Category: Brandpoint Business & Finance

2024-07-02T08:01:00

(BPT) – As freelancers, we are at a major impasse within the larger future of work conversation. Freelancing has been booming around the world, with millions of professionals opting for the flexibility and autonomy it offers while businesses are relying more on freelancers to fill skill gaps in a pinch. According to 2023 research conducted by Harvard Business Review Analytic Services and Fiverr Business Solutions, freelancers make up over 20% of an organization’s output and will account for half of the United States workforce by 2027 per Statista.

Freelancing, despite its growing popularity and the allure of flexibility and independence, can be daunting. Navigating this increasingly competitive landscape requires more than just skill in your trade. It also takes a strategic approach to stand out and succeed.

Drawing from the insights and experiences of top freelancers who have just received Fiverr’s inaugural Breakthrough Achievement Recognition for surpassing $1 million in earnings on the platform, here are the secrets they’re unveiling to help you build a solid foundation, excelling in client management and sustaining long-term success in the freelance ecosystem to freelance like a pro.

Emphasize and Foster Client Relations

Beau Vallis, Grammy Nominated Mix Engineer:

Fiverr isn’t just a platform, it’s a gateway to showcasing your talents to a global audience. As you navigate its vibrant community, you quickly realize the power of connection. Each interaction fuels your passion, making every workday a thrilling adventure. Fiverr empowers you to dictate your schedule and be the master of your destiny.

Amidst the sea of talent, one factor reigns supreme: exceptional customer service. In a realm bustling with like-minded individuals, your swiftness, clarity of communication and client care become your distinguishing marks. I thrive on forging genuine bonds with every client, proud to now have thousands of friends here on the platform.

Whether actively engaged in a gig or simply conversing, I find myself chatting with many of them throughout my day. Fiverr transcends mere transactions — it’s a boundless world brimming with opportunities. Fiverr is the future. Fiverr is limitless.

Consistency is Key, Don’t Be Afraid to Build Gradually

Ada Mazurek, Designer:

Don’t worry if the big projects don’t roll in immediately. Start with smaller gigs to gain confidence and build your portfolio. Over time, as you gather more reviews and experience, bigger opportunities will naturally come your way. Stick with it, even when it feels slow! Regular updates to your gigs and consistently great work will help you stand out and maintain a steady flow of clients.

Quick and clear communication can make all the difference. Respond to inquiries and requests as promptly as possible. Being responsible with your project timelines and deliverables builds trust and can lead to repeat customers. Even though you might never meet your clients face-to-face, every interaction is an opportunity to build a lasting business relationship. Treat each client with respect and kindness, and they’ll likely return the favor with loyalty and recommendations.

Fiverr handles a lot of the administrative overhead, allowing you to focus on what you love doing. Use this to your advantage to hone your skills and experiment with new services that can enhance your offerings. Use the opportunity to continually develop your skills. The feedback you receive is invaluable for your professional growth, so take it seriously and use it to refine your approach.

Remember, every successful freelancer on Fiverr started exactly where you are now. With dedication and these strategies in mind, you’re well on your way to creating a thriving freelance career.

Constantly Evolve Your Skills and Grow Your Portfolio As You Go

Victoria Carroll, Professional Voice Actor:

Devote time to perfecting your skills and try to identify what makes your service unique. Fiverr is an incredible platform in that once you’ve established your offering, clients are able to come to you. It’s an incredible way to gain exposure for your business. Always be proactive, quick and kind when working with clients. You get what you put into it — if you devote yourself fully to becoming a freelancer on Fiverr, you’ll see wonderful returns.

Nancy Chauhan, Professional Graphic Designer:

For new or up-and-coming Fiverr freelancers, my advice would be to focus on building a strong portfolio that showcases your skills and expertise clearly. Be proactive in promoting your services, providing exceptional customer service, and delivering high-quality work consistently. Take advantage of Fiverr’s learning resources and community forums to continuously improve your skills and stay updated on industry trends. Finally, be patient and persistent, as success on Fiverr often takes time and dedication.

Ultimately, freelancing offers both an exciting and rewarding career path for all, but also requires strategy and dedication to truly succeed. By evolving your skills, persevering through challenges and maintaining a strong connection with your clients you can build a strong foundation for your online freelancing ventures and transform your independent work journey.

Working for yourself doesn’t just change your life; it can change the world. By leveraging these top tips, you can create a meaningful impact in your industry and beyond. Because as you embrace the freedom and possibilities that freelancing offers, you’ll find that your journey is not just a new career — but a path to creating the life that you want to live.

2024-07-01T15:41:04

(BPT) – Are you one of the 185 million Americans who garden? If not, it’s time to consider joining the crowd. Gardening can be an incredibly rewarding hobby, especially if you grow your own produce.

When you grow your own fruits and vegetables, you can taste the difference between a store-bought tomato and one you pick fresh from the vine. Still not convinced? Discover four ways you can benefit from growing your own food.

1. Savor the taste and the savings

Growing your own produce guarantees you have the freshest fruits and vegetables at the best price. Inflation is top of mind for most Americans, and one especially spendy category is groceries. According to a recent U.S. Census Household Pulse Survey analysis, the average spending on groceries for a four-person household is $1,260 a month.

You can quickly curb your grocery bill by growing your own food. The National Gardening Association found that a 600-square-foot garden, which costs about $70 per year, can yield 300 pounds of fresh produce a year, worth $600. That’s well worth the time, expense and effort you put into cultivating your garden. It’s a win for your wallet and your taste buds.

2. Add variety to your diet

Depending on where you shop, your selection of produce can be limited. However, gardening offers the opportunity to expand your palate. With just a few packets of seeds, you can grow a rainbow of flavor in your backyard!

For example, Ferry-Morse, one of the leading and oldest gardening seed brands in the U.S., has a new Colossal Collection of seeds that will take your gardening to new heights. These six seed varieties will grow vegetables double the average size — or double the yield — for extra flavor, value and bragging rights!

The collection includes The Big Dill Cucumber, Jack’s Magic Pole Beans, Super Nacho Jalapeño Peppers, Beefed Up Beefsteak Tomato, Sasquatch Butternut Squash and Cinderella’s Ride Pumpkins. Not only do they taste good, but they also provide the most bang for your buck. One pack of The Big Dill Cucumber seeds can grow up to $250 worth of fresh cucumbers.

It’s not too late to start your culinary adventure either! Plant vegetables like carrots, corn and eggplant — which will complement a goth garden perfectly — in early summer for fresh produce later on in the season, or experiment with edible flowers like nasturtium for a beautiful, tasty garnish.

To start your culinary adventure, visit Ferry-Morse.com/Collections/Vegetable-Herb-Fruit-Seeds.

3. Get a natural workout

Skip the gym and get your hands dirty instead! Tending to your garden is a labor of love and an engaging workout. You’ll have to dig, plant, weed, water and harvest. Before you know it, you’ll have your exercise in for the day and be one step closer to enjoying the fruits (and vegetables) of your labor. Best of all, you get to do this in the fresh air under sunny skies.

4. Be inspired to try new recipes, like this one for beef stir fry

When you grow your own produce, especially if you’re growing items you don’t usually buy at the store, you’ll be inspired to get creative in the kitchen. Tini Younger, a Next Level Chef season 2 contestant, was inspired by Ferry-Morse’s Colossal Collection to create a beef stir fry using Jack’s Magic Pole Beans.

Start by trimming your Jack’s Magic Pole Beans and combine with chopped broccoli, bell peppers, onions, minced ginger and garlic. In a bowl, season thinly sliced flank steak with garlic powder, onion powder, chili powder, salt and pepper. Add a splash of rice vinegar and a tablespoon of cornstarch, mixing to combine.

Add vegetable oil to a pan or wok and place over medium-to-high heat. Place your sliced steak into your pan and cook for two to three minutes on each side or until brown. Remove your steak from the pan and add your vegetable mixture, cooking for four to five minutes or until crisp. Once your vegetables are cooked, combine them with your cooked beef and keep to the side until your sauce is ready.

Make your sauce in a separate bowl, combining one-quarter cup of soy sauce, a tablespoon of hoisin sauce, half a teaspoon of sesame oil, a tablespoon of your minced garlic and ginger, one-quarter cup of beef stock, two tablespoons of dark brown sugar, and half a tablespoon of cornstarch, which will help thicken your sauce.

Simmer the sauce in a large saucepan over medium heat for one to two minutes, stirring consistently. Once your sauce has thickened, add your cooked vegetables and steak to your pan and combine. Plate your stir fry over a bowl of rice, garnish with chopped green onions, cilantro and a squeeze of lime juice, and enjoy!

These are just four reasons to fall in love with homegrown produce. This season and beyond, embrace the green goodness of growing a produce aisle right in your backyard.

2024-07-01T08:01:00

(BPT) – Did you know that last year alone, the U.S. saw 28 weather-related disasters exceeding $1 billion in damages, according to the National Oceanic and Atmospheric Administration? While no one can predict or stop Mother Nature, you can choose to build with materials that are better designed to withstand her wrath.

When it comes to reliability, versatility and strength, concrete block is in a class all its own. Not convinced? Check out these seven ways concrete block can weather whatever the weather holds in your area.

1. High winds

High winds are known to cause roof damage and trees to topple in your yard and on your home. However, they can also cause foundation issues, leading to serious structural problems for a home and other buildings.

While high winds can happen anywhere, the central U.S. is especially prone to this weather issue and it’s only getting worse. According to research by the U.S. National Science Foundation (NSF) National Center for Atmospheric Research (NCAR), damaging thunderstorm winds in the central U.S. have increased fivefold over the past 40 years.

With concrete block, you don’t have to worry about high winds and flying debris from hurricanes and tornadoes. Thanks to its inherent mass, high compressive strength and interlocking design, concrete masonry structures can generally endure speeds of 120 to 200 miles per hour.

2. Wildfire

In 2023, the National Interagency Fire Center recorded 56,580 wildfires across the U.S., destroying almost 2,700,000 acres. As of June of this year, there have been 17,865 wildfires.

For homes, buildings and other structures in fire-prone areas, using a durable and naturally fire-resistant building material like concrete block is crucial. The composition of concrete, with inert materials like gravel, sand and crushed rock, prevents the material from burning or contributing to the spread of flames.

3. Flood

Floods are the most frequent and expensive disaster in the U.S., responsible for two-thirds of the costs of all natural disasters. According to the nonprofit Flood Defenders, floods have cost U.S. taxpayers $850 billion since 2000. That’s billion with a “B.”

When dealing with potential flooding, concrete masonry is a smart choice because of its exceptional water-resistant properties. Concrete’s dense nature minimizes water absorption, decreasing the risk of erosion or degradation.

4. Earthquakes

While the state of California is statistically the most at-risk of major earthquakes, they have occurred in 39 states since the turn of the 20th century, according to the Insurance Information Institute. In fact, just earlier this year, the East Coast experienced a 4.8 magnitude earthquake that took residents by surprise.

No matter where you live, concrete blocks provide stability and protection from earthquakes. Reinforced concrete masonry structures absorb and distribute seismic forces, reducing the risk of collapse.

5. Extreme temperatures

Extreme hot or cold temperatures can spell trouble for your home. Extreme cold can freeze pipes and cause flooding, but it can also create cracks in your foundation.

Meanwhile, extreme heat strains your home’s infrastructure, including the roof, facade, foundation and air conditioning. This is of particular concern in the U.S. as extreme heat has increased over time and will likely become more frequent and intense, according to the U.S. Department of Health and Human Services.

Block is also less prone to thermal expansion compared to other materials. This means it’s less likely to crack in hot climates due to temperature fluctuations, maintaining your home’s structural integrity. Also, buildings made of concrete block require less energy for cooling, which can save you money on electricity!

6. Mold and mildew

Mold and mildew aren’t just smelly. They can also lower air quality and cause health problems and surface and structural damage. To get rid of mold, you’ll need specialists, which can cost an average of $5,000, according to Forbes.

Concrete block is devoid of organic material, which creates an inhospitable environment for mold growth. The non-porous nature does not cultivate the necessary nutrients and residual moisture mold and mildew need to grow.

7. UV rays

You probably know that UV rays harm your skin, but did you know they can damage buildings, too? UV rays can penetrate solid surfaces, damaging parts of a structure that are constantly exposed to the sun for long periods.

Concrete masonry can provide protection from UV rays. The mineral composition and density of block make it durable and resistant to deterioration or discoloration caused by prolonged exposure to sunlight.

A durable structure starts with a resilient and versatile material. Whether you’re an architect, engineer, contractor or homeowner, you can benefit from using concrete block. To learn more about the lesser-known benefits of concrete block, visit ConcreteMasonryCheckoff.org.

2024-07-01T07:31:00

(BPT) – Do you live in a rural area? How’s your internet service? Is it good, bad … or just not there?

People in big cities usually have at least one good option to get strong internet. It’s a different story if you live in a small town. There is a big gap. And good internet is about more than watching TV shows or your kids playing video games. Good internet can help with:

Economic equality. With a strong internet connection, small businesses in rural areas can sell products online. Individuals can even start businesses right from their homes. This means someone in New York City can buy honey directly from a little business outside of Tupelo, Mississippi. Without the internet, that sale can’t happen.

Remote work. With good internet, people can work high-paying jobs remotely — no matter where they live. They don’t have to choose between a well-paid job and a nice life in a small community. Many people move away from big cities because they want a better quality of life, lower cost of living and more time in nature. When people can work remotely from rural areas, this brings more money — people spend money locally, and the tax base grows.

Educational opportunities. Good internet gives rural students the same opportunities as everyone else. They can access research materials, take online courses, and easily work with peers and teachers. Kids do not have to do homework in the parking lot of the local diner because they do not have internet at home.

Health care. In rural areas, the closest doctor or hospital might be many miles away. Broadband enables them to use telehealth, which helps people see a doctor online, without leaving home. A good Wi-Fi network in a rural area can also make it easier for first responders to provide potentially life-saving services.

There is a big need for good internet in rural areas. But delivering good internet takes time. Starting a local internet service is very complicated and expensive. The good news is the federal government is providing a lot of money to help rural areas get connected.

One program, BEAD (Broadband, Equity, Access & Deployment), provides $42.45 billion to expand internet access — specifically for remote and rural communities. Any business that applies for and wins this funding can plan, install and deliver broadband internet to rural areas.

But there’s a problem. The funding process can be complicated. If local providers do not apply for these funds, big telecom companies that don’t understand these communities as well might take over in their areas.

Local broadband providers are great for rural communities. In some cases, they are cooperatives (owned by members) or municipal utilities. They know their communities well and can offer a lot of exciting internet services, at a fair cost. They are flexible, open and understand the needs of their customers.

That is why the Calix Funding Consult Program is important. By offering expert advice, along with tools like automation and data analysis, the program helps local internet providers with every step of the BEAD process. This includes planning, applying for the money and following the rules of the program.

Over the past three years, this program has helped local broadband providers get nearly $2 billion in funding. This free program is available for any local business — not just Calix customers. It has been so successful that almost 75% of all government-funded broadband providers are Calix customers.

Calix has been in the broadband industry for 25 years. They have invested a lot in creating a complete broadband platform that helps local internet providers succeed. Calix is dedicated to helping local providers with Build America Buy America (BABA) solutions.

Are you a customer of a local broadband service company? Do you work for one, or do you know someone who does? Ask them to contact Calix for a free consultation about applying for federal funding. Because good internet means good living for all rural communities.

2024-06-29T10:01:00

(BPT) – Have you set your employees up for success? While you may think you’ve given them all the tools needed to perform proficiently, if generative AI (GenAI) isn’t one of them, employees are operating at a disadvantage and you risk falling behind.

How can GenAI help your employees? According to Coveo’s EX Industry Report, “Can Generative AI Empower Employees to Do More on Their Own?” 40% of U.S. and U.K. employees think GenAI can help them find things faster by personalizing their intranet use.

The report’s findings provide other powerful insights into what employees want from workplace GenAI. Check out these six findings and the key takeaways you can implement at your organization.

1. Humans preferred

Employees continue to be the foundation of a great customer experience. Even when customers prefer self-service, 64% of them say the experience would be improved if they had a human on standby should something go wrong.

Key takeaway: Using GenAI isn’t about replacing human employees. Rather, it’s a tool that enables customers and employees to improve the customer experience and their own proficiency.

2. Lacking the right information at work leads to frustration and burnout

When employees can’t find the answers or resources they need to do their job, dissatisfaction is sure to follow. According to the study, one-third (34%) reported frustration and burnout due to inadequate tools. Also, 30% felt less confident in their work quality and information-sharing skills.

Key takeaway: Customers want information, so it’s imperative to empower your employees to give them accurate answers. Tools like GenAI-powered search can enhance your workforce’s capability, ultimately decreasing employees’ frustration, fatigue and turnover.

3. Knowledge of GenAI workplace policies is limited

Do you have a GenAI policy in place, and are your employees aware of it? Nearly 60% of respondents in the U.S. and U.K. said their workplace lacked a GenAI policy or they were unaware of one. Interestingly, awareness was highest among executive and senior management (75%), while junior staff at the largest organizations were least likely to be informed.

Key takeaway: If you don’t have a GenAI workplace policy, it’s time to create one. Many publicly available GenAI tools can expose organizations to risks from security, IP, hallucinations and more. It’s important for employees to know how to benefit from GenAI while protecting your brand, themselves and your customers. Once you have a policy, it’s vital that everyone in the company in every department is informed about the policy.

4. Is it a hallucination or not? Employees often can’t tell if they’ve encountered a GenAI hallucination.

Hallucinations are convincing, inaccurate answers generated by AI, and they’re more common than you may think. One-quarter of survey respondents said they had encountered a hallucination, while almost a third were unsure. Hallucinations can potentially bog down employees with inaccurate information that they may pass on to clients.

Key takeaway: GenAI workplace training can help employees spot hallucinations and protect your company’s integrity. You can take it a step further by providing your workforce with a trusted GenAI platform vetted by your organization that is known to provide accurate information. Who are large enterprises trusting? Many are using AI platforms like Coveo’s that leverage more than a decade of AI experience to help bring search, recommendations, personalization and now generative answering to every point of the employee experience.

5. Employees are keeping guardrails up due to a lack of trust in GenAI tools

Employees are curious about GenAI, but they have their misgivings. Because of hallucinations and a general lack of trust in GenAI tools, employees are wasting valuable time checking AI-generated answers. In fact, over one-third always fact-check generated answers. Staff and management trust enterprise-approved tools more than public ones but still fact-check.

Key takeaway: Help your employees become familiar with uses for GenAI at the workplace and provide them with tools they can trust. By doing so, they’ll be less likely to waste time double-checking AI-generated answers and more time serving customers.

6. While companies evaluate GenAI tools, employees are forging ahead using publicly available (and potentially untrustworthy) tools

If your company hasn’t selected and implemented GenAI tools, you risk your employees using non-permitted tools on their own. How prevalent is non-permitted tool use? According to the report, the phenomenon was shockingly highest among IT personnel (24%) and executive leadership or software development (21%).

Key takeaway: Given the prevalent use of GenAI among executives and tech-savvy workers, companies must clarify the rules and risks around the use of public generative tools. To avoid the risk altogether, organizations should consider leveraging tools that meet the security, accuracy and relevance that will benefit employees and deliver measurable business results.

Enable your people or risk being left behind

It’s clear that implementing GenAI tools in your organization is paramount to staying relevant in today’s fiercely competitive digital arena, where employee and customer expectations have changed. If you’re not leveraging AI today, you are choosing to compete against it. And if you don’t enable your people with the right tools to be successful at their jobs, you run the risk of them using unsafe tools on their own. If you’re hesitant to do so because you think it will require a complete overhaul of your existing intranet, think again.

You don’t need to overhaul your tech stack to empower your employees to work more effectively and productively using AI. There are flexible and composable tools like the Coveo AI Platform that can integrate with the tools you already use, and the tangible business results you can track will be worth the investment. To learn more, visit Coveo.com.

2024-06-28T07:01:00

(BPT) – Thinking about selling your car on your own? Although selling a car yourself can be challenging, it’s a great way to possibly get more money from your used vehicle than a dealer’s trade-in offer might provide.

Whether you’re looking to upgrade to a newer model or simply want to add cash to your savings account, your top priority should be getting the highest possible value for your car. Luckily, there are steps you can take to increase the value of your car before putting it up for sale.

Prepare your car ahead of time.

• A clean and well-maintained vehicle is more likely to attract potential buyers and command a higher sales price. Spend some time cleaning both the inside and outside of your car to freshen it up, such as cleaning the tires, giving your glass a once-over with glass cleaner, installing new floor mats and cleaning the seats.

• Small repairs can make a big difference in your car’s perceived value. A well-maintained and repaired car shows potential buyers that you have taken good care of it and that it’s in good, safe and drivable condition.

• Organized service and maintenance records demonstrate to prospective buyers that your car has been properly taken care of over time. Make sure you have all of your car’s maintenance and service records on hand to show interested parties. A CARFAX^® Vehicle History Report™ may also be helpful to provide additional details on your car’s history.

• A professional mechanic can identify any underlying mechanical issues with your car during a thorough inspection. Addressing these issues before selling can prevent potential buyers from negotiating a lower price due to necessary repairs. It also lets buyers know that the car has been well-maintained during your ownership and that there won’t be any surprises.

Before selling, research and set the right price.

• Determine the vehicle’s market value. Consider factors like the make, model, year, mileage and overall condition of the car to find a fair price. You can also easily learn your car’s value and could get an instant cash offer from a TrueCar-Certified Dealer through the Navy Federal Credit Union Car Buying Service, operated by TrueCar.

• Market your car in the best light possible, and that means being deliberate with your photos. Park it in an attractive setting with good lighting. Make sure the car looks clean and avoid highlighting any dents or scratches. Advertise the car on various channels, such as social media, car sale websites or sales forums.

• Don’t rush the process! You want to take your time to find the right buyer who is willing to pay the price you’re asking for. Be open to negotiation, but don’t settle for a price that’s too low.

Adding value to your car doesn’t have to be an expensive process. With a few simple tricks like cleaning, minor repairs and thorough research, you can maximize your car’s potential profitability.

While your car is up for sale, make sure you’re considering your next auto purchase. Apply your car’s value to your new purchase budget, then turn to Navy Federal’s auto resources to explore loan options and much more.

Navy Federal Credit Union is federally insured by NCUA.

2024-06-27T12:01:00

(BPT) – By Lisa Grayston, general manager of commerce, Coveo

What do consumers want from an online shopping experience? What are retailers doing right? What are they getting wrong? For the fourth year, Coveo conducted a study to take the pulse of the industry. In our 2024 Commerce Industry Report, “With Overwhelming Choice, What Really Drives Shopper Purchase Decisions?” we outline our findings. Some of what we discovered might surprise you. Hint: It has to do with digital impatience.

Just a decade ago, digital impatience didn’t exist. We were more than happy to wait a few minutes while our computers fired up and were delighted by the ability to search for things online (no matter how clunky the search was). But today? Everyone has a smartphone. You want something? It’s quite literally in the palm of your hand and can be on your doorstep the same day. Not sure which movie you want to stream this weekend? Netflix has your back with personalized recommendations just for you based on what you’ve previously watched.

That’s what consumers expect today. Not merely having their needs met immediately, but having those needs and wants anticipated. When we don’t get this personalized experience? The result is digital impatience.

It’s important to retailers because, if they’re not delivering a personalized, tailored experience that delivers relevant results quickly, consumers can go elsewhere with the click of a mouse or the tap of a finger.

With that in mind, here are the top four shopper issues and trends we found in the 2024 Commerce Industry Report, along with takeaways for retailers.

1. Consumers have high expectations for online experiences but aren’t satisfied. Almost all consumers, 91%, expect online shopping experiences to match or exceed in-store experiences, but almost half, 49%, say they still encounter problems online. They find sites are slow, have too many choices, and are difficult to search or filter down to what they’re looking for. In short, it’s frustrating.

Key takeaway: Shoppers want retailers to rethink product discovery with a healthy dose of AI to streamline their path to purchase: injecting an intelligence layer into a site that provides them with personalized search suggestions, dynamic filters that adjust to each request, and generative AI that gives advice like a good store associate would.

2. Seventy-two percent expect generative AI to enhance their online shopping experience. People want pre-purchase education on products and their attributes and many expect a virtual assistant to help guide them on their product selection journey. They want and expect ChatGPT-like technology as their personal shopper.

Key takeaway: Customers want retailers to showcase their expertise and help summarize and educate them about the products they’re looking for. A way to accomplish this is through a generative answering solution across all of a retailer’s rich content — everything from blogs, articles, how-to guides — to offer expertise and gain the shopper’s trust at the beginning of their shopping journey. Questions such as “what type of paint should I use for a children’s outdoor playground?” can easily be answered by a well-trained and grounded generative AI solution, which can then lead to a more efficient shopping journey, increasing shopper satisfaction and reducing bounce rate and returns.

3. Shoppers are open to sharing data for a more personalized experience … to a point. The survey found 54% of respondents are happy to share personal information if it improves their experience. Even more, 65%, said they will do so for brands they trust, or if they get better deals and offers as a result. That’s a 20 point increase in willingness to share their information from the previous year’s results. But, it’s a bit of a paradox because this year, more people are concerned about how their data is used by online retailers. It’s clear there needs to be a balance.

Key takeaway: Retailers need to focus on collecting only the data that will enhance the consumer experience. Advanced AI personalization techniques that can detect a shopper’s intent as they interact on a site and do not require you to have a profile or login to be effective is a way to accomplish this delicate balance between personalized shopping and data sharing.

4. Post-purchase continues to be a problem and a big opportunity to win customer loyalty and prevent digital impatience. Admit it, when you buy something online and it isn’t right, do you return it or just save yourself the hassle and eat the cost? You’re not alone. Almost half of respondents have experienced a customer service problem when interacting with a business, specifically online with navigation and search issues preventing them from resolving problems or questions.

Key takeaway: This is about creating a better experience for the customer, before, during and after a sale. By using the same AI platform to unify around the customer and identify important commerce touch points, retailers can meet customers where they are at in their journey and create a seamless experience.

In summary, retailers need to up their AI game in order to meet customer expectations. A company’s brand and customer loyalty depend on it.

2024-06-12T12:19:00

(BPT) – For recent high school and college graduates, these life transitions often bring dramatic change — as well as opportunities to learn and grow. As young adults embark on these milestones, learning how to handle their own finances is key. While a great way to learn these skills is by doing, it pays to have a little help along the way.

To support recent grads navigating their increasing independence, here are tips to help them develop good financial habits as they pursue their educational goals, begin their career, and beyond.

1. Talk it out

One of the best things you can do is be open to having candid conversations about money. As parents, discussing the challenges, accomplished goals and pitfalls of finances with kids who are becoming adults can be hugely impactful. Don’t shy away from sharing your own mistakes, explaining what you learned from them, and letting them see that the financial journey doesn’t come easily to everyone — with or without mistakes. Help them talk through their money decisions and discuss financial goals they want to set.

If you’re a recent grad embarking on your own for the first time, decisions about where to live and how to manage your money can be overwhelming. Don’t be afraid to reach out to parents or other trusted family members who may have advice and guidance to help you navigate these new experiences.

2. Use tools designed for young people

Financial tools and resources, including checking accounts, can help high school students, college students and recent grads manage their money with confidence.

• Chase High School Checking is an account with tools and resources for students aged 13-17 that is co-owned by the parent to provide oversight and monitoring, with no monthly service fee.
• Chase College Checking is created for students aged 17-24, giving them the confidence they’ll need to help manage their money independently, again with no monthly service fee up to the graduation date.

Both checking account options can help high school and college students gain financial independence while teaching them how to budget, save and spend wisely. Plus they come with the benefit of having direct deposit, to receive and monitor funds more easily while tracking expenses each month.

3. Consolidate money tools

If you’re just getting started with using online budgeting tools and trackers, it’s tempting to download all of the latest apps to help, but learning how to budget and manage money is easier and more convenient if you do all those things through one app rather than using multiple to keep track of your money.

Chase student checking accounts offer account alerts, the ability to track spending, plus use Zelle^® to quickly send and receive funds with friends, among other helpful services — all in one place, the Chase Mobile^® app.

4. Track income and spending

Teaching your recent grad how to monitor how much money they’re earning, plus tracking where and how they’re spending, is vital as they begin living more independently. It’s crucial to understand the difference between needs versus wants, some of the basics of budgeting, to help establish these habits early in life and better prepare them for future financial stability.

5. Enjoy today while planning the future

Today’s generation is on-the-go and action-oriented, hoping to leave the world better than they found it. They are often focused on a future they may sometimes doubt. Similarly, much of what you do today is in the hope of a better future. Even steps that may seem small or unimportant truly add up — like saving for an emergency fund or other future financial goals. Staying focused on long-term goals or establishing the routine of healthy habits will make the seeds being planted today lead to growth in the future.

Explore more tips, financial resources and tools at chase.com/studentbanking.

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2024-06-10T08:01:00

(BPT) – Ramen noodles have become a reliable barometer of the economy. Think about it: When the going gets tough, noodle sales rise as consumers turn to goods that help them stretch the power of their dollar. And how is the economy performing right now? Noodle sales have been strong for months, with consumers trading down on purchases to offset the rising costs of food and other essential goods.

These kinds of insights on consumer spending are critical for business success, as they highlight key trends that can help small business owners, and the companies that serve them, chart the best path for growth.

For those looking for information that is a bit more clear cut than ramen noodle sales, the Fiserv Small Business Index is a simple tool providing data at the national, state and industry levels by analyzing consumer transaction data (card, cash and check) at approximately two million U.S. small businesses.

What’s the data showing?

Here are some insights from the index:

• The pace of consumer spending at small businesses accelerated in the first quarter of 2024, growing 3.4% compared to 2023
• Foot traffic is also up considerably, growing 5.3%

However, at the same time, average transaction sizes are decreasing. In other words, while total spending and transactions are up, consumers are spending 2.4% less each time they’re at the checkout counter (meaning they are buying less or trading down for less expensive items, like those ramen noodles).

Where’s the money flowing?

Roughly 40% of all incremental spending in the first quarter went toward experiences rather than goods. For example, people are spending on dining out and lodging away from home, plus fun activities like sporting events, traveling for spring break or holidays — or to watch the solar eclipse.

In fact, compared to 2023, 28% of every incremental dollar that consumers are pouring into the small business ecosystem is going to restaurants.

How data can spur growth

Small businesses that have access to actionable insights are in a position to make better business decisions. As inflation impacts the economy, the Fiserv Small Business Index reveals how consumer spending across small businesses is changing in response.

Armed with that information, savvy business owners can make strategic decisions regarding how and what they’re selling, allowing them to better serve customers and capture a bigger share of wallet. Here are some examples of those kinds of decisions:

Offer multiple payment methods

Different age groups prefer to pay in different ways. Make it easy for all your customers to buy by allowing them to pay the way they prefer, whether that’s via credit card, debit card, mobile wallet, cash, check, bank or even gift card.

Popular point-of-sale platforms like Clover from Fiserv make it easy for small businesses to provide customers with a range of payment options and a seamless shopping experience.

Promote more budget-friendly options

Although consumer spending is resilient, what consumers are buying is changing. As inflation pushes the cost of goods higher, consumers seek to get more bang for their buck.

Businesses looking to combat inflationary impacts on consumers should consider how to drive their own sales through budget-friendly offers: discounts, bonuses and other promotions — or by selling less expensive alternatives to high-priced goods.

Create appealing experiences

Businesses that sell experiences, notably in the restaurant, travel and leisure spaces, are reaping the rewards of shoppers who are increasingly buying things to do instead of physical goods.

Small businesses can capitalize on this trend by creating engaging experiences that make sense for their particular business. For example, an art gallery can host pottery classes, an Italian deli can offer pasta-making lessons, or your business could provide a membership program letting customers tap into special events.

Consider local expansion

As a business grows, opening a new store presents the opportunity to reach more customers, but deciding when and where to open that new shop can be complex.

By analyzing how comparable businesses are performing in potential locations, a small business owner can pinpoint their most advantageous expansion opportunity based on consumer spending patterns in those markets.

“Understanding trends and making the most of them can make a huge difference for any small business,” said Prasanna Dhore, chief data officer at Fiserv. “Right now, businesses that can offer consumers a memorable experience are especially well positioned to succeed.”

Small businesses, and the businesses that serve them, should be optimistic as consumer spending remains resilient despite inflation, and using current data can help them keep their fingers on the pulse of consumer needs and wants.

For more information on the health of small business, visit the Fiserv Small Business Index at fiserv.com/smallbusinessindex.