully styled tablescape not only complements your meal but also sets the stage for memorable holiday gatherings.

5. End celebrations on a sweet note with delicious desserts

No holiday meal is complete without a delicious dessert to bring everyone together and wrap up the festivities. Baking something from scratch adds a personal touch to your celebration. For the best results, it’s important to use high-quality ingredients like Eggland’s Best eggs that will take your holiday treats to the next level. With more than double the Vitamin B12 and 25% less saturated fat compared to ordinary eggs, Eggland’s Best eggs help balance indulgence with health-conscious choices, making them ideal for your holiday baking. To truly impress your guests this season, try this recipe for Dedos de Novia (Bride’s Cookies) from Eggland’s Best — a festive and delightful addition to your holiday table.

Dedos de Novia (Bride’s Cookies)

Prep time: 2 hours; Cook time: 13 minutes; Yield: 70 cookies

Ingredients

2 Eggland’s Best eggs, large. Yolks only

1 stick unsalted butter, 1/2 cup, at room temperature

1/2 cup vegetable shortening

1 cup powdered sugar, plus more for covering the cookies

2 teaspoons vanilla extract

2 cups all-purpose flour

1 teaspoon baking powder

1/2 teaspoon kosher salt

Instructions

  1. In a stand-mixer bowl fitted with the paddle attachment, beat butter, vegetable shortening and sugar at medium-low speed until soft and creamy, about 1-2 minutes. Add the Eggland’s Best egg yolks and vanilla extract. Continue mixing until incorporated. Reduce speed to low and add flour, baking powder and salt. Continue to mix until all ingredients are incorporated. Scrape mixture onto a piece of plastic wrap and refrigerate for two hours or up to a couple of days.
  2. When ready to bake, set oven racks in the upper and lower thirds of the oven and preheat to 350 degrees. Cover two baking sheets with parchment paper.
  3. Cut the dough into two pieces, leaving one in the refrigerator. Gently flatten dough and place it between two sheets of parchment, wax paper or plastic wrap. Using a rolling pin, roll to about 1/2-inch thickness. Using a sharp knife or bench scraper, cut the dough into 1/2-inch by 2-inch rectangles. Then, use a dinner knife or back side of a fork or spoon to make 2 shallow lines down the length of the cookie.
  4. Place cookies on baking sheets and bake for 12 to 13 minutes or until lightly golden on sides and bottoms. Remove from the oven.
  5. When cool enough to handle, gently dip cookies in a bowl containing powdered sugar and cover entirely. Eat or keep covered in a container with a lid until ready to eat.

Create memorable culinary moments this holiday season by following these five tips. To find more holiday recipes to spread joy and treat your loved ones, visit EgglandsBest.com.

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Big nutrients for little taste buds: What parents should look for in children’s vitamins

2024-10-28T09:01:00

(BPT) – Have you ever taken a close look at the ingredients in children’s vitamins? You may want to check out the label, because most supplements for children include ingredients you might not want to give your kids.

This came to the attention of two dads, Darren Litt and Adam Gillman, who discovered that most vitamin supplements for kids contained too much sugar, weird dyes and unnecessary additives — ingredients they didn’t want to give their kids every day. That made them realize that it was important for parents to have better options for kids’ wellness products.

“As new dads, we were shocked when we learned more about children’s vitamins,” said Darren Litt, co-founder of Hiya. “Many children’s vitamins are basically candy in disguise — often filled with a teaspoon of added sugar, artificial ingredients and other gummy additives that can contribute to cavities. We created Hiya because we wanted to support a world where healthy kids come first. Quality children’s wellness products should be more widely available for parents.”

Driven by a passion to create the best products for their own kids, Darren and Adam brought together a broad team of pediatricians, nutritionists, food scientists, health experts and parents to create a range of health and wellness supplements for kids — starting with the inaugural product, the Kids Daily Multivitamin. This multivitamin was the core Hiya product for almost two years, before they released the Kids Daily Probiotic, and then went on to release additional super products like Kids Bedtime Essentials and Kids Greens + Superfoods. Hiya just announced their newest product, Kids Daily Immune. Each product is formulated 100% for kids — this means looking at dosage, bioavailability, growth and development needs, taste profile and more.

“Being a parent can be hard enough,” added Litt. “Choosing vitamins shouldn’t have to be so difficult.”

Innovation starts with the Hiya family

Hiya continually speaks with families to understand their evolving needs and preferences. They ask foundational questions such as: What are our parents asking for? What’s the latest in nutritional science that we can use to solve a problem or fill a gap? How will this new product improve their lives? This direct connection to Hiya families is the lifeblood of the brand. From there, Hiya brings in a wide variety of health experts to formulate their vitamins and supplements.

Hiya uses a combination of honest and essential ingredients that are best for kids — fueling growth, immune health and wellness from the inside out. Their products are Non-GMO and vegan, and free of sugar, gluten, dairy, soy, common allergens and unnecessary additives.

The bottom line? All products are parent- and kid-approved too.

The stamp of approval through third-party testing

As parents themselves, Hiya’s co-founders understand the importance of children’s health and safety. In a market where supplement quality can vastly vary, the brand is steadfast in their commitment to meeting and exceeding the strictest industry standards.

To ensure this, Hiya undergoes rigorous third-party testing on both their vitamins as well as their refillable bottles. They work with labs that are FDA-compliant and GMP-certified, leveraging scientifically backed testing methods.

Unlike many brands that test very occasionally, Hiya tests each batch of vitamins for purity, potency and safety, testing for high levels of heavy metals and microbials. The most widely accepted approach for testing for heavy metals, such as lead, is a technique known as “ICP-MS.” Hiya follows rigorous standards to ensure that all levels are well below the strictest standards nationwide, set by California’s Prop 65.

They take it a step further and test their bottles, too. Testing protocol is based on CPSC (Consumer Product Safety Commission) approved methods, such as “ICP-OES.”

Hiya takes testing very seriously, since kids are the priority.

Have fun with healthy habits

Hiya strives to help parents build that connection between healthy habits and fun with their children. Hiya’s products come with a refillable bottle and stickers to make the experience memorable. More than just a delivery, unboxing Hiya can be an exciting event that sparks family conversations about health and nutrition.

Select the ideal supplements

It is recommended to consider which supplements your child needs to be their best, and select accordingly. As with any medications or vitamins, please consult your child’s pediatrician before beginning a new supplement.

Hiya offers a variety of options to help parents who want to support their kids’ health:

  • Kids Daily Immune is a daily chewable designed to support kids’ growing immune systems so they can maintain their natural defenses. The chewable includes immune-supporting ingredients individually selected to keep kids healthy no matter the season or environment.
  • Kids Daily Multivitamin offers a daily chewable with 15+ essential vitamins and minerals and no added sugar, artificial dyes, or gummy additives.
  • Kids Daily Greens + Superfoods is a greens powder formulated to be safe and effective for kids. It’s made with 55+ whole-food sourced ingredients to support growth, digestion and brain health.
  • Kids Daily Probiotic provides 10 billion live cultures to support childhood immune health, gut health and nutrient absorption in a supercharged chewable probiotic.
  • Kids Bedtime Essentials is a non-habit-forming nightly chewable to help kids relax before bed and wake up rejuvenated and refreshed, with no melatonin or added sugar.
  • Kids Daily Iron+ offers a unique form of iron that’s gentle on kids’ stomachs and is thoroughly absorbed to help with the #1 mineral deficiency among kids in a daily chewable.

Parents on a mission

Hiya is on a mission to reimagine children’s health through optimized nutrition, and so far one million parents (and counting!) have trusted Hiya to provide their children with supplements to help support their well-being without unnecessary additives. That adds up to more than 10 million Hiya mornings every month.

How much sugar has that cut out of kids’ daily intake? Considering that some gummy vitamins can include about 5 grams of sugar … well, you do the math! It’s a lot.

Ready to learn more about Hiya supplements to support your family’s health? Visit HiyaHealth.com.

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Seniors: Prevent falls with these 3 easy moves

2024-10-23T16:25:00

(BPT) – If you’re an American over age 65, or have a senior loved one, you know how big of a risk falls can be in daily life. As people age, their balance becomes less steady, which can lead to an increase in stumbles and tumbles. But it can mean more than the inconvenience of a turned ankle. The Centers for Disease Control and Prevention (CDC) reports falls are the leading cause of injury and death from injury among people 65 and older. About three million seniors visit the emergency room due to falls every year.

The good news? There are simple steps you can take to reduce your risk of falling. It’s about increasing balance and stability.

“While the risk of falls increases as we age, it’s not inevitable,” said Dina Sexton, a national trainer for SilverSneakers, the nation’s leading fitness and well-being improvement program for seniors. “There are many simple, customizable exercises that can reduce the risk of falls. A steady sense of balance is the key.”

For those 65+, the right health plan can provide benefits to improve balance and prevent falls. According to a recent study by Tivity Health, a leading provider of health and wellness solutions, including SilverSneakers, 22% of Medicare Advantage beneficiaries report having fallen in the past year compared to 26% in traditional Medicare. Those who participate in SilverSneakers report the fewest falls at 14%. SilverSneakers members are also less likely to feel unsteady when standing or walking and are less worried about falling.

Almost all physical activity helps lower the risk of falls. Movement of any kind improves body awareness, helps build bone density and even increases muscle mass. Falls happen most often while you’re doing something mundane — going down a flight of stairs, changing a lightbulb, or walking on a slippery floor. That’s why it’s important to focus on “functional training,” which helps strengthen your body for everyday activities, said Sexton.

What’s functional training? It’s an exercise designed to mimic the types of movements you do in everyday life, like squatting, lifting, stepping up and down, balancing, walking, reaching above your head and more.

These types of moves require multiple muscle groups to work together, boosting coordination and allowing you to move in different planes of motion — from side to side and back and forth. Doing this helps improve joint health, and it gives you a better understanding of the way you move in general. Put another way, it gives people the strength and stability needed to avoid falls and ultimately to live independently.

Here are a few exercises you can do at home to help avoid falls. But before you do, consult a doctor for their advice and recommendations.

Sit-to-stand

Difficulty getting up and down from things like a dining room chair or a toilet seat can cause you to feel unsteady, which contributes to falls.

  • Sit on a sturdy chair of standard height. Have a support in front of you, like the kitchen table or a countertop, to use if you feel unsteady.
  • Lean forward and squeeze your gluteal muscles to stand up. The goal is to not use your hands.
  • Repeat 10 times.

Balance exercises

Balance is the key to stability. Practice your balance this way:

  • Stand by your kitchen counter or in a corner, so you’ll have something to reach out to if you lose your balance.
  • Move your feet apart, shoulder width. Hold that pose steady, without swaying, for 10 seconds with your eyes open. Work your way up to 30 seconds.
  • When you can hold that pose for 30 seconds without swaying, do the same with your feet together.
  • When you feel confident with your feet together, do the same on one foot, then the other.
  • When you’re confident with those poses, do them all with your eyes closed.

Heel raise

Heel raises can strengthen your calf and thigh muscles, improving balance and flexibility.

  • Stand in front of your kitchen counter or by a sturdy kitchen chair with your feet flat on the floor, shoulder-width apart.
  • Lift both heels off the floor, so you’re standing on the balls of your feet.
  • Lower your heels so your feet are flat.
  • Repeat 10-15 times.

The key to these exercises, said Sexton, is to do them consistently. A few minutes a day will make a big difference in your balance, flexibility and strength.

Tivity Health, through its flagship brand SilverSneakers, is the nation’s leading community fitness and well-being improvement program that helps eligible Medicare Advantage members stay physically active, socially engaged and mentally sharp. The program includes a fitness center membership and virtual classes that foster social interaction among members and encourage them to live healthy, active lifestyles. The program is available to more than 19 million Americans through many Medicare Advantage plans, Medicare Supplement carriers and group retiree plans.

With the right Medicare Advantage plan, joining a senior fitness program is easy. And, with over 30 years of experience serving the senior population and offering classes for every fitness level, it’s an excellent way to get fit, stay engaged, reduce falls and be healthy. If you aren’t currently on an MA plan, the annual Medicare Enrollment Period between Oct. 15 and Dec. 7 is a perfect time to review plans and find one that includes SilverSneakers. Visit silversneakers.com to learn more.

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Scarlett Johansson, Taylor Swift and Sabrina Carpenter Top McAfee’s 2024 Celebrity Hacker Hotlist for AI-Driven Online Scams

2024-10-23T10:43:00

(BPT) – The line between reality and deception has blurred in our digital world, with cybercriminals leveraging cutting-edge AI technologies to exploit our trust in celebrities. McAfee’s 2024 Celebrity Hacker Hotlist sheds light on a growing threat — online scams using the identities of our favorite stars to trick and steal from us.

Actors, Singers, Online Influencers Lead the Celebrity Hacker Hotlist

Actress Scarlett Johansson leads the list of most exploited celebrity names. Renowned for her roles in Marvel’s Black Widow and Lost in Translation, this time, Johansson isn’t making headlines for a movie — she’s ranked as the U.S. celebrity whose name is most frequently used in online scams.

Johansson’s likeness has been used in AI-generated deepfakes, from unauthorized ads to fake endorsements, creating a major risk for unsuspecting fans.

Celebrities like Kylie Jenner, Taylor Swift, and Tom Hanks also find themselves in the top 10, with hackers exploiting their images, voices, and reputations to deceive internet users. Whether it’s for fake giveaways, cryptocurrency scams, or disinformation campaigns, these stars are unwilling participants in the cybercrime ecosystem.

McAfee’s 2024 Hacker Celebrity Hot List: Top Ten

McAfee’s Threats Research Team compiled the Celebrity Hacker Hotlist by identifying the celebrities — including social media influencers — whose names and likenesses are most often exploited in malicious deepfake scams and unsafe search results that can lead consumers to unknowingly install malware or engage with scams that jeopardize their data, privacy, and identity.

The top ten list includes a combination of longtime talent and more recent names from various fields, showcasing their potential influence on consumers of all generations:

1. Scarlett Johansson: Actress and singer whose name and likeness has been used without permission for advertisements and endorsements, outspoken advocate against non-consensual AI-generated content

2. Kylie Jenner: Reality star and influencer whose name and likeness has been used without permission for social media giveaway scams and fake Kylie Cosmetics products and websites

3. Taylor Swift: Singer whose name and likeness has been used without permission for celebrity endorsement, ticket scams, and product giveaway scams, as well as for disinformation (political endorsement)

4. Anya Taylor-Joy: Actress whose name and social account/likeness has been used without permission for a giveaway scam, and to spread misinformation about her streaming series

5. Tom Hanks: Actor whose name and likeness has been used without permission to promote “miracle cures and wonder drugs”

6. Sabrina Carpenter: Singer whose name and likeness has been used without permission for fake ticketing scams and to advertise an app for creating sexually explicit images

7. Sydney Sweeney: Actress whose name and likeness has been used without permission for crypto scams

8. Blake Lively: Actress whose likeness was used without permission in a weight loss gummy scam

9. Johnny Depp: Actor whose likeness has been used without permission in giveaway, crypto, and fundraising scams

10. Addison Rae: Singer and actress whose likeness has been used without permission for fake endorsements, giveaways, and crypto scams

The Rise of AI Deepfakes in Cybercrime

AI is revolutionizing industries, but it’s also given cybercriminals a powerful new tool: the deepfake. These highly realistic video or audio clips can mimic the likeness of a person, making it nearly impossible to tell whether the content is real or fake. Deepfakes of celebrities are being used to promote fraudulent products, steal personal information, and trick people into downloading malware. Imagine watching a video of your favorite star endorsing a new product, only to find out it wasn’t them at all. This is a reality many fans face as scammers get better at crafting fake content. Some of these AI-generated videos are so convincing that even the savviest of internet users can fall for them.

The Impact on Fans and Celebrities

While these scams primarily aim to steal money or personal data from consumers, the effects are far-reaching. For fans, the consequences can be devastating, with financial losses ranging from a few hundred dollars to over half a million. In addition to the financial risks, victims often feel violated after engaging with fraudulent content. For celebrities, these scams can have a serious impact on their public image and brand. Many stars, including Johansson, have taken a firm stand against the unauthorized use of their images in AI-generated content. As Johansson has publicly expressed, it’s not just about personal privacy but about the broader implications of AI and the need for accountability in the tech world.

Staying Safe in the Age of AI Scams

As AI becomes more accessible, these scams are only expected to rise. To combat this growing issue, McAfee has introduced the McAfee Deepfake Detector, the first AI-powered tool of its kind. Trained on hundreds of thousands of samples, this tool can alert users within seconds if a video or audio clip contains AI-altered content. But technology alone can’t keep you safe. Here are some practical tips to protect yourself from AI-generated scams:

1. Scrutinize Social Media: Social media platforms are hotbeds for disinformation and scams. Be skeptical of shocking or too-good-to-be-true claims, especially if they involve celebrities.

2. Validate Sources: Always verify claims by cross-checking with reliable news outlets and websites. Don’t trust content without fact-checking it first.

3. Detect Deepfakes: Look closely at the content for unnatural features — odd blinking patterns, mismatched audio, or distorted body parts can be signs of a deepfake.

4. Engage with Caution: Avoid commenting on, sharing, or even clicking on unverified social media posts. Engaging with them can increase your exposure to scams.

5. Be Mindful of Your Information: Never give out your personal details to unverified sources or websites. Phishing scams often request sensitive information under the guise of a celebrity endorsement or giveaway.

In 2024, staying safe online means being aware of the rapidly evolving landscape of AI and cybercrime. Scammers are getting better at mimicking trusted names to deceive fans. With AI-powered tools like deepfake detectors and informed vigilance, we can reduce the risk of falling victim to these digital traps. Stay informed, stay cautious, and always think twice before clicking on a too-good-to-be-true celebrity endorsement. For more information about McAfee’s 2024 Celebrity Hacker Hotlist and ways to protect yourself, visit https://www.mcafee.ai.

Methodology

The study was conducted by McAfee® threat intelligence researchers to determine the number of risky sites and amount of misleading content generated by searching a celebrity name with commonly used terms. A risk score was calculated for each celebrity. McAfee’s WebAdvisor browser extension leverages McAfee’s technology to protect users from malicious websites and, when turned on, rates nearly every internet website it finds, using red, yellow and green icons to indicate the website’s risk level and blocking access to or warning a user if they click on a malicious or risky URL link. Ratings are created by using patented advanced technology to conduct automated website tests and works with Chrome, Edge, Safari, and Firefox.

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Clinical trials are needed to develop new medicines for children and teens living with seizures

2024-10-23T05:01:00

(BPT) – Epilepsy at any age can be challenging to navigate, even more so when a patient is a young child or teen. Some medications can help manage seizures for many patients. However, one-third of children with newly diagnosed epilepsy fail the first antiseizure medication they were prescribed. These patients may experience seizures even when taking their medications as prescribed.

The impact of seizures on children and teens

Seizures may be a frightening experience for a child. When their symptoms can’t be controlled by medication, pediatric patients with seizures can develop lifelong challenges.

“I’ve witnessed firsthand the negative impact seizures can have on the quality of life of children and teens,” said Sunita Misra, M.D., Ph.D., and chief medical officer at SK Life Science, a company that develops treatments for seizure disorders.

During her career, Dr. Misra has cared for drug-resistant pediatric epilepsy patients. “When traditional medications are unsuccessful in managing seizures, young patients and their families must contend with health challenges that affect a child’s ability to thrive academically, socially and emotionally,” explained Dr. Misra.

For young children, seizures may disrupt a child’s brain development, which can lead to a serious impact on their lives. According to the Epilepsy Foundation, seizures can stymie a child’s academic achievements and lead to emotional and behavioral issues.

Also, because seizures aren’t predictable, a child may experience anxiety and distress, preventing them from fully engaging in school and social activities. The unpredictability can also be challenging for caregivers to maintain jobs, impacting the financial well-being of families, which can cause more anxiety for a child and their loved ones.

Teens living with seizure disorders can feel left out when it comes to adolescent milestones. For example, getting a driver’s license is a rite of passage, representing independence, maturity and freedom. Adolescents contending with uncontrolled seizures generally cannot obtain their license, which can make them feel left out, isolated from their peers and dependent on others.

How clinical trials may help

Researchers are constantly conducting studies to try to develop new or improved treatments that can address the unmet needs of pediatric patients living with seizures.

For example, SK Life Science is currently enrolling patients in three clinical trials investigating a potential treatment for teens with primary generalized tonic-clonic (PGTC) seizures and young children with partial-(focal) onset seizures.

The PGTC clinical trial is a global Phase 3 study activated in the U.S. as well as 11 other countries. This trial recruits pediatric patients between the ages of 12 and 17 who continue to have PGTC seizures despite traditional medications.

The remaining two trials focus on pediatric partial-onset seizures. The Phase 1 trial is an open-label pharmacokinetics study that is currently recruiting patients between the ages of 2 to 5 in the U.S., South Korea, Hungary and Spain. Meanwhile, the Phase 3 trial is an open-label safety study also recruiting in the U.S., South Korea, Hungary and Spain, as well as Australia and Poland.

“At SK Life Science, we are currently working to provide alternatives for younger patients,” said Dr. Misra. “If you are a parent of an adolescent diagnosed with PGTC or of a toddler or young child with partial-onset seizures, you may want to speak with your doctor to see if your child can participate in these trials.” To learn more, visit www.sklifescienceinc.com.