Millennials will spend nearly $400 on back-to-school, according to new research

2025-08-08T11:57:00

(BPT) – With pencils sharpened and backpacks zipped, American families head back to school facing rising prices. New Empower research finds that 50% of Americans say back-to-school shopping is more expensive this year due to inflation and 31% report feeling stressed about these expenses.

Stress hits hardest for younger generations

Nearly 1 in 3 Americans (31%) report feeling stressed about back-to-school expenses this year, according to new research from Empower. That number climbs sharply among Millennials and Gen Z, where nearly half (43%) say the season comes with financial anxiety.

Nearly 4 in 10 (39%) cite tariffs as a factor making supplies more expensive.

Swiping smart: How families are paying for back-to-school

More than a third of respondents report they’re spending more this year than last year (35%). Americans say they are spending $188 on back-to-school supplies this season, with younger generations spending the bulk:

  • Millennials: $394
  • Gen Z: $276
  • Gen X: $178
  • Boomers: $34

To fund these costs, families are turning to a mix of payment strategies:

  • 37% use debit cards or checking accounts
  • 23% rely on credit cards
  • 15% dip into personal savings
  • 7% turn to friends or family
  • 5% opt for buy now, pay later (BNPL) options

One in 5 Millennials say they use BNPL to pay for back-to-school costs (19%).

Early shoppers

Many are getting a head start: 34% of Americans shop for back-to-school items earlier than they used to in order to spread out costs over time (42% Gen Z, 45% Millennials). Nearly 1 in 5 shop in July (16%), with 22% continuing into August.

A third of Americans (34%) have set aside specific savings for back-to-school expenses, a habit more common among younger generations (46% Gen Z; 48% Millennials).

Cutting back to gear up

To make room in their budgets, Americans — especially younger ones — are trimming elsewhere:

  • 42% of Millennials are cutting back in other areas to afford school expenses
  • 51% of Americans say even small purchases now feel like big decisions

What’s in the bag?

Back-to-school spending isn’t just about notebooks and pencils anymore. Here’s where the dollars are going:

  • School supplies (notebooks, backpacks, etc.): 42%
  • Clothing and shoes: 41%
  • Technology: 20%
  • Transportation (bus passes, gas): 17%
  • Extracurriculars (sports, clubs): 13%
  • Childcare/afterschool programs: 7%

Deals, discounts and digital help

In a world where every dollar counts, 74% of shoppers say price and discounts top their decision-making list, followed by quality (56%), brand (30%) and loyalty rewards (26%). More than 4 in 10 (43%) Americans say they wait for a sale or discount before purchasing — especially Gen Z (54%) and Millennials (52%).

Tech-savvy shoppers are even turning to artificial intelligence:

  • 30% of Millennials have used AI to track down the best deals
  • 27% have used AI to build their school shopping lists

Visit The Currency™ to read Empower’s full research report, “The Backpack Economy.”

Methodology:

Empower’s “Backpack Economy” study is based on online survey responses from 2,201 Americans ages 18+ fielded by a third-party panel provider from June 29 – 31, 2025. The survey is weighted to be nationally representative of U.S. adults.

3 ways to start a conversation with your teen about mental health and drug use

2025-08-08T06:01:00

(BPT) – Talking to your teen about mental health and drug use can feel challenging — one wrong move and the conversation ends as soon as it begins. But it is possible, and taking that leap can make all the difference in your teen’s life. As a parent or caregiver, it’s important to understand the connection between your teen’s mental health and potential for substance use. Staying connected can reduce their risk for drug use.

On International Overdose Awareness Day, Aug. 31, and Recovery Month, in September, the Centers for Disease Control and Prevention (CDC) is raising awareness of the connection between youth substance use and mental health to help prevent teens from trying drugs and worse, overdosing on drugs. Real change can begin to happen by strengthening teens’ connections with their parents and caregivers.

“Teens may use alcohol and other substances to help them cope with mental health challenges like stress, anxiety and depression. Over time, this ongoing use can lead to a substance use disorder,” said Dr. Allison Arwady, Director of CDC’s National Center for Injury Control and Prevention. “Learning about the substances teens may use and proactively supporting teens in areas such as having positive relationships, ensuring they have a strong sense of self and helping them be involved in their community can help them stay healthy.”

Follow these three steps to start a conversation with your teen today:

1. Educate yourself.

Take time to understand the types of substances teens may use and the resources available for you and your teen. Educating yourself on the issues your teen faces can help you navigate through the tough questions.

2. Use everyday opportunities to start talking.

Have honest conversations with your teen. Talking with your teen about their mental health can help create a real connection and even help prevent substance use. Having a shared activity can help both of you feel more relaxed while you talk. This could be playing a sport, gaming, taking a walk or even getting a bite to eat. Avoid pointed questions, listen more than you speak and remember, you don’t have to have the entire conversation at once.

3. Lead with compassion and create a judgment-free zone.

While as a parent this can be difficult as you want to protect and discipline your child, leading conversations with empathy can make teens feel more comfortable coming to you when they have questions or need support. Assure your teen that you will always be there for them, no matter what. Check in regularly to keep the conversation going and help protect them against the pressure to use drugs and alcohol.

Building trust with your teen takes time, and it’s OK if they don’t open up right away. By doing your research and having open conversations, you are showing your teen that their health is your top priority.

If you’re unsure of how to start, the Free Mind campaign for teens has resources available for parents and caregivers. The campaign was created through research and real conversations with youth, parents and caregivers. Visit cdc.gov/freemind/parents.

Sources:

Centers for Disease Control and Prevention (CDC). Youth Risk Behavior Survey Data Summary & Trends Report: 2013–2023. U.S. Department of Health and Human Services; 2024.

Family and Youth Services Bureau. Positive Youth Development. Retrieved May 1, 2025, from https://acf.gov/fysb/positive-youth-development

Packing the perfect beach bag: 10 pharmacist-approved must-haves

2025-08-07T10:01:00

(BPT) – Closing out summer with a relaxing vacay or planning a beach day? Summer may be speeding by but there’s still time left for outdoor excursions and fun in the sun. Walgreens makes it easy to enjoy and prepare for sunny excursions with everything you need for your end of summer bag that’s also easy on the budget — from drinks and snacks to high-performing sun care products.

Quality summer skin protection without the splurge

Sun protection is crucial during summer months due to increased exposure to harmful UV rays. Protecting your skin from the sun’s rays can prevent sunburn, premature aging and significantly reduce the risk of skin cancer. From barrier-boosting SPF to cooling aloe gel, Walgreens offers affordable alternatives that rival prestige picks.

Big summer energy, small summer budget

With value top of mind, Walgreens helps you stock up on end of summer essentials while staying on budget. Think cooling deodorant sprays, electrolyte drink mixes, travel-ready hand sanitizers and sweet snack packs that make your beach bag ready for outdoor fun. This is outdoor preparedness, simplified: protect, hydrate, refresh and snack smart.

“As we enter the final stretch of summer, it’s important to remember that UV rays and high temperatures are still in the forecast,” said Sonali Kshatriya, Senior Manager of Clinical Program Excellence and Innovation. “Whether you’re hitting the pool or taking a final vacation before back-to-school, prioritizing sun protection and hydration is key — even when it’s cloudy outside.”

Here’s a list of the top 10 end of summer must-haves to help stock your vacay or beach bag, according to a Walgreens pharmacist:

Sun Protection and Skin Care

1. Walgreens Radiant Facial Sunscreen SPF 40 gives you premium, sheer broad-spectrum protection from harmful UVA/UVB rays while moisturizing skin for a glowy, radiant finish. Recommended for normal, combination or dry skin, this lightweight formula absorbs quickly and won’t clog pores.

2. Walgreens Sport Sunscreen Continuous Spray SPF 50, Fresh provides broad-spectrum SPF 50 UVA/UVB protection while also being water resistant for up to 80 minutes and won’t run into your eyes. It contains no oxybenzone, CFCs or added parabens.

3. Secret Aluminum Free Cooling Spray Deodorant For Women in Peach & Vanilla offers 72-hour odor protection, cooling skin by 10 degrees. It’s versatile and provides a soothing sensation and long-lasting freshness.

4. ChapStick SPF 15 glides on smoothly and evenly, providing a protective lip balm featuring an ultra-hydrating formula with 11 moisturizing ingredients along with SPF 15 sun protection.

5. Walgreens Hand Sanitizer + Aloe & Vitamin E effectively eliminates 99.99% of many common harmful germs and bacteria in as little as 15 seconds. Best yet, it contains moisturizers to leave your hands feeling soft.

Hydration and Snacks

6. Smartwater Vapor Distilled Premium Water Bottle, 33.8 fluid ounces offers purity you can taste, leaving you feeling refreshed whether you’re running errands, working out or soaking up some sun poolside.

7. Liquid I.V. Hydration Multiplier — Sugar Free Electrolyte Drink Mix is scientifically and clinically tested to be more hydrating than water alone, with 5 essential vitamins: B3, B5, B6, B12 and vitamin C. It’s also sugar-free and low calorie, with just 20 calories per serving.

8. Nice! For You Snack Mix Blueberry Pie, 2.25 ounces provides tasty blueberry-flavored yogurt pie crust cookie gems, butter toffee almonds, blueberries and cranberries for easy snacking when you’re at the park, the beach or the gym. Each snack mix is just 140 calories, in a small package that won’t take up too much space in your summer bag.

After-Sun Relief

And — in case your summer sun preparedness didn’t go as planned — some Walgreens pharmacist-approved after-sun care and treatment recommendations:

9. Walgreens Dye-Free After Sun Gel cools and soothes skin while helping restore moisture. Just what your body needs after a day in the sun. Safe to use on sensitive skin, this refreshing aloe-based gel replenishes moisture and softens skin with a non-oily formula that absorbs quickly for easy application on legs, arms, shoulders, back and face to help prevent peeling.

10. Walgreens Ibuprofen Tablets, and other nonsteroidal anti-inflammatory drugs, can help reduce inflammation, pain and redness associated with sunburn. They are most effective when taken early, even before the redness fully develops. With bottles available in a range of sizes, shoppers can pick up a travel size to keep handy when they’re on the go.

All packed up and ready to go

Walgreens can help savvy shoppers find value on everyday end of summer necessities, everything from portable snacks to sun care and more, in one convenient place. For even more convenience and value, grab the Walgreens Summer Essentials Kit, a curated bundle valued at more than $50 for only half the price at $24.99. Pre-packed and ready to go, it’s the perfect one stop solution for summer on the run.

Shop these and other summer essentials online at Walgreens.com or at your local Walgreens store.

Crayola Wants to Know This Back-to-School Season: What’s Your Favorite Color?

2025-08-06T09:01:00

(BPT) – There’s something energizing about the start of a new school year, especially the moment kids open fresh packs of their favorite Crayola crayons, markers, and colored pencils. These vibrant tools don’t just fill pencil cases; they spark creativity, fuel imagination, and empower self-expression both in the classroom and at home. With every bold stroke and colorful doodle, kids are inspired to explore, learn, and make their mark on the world.

Crayola drawing connections between color and creativity isn’t just anecdotal—research backs it up. According to a 2024 Color Perception Survey* conducted by Crayola in partnership with the Ad Council Research Institute, color rates as the most impactful element in planning important milestones, symbolizing meaningful aspects of life and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to color also lend themselves to self-expression, as 87% of those surveyed believe that color significantly influences creativity.

Become A Part of Crayola History

Given the powerful role that color plays in everyone’s lives, Crayola—the iconic brand synonymous with color and creativity—is bringing even more excitement to this back-to-school season with the Global Color Vote. For the first time in company history, Crayola is inviting color enthusiasts of all ages to vote for their favorite Crayola colors. Global Color Vote gives people around the world the unique opportunity to influence the creation of a special collection of crayons, colored pencils, and markers based on the colors that mean the most to them.

Family of Crayola products on a desk in a classroom

Through Sept. 30, consumers can cast their vote for their favorite color by visiting www.crayola.com/votenow or by scanning the QR code on the back of Crayola “What’s your Favorite Color?” products such as 24-count Classic Crayons, 12-count Colored Pencils and 10-count Classic Colors Broad Line Markers during back-to-school shopping.

Grab Limited Edition Colors Before They’re Gone!

While you’re voting for your favorite color, you can also celebrate past fan-favorite crayon colors, with the Crayola Limited Edition collection. Prepare for a colorful new school year with a blast from the past, celebrating previously retired Crayola crayon colors that have brightened classrooms for generations. The Crayola Limited Edition Retired Colors Collection features colors Dandelion, Mulberry, Blizzard Blue, Raw Umber, Lemon Yellow, Orange Red, Violet Blue and Magic Mint in 8 Count Crayons, 8 Count Markers and 8 Count Colored Pencils. Get them while you can—these beloved colors return to retirement at the end of 2025!

Limited Edition Crayola family of product on a small table if front o a colorful background.

If you’re a budding artist, a seasoned Crayola collector or a teacher stocking up on supplies, these limited edition art tools allow fans to get reacquainted with some of their past favorite crayon colors, and for some, meet these colors for the first time.

Creativity for the Entire Classroom

Whether you’re participating in the Global Color Vote or celebrating Limited Edition retired colors, teachers, parents, and students can find all their favorite Crayola back-to-school supplies at retailers nationwide, offering trusted quality and exceptional value at the same great price parents know and love. To show support for educators, consider purchasing bulk packs of top-listed items like Crayons, Markers, and Colored Pencils to help provide much-needed supplies that fuel learning and creativity for the entire classroom.

Make this school season one for the books by giving the students in your life new items like Limited Edition or fan-favorite Crayola classics like 24 Count Crayons. Plus, be a part of history and participate in the first-ever Global Color Vote.

*Color Perception Survey Methodology: Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from Oct. 16-23, 2024, with 1,503 parents of kids aged 2-12.

How to stay healthy through all stages of pregnancy

2025-08-05T12:01:00

(BPT) – The pregnancy journey can be an exciting — and sometimes overwhelming — experience for new moms-to-be. Taking steps to stay healthy and making it a priority to get care before, during and after your pregnancy can help get you and your baby off to a good start.

Nearly 1 in 4 women in the U.S. do not begin prenatal care (the care you receive while pregnant) during the first trimester of their pregnancy, which can have an impact on the overall health of the baby.1 If you are pregnant or suspect you are pregnant, the most important step to take is to visit a doctor.

“We’re seeing far too many preventable complications simply because care starts too late — or not at all,” said Nancy Parson, RN, UnitedHealthcare. “But the good news is, support is available. No one has to go through this journey alone.”

Having prenatal care is one of the best ways to reduce the risk of complications for both you and your baby.

If you need help finding a doctor or have questions about health coverage, call the number on your plan ID card or contact your local health department or Medicaid program.

Knowing more about what to expect and plan for can help provide reassurance through every stage of pregnancy.

If you are pregnant or suspect you are pregnant, the most important step to take is to visit a doctor.

Prenatal appointments

Common symptoms of pregnancy include a missed period; sore breasts; nausea; fatigue; and slightly higher body temperature. If you suspect you are pregnant or test positive through an at-home pregnancy test, call your doctor to start care.

“The first trimester is an important time for both mom and baby,” Nancy said. “Early care helps your provider identify risks, offer support and work with you to build a plan that promotes a healthy pregnancy experience.”

During a prenatal care appointment (depending on where you are in your pregnancy), your provider will:

  • Provide an estimated due date
  • Review your medical history
  • Perform a physical exam and any necessary tests
  • Measure your baby’s growth and check your baby’s heartbeat
  • Determine the frequency/schedule for future appointments

Prenatal appointments are ongoing throughout the pregnancy, routinely starting at once a month and increasing to every one to two weeks as your due date gets closer. These appointments are also when an ultrasound will take place.

Obstetric ultrasounds, which help your provider monitor fetal development, assess the health of your uterus and placenta, and check for potential abnormalities. They also help estimate gestational age (how far along the pregnancy is) and determine the number of fetuses in a multiple pregnancy.

Prenatal visits with your provider are an opportunity for you to ask questions about symptoms, diet, exercise, medications and more. Keeping a running list of questions to ask at each appointment can also be helpful as you prepare for your baby’s arrival.

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Doula care

As part of your care plan, your provider may suggest a doula. Unlike a doctor who provides medical care, a doula is a non-clinical professional who offers emotional, mental and physical support during labor and delivery. The services a doula provides are different than those of a doctor but can be just as essential to those who rely on them throughout a pregnancy.

Doulas can help:

  • Calm worries
  • Provide comfort and coaching
  • Provide education about pregnancy, labor, breastfeeding, and more
  • Translate medical terms and procedures into plain language
  • Help when communicating with your doctor

Doulas serve as advocates to help make sure you are being heard and your needs are addressed. Working with a doula may help lead to improved health outcomes for mothers, with fewer labor complications, less pain medication and shorter labors.2

Postpartum care

The care you receive after delivery is known as postpartum care. Almost 40% of women do not follow up with postpartum care that is important for proper recovery and support.3 Postpartum care is just as critical as prenatal care for managing both the physical and emotional changes that happen after having a baby. Your doctor can help address concerns including:

  • Your mental and emotional health
  • Caring for your newborn
  • Nursing your baby
  • Diet and exercise

“During that postpartum period, you may feel unusually low or overwhelmed. This could be a sign of postpartum depression, a common, but treatable condition,” Nancy said. “Many providers now screen for postpartum mental health concerns, so it’s important to speak openly with your doctor about how you’re feeling.”

It is recommended that your first postpartum appointment take place the first three weeks after birth, with ongoing care if needed and a follow-up visit 12 weeks later.4

To learn more about what to expect during your pregnancy, plus access helpful tools, resources and a quiz, visit EveryPregnancy.com.

Infographic that is called

1. State Approaches to Ensuring Healthy Pregnancies Through Prenatal Care, National Conference of State Legislatures (NCSL)

2. Labor and Delivery, Postpartum Care, Mayo Clinic

3. Impact of Doula Support During Pregnancy, Childbirth and Beyond (A Systematic Review), Patient-Centered Outcomes Research Institute (PCORI)

4. Optimizing Postpartum Care, American College of Obstetricians and Gynecologists (ACOG)

4 ways to maximize your outdoor spaces this summer

2025-08-04T01:01:00

(BPT) – Summer is the perfect time to rethink your outdoor space. Create your very own luxury backyard for socializing or communing with nature. All you need is a plan and the materials to make it happen.

Belgard® can help fulfill your vision with pavers, retaining walls, fire features, outdoor accessories and more. We’ll help you create a beautiful, functional outdoor environment.

1. Transform underused areas

Don’t let side yards go to waste! These narrow zones are prime real estate for adding quiet seating nooks, vertical gardens or a streamlined outdoor kitchen. Even transitional spaces can become destinations with character and purpose.

Side yards hold the potential to become a cafe-style nook, container garden or stylish walkway connecting multiple outdoor spaces. Seating, lighting, planters or a vertical garden can make these areas feel cozy. Consider geometric-shaped pavers like Belgard’s Metropolitan collection to add flair, providing unique patterns on porches or patios. Extend the pavers down the connected walkway or driveway for a lengthening effect.

2. Embrace modularity

Modular design incorporates various shapes, sizes and textures that designers can group together to create intricate designs. This allows for innovative, fresh styles with less installation time.

Entertain, relax and work from the garden. Adaptable features like built-in benches with hidden storage and fire pits provide flexibility from dining to lounging. This “designing for life’s layers” style creates versatile solutions that adapt to everyday living.

Outdoor kitchen and counter area

Belgard’s modular paver lines use clean cuts and simple forms to create an uncluttered, on-trend aesthetic. Use pavers to create interesting designs. They can divide space into zones or blend with artificial turf for a sophisticated, natural look.

With modular design, you can customize spaces to fit your needs. Modular pavers give your outdoor project a holistic design. Elevate everything from seating areas or fire pit living rooms to complex pool projects. Elements Home enhances beauty and functionality for better outdoor living with outdoor essentials with a variety of Belgard products, including:

  • Fridges, bars and sinks for an outdoor bar
  • Fire pits
  • Water features
  • Lighting
  • Structures

Want to see ultra-modern, clean lines in your outdoor design? Products like the revolutionary Artforms™, the industry’s first complete modular concrete panel system, showcase the benefits of this approach. To create a contemporary aesthetic, Artforms’ large-format concrete panels can be cut to any size you want. Get a new, modern look that’s efficient to install as well as being strong and durable. You can also easily add Artforms panels to any existing projects.

3. Use every inch wisely

With smaller lots and tighter footprints becoming more common, make the most of every square foot. Think vertical: Privacy walls, trellises and pergolas add height and structure while expanding usable space. Create height and add a lush atmosphere with a vertical garden or pergola. Starting with how you want to use your spaces encourages smart layering.

Private backyard with patio pergela and comfortable outdoor furniture.

Called microspaces, smaller areas can even incorporate compact outdoor kitchens, cozy seating arrangements, plunge pools and more. You can use smaller spaces or front porches as dining areas, even adding cooking elements, with proper ventilation.

Work from home? Use a porch or patio as a workspace. Or add a small water feature or planters to create a moment of Zen. Imagine how you want to use the area, and make it happen.

Consider creating designated “rooms” in outdoor spaces through strategically installed hardscapes, planters or paver patterns. This makes your space feel larger and more intentional, whether you’re designing a peaceful reading corner or lively entertainment hub.

Create a cohesively designed space using Belgard Rooms. Augmented reality and 3D design helps you see exactly what spaces will look like. Templated designs offered through Belgard Rooms makes it easier to bring your perfect outdoor oasis to life.

4. Connect indoor and outdoor living

Blur the lines between indoors and out. Create seamless transitions using continuous flooring materials, large-format pavers and modular elements to mirror your interior design. Sliding doors, shade structures, heating elements and lighting extending beyond your back door also make it easier to enjoy your outdoor space all evening long. Style-forward hardscapes like Belgard’s Artforms™ or porcelain pavers provide a modern edge while maximizing comfort and usability.

Huge patio with pegela with outdoor kitchen and dining area.

This summer, rethink the limits of your outdoor layout. To recap, here’s what we recommend to create your dream backyard:

  • Optimize every area including side yards or small nooks
  • Use modular design for simple, adaptable solutions
  • Elevate microspaces for working, entertaining and relaxing
  • Make your space flow easily from indoor to out

Make every square foot work smarter while reflecting your aesthetic and lifestyle. Whether you’re working with a sprawling backyard or compact side yard, thoughtful design upgrades can completely transform outdoor areas.

Visit Belgard.com to start planning your ideal space.

Bridging the Gap: New Bootcamps Help Underrepresented Founders Break Into Tech

2025-08-04T10:01:00

(BPT) – In the business world, talent and tenacity are often described as the ultimate equalizers. But for many startup founders — especially those from underrepresented backgrounds — the reality is more complicated. Access to capital remains uneven. Networks that open doors to advisors, investors and early customers are often closed circles. These structural challenges can stall progress before it even begins.

Despite these headwinds, founders from these communities are launching some of the most resilient, creative ventures in technology today. What’s needed isn’t just grit — it’s access, context-specific support and a clear path to scale.

Now underrepresented founders have a new opportunity that can help supercharge their success.

Amazon Web Services (AWS), in partnership with Techstars, a pre-seed investor backing startups building a better future for everyone, recognizes the importance of helping founders create transformative solutions, and as part of this commitment, they’ve recently launched a global initiative designed to support underrepresented founders around the globe.

Enter the AWS Impact Bootcamps

Group of co-workers working out systems with sticky notes on a glass wall.

If you’re an underrepresented founder building something bold, AWS Impact Bootcamps are for you. Over two days, you’ll get deep technical training with real tools, expert business advice from people who’ve done it before and direct access to mentors, investors and support that actually matters.

AWS Impact Bootcamps builds on AWS’s $30 million commitment to Black, Women, Latino, and LGBTQIA+ founders launched in 2022 and scales AWS’s global footprint in supporting hundreds more diverse founders beyond the U.S. to reach other countries around the world.

For many early-stage founders, the distance between a great idea and a fundable startup isn’t talent — it’s translation. Turning a product into a business means understanding how to pitch, how to price and how to map a go-to-market strategy. But, for founders who don’t have access to seasoned advisors, this translation gap can stall momentum.

This is where initiatives like the AWS Impact Bootcamps come in. By designing a curriculum specifically around the most acute challenges underrepresented founders face, the bootcamps aim to equip participants with tools that often take years to acquire.

Scaling access, one city at a time

Each bootcamp accommodates up to 50 founders per city, delivering focused training on critical business themes like sales, GTM (go-to-market) or fundraising. The AWS Impact Bootcamps program will launch in six cities across North America, Latin America, Europe and Asia-Pacific:

  • Atlanta, Georgia, United States (Sept. 8-9)
  • New York, New York, United States (Sept. 15-16)
  • Mexico City, Mexico (Oct. 1-2, 2025)
  • London, United Kingdom (Oct. 16-17, 2025)
  • Tokyo, Japan (TBD early 2026)
  • Berlin, Germany (TBD early 2026)

Each bootcamp will deliver an intensive two-day experience, equipping early-stage, underrepresented founders with deep technical training with real tools, expert business advice and access to mentors, investors and community, in addition to $5,000 in AWS promotional credits to get building on the world’s leading cloud. Workshops will be managed locally by the program partner, Techstars.

Join the next generation of founders

To apply, founding teams must identify as a member of an underrepresented community (Black, Women, Latino, Indigenous, LGBTQIA+, and founders with disabilities), or demonstrate work, activities or engagement that otherwise supports such communities. Applicants must also demonstrate clear cloud technology needs and have secured pre-seed or angel funding up to $2 million. Additionally, they should be operating with a publicly launched product, be under 5 years old and commit to the full two-day program.

Founders can learn more about the AWS Impact Bootcamps here: https://aws.amazon.com/startups/lp/aws-impact-bootcamps.

Electric Vehicles Have Unique Needs. Here’s How Tires Can Help

2025-08-04T09:01:00

(BPT) – Electric vehicles have put a charge into the U.S. automotive market, but there’s a burning question many drivers still have: How can tires help them get the most out of their EVs?

From October 2024 to January 2025, hybrid and electric vehicles accounted for 25% of new vehicle sales in the United States — a 32% year-over-year increase, according to S&P Global.

The American EV segment may be showing electrifying growth these days, but global tiremaker Nokian Tyres has developed tires with EVs in mind for many years. Way back in 2012, the inventor of the winter and all-weather passenger tires set a world record for the fastest electric vehicle on ice. Every tire the company makes comes with an Electric Fit marking that certifies it’s a seamless fit for EVs.

What does Nokian Tyres have to say about EV tires? And how are tiremakers working hard to meet the needs of this emerging market?

It starts by recognizing the unique demands electric vehicles place on tires.

Weight

Electric vehicles are generally 10 to 15% heavier than internal combustion engine vehicles. That places extra wear and tear on traditional tires. Rubber that isn’t durable enough to withstand the added bulk will wear out more quickly, and sometimes irregularly.

That makes blowouts more likely and driving less efficient. The added weight can also increase braking time and cause handling issues on challenging surfaces, such as rain or wintry precipitation.

Tiremakers seek to account for the heavier load by constructing tires with heavier-duty materials and formulating rubber compounds to be more responsive to the road. Nokian Tyres reinforces its EV-compatible products with robust internal structures and advanced materials that maintain stability and durability under heavier loads. The result is a tire that delivers confident handling and long-lasting performance, even under the increased demands of electric mobility.

Noise

Without the hum of an engine, EVs make road noise more noticeable. The main sound drivers notice in the cabin is the noise of tires touching the road. Tire manufacturers seek to mitigate noise frequencies by using tread patterns, rubber compounds and materials that dampen sound waves.

Nokian Tyres addresses this with innovative noise-reduction technologies, including silent sidewall designs and optimized tread patterns that absorb sound and reduce vibration. Nokian Tyres inserts acoustic foam into its dedicated EV winter products, the Nokian Tyres Hakkapeliitta 10 EV and R5 EV. The result is a smoother, quieter ride that complements the serene driving experience EV owners expect.

Close up of the tread on the tire on the back passenger side of a car in the snow.

Torque

Electric vehicles are powerful. They often deliver two to three times more torque than comparable ICE vehicles, especially in the mainstream and luxury segments. And because that torque is available instantly, EVs feel quicker and more responsive in everyday driving.

That extra acceleration power presents a challenge to tires, since rapid changes in speed can cause them to wear more quickly. Drivers should pursue tires that can withstand high torque and deliver grip that maximizes their vehicles’ acceleration power. The key: tread patterns and rubber compounds that balance durability and responsiveness.

Nokian Tyres engineers its EV tires with advanced tread compounds and reinforced structures that resist abrasion and maintain grip under sudden acceleration. This helps drivers enjoy the full performance of their EVs without compromising safety or longevity.

Range

Tire design plays a critical role in EV range. High rolling resistance can drain battery life, while optimized tires can help extend it.

How do tiremakers lower the rolling resistance of their tires, helping to optimize EV range? Design plays a big role. According to Nokian Tyres, a tire’s sidewall construction, tread pattern and rubber compound play a role in reducing rolling resistance.

Nokian Tyres’ EV-compatible products feature low-rolling-resistance compounds that reduce energy loss and improve efficiency; in fact, more than 90% of Nokian Tyres products rank in the lowest categories of rolling resistance. This means drivers can go farther on a single charge — an essential benefit for those looking to maximize their vehicle’s potential.

For the right driver, electric vehicles can offer big advantages over rides powered by internal combustion engines. But that’s only true if the tires are up to the challenge.

For more recommendations about EV tires, visit NokianTires.com/EVs.

How to sweeten your summer with delectable chocolate treats

2025-08-04T11:01:00

(BPT) – Summer is about fun, relaxation — and savoring every moment. To make the most of your summer days, premium chocolate maker Chocolove has irresistible new flavors, a smattering of s’mores options and a decadently refreshing milkshake recipe to help you indulge.

Get nutty with 3 new flavors

Whether you go crazy for pistachios, pecans or walnuts — or all three — Chocolove has you covered with new perfectly balanced nut flavors that are both delicious and rich in texture.

  • Milk Chocolate with Pistachios & Sea Salt: rich, creamy milk chocolate paired with the delicate crunch of roasted pistachios and a hint of sea salt for satisfying flavor in every bite, complete with antioxidants, healthy fats and fiber.
  • Milk Chocolate with Pecans, Cookies & Sea Salt: a comforting blend of velvety milk chocolate, decadent crumbles of cookies and crunchy rich pecans to evoke memories of nostalgic dessert flavors.
  • Dark Chocolate with Walnuts & Sea Salt: bold, sophisticated dark chocolate harmonizing perfectly with the earthy crunch of walnuts and a savory touch of sea salt, delivering elevated taste plus omega-3 fatty acids and antioxidants.

Want to try them all? Enjoy these new flavors at Chocolove.com and for a limited time in a special 6-pack assortment box with two of each variety, ideal for sampling and gifting. Also, look for the nut bars in retail stores including Natural Grocers, Harris Teeter, Raley’s, New Seasons, and Fresh Thyme.

Savor the richness of Dubai Style Milk Chocolate

For a chocolate experience that satisfies all of your senses, the new Dubai Style Milk Chocolate Pistachio & Kadayif Bites Gift Box combines luxurious flavor and irresistible texture in every bite.

Wrapped in velvety milk chocolate, each handcrafted, bite-sized piece is filled with a creamy pistachio center blended with crisp strands of Kadayif pastry, a finely shredded phyllo adding delightful crunch. It’s a delicious way to celebrate life’s little luxuries — and the perfect gift for foodies who appreciate unique and elevated desserts.

Level up your s’mores

Whether you make these summertime treats at the fireside or in your toaster oven, s’mores season calls for something special. Keep it classic with smooth milk or bold dark chocolate, or add a decadent twist with filled or flavored bars. Try these tasty options for crave-worthy s’mores that transform a childhood favorite into a gourmet experience.

  • Hawaiian Sea Salt in Strong Dark Chocolate: strong, bittersweet dark chocolate complemented by Hawaiian Alaea red sea salt for a perfect sweet-salty balance.
  • Raspberries in Dark Chocolate: smooth semi-sweet dark chocolate with crispy bits of tart freeze-dried raspberry pieces bursting with flavor for a harmonious combination that will transform your s’mores into a celebration of summer.
  • Milk Chocolate: a classic s’mores must-have — creamy milk chocolate offering caramel-like flavors blending into a light cocoa finish.
  • Salted Caramel in Dark Chocolate: salted caramel filling is enveloped in classic premium dark chocolate.

Shake things up with this sweet summer recipe

Experience the refreshing bliss of a cool, creamy Chocolove Double Chocolate Milkshake, perfect for a hot summer day. Combining the rich, velvety taste of Chocolove Milk Chocolate with the smoothness of vanilla ice cream, this milkshake is a quick and easy delight your whole family will love. To elevate the decadence, add a luxurious drizzle of Chocolove Strong Dark Chocolate.

For a delightful dessert or sweet afternoon pick-me-up, this milkshake is sure to satisfy your chocolate cravings. Ready in 15 minutes, it’s an effortless way to enjoy a touch of chocolate heaven anytime. Follow the directions below.

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Double Chocolate Bliss Milkshake
Prep time: 15 minutes; Serves 2

Ingredients
1 cup vanilla ice cream
1/2 cup whole milk
1 bar Chocolove Milk Chocolate (3.2 ounces), melted
1/2 teaspoon vanilla extract
1/2 bar Chocolove Strong Dark Chocolate (1.6 ounces), melted (for drizzle)
Whipped cream (for topping)
Chocolate shavings for sprinkles (optional, for garnish)

Recipe
Melt chocolate: Break Milk and Dark Chocolate bars into pieces. Melt separately in microwave or double boiler, stirring until smooth. Let cool slightly.

Drizzle glasses: Using a spoon or squeeze bottle, drizzle melted Dark Chocolate, coating the inside and outside rim of the serving glasses.

Blend shake: In a blender, combine vanilla ice cream, milk, melted Milk Chocolate and vanilla extract. Blend until smooth.

Serve: Pour milkshake into glasses. Top with whipped cream and garnish. Serve immediately and enjoy!

With these special treats and recipes, your summer just got a whole lot sweeter. You can also feel good knowing Chocolove is ethically sourced and made from traceable, Non-GMO Project Verified ingredients, and most flavors are Rainforest Alliance Certified, meaning Chocolove’s sourcing practices support a better future for cocoa farmers and their families. Chocolove is also free of artificial preservatives for a decadent, world-class flavor experience.

Find everything you need to savor the summer at Chocolove.com, Amazon, Whole Foods Market, Publix, Walgreens, Safeway, Albertsons, Kroger, Walmart, Target, Sprouts and a variety of independent and natural retailers.