Category: Brandpoint

2025-12-01T14:01:01

(BPT) – Winter has arrived, and with more people starting to gather indoors in close quarters, it’s important to remember that COVID-19 continues to pose a health risk – especially for older adults and those at high-risk for severe disease.^i,ii Recent data from the Centers for Disease Control and Prevention (CDC) estimates that between October 1, 2024, and September 20, 2025, COVID-19 led to over 380,000 hospitalizations and 44,000 deaths in the United States.ⁱⁱⁱ

With more questions than ever this season, here’s what you need to know about staying up to date with your COVID-19 vaccination:

Is COVID-19 still a concern this winter?

Yes, COVID-19 hasn’t gone away, and hospitalizations have consistently risen during fall and winter months over the past four years.^iv Though COVID-19 maintains a year-round presence, cases rise as temperatures drop, people move activities inside, and holiday gatherings bring more people together.^iv,v

What are risk factors for severe COVID-19?

Age is one of the biggest risk factors.ⁱⁱ Those aged 65 and older account for over 70% of COVID-19-related hospitalizations.^vi Age-related weakening of the immune system makes it harder for older bodies to fight off infection, and the risk of severe illness increases with each additional underlying health condition you may have.^ii,vii

If you’re moderately or severely immunocompromised, whether due to medical conditions, such as chronic lung, liver, or kidney diseases, or are taking medication that suppresses your immune system, you’re also at increased risk for severe COVID-19 outcomes.ⁱⁱ

“Many people think COVID-19 is behind us, but it continues to cause serious illness, especially among those at high-risk, particularly the elderly and people with compromised immune systems,” said Dr. Onyema Ogbuagu, MBBCh, Professor of Medicine and Pharmacology at Yale School of Medicine.^ii,viii “COVID-19 vaccines are periodically updated to help provide protection as the COVID-19 virus evolves (or mutates), which is why staying informed about your risk factors and protection options is so important.”^ix

Can I get my flu and COVID-19 vaccines at the same time?

You may receive both vaccines during the same visit if you are eligible, as there’s no required waiting period between flu and COVID-19 vaccines.^x Getting both at once can help save a trip to the pharmacy and protect you against both respiratory illnesses simultaneously ahead of the winter season.^ix,x,xi

Do I need another vaccine if I got one last year? Am I eligible for an updated vaccination?

Immunity from previous vaccinations or infections decreases over time, and new variants continue to evolve, so an updated COVID-19 vaccine may be right for you.^ix,xii The CDC recommends that everyone speak with their healthcare providers about whether additional doses of the updated COVID-19 vaccine are appropriate for them, especially people 65 years and older and those who are moderately or severely immunocompromised.^ix,xiii

I’ve heard about Long COVID. What is it? Who is at risk?

Long COVID is a serious illness with a range of ongoing symptoms that can lead to chronic conditions.^xiv It can also affect anyone regardless of age or prior health status.^xiv Healthcare professionals estimate that approximately 29% of Americans who have had COVID-19 experience Long COVID.^xv This chronic condition can include symptoms such as fatigue, chest pain, and difficulty concentrating that may last for months or even years.^xvi

Older adults, immunocompromised individuals, and those who did not receive a COVID-19 vaccine who contract COVID-19 face an elevated risk of developing Long COVID.^xiv

How can I best protect myself?

Talk with your healthcare provider about your personal risk factors and what steps are right for you, including whether you’re up to date with vaccinations.

To learn more about the COVID-19 vaccine, visit CDC.gov. To find a vaccine near you, visit the Champions for Vaccine Education, Equity and Progress (CVEEP) vaccine locator.

Sponsored by Moderna.

2025-12-01T09:31:00

(BPT) – The holiday season is synonymous with joyful celebrations, viral gift guides and wish lists that seem to grow every year. With so much excitement, it’s easy for holiday spending to get out of hand. But with a little planning and helpful financial tools, gift givers can enjoy a season of giving without the guilt of overspending.

Try these three simple strategies for smarter, stress-free holiday spending, while prepping for the future:

Set your game plan (and your budget) early

Before holiday deals hit, consider outlining your financial goals using the Capital One Money & Life Program. The Money & Life Program offers free mentoring, digital tools and personalized tips to help your financial well-being, which could help you prioritize gift lists and set realistic spending limits. Take advantage of the ambiance and free Wi-Fi at a local Capital One Café, open to everyone, not just Capital One customers, to map out your holiday budget in a relaxed setting. Money & Life Mentors are available in the Cafés or virtually to help set holiday goals and answer questions about Capital One accounts and tools. There’s also on-demand content.

Make your list and check it twice!

Double-checking your shopping list can make all the difference. Categorize gifts by priority and set a spending limit for each recipient. Bring your list to your local Capital One Café to chat with a Café Ambassador for financial wellness and other goal setting tips. It may be helpful to include a dedicated “holiday” savings bucket in your budget, allowing you to track your spending with confidence. Check out how a Capital One 360 Checking or 360 Performance Savings account with no fees or minimums could help you manage your money this holiday season.

Make your money work for you

Gift yourself a nest egg. While saving for the holidays, consider putting your funds into an account such as a Capital One 360 CD to earn consistent returns at a fixed rate. This is an easy way to set aside money for next year’s festivities, or even a future vacation, while watching your savings grow.

Use the Capital One Money & Life Program to plan beyond the holiday and into the new year. The free one-on-one mentoring and other resources can help to support your financial goals, navigate expenses and build healthy financial habits for 2026.

Visit a Capital One Café near you or explore the Money & Life Program hub at www.capitalone.com/local/money-and-life/ to start mapping out your budget or schedule free mentorship conversations. This season, make your list, check it twice, and enjoy the gift of giving with less stress.

2025-11-28T00:01:00

(BPT) – Winter brings celebrations, travel and time with loved ones. It also brings seasonal risks that can cause safety issues and financial stress. Here are four common hazards to keep in mind, plus practical steps to reduce the chance of something impacting your winter fun.

1) Icy walkways, a risk to delivery drivers and guests

Holiday deliveries bring drivers to your porch and sidewalks, and hosting means even more foot traffic. If a visitor or delivery driver slips and gets hurt, you could be responsible for medical bills or legal costs. Homeowners’ policies include personal liability coverage designed to help with those expenses if you are legally liable.

For additional peace of mind, a personal umbrella policy provides even higher liability limits. This helps safeguard savings and future income against severe claims.

Do now: Shovel and treat high-traffic areas. Add handrails or traction mats on steps. Review whether your current liability limits are enough to cover your risk.

2) Online scams and personal cyber risk

Scammers thrive during the holidays. They take advantage of the hectic pace of the season by sending out fake shipping notices, phony charity solicitations and gift card cons. These scams are becoming more prevalent, impacting thousands of families every year and many people don’t know that insurance can help. Acuity’s Identity Fraud and Cyber Protection policy covers a broad range of potential cyber issues, keeping your finances safe from the fallout.

Do now: Enable multi-factor authentication on your accounts, use strong and unique passwords, and be cautious with links or urgent requests that come by text or email.

3) Icy roads and holiday crashes

Winter driving can be unpredictable, and snow, ice and holiday traffic all increase the risk of accidents. If you cause a crash, your auto liability coverage helps pay for injuries or property damage to others, while collision coverage can assist with repairs to your own vehicle.

Do now: Slow down, increase following distance, check tire tread and pressure, and plan ahead for safe rides if holiday celebrations include alcohol.

4) Curbside “cues” that invite theft

Leaving the box of a large TV or from an expensive brand by the curb can advertise new, high-value items inside. It’s a small detail, but burglars look for easy tells. Your homeowner’s policy protects personal property, but preventing a potential break-in is always better than dealing with one.

Do now: Break boxes down and bag them or take packaging directly to a recycling center.

A partner for winter and beyond

It’s important to choose an insurance company that will be there when you need it. Acuity Insurance provides clear coverage and a caring claim process. They give you a single point of contact, so you’re not bounced around explaining the same thing to multiple people before you get help. Their 97% positive claims experience rating is the result of a commitment to service that puts policyholders first.

Winter risks are seasonal, but choosing the right insurance provider delivers consistent protection all year.

2025-11-26T14:09:00

(BPT) – Do you have a long to-do list, or are you often stumped when searching for gifts? The holidays can be especially busy, and moms often take the lead on holiday planning. In fact, according to a recent survey, moms bear the brunt of the holiday prep 97% of the time.

Between all the decorating, cooking, shopping and wrapping, it can be hard to make time for a break in the holiday hustle. This holiday season, Walgreens is helping ease that burden as the go-to solution for holiday cards and gifts for the entire family. Thanks to same-day services, personalized photo gift options and a simple holiday card design ordering and mailing process, Walgreens is making it easier for moms to check off some of the tasks on their holiday to-do lists.

Here are some easy, fun and unique ways to create gifts and greetings that will make this year’s celebrations effortless — and truly memorable.

Simplify holiday cards and invitations

With the Walgreens Mail-for-Me Offering, you can handle all of your season’s greetings and party invitations with ease. Need to save time? The Mail-for-Me service makes the season even brighter by stamping and sending your customized, premium holiday cards to your mailing list, so you don’t have to.

The Mail-for-Me service is an easy four-step process:

1. Create your card by selecting your card type, photo, design and fonts.

2. Add the mailing address(es).

3. Pay for everything online — mailing and postage included.

4. Walgreens will print and mail the cards for you, so you don’t even have to leave the house or go stand in line at the post office!

Personalized photos as treasured keepsakes

You can create a variety of personalized photo gifts with these Walgreens Photo Gift Offerings, many of which are available for same-day pickup. Any one of these options is bound to bring a smile to someone’s face this year:

• Commemorate the 2025 holiday season with a personalized ornament to create a special keepsake that your gift recipient will treasure for years to come.
• Give a practical and meaningful personalized desk calendar to help a friend or loved one stay organized, while giving them a moment to reflect on beloved memories at the start of each new month.
• Create a customizable photobook — a timeless, thoughtful gift that transforms cherished memories into a beautifully crafted keepsake. You can tailor the book to reflect your loved one’s personality, making this gift truly one of a kind.
• Deck the walls with custom decor — from custom Canva designs to wall art, every piece is more than a present — it’s a memory worth keeping on display. Celebrate the season with gifts that spark joy, showcase creativity, and turn every wall into a story.
• Make family memories fun with a personalized puzzle, turning a favorite snapshot into an interactive keepsake that can be rebuilt together, piece-by-piece.

Short on time or have a limited budget? You can save in more ways than one, thanks to Walgreens’ seasonal discounts and convenient 30-Minute Pick-up or 1-Hour Delivery.*

From toys and gift wrap essentials to holiday cards and personalized gifts, Walgreens is the most convenient option to get everything you need this holiday season. Visit Walgreens.com or your local neighborhood Walgreens for these and other gift ideas.

*Delivery in as little as 1 hour and Pickup in as little as 30 minutes based on national averages. Pickup is available for eligible items when your order is $10 or more (after promo codes and paperless coupons are applied and before taxes). Exclusions and restrictions apply. For details, visit Walgreens.com/Pickup.

2025-11-26T12:01:00

(BPT) – What are some of your favorite holiday memories? Chances are they include spending quality time with your loved ones, including your favorite feline.

That said, the busy holiday season can be stressful for your cat. Holiday parties, hosting loved ones for an extended stay and just the general busyness of the season bring big changes to your cat’s daily routine. When their routines change, it can lead to stress, which in turn can lead to a variety of health concerns for your cat.

“When cats are sick, they have very vague, sometimes very non-specific clinical signs,” said Dr. Ashlie Saffire, DVM, DABVP (Feline), founder and lead veterinarian at the Cat Specialty Center at Faithful Friends Clinic in Dublin, Ohio, and a partner with Petivity. “And because they’re solitary survivors by nature, they’re very good at hiding pain and illness, even from their caretakers.”

Before the holidays are in full swing, consider gifting your cat (and yourself) a Petivity Smart Litter Box Monitor. This innovative technology gives you a window into changes with your cat’s litter box habits — and perhaps their health.

Smart technology that gives peace of mind and saves lives

The Smart Litter Box Monitor uses advanced sensor technology to identify behavior and weight changes that may be associated with a health condition requiring veterinary diagnosis, like urinary tract infections, diabetes, kidney disease, gastrointestinal disease, hyperthyroidism and obesity. If the monitor records changes to your cat’s habits or weight, it will deliver that data to the Petivity app in an easy-to-read chart.

Take Amber and Paul’s cat, Ash, for example. At 3 years old, the domestic shorthair had a history of bladder inflammation and a urinary tract infection brought on by feline idiopathic cystitis (FIC).

FIC is a painful bladder disease with a high rate of recurrence. While there is no known cause, there are conditions that may contribute to FIC — including stress. Because of Ash’s health history, Dr. Saffire recommended they install a Petivity Smart Litter Box Monitor to keep track of his litter box habits and behaviors.

One evening, the monitor recorded 15 times that Ash entered the litter box but didn’t do anything during his visit. Also, the time that Ash spent in the litter box during the night kept getting longer and longer. In fact, at one point, Ash spent six minutes in the litter box with no elimination.

In the morning, the Smart Litter Box Monitor alerted Amber and Paul of Ash’s unusual litter box habits. Worried, the couple brought Ash to Dr. Saffire for treatment, where they discovered that he was experiencing an FIC flare-up that resulted in a urinary blockage. Luckily, because they caught the problem early enough, Dr. Saffire was able to quickly treat Ash’s blockage. If they had waited any longer to treat Ash, Paul and Amber may have lost their beloved feline.

“These litter box monitors are such a great tool to identify diseases and subtle clinical signs early,” said Dr. Saffire. “We know that delayed diagnosis can really be problematic for cats, so what do we do? We have litter box monitoring technology. I’ve had several cases where this has been absolutely life-saving for some of my patients.”

When asked about their experience with the monitor, Amber said, “The Smart Litter Box Monitor definitely helped us in this nerve-wracking time when we weren’t quite sure what was going on. It definitely helped and eased the anxiety that comes along with a sick pet or a pet that’s not 100%.”

Keep your mind at ease and catch cat health issues earlier

This holiday, spend less time worrying about your cat’s health and more time celebrating the season. Let Petivity help you monitor changes that could signal something’s wrong, so you can act fast no matter how busy life gets.

Don’t forget to pick up a Smart Litter Box Monitor for your friends and family with feline companions. It makes for a thoughtful gift that helps your loved ones keep on top of their furry friends’ health, too.

Bonus: Petivity, powered by Purina, and Odie Pet Insurance are teaming up to help pet parents stay proactive. When you sign up for a new Odie policy, you can receive a free or discounted Petivity Smart Litter Box Monitor — a smart way to catch potential health issues early and keep your mind at ease. To learn more, visit Petivity.com.

2025-11-25T14:01:00

(BPT) – Kennedy was a vibrant, healthy two-year-old until she developed a fever and tested positive for influenza (flu). As busy first-time parents, Kennedy’s parents didn’t realize that because her last wellness checkup fell outside flu season, they missed flu vaccination for her that year.

“Little did we know this critical misstep would change our lives forever,” said Kennedy’s mom, Megan Parks.

Initially, Kennedy’s pediatrician recommended rest, and for her parents to watch for signs of breathing problems. After three days, she did not improve, and her lips started turning blue. Alarmed, Kennedy’s parents rushed her to the hospital.

“I kept a close, constant watch on Kennedy in my rearview mirror,” Megan recalled. “The last time I looked up to check on her, she was no longer responding.” Kennedy’s mom pulled over to call 9-1-1.

“That day, we lost our beautiful Kennedy to the flu,” Megan said. “We simply didn’t realize that when a child receives a flu vaccination, it can significantly help reduce their chances of hospitalization or death. Unfortunately, we found out too late.”

The Parks family turned tragedy into advocacy and is now focused on spreading awareness about the potential seriousness of the flu, urging families to get yearly vaccinations for everyone six months of age and older.

Severe flu season

The Parks are one of many families who have lost loved ones to the flu. The 2024-2025 flu season was among the most severe in U.S. history, with record-breaking pediatric deaths and overwhelming levels of illness and hospitalization.[1] The Centers for Disease Control and Prevention (CDC) estimates that there were at least 43 million flu illnesses, 560,000 flu hospitalizations, and 38,000 flu deaths last season. Children were hit especially hard, with 287 confirmed flu-associated pediatric deaths.[2] Nearly 90% of those deaths were children who were eligible for the flu vaccine but were not vaccinated.[3]

Flu is a serious illness

The flu is a contagious respiratory illness caused by viruses that infect the nose, throat, and sometimes the lungs.[4] Flu season is the time of year that flu viruses most commonly circulate in the population, typically between October through May, and peaking between December and February.[5]

Although most people who get the flu recover in a few days to under two weeks, sometimes the flu can lead to complications (like pneumonia) and death.[6] While the flu may impact each person differently, symptoms can appear suddenly and include fever (or feeling feverish and chills), cough, sore throat, runny or stuffy nose, muscle or body aches, headaches, and fatigue. Vomiting and diarrhea are more common in children.

Who is at risk for the flu

The harsh reality is, anyone can get sick from the flu, even people who are or feel healthy, and serious flu-related problems can impact people of any age, race, or gender.[7] However, some people are at higher risk of developing serious flu-related complications if they get sick, including people 65 and older, people with certain chronic health conditions (like asthma, diabetes, obesity, or heart disease), pregnant women, and young children.[7]

“The flu is a serious respiratory illness everyone needs to be aware of, especially now that flu season is here,” said Dr. Luis Romano, U.S. Medical and Clinical Affairs Lead for Flu at GSK. “It’s especially important for high-risk groups to prioritize flu vaccination to help reduce the risk of illness, hospitalization, and flu-related death.”

Since 2010, there have been deep and persistent disparities in flu-related outcomes among racial and ethnic minority groups.[8] Hispanic and Black communities have consistently experienced higher rates of flu-related complications and death, often due to lower vaccination rates and delayed access to care.[8] According to the CDC, 39.2% of Hispanic adults and 43.1% of Black adults received a flu shot, compared to 49.8% of White adults and 54.9% of Asian adults.[9] This persistent gap in vaccination coverage increases vulnerability to severe flu-related illness and hospitalization.[9],[10]

Educating families

The best way to help protect yourself and your loved ones from the flu every season is by talking to your doctor or pharmacist about flu vaccination.[11] The CDC recommends flu vaccination for everyone six months of age and older who do not have contraindications.[12]

“Decades of data confirm flu vaccines have an excellent safety record,” added Dr. Romano. “Hundreds of millions of Americans have received flu vaccines over the past 50 years, and ongoing monitoring consistently reinforces their strong safety profile.”

The body of scientific evidence overwhelmingly supports flu vaccines are safe, making them a critical tool in helping to protect public health.[13]

Where to get vaccinated

If you haven’t gotten vaccinated against the flu yet, it’s not too late. While it’s best to get vaccinated by the end of October, getting your flu shot in November or later is still recommended since flu activity often peaks in February and can last into May.[14]

Getting a flu shot is typically quick and convenient, so you can help protect yourself and your family from the flu with minimal time commitment. Flu vaccinations are usually offered in doctor’s offices and clinics, but you can also get them in pharmacies, college health centers, and even some schools or workplaces.[15] Some vaccination locations, like pharmacies, may accept walk-ins. Flu vaccinations are usually free for people with medical insurance (including Medicaid, Medicare, ACA plans and private plans).[16]

Ask your pharmacist or doctor about flu vaccination and learn more at CDC.gov/flu.

[1] CDC. Influenza Activity in the United States during the 2024–25 Season and Composition of the 2025–26 Influenza Vaccine. Influenza (Flu). Accessed October 31, 2025. https://www.cdc.gov/flu/whats-new/2025-2026-influenza-activity.html.

[2] CDC. Influenza-associated Pediatric Mortality. Accessed October 31, 2025. https://gis.cdc.gov/GRASP/Fluview/PedFluDeath.html.

[3] Reinhart K, Huang S, Kniss K, et al. Influenza-Associated Pediatric Deaths — United States, 2024–25 Influenza Season. Morb Mortal Wkly Rep. 2025;74(36):565-569. https://doi.org/10.15585/mmwr.mm7436a2

[4] CDC. About Influenza (Flu). Accessed August 22, 2025. https://www.cdc.gov/flu/about/index.html.

[5] CDC. U.S. Influenza Surveillance: Purpose and Methods. Accessed August 26, 2025. https://www.cdc.gov/fluview/overview/index.html.

[6] CDC. Symptoms and Signs of Flu. Accessed October 31, 2025. https://www.cdc.gov/flu/signs-symptoms/index.html.

[7] CDC. About Influenza (Flu). Accessed October 31, 2025. https://www.cdc.gov/flu/about/index.html.

[8] CDC. Flu and Healthy Lives for All. Influenza (Flu). Published January 17, 2025. Accessed September 30, 2025. https://www.cdc.gov/flu/healthy-living/index.html.

[9] CDC. Influenza Vaccination Coverage and Intent for Vaccination, Adults 18 Years and Older, United States. FluVaxView. Accessed September 30, 2025. https://www.cdc.gov/fluvaxview/dashboard/adult-coverage.html.

[10] CDC. People with Chronic Medical Conditions and Flu Hospitalizations. Accessed September 30, 2025. https://www.cdc.gov/flu/whats-new/2023-2024-higher-risk-hospitalizations.html.

[11] CDC. Key Facts About Seasonal Flu Vaccine. Accessed October 31, 2025. https://www.cdc.gov/flu/vaccines/keyfacts.html.

[12] CDC. Who Needs a Flu Vaccine. Accessed October 31, 2025. https://www.cdc.gov/flu/vaccines/vaccinations.html.

[13] CDC. Influenza (Flu) Vaccine Safety. Published 2024. Accessed October 31, 2025. https://www.cdc.gov/vaccine-safety/vaccines/flu.html.

[14] Grohskopf LA, Blanton LH, Ferdinands JM, et al. Prevention and control of seasonal influenza with vaccines: recommendations of the Advisory Committee on Immunization Practices — United States, 2025–26 Influenza Season. Morb Mortal Wkly Rep 2025. 74(32):500-507. Prevention and Control of Seasonal Influenza with Vaccines: Recommendations of the Advisory Committee on Immunization Practices — United States, 2025–26 Influenza Season

[15] CDC. Where to Find Vaccines. Accessed October 31, 2025. https://www.cdc.gov/vaccines-adults/recommended-vaccines/vaccine-planning.html.

[16] CDC. How to Pay for Vaccines. Vaccine Information for Adults. Published 2024. Accessed October 31, 2025. https://www.cdc.gov/vaccines-adults/recommended-vaccines/how-to-pay-adult-vaccines.html.

2025-11-25T12:01:01

(BPT) – The holiday season is one of the busiest travel periods of the year, with millions of drivers hitting the road to visit loved ones. Unfortunately, it’s also one of the most common times for parking lot mishaps, rental car confusion and unexpected roadside incidents. Mercury Insurance (NYSE: MCY) is offering drivers practical tips to help them stay safe and avoid costly surprises while traveling this season.

“Between crowded parking lots, unpredictable weather and rental car agreements, holiday travel can get complicated fast,” said Justin Yoshizawa, Director, Product Management, State at Mercury Insurance. “A little preparation and understanding of your insurance coverage can make all the difference if something unexpected happens on the road.”

Top Auto Insurance Tips for Holiday Travel

Review your policy before hitting the road. Make sure your coverage is up to date and fits your travel plans. Comprehensive and collision coverage can help protect you from fender benders, theft and damage that may occur far from home.

Check your rental car coverage. If you’re renting a car, verify whether your personal auto policy extends to rentals. Most personal auto insurance policies do, and if you have an active auto policy with liability, collision, or comprehensive coverage, those same coverages usually apply when you rent a car for personal use. Talk to an agent about your options if your policy doesn’t include rental car coverage.

Protect your car in parking lots. Parking lots are a hot spot for dings, scratches and minor accidents during the holidays. Park in well-lit areas, avoid tight spots and consider backing into your space for better visibility when leaving.

Keep emergency supplies handy. Prepare an emergency kit with jumper cables, a flashlight, blankets, a first-aid kit and water. Winter weather and heavy traffic can mean longer wait times for roadside assistance.

Plan ahead for long drives. Schedule regular breaks, rotate drivers when possible, and don’t drive distracted or drowsy. Mercury encourages travelers to use navigation apps for real-time updates on traffic, road closures and weather conditions.

“Mishaps can happen even when you plan carefully,” added Yoshizawa. “Understanding your policy and knowing what’s covered helps you stay calm and focused if something goes wrong.”

2025-11-24T20:01:00

(BPT) – Gen Z is expected to make up over 27% of the U.S. workforce by the end of 2025, and if your workplace wants to attract top talent from this generation, you’ll need to provide a positive company culture that fosters work-life balance and opportunities for growth.

According to a survey of 3,000 Gen Z students and graduates, their top three priorities for an ideal workplace are:

1. Career growth potential (74%).
2. Competitive compensation (72%).
3. Location convenience (69%).

Priority #1: Career growth potential.

In a 2023 study 70% of Gen Z shared that they expected a promotion within 18 months of starting a new role. Many employers are helping facilitate this by providing ongoing professional development opportunities. These can be in-house trainings by companies like Niche Academy or through stipends for conferences, workshops or webinars.

And while not all employees may be ready to promote within that 18-month window, some employers are helping them dress for the role they want by providing a Stitch Fix subscription to build out a more professional wardrobe.

Priority #2: Competitive compensation.

A Handshake survey found 74% of 2023’s grads say a top priority is stability and salary. Gen Z’ers are seeking a level of compensation that enables a true work-life balance amidst growing feelings of financial insecurity.

Employers can contribute to this sense of stability by bringing in a financial planner that employees can work with directly, such as those through BrightPlan. Providing other incentives beyond a paycheck, such as gas cards or Spotify subscriptions, can also help alleviate the day-to-day financial pressures Gen Z’ers face.

Priority #3: Location convenience.

When choosing where to work, often Gen-Zer’s will select jobs that offer more convenience, including proximity to retail, closer commutes and in-person interactions with their coworkers. One way employers are helping to foster personal interactions is with better break rooms. Companies are keeping their employees at the office and helping with breakroom hangouts with offerings like Java House’s ready-brewed Peel & Pour Pods. These allow Gen-Zer’s to make cafe-quality, eco-friendly cold brews right in the office — ideal for the 60% of coffee drinkers who prefer their coffee cold.

Also consider catering lunch from some of Gen Z’s favorite restaurants, such as First Watch or Torchy’s Tacos, which can also serve as a financial incentive.

When you invest in Gen Z’s priorities of career growth, compensation and convenience, you’re setting both your company and your Gen Z employees up for a successful future: attracting today’s top talent that will turn into tomorrow’s leaders.