Beyond Bargains: The Rise of the Value-Seeker

2025-07-17T10:01:00

(BPT) – Inflation has impacted consumer spending habits as buyers appear to be more focused on getting the most out of every dollar they spend. But it’s not about finding the cheapest product, it’s about finding something that feels worth it. For this, consumers are turning to MVP brands, offering “more value for the price.”

According to recently released research from Deloitte, four in 10 American consumers are now “value-seekers,” meaning they engage in three or more cost-conscious, deal-driven or convenience-sacrificing behaviors per month while buying groceries, booking a leisure trip, dining out, making retail purchases or even buying a vehicle. Deloitte’s Value-Seeking Behavior index rose 10% from September 2024 to April 2025.

Inflation turned consumers into value skeptics

Beginning with inflation that peaked in 2022, consumers’ belief that they are paying fair prices and getting a good value decreased by 61% and 30% on average, respectively, and it doesn’t seem to be recovering. For example, in May 2025 Deloitte’s ConsumerSignals tracker found only 32% of consumers said they get high value out of a typical bag of groceries. Only 27% said they get high value from leisure airfare, and 20% said they get high value from restaurant delivery services. As a result, companies across all sectors face the challenge of proving they can deliver meaningful value that resonates.

Value-seeking spans demographics

Value-conscious behavior appears to not only be more widespread but also seemingly more deeply ingrained across demographics. Although lower-income consumers, who seek value out of necessity, account for 40% of value-seeking consumers, they aren’t the only ones looking for a deal. It may be surprising that 23% of consumers earning $200K or more yearly are value-seekers. These high-income households have a much wider range of reasons for value-seeking, including changing perceptions of the economy, job opportunities, retirement security and feeling stretched by housing costs. This group also has the most extreme behavior changes when they become value seekers, making the most dramatic cuts to their discretionary spending compared to their non-value-seeking income peers.

The research shows that younger generations are watching how they spend: 40% of Millennials and 44% of Gen Z said they take part in three or more value-seeking behaviors. However, nearly half of Gen Xers (49%) and Boomers (43%) are value-seekers, too.

It’s not about price, it’s about being ‘worth it’

So, what makes a brand valuable to consumers? It’s not just about affordability and offering the lowest price.

Across five major sectors (grocery, apparel, restaurants, automotive and hotels), price perceptions predict between 60% and 90% of value perceptions. However, some brands still outperform their predicted value by delivering more than expected. Consumers tend to choose brands with stronger value narratives, even if they offer products at slightly higher price points.

Ten to 40% of perceived value comes from brands providing consumers with something extra, including three things MVP brands offer better than others: quality, attitude and trust. At both high and low price points, companies that provide more value than predicted have a higher net purchase intent and are winning household share.

The research highlights that consumer households shifted roughly 2% over three years to purchasing at MVP brands across grocery, restaurants and hotels, and 0.6% for apparel. This means that companies solely focusing on pricing might be leaving money on the table. MVP brands appear to be gaining new customers from their competitors, but many companies may be missing out, as only one out of three brands is considered an MVP.

“Value-seekers are looking for more than the lowest price tag—they want brands that deliver additional value, whether that’s through quality, reliability, trust or a better overall experience for their money. Brands that recognize and deliver on this broader definition of value could gain customers and loyalty,” said Mike Daher, vice chair and U.S. consumer industry leader, Deloitte.

With today’s consumers facing a challenging economic environment, many look to be moving toward brands that they perceive as providing more value for the price, not just the cheapest product. This breaks the myth that value-seeking equals “low-cost.” Many consumers are likely looking for the best “bang for their buck.”

To learn more about Deloitte’s findings, read the full report: The Value-Seeking Consumer: Competitors Could Lose Out to Brands Offering More than Low Prices.

From pre-op to wake-up: Trust in anesthesia care starts here

2025-07-17T07:01:00

(BPT) – Each year, millions of people undergo surgical and diagnostic procedures requiring anesthesia care. No matter what kind of surgery you’re facing, the process can produce anxiety. Receiving anesthesia is one aspect of surgical procedures that can cause concern.

Certified Registered Nurse Anesthetists (CRNAs), also known as nurse anesthesiologists or nurse anesthetists, partner with patients to safely provide anesthesia and pain management that addresses all aspects of care before, during and after procedures. CRNAs are trained to provide safe, effective care that supports patients along each step of the procedure and promotes optimal recovery.

As experts in delivering safe anesthesia care, the American Association of Nurse Anesthesiology (AANA) shares tips to help prepare you or your loved one for surgery.

Consider yourself part of the team

You have an important role in your own healthcare. It’s important to be involved in your care decisions, so make sure you understand the process and ask your surgeon or anesthesia provider any questions you may have.

What to expect before anesthesia

Some preparation is required, even weeks ahead of your procedure.

  • Pre-admission testing may be ordered by your surgeon/anesthesia team. Testing and the questions your team asks are important to reduce your risk of allergic reactions, drug interactions or physical complications, so make sure your responses to questions are accurate and truthful.
  • Schedule a ride from a responsible individual. According to a recent statement issued by AANA, Patients should not be permitted to drive themselves home after the procedure or surgery, particularly if they received sedation or anesthesia. It’s important to receive a ride home from someone you know and trust. Rideshare services are only responsible for transportation. Rideshare drivers are not responsible for caring for the patient during transport or upon arrival at their destination. Healthcare providers recommend that someone stay with you up to 24 hours post-surgery.

The day before the procedure

You’ll be directed to follow specific instructions, so ask questions if anything is unclear. Following all instructions helps support your safety and prevents delay or cancellation of surgery. Common instructions include:

  • Fasting: You’re typically asked not to eat or drink anything after midnight. Be sure to clarify with the care team of what’s allowed and when.
  • Medications: Follow your surgeon’s directions for taking or stopping medicines.
  • Alcohol, smoking, vaping and drug use is prohibited 24 hours before procedures. Cannabis recommendations vary and may be 72 hours to 10 days. Check with your provider or care team.

The day of surgery

Before the procedure, your anesthesia provider will review your health history, allergies, medicines (including over-the-counter medications or supplements), previous procedures and more. This helps your anesthesia provider develop a safe, effective anesthesia care plan, so it’s vital to be accurate and truthful.

“One of the most important things patients can do before surgery is be honest about any medications they take — including over-the-counter drugs, supplements, and current or past drug use,” said AANA President Janet Setnor, MSN, CRNA, Col. (Ret), USAFR, NC. “This information helps nurse anesthesiologists tailor care safely and avoid complications. We’re here to protect you, not to judge you.”

Types of anesthesia

Different forms of anesthesia can be used, depending on the procedure.

  • Local anesthesia via injection numbs an area of the body, typically for minor procedures. You may stay awake or receive additional medicine to help you relax.
  • Light/moderate sedation through an IV makes you feel relaxed and reduces anxiety. You may feel sleepy but will still be responsive, although you might not remember much.
  • Deep sedation administered through an IV causes a decreased state of consciousness in which you may be less responsive and not easily aroused.
  • General anesthesia may be administered through an IV, inhaled gas, or both. You will lose consciousness and won’t feel pain during surgery. You may also forget the surgery and the time immediately afterward.
  • Regional anesthesia is given through injection near nerves or your spinal cord to numb an area of the body. You may stay awake during the procedure or receive sedation or general anesthesia.

After anesthesia

When your procedure is complete, you may become aware of your surroundings in the operating/procedure room or the post-anesthesia care unit (PACU), or recovery room. Nurses will monitor you and provide medications as needed to improve comfort and treat any possible side effects. Be sure to tell the nurse your pain level so they can provide appropriate medication.

Returning home

When your healthcare team determines you can safely be discharged, they will review instructions with you (and your caretaker, if available) and provide written information. Make sure you understand your instructions and ask any questions.

CRNAs also recommend that you:

  • Return to activity: Optimize recovery by returning to daily activities the day of/day after surgery. Consult your physician for specific instructions on activities you can and cannot do during recovery.
  • Begin eating: Slowly return to a regular diet unless your provider has put you on a special diet, with small meals at first. To prevent constipation, drink lots of fluids and include foods with fiber like fruits, vegetables and whole grains.
  • Delay important decisions/signing legal documents: Anesthesia and pain medications may impair decision-making abilities for 1-2 days.
  • Don’t drive/operate machinery: Reactions and judgment may be impaired up to 24 hours. Ask your provider when you’re allowed to drive.
  • Only take medications prescribed by or discussed with your care team.

Follow all discharge instructions and contact your care team with questions or concerns.

CRNAs are anesthesia professionals who have been providing anesthesia care to patients in the U.S. for over 150 years and administer over 58 million anesthetics to patients each year. As highly educated, experienced advanced practice registered nurses, CRNAs deliver safe, high-quality anesthesia care. They’re compassionate and patient-centered, always supporting the health and well-being of their patients. Learn more at AANA.com/about-us/about-crnas.

BBQ masters bring grill skills to dog treats in new competition

2025-07-16T15:00:00

(BPT) – Summer grilling season is here, and barbecue enthusiasts everywhere are firing up their grills. Whether you’re a seasoned pitmaster or just starting your barbecue journey, there’s never been a better time to learn from the best.

Two legendary barbecue champions, Myron Mixon and Rodney Scott, are not only sharing their beginner-friendly barbecue wisdom but also bringing their award-winning flavors to the canine world through Beggin’s new Battle of the Beggin’ treats, giving dogs a chance to experience authentic barbecue flavors.

For those new to barbecuing, both pitmasters offer approachable starting points that won’t overwhelm novice grillers.

“I would suggest taking any of the smaller meats like pork chops and getting really comfortable working on them,” advises Mixon, who has appeared as a judge on TV shows “BBQ Pitmasters,” “Smoked” and “BBQ Pit Wars.”

Scott — who has been cooking whole-hog barbecue over wood coals since he was 11 years old — recommends “a shoulder or a ham. These are not very hard to cook at home. If you maintain your temperature, you can balance your time with the slow cook going on.”

Two men in aprons grilling a pork shoulder on a grill outside

The secret to great barbecue, according to these experts, lies in the seasonings.

“I personally recommend my rub recipe, which is salt, paprika, sugar, pepper, along with garlic powder, onion powder and cayenne pepper,” says Mixon. For keeping meat juicy, he emphasizes equipment: “One piece of equipment you should invest in is a good meat thermometer. That way, you won’t ever undercook your product.”

Scott, who in 2018 was awarded the James Beard Foundation’s award for Outstanding Chef: Southeast and has been featured on Netflix’s “Chef’s Table,” has his own approach.

“I use a mop sauce technique with a string-headed mop to apply a thin sauce that’s supposed to help keep the meat moist while bringing out the essential flavors.”

Bringing barbecue to the canine world

These same principles of flavor mastery that make great human barbecue have now inspired something special for four-legged family members. Mixon and Scott have partnered with Beggin’ to champion specialty treats that capture the essence of authentic barbecue flavors for dogs.

“There’s nothing quite like the joy of barbecuing. I take great pride in crafting deep, smoky flavors that unite people,” said Mixon. “With Beggin’s Bacon & Beef Brisket treats, you can extend that same delight to your dog. My dog Roxie absolutely loves the Beggin’ Bacon & Beef Brisket treat, and I know your dogs will too.”

Two men and a dog mascot outside

Scott is going head-to-head with Mixon, as he champions Beggin’s Bacon & Pork Spare Rib flavor.

“Barbecue isn’t just a cooking method; it’s a passion and a way of life for me,” he said. “There’s nothing like the satisfaction of creating rich, smoky flavors that bring people together. With Beggin’ Bacon & Pork Spare Rib treats, you’ll be able to share that same love and joy with your furry friends.”

The Battle of the Beggin’ treats are available now. Which flavor will your dog prefer — Bacon and Beef Brisket or Bacon and Pork Spare Rib? Let your dog be the judge and vote for their favorite Beggin’ flavor at BattleOfTheBeggin.com until Sept. 30, 2025.

[Executive Corner] Beyond Sales, Toward Partnership

2025-07-16T20:01:00

(BPT) – By Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics

The global B2B landscape is evolving rapidly. As technology becomes commoditized and ESG priorities gain prominence, our customers are no longer just comparing specs or prices. They’re seeking something more: partners who bring integrated value — efficiency, sustainability and long-term impact.

At LG Electronics, we’ve embraced this change. As the head of the Overseas Sales & Marketing Company, I’ve witnessed firsthand how the role of B2B sales is transforming. We’re moving beyond products to deliver comprehensive, co-designed solutions — particularly in areas like HVAC, information displays, smart factories and smart cities.

1. From Products to Solutions

We’re no longer just selling products — we’re providing solutions. Our “One LG” approach unites capabilities across the LG Group, enabling us to serve complex sectors like smart cities, hospitals and resorts with integrated offerings. Our dedicated One LG Integrated Offering Team collaborates directly with key decision-makers to understand their goals and design tailored, end-to-end solutions. For instance, we recently helped a global hotel chain overcome challenges by delivering a unified system that combined LG HVAC, information displays and commercial TVs — enhancing both guest experience and operational efficiency.

2. Global Orchestration

While our headquarters drives global consistency and quality, our field teams are empowered to adapt solutions locally. This balance helps maintain relevance in every market we serve. We also invest significantly in ecosystem partnerships and talent development. A prime example is the LG HVAC Academy, which trains over 30,000 professionals annually in 84 locations worldwide. These experts play a crucial role in delivering high-performance, localized solutions and enhancing after-sales support.

3. From Seller to Strategic Partner

Our B2B sales function is evolving into a project-based organization that manages the full customer journey — from early opportunity discovery and solution planning to delivery and ongoing support.

This is the core of our B2B strategy: to become a true strategic partner who grows alongside our customers. Our recent MOU with Saudi Arabia’s Al-Bawani Group to deliver smart home and smart city solutions exemplifies this vision in action. We’re also deepening our presence in North America, Australia and Europe.

As the market changes, we’re not just keeping up — we’re stepping up. The One LG Integrated Offering is the foundation of a new kind of partnership. Together with our customers, we’re building what’s next.

Road Trip Survival Guide: 9 Ways to Save and Stay Safe this Summer

2025-07-16T11:23:00

(BPT) – Millions of Americans are taking to the road this summer for what is expected to be a record-breaking travel season.

Whether you’re headed to a national park or coastal city, safety and savings are top priorities for any vacation.

Providers like Allstate offer drivers a variety of ways to save, including personalized rates to help you stay protected while saving more this summer.

Ready to get on the road? Keep these tips in mind.

1. Choose your destination wisely

Some cities are riskier to drive in than others. For example, according to the 2025 Allstate America’s Best Drivers (ABD) Report (R),* Boston ranks as the riskiest city in the U.S., while Brownsville, Texas, is the safest.

Seven of the 10 cities with the highest collision rates are in the Northeast, but the West Coast isn’t far behind. Los Angeles, Glendale and Oakland, California, round out the top 10.

For a smoother ride, pick scenic regions like the Pacific Northwest. Drivers in Washington, Oregon and Alaska are driving safer than ever, with some of the biggest reductions in collisions countrywide.

2. Drive a newer vehicle

Driving a new vehicle has its perks.

“When you buy a new vehicle, you may qualify for a lower premium,” said smart shopping expert Trae Bodge. “If you choose an auto insurance provider like Allstate, you can save on your policy if your vehicle is a current model year or one year older.”

3. Drive a car with built-in safety and security features

Bodge also recommends driving a car equipped with built-in safety features, such as airbags, antilock brakes and anti-theft systems. Vehicles with these types of features are less likely to be in an accident or stolen than those without them and may qualify you for lower premiums.

4. Stay focused, stay safe

Distracted driving is dangerous. Keep your phone out of reach, skip the snacks and keep your eyes on the road.

Staying focused and distraction-free is critical when driving in a city like Boston, where drivers are nearly three and a half times as likely to be involved in a collision compared to the national average, according to the Allstate America’s Best Drivers report.

5. Respect speed limits

Allstate found that Alabama cities like Birmingham, Mobile and Montgomery experience larger rates of high-speed driving. Similarly, drivers in several major Midwest cities — including Indianapolis, Detroit and Chicago frequently exceed the speed limit by 15 mph or more.**

Don’t follow the crowd and and give in to the temptation to do the same.

6. Keep a clean driving record

According to Bodge, safe driving without violations or claims for several consecutive months can unlock safe driving discounts.

7. Enroll in a safe driving program

Enroll in a free program like Drivewise, available through the Allstate mobile app. The program rewards good driving habits like gentle braking, staying off your phone or maintaining safe speeds. This not only helps you make safer choices, but can help you save, too, with a personalized rate. A bonus: Allstate customers who choose to use Drivewise are 25% less likely to have a severe collision than those who don’t.***

8. Young drivers can save, too

It’s never too early to establish safe driving habits. According to Bodge, insurance companies like Allstate also offer special programs for newer drivers. “If you’re unmarried and under the age of 25, you can save at Allstate for maintaining good grades or successfully completing a driver education program,” adds Bodge.

9. Drive sober and well-rested

When road-tripping with friends, be sure to take turns driving to stay focused and alert when behind the wheel. If you’re going out for a good time, ensure that someone in your group agrees to be the designated driver.

Stay safe and have fun!

Wherever you’re headed, Allstate’s got your back. Get personalized rates and expert safety tips to help you stay protected and save more this summer. Start your journey at Allstate.com.

*Now in its 17th year, the 2025 Allstate America’s Best Drivers Report® ranks the 200 largest U.S. cities by collision frequency to help determine which have the safest — and riskiest — drivers. This year, Allstate researchers analyzed property damage claims reported during the two-year period of January 2022 to December 2023. The report defines a collision as any auto crash resulting in a property damage claim. The report uses U.S. Census Bureau data to determine America’s 200 largest cities.

**Regional driving behavior statistics are based on 2024 data from Allstate’s mobility intelligence insights, which analyze aggregated and anonymized driving behavior — including phone handling, high-speed driving and hard braking — across the 100 most populous U.S. cities.

***According to Allstate claims data, the average driver in the U.S. will experience a collision once every 10.56 years.

**Regional driving behavior statistics are based on 2024 data from Allstate’s mobility intelligence insights, which analyze aggregated and anonymized driving behavior — including phone handling, high-speed driving and hard braking — across the 100 most populous U.S. cities.

Protein goes plant: 5 surprising ways to power your day with plants

2025-07-16T09:01:00

(BPT) – You don’t have to go vegan to get the benefits of plant-based protein. Here’s how to sneak more into your routine — without overhauling your diet.

Forget food fads and restrictive rules. Today’s wellness movement is all about adding the right things in — especially when it comes to protein. Whether you’re a weekday vegetarian, a smoothie lover, or just trying to incorporate more plant protein in your diet, one thing is clear: Plant-based nutrition is a staple, not a trend.

It might be surprising but data from researchers at Abbott and The Ohio State University found that more than 1 in 3 of adults over 50 years old are not getting the daily recommended amount of protein they need. Plant proteins are a great place to start.

Why the plant-based boom?

More than 70 million U.S. households now identify as flexitarian, meaning they’re cutting back on meat and dairy and increasing plant-based meals and foods. Their reasons? Health, sustainability and energy. Increasingly, people are turning to plant-based protein to help them feel strong, stay active and support long-term wellness. In fact, 96% of people buying plant-based drinks aren’t vegan or vegetarian.

5 easy ways to add more plant-based protein to your day

1. Add it to overnight oats

Overnight oats are back and better than ever. Mix rolled oats with an Ensure Plant-Based Protein shake, chia seeds and cinnamon. Let it sit overnight in the fridge for a revamped grab-and-go breakfast option. One Ensure Plant-Based Protein shake offers 20 grams of plant-based protein, 25 essential vitamins and minerals, and 5 grams of fiber.

2. Swap croutons for roasted chickpeas

Top your salads with crunchy roasted chickpeas instead of croutons. They add texture, flavor and a solid dose of protein and fiber.

3. Turn soup into a superfood

Stir pureed white beans or lentils into soups and stews for a creamy texture and extra protein.

4. Make a dense bean salad

Swap in beans like chickpeas, black beans and great Northern beans for leafy greens to make a hearty salad that’s packed with fiber and protein. The best part? Dense bean salads can marinate in dressing and soak up flavors, giving them a longer fridge life and making them perfect for meal prepping and enjoying as leftovers.

5. Use quinoa as a base for bowls

Swap rice for quinoa in grain bowls. It’s a complete protein and pairs well with roasted veggies, beans and tahini dressing for a satisfying, balanced meal.

You don’t need to overhaul your diet to reap the benefits of plant-based eating. Small, smart swaps can help you feel stronger, more energized and more in control of your health — one bite (or sip) at a time. Visit Ensure.com to learn more about the importance of protein.

What you need to know about home equity loans

2025-07-16T07:01:00

(BPT) – If you have large or unexpected expenses on the horizon, you may have access to an untapped resource: your home. You could use some of the equity you’ve built up in your house to meet financial goals, depending on how much equity you have and how you use it.

Here’s a guide from the experts at Navy Federal Credit Union to explain how home equity loans work and when you should — or shouldn’t — use your home’s equity.

What is a home equity loan?

In basic terms, a home equity loan is money you’re borrowing using your home as collateral. The equity in your home equals how much of your home’s value you actually own (not counting the mortgage you’re still paying off).

Home equity loans are frequently offered at lower interest rates than other loans, so they may be a great option for consolidating debt on higher interest credit cards, or large home improvement projects.

You can determine how much equity you have in your home, and how much your home equity loan payments are likely to be, using online calculators.

Here are the two most common types of home equity loans:

Fixed-rate equity loan: This is a lump sum amount you’ll draw from your home’s equity, paying back monthly at a fixed interest rate for the life of the loan, so you’ll know exactly what to expect. Fixed-rate home equity loans are typically used for:

  • Home improvements/repairs
  • Debt consolidation
  • Large purchases
  • Life events

Home equity line of credit (HELOC): This is a line of credit secured by the home, which lets you borrow funds if and when needed, up to a set maximum credit limit. You only have to repay the funds you borrow. HELOCs are typically used for:

  • Home improvements
  • Emergency funds
  • Medical expenses
  • Debt consolidation

The best use of a home equity loan or home equity line of credit is when the money you borrow increases your home’s value via renovations or repairs, as this continues building the equity you’re borrowing against. You may also have tax benefits for using the loan toward home improvements, so it’s recommended to consult a tax professional.

When NOT to use a home equity loan or HELOC

Because these loans use your home as collateral, remember that you’ll want to be sure you can stay on track with loan repayments. For this reason, financial experts advise against using home equity to borrow for things including:

A car purchase: An auto loan is usually a better choice for purchasing a new or used vehicle. Interest rates on auto loans tend to be similar or lower than home equity loans, and auto loans usually require little paperwork and fewer fees.

Vacations: It’s better to save up for near-term wants like vacations or large-screen TVs than using your home’s equity for something offering no financial return.

College: Consider all options — including federal student loans, scholarships, grants and private student loans — before tapping into home equity. A home equity loan may be a consideration if current mortgage rates are significantly lower than federal student loan rates, especially for graduate or professional degrees. But unlike federal student loans, if you use home equity to pay for college, you won’t qualify for income-driven repayment plans or loan forgiveness programs.

Starting a business: Your best bet for launching a business is a business loan through a financial institution or the U.S. Small Business Administration (SBA). If your business fails and you have a home equity loan or HELOC you can’t repay, you’re putting your home on the line.

Recurring expenses: Using home equity to cover everyday bills can be a slippery slope. Consider your long-term ability to repay the loan. Since your home is your collateral, missed payments could lead to foreclosure.

Make a smart plan

Your home equity is a valuable resource for managing your finances. Planning ahead and understanding your repayment responsibilities is crucial for making the best use of a home equity loan or home equity line of credit. For more information and to explore your home equity options, visit NavyFederal.org/equity. Navy Federal is federally insured by NCUA. Equal Housing Lender.

New survey reveals areas of urgent need for trained employees in technology

2025-07-15T01:01:00

(BPT) – By Brittany Murrey, Executive Vice President, Talent Solutions at Per Scholas

In a business environment where technology is constantly evolving, companies face challenges that need to be met by a skilled, trained workforce. The difficulty for business leaders is finding enough talent to meet the moment, with the exact skills required for today’s largest areas of concern.

A new survey[1] conducted by Talker Research on behalf of Per Scholas, a national non-profit offering no-cost technology training in the most sought-after tech skills, surveyed 1,000 cybersecurity and data center executives and 1,000 employees working in tech to uncover insights about current threats and hurdles facing businesses. The survey results reveal three main areas of concern to help leaders understand how they should be hiring and training workers, while also guiding employees in transforming themselves into in-demand candidates.

Cybersecurity threats

There’s still a belief that only large enterprises need robust cybersecurity measures, but in reality, every organization — big or small — faces risks. According to the data, nearly two-thirds (64%) of C-Suite technology executives rank cybersecurity threats including data breaches and ransomware attacks as the biggest threat to U.S. businesses over the next decade. Top employee concerns include phishing (52%), external threats (42%), lack of encryption (41%), and less than half of employees (48%) believe their company is “very prepared” to prevent cybersecurity attacks. In fact, 56% of surveyed companies report defending against hacking attempts, 43% experienced data breaches and 14% experienced successful hacks.

These heightened cyber risks directly translate to significant talent demands, especially given the nearly 500,000 open cybersecurity roles nationwide.[2] Data from the survey reveals that cybersecurity (53%), adaptability and problem-solving (52%), AI proficiency (42%) and digital/technical skills (38%) are most in demand for future hiring, highlighting a critical need for accessible training in these areas.

Growing data centers

Data centers — facilities where servers and networking equipment are stored and distributed on a large scale — are the essential backbone of our increasingly digital economy. They manage vast amounts of customer and client data, providing the critical capacity and infrastructure that modern businesses depend on.

The survey found that a whopping 95% of executives and 89% of employees view data centers as integral to managing data, and believe they’ll only become more integral over time. The exponential growth of data centers underscores their critical role in the economy; however, there’s a significant confidence gap in meeting future demand. Only 57% of C-Suite and 37% of employees feel “very confident” the industry will be able to keep up with this rising demand over the next five years.

Decision makers and workers agree that cybersecurity (82%), problem-solving (79%) and communication (61%) skills are essential for data center professionals. However, recruiting, retention and upskilling for these roles remain significant challenges.

The AI frontier

AI is finding its way into everything from day-to-day workloads to big-picture strategy. As this landscape continues evolving rapidly, 48% of business leaders surveyed believe integrating AI and other emerging technologies is a top challenge, while 35% point to growing rules and regulations surrounding AI as one of the biggest hurdles ahead.

Adapting to these challenges is top of mind for leaders, as nearly all (95%) say increased awareness and use of AI has an impact on how they store data, and a further 87% believe AI has already played an integral role and changed which challenges their businesses face.

Training to meet challenges

With nearly half of executives saying they regularly hire entry-level talent, skills training continues to be an effective solution to quickly meet the rising demand for talent. Fortunately, the Per Scholas survey suggests employees are ready and willing to upskill to protect sensitive data. By offering comprehensive training, businesses can embrace AI innovations and other challenges without sacrificing security. Strengthening security practices, investing in the right talent and building a reliable data infrastructure will help ensure sustainable growth for everyone in this connected landscape.

Per Scholas programs, provided at no cost to learners, offer industry-recognized training, equipping learners with job-ready technical and professional skills. For thirty years, Per Scholas has expanded access to high-growth technology careers and fostered economic mobility nationwide. On average, learners earn three times their pre-training wage in their first role. Per Scholas partners with employers — from Fortune 500 companies to startups — to create inclusive talent pipelines in fields like Cloud, Cybersecurity, Data Engineering, IT Support and Software Engineering, empowering individuals to unlock their potential and drive transformative economic change nationwide.

Learn more at PerScholas.org, and follow this link to read more about the survey.


[1] Survey methodology: Talker Research surveyed 1,000 U.S. C-Suite and Direct Managers in Cyber Security and Data Center roles and 1,000 employed Americans working in technology; the survey was commissioned by Per Scholas and administered and conducted online by Talker Research between Feb. 26 and March 5, 2025.

[2] “Cybersecurity Supply And Demand Heat Map.” Cyberseek, CyberSeek.org/heatmap.html. Accessed 9 May 2025.

The rise of renter expectations: What multifamily pros need to know in 2025

2025-07-14T08:01:00

(BPT) – An in-depth look at today’s renter demands for modern amenities and stylish design; how choosing the right plumbing fixtures can make or break a renovation

Renters today aren’t just looking for a place to live, they’re looking for spaces that reflect their style and day-to-day needs. From practical amenities to Instagram-inspired aesthetics, renter expectations are shifting fast — and for contractors building out these multifamily spaces, keeping up can mean the difference between a unit that sits vacant and one with a waitlist.

Modern renters, modern needs

It’s no secret that today’s generation is reshaping the rental market. Making up nearly 47% of recent U.S. renters, Gen Z brings a sharp eye for design, high digital fluency and strong opinions on how their spaces should look and feel. Raised on a steady stream of Pinterest boards and Instagram Reels, style is the standard. But those expectations are colliding with reality as renovation costs have surged over 60% in recent years, leaving contractors looking for smart, budget-friendly solutions.

Fortunately, modern style doesn’t necessarily mean major spending. Recent data shows that simple design touches like cohesive looks, matte black finishes or ambient lighting go a long way in creating a space that feels current and move-in ready. As renters become more vocal about their design preferences, especially within the growing DIY culture, contractors who prioritize aesthetically pleasing, cost-efficient upgrades are better positioned to attract modern-day tenants and those to come.

One approachable yet impactful way for contractors to meet these evolving renter demands is by choosing plumbing fixtures that combine modern style with everyday functionality. The new Ezra™ Bathroom Collection Curve Spout expansion by Peerless® Faucet is a perfect example. This new curved spout adds modern sophistication to any bathroom renovation plan. Featuring sharp lines, ergonomic handles and a contemporary silhouette, this collection offers contractors design-forward flexibility, making it easier to meet renter aesthetic expectations while staying on budget. This expansion is available in a Single-Handle and Two-Handle Widespread design and in trending finishes like Matte Black, Chrome and Brushed Nickel.

Faucet and sink from the Ezra Bathroom Collection by Peerless.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet


Focus on the basics

While modern-day renters are increasingly drawn to stylish, design-forward spaces, that doesn’t mean professionals need to invest in extravagant upgrades like rooftop pools or luxury fitness centers. In fact, today’s renters are just as focused on the essentials that enhance their everyday lifestyle. Recent data shows that practical amenities suffice — with secure parking, in-unit laundry, and well-designed and functional interiors ranking as the most valued features. This signals a shift: Renters want convenience and comfort without compromising style, and smart investments in the basics can have a big impact.

Practical doesn’t have to mean plain. Today’s renters are gravitating toward features that marry everyday functionality with visual appeal and lifestyle relevance. It’s not about adding luxury for luxury’s sake — it’s about elevating the essentials through thoughtful touches. For contractors and developers, the takeaway is clear: Focus on core amenities, but execute them in ways that feel intentional, stylish and reflective of today’s wellness-driven, design-savvy renter.

To support this shift, industry organizations like the National Kitchen & Bath Association (NKBA) offer professionals a foundation for delivering on both form and function. With resources ranging from trend forecasting and continuing education to certification programs and product guidance, NKBA equips pros with the knowledge and tools needed to bring high-impact, well-designed spaces to life — no matter the project scale or budget.

Create spaces for community

In addition to valuing practicality and style, today’s renters are placing a growing emphasis on connection and community. As remote work and digital lifestyles continue to reshape how people live, shared spaces that foster social interaction are becoming a must-have in multifamily design.

Features like co-working lounges, pet-friendly zones, outdoor kitchens and rooftop gathering areas are increasingly sought-after because they support both the lifestyle and desires of modern renters. These communal amenities do more than attract attention — they encourage engagement, enhance quality of life, and play a pivotal role in long-term satisfaction and retention.

Man washing this hands in the bathroom sink and looking in the mirror.
Featuring Ezra™ Bathroom Collection by Peerless® Faucet

The bottom line

In 2025, meeting renter expectations isn’t about chasing extravagance — so there is no need to splurge on flashy upgrades. It’s about creating spaces that feel modern, intentional and livable. Today’s renters want thoughtful design, practical amenities and a sense of community.

By prioritizing style-forward essentials, functionally modern features and communal elements that reflect real needs, multifamily professionals can craft environments that truly resonate with potential tenants. The result? Properties that stand out attract discerning renters and foster long-term satisfaction without overspending.

Cyber-safe summer: How to travel smart and stay secure

2025-07-14T08:01:00

(BPT) – Summer is in full swing, and with it the thrill of travel. Whether you’re chasing sunsets, road-tripping with friends or exploring new places, the last thing you want is a scam ruining the fun.

Unfortunately, while you’re planning your getaway, scammers are planning, too, looking for opportunities to catch travelers off guard. In fact, fraud in popular tourist destinations can spike by as much as 28% during peak seasons, according to the Mastercard Economics Institute. That’s why it’s important to stay one step ahead. Check out these few simple tips to help keep your summer safe and stress-free.

1. If a deal looks too good to be true, it probably is

From beachfront villas at bargain prices to too-perfect flight deals, scammers know how to reel you in. Stick to trusted booking platforms and always verify listings on official hotel or airline sites. Be cautious if you’re asked to pay using wire transfers, gift cards or cryptocurrency, and take a moment to read reviews or reverse-search listing photos before clicking “book.” A little caution now can protect your entire vacation.

Summer smart tip: If a deal makes you feel rushed or overly excited, take a breath. Those few extra minutes of checking can make all the difference.

2. Watch out for pressure or emotional scams

Scammers create urgency to get you to act without thinking, whether it’s a fake alert about a canceled flight, a “limited time” upgrade or a plea from someone pretending to be a loved one in trouble. Don’t click on suspicious links and instead reach out directly to the company or person using verified contact information. Emotional manipulation is a red flag. If it feels off, it probably is.

Summer smart tip: Real emergencies don’t come with countdown clocks. Take a moment to pause, verify and protect your peace of mind.

3. Monitor your accounts like a pro

Between using public Wi-Fi and making more frequent purchases, traveling can open the door to digital fraud. Stay ahead by setting up transaction alerts on your cards and only using secure, password-protected Wi-Fi or a VPN when accessing sensitive information. Check your bank statements regularly, even mid-vacation, and turn on two-factor authentication to add an extra layer of protection to your accounts.

Summer smart tip: Think of alerts like digital sunscreen — extra coverage that keeps you protected while you’re out having fun.

4. If it feels off, say something

Whether it’s an unfamiliar charge or a suspicious message, trust your instincts and act quickly. Contact your bank or card issuer right away and report the issue to national fraud agencies like the Federal Trade Commission. Keeping records of suspicious activity can also help if follow-up is needed.

Summer smart tip: Acting fast is the best way to stop fraud in its tracks — and the sooner you report it, the more protected you’ll be.

5. Let the pros have your back

Many card issuers have protections in place to keep your finances safe. For example, with Mastercard’s Zero Liability protection, cardholders won’t be held responsible for unauthorized charges. Just make sure to report them promptly and use your card with care. It’s safer than carrying cash, and you’ll have the added benefit of 24/7 fraud monitoring on your side.

Summer smart tip: Your Mastercard is more than a way to pay. It’s your built-in travel companion for peace of mind wherever the road takes you.

Worry less and explore more — because a cyber-safe summer starts with smart choices. Learn more at Mastercard Zero Liability Protection Policy | Zero Fraud Liability.