Category: Brandpoint

2025-08-18T08:01:00

(BPT) – In today’s fast-paced, technology-driven world, it’s more important than ever for children to build durable skills — creativity, social skills and emotional skills, for example — starting from an early age. In fact, new research from the Modern Family Index (MFI), commissioned by Bright Horizons and conducted by The Harris Poll, revealed that 73% of parents feel the rise of AI has made durable skills just as important as traditional academic skills like reading, writing and math.

Similarly, experts are recognizing this trend and increasingly advocating for play-based preschool experiences that focus on supporting the whole child and emphasize social and emotional development alongside academics. This means that the skills children need to be successful in kindergarten look a bit different than they have in the past.

What does school readiness look like today?

“School readiness” isn’t about memorizing facts from worksheets or apps. Among other skills, being prepared for success in school means children…

• Adapt, learn from mistakes and keep trying after a setback
• Are curious and creative problem-solvers
• Recognize many letters, shapes and numbers
• Engage and have fun with peers and friends
• Use tools like scissors appropriately
• With support, understand and manage emotions and behaviors
• Understand and follow simple directions
• Have a healthy self-concept and are developing confidence

The MFI also found that 71% of parents worry about properly preparing their children for kindergarten, while 80% wish they had resources and support to better understand how to support their children’s development.

“Parents today are navigating a rapidly changing world and want to do everything they can to set their children up for success,” said Rachel Robertson, Chief Academic Officer at Bright Horizons. “This research makes it clear that parents are looking to preschools not just for academics, but for support in building a variety of both social and emotional skills. High-quality early education that fosters curiosity, builds confidence and nurtures the whole child is what truly lays the foundation for kindergarten and beyond.”

What can parents do at home to foster these skills?

Robertson recommends the following tips for parents to help foster durable skills at home.

• Provide plenty of opportunities to enjoy books — go to the library, read and invent stories together.
• Allow time, space and encouragement for creative and imaginative play.
• Ask ‘thinking’ questions: What do you think? How do you think that works? What are you planning?
• Apply skills authentically: Look for shapes on a walk, practice counting when setting the table, find letters in the grocery store, label household items and problem-solve real issues like taking turns, sharing or cleaning up.
• Encourage healthy risk-taking, even if that means making mistakes and trying again.
• Play simple games that require concentrating, adapting in the moment and using working memory (e.g., Chutes and Ladders™, card and matching games, Simon Says).
• Model and practice managing emotions, self-calming, taking others’ perspectives and empathy.
• Allow their inquiries and interests to guide their learning. If they want to talk dinosaurs, help them research what they eat, find items that are the same length as their feet, explore their habitat and build a mini-replica, and provide materials that inspire dinosaur imaginary play.
• Offer rich, diverse, meaningful and authentic opportunities to explore and discover the world, while recognizing that each child develops at their own pace.

Learn more

Visit www.brighthorizons.com for more information and resources to support healthy early childhood development.

2025-08-18T06:01:00

(BPT) – The U.S. aerospace and defense industries are showing strong growth and staying power. According to a market report by Mordor Intelligence, the aerospace and defense market has a current estimated value of over $525 billion in 2025. It’s expected to continue growing at a compound annual rate of 5.76% through 2030, reaching almost $695 billion.

While many regions in the U.S. are contributing to market growth, one state stands out as an industry leader in the aerospace and defense space: Michigan, driven by its Office of Defense and Aerospace Innovation (ODAI). ODAI supports a defense industry that contributes $30 billion in economic activity for the state, with more than 166,000 jobs and nearly 5,000 Michigan businesses serving the defense, defense aerospace and homeland security industries.

How The Great Lakes State leads the way

Michigan has emerged as a national leader in aerospace and defense, leveraging its industrial legacy and innovation ecosystem. To accelerate this momentum, the state launched the ODAI in 2024, building on the foundation of the Michigan Defense Center. ODAI’s mission is to catalyze growth within the state’s defense and aerospace sectors while advancing innovation and research opportunities that benefit Michigan.

The state is home to over 900 aerospace-related companies and seven Federal Aviation Administration UAS Test Sites. Combined, the aerospace and defense industries contribute a staggering $30 billion to Michigan’s economy and provide more than 166,000 jobs in defense, aerospace and homeland security.

In the early years of World War II, President Franklin D. Roosevelt called on Americans to step up as the “arsenal of democracy” in support of the Allied powers, and Detroit answered the call. Since then, Michigan has built on its WWII legacy and reimagined the Arsenal of Democracy as the Arsenal of Innovation, the place where history is made and records are broken. For example, Selfridge Air National Guard Base will be home to one of the newest aircraft in the U.S. Air Force, the F-15EX. This and other advances in defense make Michigan uniquely positioned to help the U.S. remain at the forefront of innovation and defense.

The state plans to further bolster its economic and technological presence in these industries through the Michigan Advanced Air Mobility (AAM) Initiative. This strategic approach to AAM includes the development of an integrated manufacturing and innovative ecosystem. Thanks to the initiative’s AAM Activation Fund, four new projects will receive over $4.1 million in total funding to scale Michigan’s AAM research and infrastructure.

A robust foundation and state-funded initiatives have helped Michigan draw the attention of several aerospace and defense companies, making key industry investments across the state. For example, AJG Aerospace — a local Michigan startup — is investing over $33 million to produce aerospace Invar bond tools, aluminum vacuum fixtures, carbon fiber bond tools, carbon fiber flight parts, aluminum flight parts and carbon fiber structural parts.

Great Lakes Sound & Vibration, another Michigan-based company, is combining the strengths of both industries. The company announced an $8.5 million expansion at its airpark facility. This key investment aims to support additional growth for projects with the U.S. Army, U.S. Navy, U.S. Marine Corps and U.S. Air Force in addition to contractors that build tanks, trucks, ships and aircraft for the U.S. Department of Defense.

An innovative competition takes to the skies

This year, the inaugural Uncrewed Triple Challenge took place across Michigan’s Alpena Harbor, Thunder Bay and ended at Camp Grayling. This first-of-its-kind competition showcased autonomous innovation across land, air and water and brought together uncrewed ground vehicles (UGVs), aerial drones (UAVs) and maritime systems for a live demonstration of next-gen mobility and defense applications.

Participants — which included Mythos AI, SiFly and DataSpeed — were challenged to transport packages across Michigan using unmanned systems without any human intervention. Not only did this event show promising industry innovations, but one company broke a world record.

SiFly’s electric Q12 drone more than doubled the world record for the longest continuous drone payload flight. The multirotor drone carried a 10-pound payload along the 26-mile flight segment without battery swaps or connection loss, even while navigating wind gusts up to 32 mph.

Become part of the future of Michigan’s aerospace and defense sectors

These are just a few examples of why Michigan is at the forefront of the aerospace and defense industries. To learn more about Michigan’s ecosystem and what it has to offer, visit MichiganBusiness.org/Industries/Defense.

2025-08-15T11:29:01

(BPT) – In this era of instant communication and hyperconnected social media, you might think everyone feels connected to everyone else. Unfortunately, that’s not the case. According to a new global study from LG on social connection, 68% of people find it harder to make real friends, and 1/3 reported having one or fewer meaningful connections in the past month — with 8% experiencing none at all. In the survey, 9 in 10 respondents also believe meaningful connections lead to a more optimistic outlook on life.

It would appear that all that posting, scrolling and “liking” has little to do with real human connection. And human connection is vital to everyone’s happiness and well-being.

“One of the most reliable predictors of happiness is having deep and meaningful relationships. Yet today, many people are spending more time online and less time connecting in person,” said Jean M. Twenge, professor of Psychology at San Diego State University. “Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

With the goal of building more meaningful connections, LG Electronics is leaning further into its “Life’s Good” philosophy with a new “Radio Optimism” campaign designed to help people everywhere foster deeper connections. Using technology with a creative, playful and positive spin, Radio Optimism uses the universal language of music to help people express friendship and love with the people they care about.

How Radio Optimism works

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism platform is an interactive platform where anyone can create and send personalized songs to loved ones — no musical background or songwriting experience required!

All it takes is a few taps. You step into Radio Optimism at RadioOptimism.LG.com, then tap “Let’s Make a Song” to join and begin your story. Choose your preferred language, then enter who the song is for and write a brief prompt about what you want to express to them. Next, you select a style for your song, ranging from R&B to punk and everything in between, followed by a “vibe,” be it romantic, moody, melodic or energetic. The Radio Optimism tool does the rest, writing a unique song in just minutes that you can share with your friend or loved one to bring a smile to their face and make a genuine connection with them.

Once generated, your songs can be sent to recipients to deepen your connection — and can even be made available for others to discover worldwide. This way of expressing feelings can help people enrich their lives, while spreading optimism in their own unique style. The website is free and currently available in English, Spanish, German, French, Korean and Portuguese, with plans to support additional languages in coming months to enable broader participation.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives,” said Hyoeun Kim, head of LG’s Brand Management Division. “LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good.'”

Start creating your own meaningful songs for friends and family today at RadioOptimism.LG.com, and learn more about the campaign on LG.com/lifesgood.

2025-08-14T14:43:00

(BPT) – If you or someone in your household deals with allergies or asthma, you’re probably already aware that allergy seasons have grown longer and more intense. While you have no control over the weather and climate issues that may be contributing to your worsening allergy symptoms, there is one area where you can help alleviate your symptoms: your home.

Even a few minor household habits can make a difference. And if you are planning home improvements, there are upgrades that can have a lasting impact on indoor air quality and overall comfort.

“Improving the air quality within your home is one of the most effective steps you can take to manage allergy and asthma triggers. Small changes, such as using effective bedding encasings, certified HVAC filters and reducing moisture, can make a noticeable difference,” said Dr. John McKeon, CEO of Allergy Standards Ltd. “For longer-term benefits, Certified Asthma & Allergy Friendly^® building products, such as insulation, help support healthier indoor air for those impacted by asthma and allergies, as well as for the whole family.”

Here are a range of steps to take — from small adjustments to whole-home improvements — that add up to a healthier living environment for you and your family.

Easy swaps and revamped routines

To help keep pollen and other allergens at a minimum right away, enlist your whole family in following these straightforward tips.

Banish pollen: Especially on high pollen count days and during the worst times of day for pollen (typically midday through early afternoon), keep pollen outside by closing windows and taking off shoes before coming inside.

Reduce dust and dander: Amp up your cleaning routines to keep dust and dander at a minimum. Cleaning floors, surfaces and ceiling fans with a damp cloth regularly is a good start. Vacuum soft furniture like sofas, as well as beneath furniture. Use a vacuum cleaner with a high-efficiency particulate air (HEPA) filter to minimize allergens.

Another easy step is using scientifically validated dust mite-proof encasings for pillows, duvets and mattresses, and keeping pets out of the bedroom to avoid collecting dander on bedding.

It’s also recommended to use independently certified filters with a high MERV rating (between 11-13) for your HVAC system, and change filters frequently during allergy season — every three months or as per manufacturer’s instructions.

Lower moisture: Mold and mildew that can grow in high-moisture environments are common allergy triggers. Easy ways to reduce moisture including running the exhaust fan in your bathroom for 15-20 minutes after showering, and checking your shower, tub, sinks and toilets for mold or mildew. Frequently change shower curtains and wash bath mats and fabric shower curtains in hot water.

Running your kitchen’s exhaust fan while cooking and checking for plumbing leaks in kitchens and bathrooms can also help reduce moisture.

Consider using a dehumidifier to help keep humidity levels down overall, as needed.

Tamp down toxins: You’ll also want to be sure you’re not using cleaning agents and other substances that can make your home’s air less healthy. For example, choose fragrance-free, low volatile organic compound (VOC) cleaners, avoid aerosols and remove strongly scented items like traditional candles and harsh cleaners.

Home renovations that make a larger impact

For more involved steps that will have a long-term effect on creating a healthier home environment, consider these actions — especially when you’re ready to tackle a home improvement project, or if you’re already planning renovations.

Choose healthier materials: The building materials used in your home can impact indoor air quality. Choosing Certified Asthma & Allergy Friendly^® products for your home — including all of your home’s insulation materials — can help ensure that you have a healthier indoor environment.

If you’re planning a renovation or home maintenance project requiring insulation for walls, attics, ceilings, ducts, floors or piping, use (or ask your contractor to use) Knauf’s Performance+^® portfolio of fiberglass insulation products, which are Asthma & Allergy Friendly^® and Verified Healthier Air™, which means the products went through extensive testing and meet strict standards for indoor air quality.

Learn how insulation impacts your home’s indoor air quality and reduces allergens for a healthier, more comfortable living space at Knauf Performance+.

Revamp your flooring: When you’re ready for a home renovation that can vastly improve the look and feel of your overall living space, consider swapping out carpeted areas for hard surfaces like wood, tile or vinyl, which will be much easier to clean and won’t trap dust, pollen and dander the way carpet can.

Whole-home actions: Other options to help create a healthier overall home environment include having your ducts cleaned regularly, and installing a whole-home air cleaner in the ductwork of your HVAC system.

As you add some of these recommended proactive steps to the top of your to-do list, you can feel better about your home’s indoor air quality, during allergy season and all year long.

2025-08-13T07:01:00

(BPT) – From laptops to artificial intelligence, students in grade school through college rely on the latest technology every step of the way. For educators as well as their students, AI has rapidly become part of today’s classroom experience.

In fact, 93% of U.S. K–12 educators now use AI tools, according to a new study by Carnegie Learning. With teachers leading the way, students need devices that can keep pace with today’s rapidly evolving tech demands.

To help students of all ages with back-to-school prep, HP’s latest tech lineup is designed to meet the moment with solutions that are AI-ready and built for real-world learning. As you plow through your back-to-school shopping lists and assess current study needs, consider what HP offers today’s students and families: affordable options to high-performance gear, as well as student-friendly accessories that deliver top-of-the-class technology for grade school through college — and beyond.

Here are just three of the latest tech options that should top your list.

A laptop that meets the moment

For students juggling lectures, labs and life, the HP OmniBook 5 Series with Snapdragon^® packs incredible AI performance into a lightweight, backpack-friendly frame. You can count on up to 34 hours of unplugged learning with an integrated HP AI Companion to summarize notes, draft essay outlines, and multitask with ease — no extra apps required.

Engineered with built-in collaboration features like a 1080p IR camera and HP Audio Boost 2.0, these ultra-thin PCs provide advanced Copilot+ PC experiences to help students stay organized and efficient while on the move. And when it’s time to recharge between classes, HP Fast Charge can sprint up to 50% battery in about 30 minutes.

Crafted with recycled aluminum and EPEAT^® Gold certification, the latest OmniBook 5 Series proves that sustainability and speed can coexist, supporting better work and a better world.

Print smarter, not harder

Say goodbye to last-minute ink runs. The HP Smart Tank 5101 All-in-One Printer comes with up to two years of ink included, making it a smart choice for families with nonstop print needs. Whether you’re printing school projects, permission slips or colorful crafts, this refillable all-in-one printer keeps up without breaking your budget. Setup is easy with the HP Smart App, and reliable Wi-Fi ensures a smooth connection every time.

Designed for everyday use, this is the perfect home printer for busy students and parents alike, delivering low-cost, high-volume printing. Plus, you now can print out HP’s new Bite Sized Lessons, a learning tool that makes learning not feel like work. Created in partnership with Highlights for Children and Dr. Elizabeth Bonawitz, these science-backed, kid-friendly printable placemats invite creative thought and discovery around the table.

Listen in comfort

Whether you’re commuting to campus, heading to practice or jumping on a study group call, the Poly Voyager Free 20 wireless earbuds deliver immersive sound and all-day comfort. Adaptive ANC adjusts in real time to block out distractions, while powerful 10 mm speakers provide crisp, balanced audio. Best yet, its triple-mic array with AI noise reduction ensures you’re heard clearly, even on noisy sidewalks or in crowded study halls. With Bluetooth^® multipoint connectivity, you can seamlessly connect to your laptop and phone.

Lightweight, low-profile and sustainably packaged, the Poly Voyager Free 20 wireless earbuds are built for students and multi-taskers who need reliable audio wherever the day takes them. The Poly Lens app helps you to personalize the fit with four different ear tip sizes, providing all-day comfort for studying, listening to music or taking calls.

With these latest tech tools on hand, students can make the most of the new school year, and be more than ready for whatever challenges arise as they learn and grow.

Visit HP.com to find these and more technology solutions for work, school and play.

2025-08-12T11:01:01

(BPT) – By Ned Monroe

As the world looks to improve on all three pillars of sustainable development — economic, social and environmental — as the global population increases, countries work together to forge agreements that are meant to help end poverty, reduce waste, bridge social inequities and more. One of those efforts is a framework targeting plastic waste. These goals are extremely important; however, they also could create obstacles or do more harm than good if not developed using consensus- and systems-based approaches.

What are global policies tackling?

The United Nations Environment Programme (UNEP) is working to develop an international legally binding instrument on plastic pollution, including in the marine environment.

At the Vinyl Institute, we also recognize that waste is a real problem, and we are participating as one of many UNEP-accredited Observer delegations in the International Negotiating Committee process in Geneva, Switzerland, to inform governments as they work together to address the issue. An effective treaty would be most beneficial if it recognizes and accommodates the critical roles that many plastic products play in modern society. These treaty discussions must move forward in a way that is collaborative and backed by science.

The role of the U.S. PVC industry

Because of its durability and versatility, PVC is relied on in a broad array of industries, from infrastructure to healthcare. This includes medical bags that store blood, pipes that safely and reliably deliver water, energy-efficient windows, wire and cable insulation, environmental protection liners, automobile components and much more.

In the U.S. alone, the PVC value chain adds $55 billion to the economy each year and supports more than 350,000 jobs.

The sustainability of PVC

Like the larger public, the vinyl industry has long recognized that waste is an issue, and value chain members have responded through investments in manufacturing waste reduction and recycling infrastructure over the past few decades. Through these responsible manufacturing practices, there is a strong market that enables the reuse of vinyl materials to make new, durable products. A survey of PVC recyclers in the U.S. and Canada has shown that 1.1 billion pounds of PVC is being recycled in these regions annually.[1] Vinyl recyclers are making significant investments to increase recycling collection streams and ease takeback efforts so that even more end-of-life vinyl material can be diverted from landfills and become valuable in new ways.

These investments, including those funded through the VIABILITY recycling grant funding program, represent a shift from a traditional linear model — make, use, dispose — to a circular economy that prioritizes reuse and recycling. Vinyl Institute members are committed to circular sustainability through sustainable design, responsible resource use, innovative vinyl recycling solutions, and recovering value from materials once seen as waste.

Concerns and recommendations about plastic regulations

As UNEP and member states develop an international legally binding instrument on plastic waste, it’s important that frameworks use science-based, systems-thinking and common-ground approaches that contribute to the overall goals of reducing waste while not sacrificing plastic’s important role in the modern economy. By contrast, approaches that include broad bans on products, chemicals or materials may lead to unintended consequences that are counterproductive to other sustainability goals. And they could force consumers to use products with lower performance properties or higher costs for common everyday needs.

In fact, plastic is often part of the solution to critical global challenges. Consider drinking water shortages, for example. PVC pipes can offer long-lasting, cost-effective and sustainable solutions for water delivery, including in developing areas of the world where reliably accessing safe drinking water may be difficult. The use of PVC pipe in these communities represents economic opportunity and gender equity, is the low-carbon option[2] for safely managed water, and helps communities achieve several of the UN Sustainable Development Goals. We think we can work together to reduce plastic pollution while building capacity for other UN Sustainable Development Goals like #6 Clean Water and #3 Good Health and Well Being.

Proposed measures also must consider that needs and goals vary greatly depending on local geographies, economies, existing laws and more. Instead of outright global bans, there must be allowances to tailor goals by governing bodies and entities, accommodating the vastly different realities and needs of participating countries.

An implementable agreement would support decision-making at a national level, taking into account national circumstances, using regulatory frameworks like those used in the United States, and encouraging new ideas and investments in waste management, recycling, reuse and circular economy strategies that protect vulnerable ecosystems.

Effective, fair policy relies on engagement across all stakeholders, including government bodies, environmental groups, chemists, ecosystem scientists, public health experts, polymer scientists, manufacturers and others.

Sustainability to benefit everyone

At the Vinyl Institute, we support efforts to increase sustainability to protect both the environment and the people who inhabit it. We believe that UNEP’s mission to address the rising levels of plastic pollution is an important one that can be accomplished with a more fair and effective agreement that doesn’t rely on outright bans or restrictions on polymers and products.

Good policy requires a thoughtful process. By creating an instrument that respects different needs across geography and industry, governing bodies can not only drive greater support and adoption, but ensure that the benefits of more durable plastics like PVC remain accessible and available for critical applications. In this way we can continue to serve a growing population in a healthy and sustainable way for generations to come.

To learn more about the critical roles vinyl plays in our day-to-day lives and the industry’s ongoing sustainability efforts, visit www.vinylinfo.org.

Ned Monroe is CEO of the Vinyl Institute.