Five reasons to refresh your outdoor living space for all seasons

2021-02-25T09:01:01

(BPT) – Last year, many people took a fresh look at their outdoor living spaces, as life outdoors became of renewed importance as spaces to gather together. Backyards transformed into stay-cation retreats, and front entries were revamped into spaces for social distancing reminiscent of old-fashioned porches.

No matter where you live, your outdoor space can be enjoyed all season with simple upgrades using hardscapes, such as adding a fire pit for warm gatherings or an outdoor kitchen for the taste of summer all year. Whether you do it yourself or hire a landscape professional, hardscaping materials — including natural stone, interlocking concrete pavers and retaining wall systems — can add value to your home and help set the stage for a heated hot tub, cozy seating around a fire, wood-fired ovens for pizza parties and more.

1) Add a fire feature for chilly days and nights. A fireplace, fire table, fire pit, chiminea or patio heater will enhance any outdoor space with warmth and ambiance. “One of our most popular hardscape installations features a fire ring surrounded by a seat wall,” said Scott Arnold, manager of Villa Landscapes in St. Paul, Minnesota. “A fire feature is a useful and beautiful addition to any outdoor space that you can enjoy all year.” Fire pits and fireplaces also are available in kits including all materials that are popular with do-it-yourselfers.

2) A dedicated outdoor cooking space lets you grill in any season. Along with multifunction grills, compact wood-fired outdoor ovens are popular choices, and hardscape designs can make the perfect countertop or grill island. “Cooking outside isn’t just for summer,” Arnold says. “Easily accessible grills, wood-fired ovens or outdoor kitchens built with hardscapes are essential in outdoor spaces.”

3) Create easy access from indoors to outdoors. A raised patio, built with retaining wall units and pavers, is a low-maintenance solution as compared to a deck. Its surface absorbs heat and may help keep ice at bay. Pavers come in many styles, textures and colors, and require little to no maintenance if properly installed. “We often vary paver shapes, colors and textures to define space and create distinct outdoor rooms,” says Arnold.

4) Consider year-round seating, such as seat walls created with segmental retaining wall units.VERSA-LOK is the one block I do 90% of my projects with; it can do it all,” says Stan Genadek, owner of Genadek Excavating and Landscaping in Mendota Heights, Minnesota, and creator and host of a YouTube channel on landscaping, “Dirt Monkey University.” Says Genadek: “Because of its versatility and ease of installation, VERSA-LOK is the gold standard in retaining wall systems.” Use it for retaining walls, freestanding and seat walls, couches, tiers with bermed seating, planters, columns, curves and more.

5) Accessorize with functionality in mind. Lighting, pergolas, shades, awnings, screens and year-round furniture should be considered in an outdoor space all-season refresh. Low-voltage LED lighting can be installed between courses of retaining wall units, under capstones and along paving stone patios and paths. Look for furniture, such as Comfort Craft Outdoor Furniture, that’s durable against the elements and doesn’t need storage or maintenance other than cleaning.

Outdoor living is an essential part of everyone’s health and well-being, and hardscaping materials help you create an outdoor space that adds value to your property and keeps you outside longer into the night, earlier in the spring and later into the season.

New reasons to say yes to a Virginia Beach getaway in 2021

2021-02-24T09:37:00

(BPT) – Where the Chesapeake Bay meets the Atlantic Ocean, the vibrant coastal city of Virginia Beach is where you’ll find warm, inviting waters and a cool, laid-back feel. Home to three distinct beaches, you’re bound to bump into your vibe at one of them. With a delectable seafood-centric culinary scene, rich history and a variety of arts and entertainment, the destination is the perfect getaway whether you’re with the family, looking for a quick escape or flying solo. For some inspiration on vacation planning, here are five new reasons to visit Virginia Beach in 2021.

Captivating family-friendly activities and attractions

This summer, after a $25 million renovation, the South Building at the Virginia Aquarium & Marine Science Center will re-open with several new exhibits, perfect for educational and immersive visits. From interactive play areas to two new touch pools, a gallery with live jellyfish from around the world and an all-new Vet Center wing giving a behind-the-scenes glance at water quality, conservation and veterinary care, a trip to the aquarium will make learning fun. And, Apex Entertainment, a multi-level entertainment complex, the first of its kind in Virginia Beach, lets kids, and kids at heart, blow off a little steam with mini golf, bumper cars, bowling, indoor go karting, laser tag, ropes courses and more.

Check in, and check out Virginia Beach’s newest property

The new Delta Hotels Virginia Beach Bayfront Suites is Virginia Beach’s only beachfront hotel on the Chesapeake Bay. Situated on its own private beach with 295 spacious one- and two-bedroom suites, an outdoor pool and lounge, kayak and bike rentals plus a 24-7 ultra-modern fitness center, guests will also enjoy sampling a local delicacy, oysters, and coastal cuisine at the signature restaurant, Tin Cup Kitchen + Oyster Bar, from an expansive outdoor patio with views of the Bay.

Explore the nation’s early history and diverse waterways

Virginia’s most visited state park, First Landing State Park, holds a special place in our nation’s history. English settlers landed here in 1607 and established the first elective government. These hallowed grounds are also home to 1.25 miles of beach and more than 19 miles of interpretive hiking trails through protected salt marsh habitat, freshwater ponds, dunes and more. For a private tour of Virginia Beach’s biodiverse waterways with a seafood feast finale, Moore to See Photo Expeditions River Crab Feast is not to be missed. Soak up the beauty of North Landing River before landing at a secluded dock surrounded by nature for the freshest locally caught and steamed blue crabs, indulging in a feast unlike any other.

Sip, shuck, repeat

Virginia Beach’s craft beer scene is exploding with an eclectic mix of flavorful suds. Whether you’re a beer aficionado or a seasonal sipper, the Virginia Beach Beer Trail is a new downloadable guide to local breweries and taprooms passionately pouring ale for all. New on the scene: beloved local brewery Three Notch’d Brewing Company, where beer lovers can imbibe fruity sours and hoppy flagship brews, is opening a new flagship this spring in Town Center. And, to truly dine like a local, pair your ale with the irresistible Lynnhaven oysters. Coveted by English Aristocracy, once you experience these little rays of sunshine, you’ll realize a best-kept secret about Virginia Beach: it’s a seafood lover’s paradise.

Keep the fitspo on the go

Whether you’re aiming to close those rings, or you’ve got a daily step count to meet, with more than 200 miles of trails, Virginia Beach has myriad fun activities that will keep you on track. The city is a haven for bikers, and you can experience it from two wheels via a new offering of three distinct self-guided trails: Bike, Brew and Arts Trail; Bike, Brew and History Trail; or the Family Fun Trail. Each has a downloadable map that allows riders to see the city at their own pace. For a fun full-body workout, learn how to ride the waves in the birthplace of East Coast surfing. After engaging muscles you didn’t know you had, a more leisure activity will be best. Take a stroll through ViBe Creative District where the walls come alive with colorful murals and quaint shops burst with creativity. Before you know it, you’ll crush that step count.

New reasons to say yes to a Virginia Beach getaway in 2021

2021-02-24T09:37:00

(BPT) – Where the Chesapeake Bay meets the Atlantic Ocean, the vibrant coastal city of Virginia Beach is where you’ll find warm, inviting waters and a cool, laid-back feel. Home to three distinct beaches, you’re bound to bump into your vibe at one of them. With a delectable seafood-centric culinary scene, rich history and a variety of arts and entertainment, the destination is the perfect getaway whether you’re with the family, looking for a quick escape or flying solo. For some inspiration on vacation planning, here are five new reasons to visit Virginia Beach in 2021.

Captivating family-friendly activities and attractions

This summer, after a $25 million renovation, the South Building at the Virginia Aquarium & Marine Science Center will re-open with several new exhibits, perfect for educational and immersive visits. From interactive play areas to two new touch pools, a gallery with live jellyfish from around the world and an all-new Vet Center wing giving a behind-the-scenes glance at water quality, conservation and veterinary care, a trip to the aquarium will make learning fun. And, Apex Entertainment, a multi-level entertainment complex, the first of its kind in Virginia Beach, lets kids, and kids at heart, blow off a little steam with mini golf, bumper cars, bowling, indoor go karting, laser tag, ropes courses and more.

Check in, and check out Virginia Beach’s newest property

The new Delta Hotels Virginia Beach Bayfront Suites is Virginia Beach’s only beachfront hotel on the Chesapeake Bay. Situated on its own private beach with 295 spacious one- and two-bedroom suites, an outdoor pool and lounge, kayak and bike rentals plus a 24-7 ultra-modern fitness center, guests will also enjoy sampling a local delicacy, oysters, and coastal cuisine at the signature restaurant, Tin Cup Kitchen + Oyster Bar, from an expansive outdoor patio with views of the Bay.

Explore the nation’s early history and diverse waterways

Virginia’s most visited state park, First Landing State Park, holds a special place in our nation’s history. English settlers landed here in 1607 and established the first elective government. These hallowed grounds are also home to 1.25 miles of beach and more than 19 miles of interpretive hiking trails through protected salt marsh habitat, freshwater ponds, dunes and more. For a private tour of Virginia Beach’s biodiverse waterways with a seafood feast finale, Moore to See Photo Expeditions River Crab Feast is not to be missed. Soak up the beauty of North Landing River before landing at a secluded dock surrounded by nature for the freshest locally caught and steamed blue crabs, indulging in a feast unlike any other.

Sip, shuck, repeat

Virginia Beach’s craft beer scene is exploding with an eclectic mix of flavorful suds. Whether you’re a beer aficionado or a seasonal sipper, the Virginia Beach Beer Trail is a new downloadable guide to local breweries and taprooms passionately pouring ale for all. New on the scene: beloved local brewery Three Notch’d Brewing Company, where beer lovers can imbibe fruity sours and hoppy flagship brews, is opening a new flagship this spring in Town Center. And, to truly dine like a local, pair your ale with the irresistible Lynnhaven oysters. Coveted by English Aristocracy, once you experience these little rays of sunshine, you’ll realize a best-kept secret about Virginia Beach: it’s a seafood lover’s paradise.

Keep the fitspo on the go

Whether you’re aiming to close those rings, or you’ve got a daily step count to meet, with more than 200 miles of trails, Virginia Beach has myriad fun activities that will keep you on track. The city is a haven for bikers, and you can experience it from two wheels via a new offering of three distinct self-guided trails: Bike, Brew and Arts Trail; Bike, Brew and History Trail; or the Family Fun Trail. Each has a downloadable map that allows riders to see the city at their own pace. For a fun full-body workout, learn how to ride the waves in the birthplace of East Coast surfing. After engaging muscles you didn’t know you had, a more leisure activity will be best. Take a stroll through ViBe Creative District where the walls come alive with colorful murals and quaint shops burst with creativity. Before you know it, you’ll crush that step count.

Pet parents are looking for more than just a reward for their furry friends

2021-02-24T08:01:00

(BPT) – As many pet owners have spent more time at home during the pandemic, there has been an opportunity for dog lovers to enhance their relationship with their pet, like they never have had before. Thanks to newfound work-life balance and more quality time together, the bond between dog owners and their furry friends has strengthened over the past year, and many dogs have found their forever homes. According to the American Veterinary Medical Association, the number of pet adoptions as a percentage of intake rose more than 13% from 2019 to 2020.

With the abundance of time spent at home, pet owners are spoiling their four-legged companions. Consumers are counting on treats to keep their pets occupied and ease the guilt when they are too busy to give their dog attention. In a Cargill survey conducted last April, 18% of dog owners said they were giving their dog more treats, and 12% said they were giving their dog more chews and bones.

What are pet owners looking for when purchasing treats? Research from Packaged Facts points toward four main motivators: function, entertainment, training and bonding. Consumers want treats that are healthy, transparent with their ingredients and can serve multiple usage occasions and purposes, such as rewards and long-lasting entertainment.

To address these trends and the needs of dog owners, Cargill recently launched The Chompery, a new brand of butcher-quality dog treats. The products are all natural, single-ingredient, sourced and produced in the U.S., and span an expansive portfolio consisting of bully sticks, pig ears, slow-roasted bones, organs, jerkies and more.

Pet treat buyers are particularly concerned with pet health and treat origin. More than half of dog owners seek out pet treats that are made in the USA. Consumer research revealed that the most important product claims for American treat buyers include easily digestible, made in the USA and natural, demonstrating that pet owners want only the best for their four-legged friends.

Consumers are also seeking bones and chews that provide dental hygiene benefits. The American Veterinary Medical Association recommends daily teeth brushing for pets but says brushing several times a week can also be effective. Busy schedules can make it hard for pet owners to brush that often, so they look to products that can help decrease plaque accumulation.

While humans keep in mind what is best for their dog’s health, dogs are returning the favor. During the pandemic, people have counted on their pets for emotional support, daily interaction, comfort and companionship. Some dogs even help their owners with physical health by accompanying them on walks and routine exercise.

Of course, there is nothing a dog loves more than hearing “do you want a treat?” after a long walk. Whether you’re offering your pup a treat following good behavior, exercise, the completion of a learned trick or just because, seeing the immense joy on your pooch’s face can ease stress and be a bright spot each day.

Fortunately for pets, financial concerns are not curbing owners’ willingness to bring home tasty treats. In a survey conducted last July, 90% of dog owners reported spending the same or more on their pet as they did before the pandemic.

Pet treat purchases are also frequent and often spur of the moment, commonly picked up in the midst of a routine grocery store run. Nielsen data revealed that 72% of dog owners said they purchased treats in the past 30 days, and 65% of dog treat purchases are unplanned. To provide consumers with a new dog treat option outside the pet aisle, The Chompery products will be available in the meat aisle at grocery stores.

As many organizations continue to encourage a work-from-home policy, it looks like life will continue to be anything but ruff — and filled with tasty treats — for our favorite furry companions.

5 fun ways to keep your cat entertained at home

2021-02-24T08:01:00

(BPT) – Thanks to the pandemic, many people have gone from working in an office to working from home, giving cat owners a chance to spend more time with their furry friends. With all this extra time, you have the opportunity to strengthen the bond you share with your cat while helping them get active and stay healthy.

Fortunately, there are several enrichment activities you can set up indoors to give them some much needed mental stimulation and prevent destructive behaviors.

1. Plan a treasure hunt

One of the easiest ways to make a quick activity for your cat is to create a treasure hunt. All you have to do is hide small amounts of dry cat food in various spots around your house. Throughout the day, your cat can “hunt” for their food, which will keep them active in a fun and engaging way.

2. Play a game

Cats need mental stimulation just as much as humans — playing a game is a simple way to provide a stimulating, enriching experience. Friskies Cat Fishing 2, a free app available for iOS or Android, is a game designed specifically for cats. The app plays special sounds and displays schools of fish, encouraging your cat to pounce like she would in the wild. The more fish your cat catches, the higher the score. You can even keep track of her score and share it on social media.

3. Make a puzzle feeder

The active pursuit of food is instinctive for cats. A puzzle feeder is a great way to appeal to your cat’s desire for physical and mental stimulation. All you need is a plastic water or soda bottle and a utility knife. Use the knife to cut a few small holes in the sides of the clean, sanitized bottle. Make sure the holes are big enough for pieces of kibble to pass through. Place some dry kibble into the bottle, screw on the cap and let your cat get to work.

4. Create your own cat toy

Cat toys don’t have to be expensive or complicated. Get crafty to keep your cat busy with a DIY wand toy. Start with a wooden dowel (about three feet in length and half-inch diameter), a barrel swivel and some fishing line. Then, gather materials to customize your wand — like colored pom poms, colored felt, feathers and jingle bells.

5. Go for a walk

It may seem unorthodox, but cats can be trained to walk on a leash. Many cats enjoy getting out to explore the neighborhood. Taking your cat for a walk lets them safely experience the great outdoors. It can also give them some necessary exercise.

Planning activities for your cat keeps them entertained, helps them stay healthy and can strengthen the bond you share. Try these activities for quick and easy ways to enrich your cat’s life at home.

Two questions you need to answer when filing taxes as a gig worker

2021-02-24T07:55:00

(BPT) – The idea of making “extra” money is nothing new, but the ways to make money in the gig economy have evolved. For example, a recent increase in demand for restaurant delivery drivers, grocery shoppers, delivery services and other service positions allows some people to stay at home due to COVID-19. With the tax deadline approaching, those who picked up new gig economy work or took on multiple jobs in 2020 now face questions about how to file their taxes, including deciding which filing option to use.

“The pandemic brought changes to many people’s work. We know they have questions about filing with 1099s, many for the first time,” said Kathy Pickering, chief tax officer at H&R Block. “Knowing that the income reporting paperwork they receive might be different than what they are familiar with is an important component to managing this year’s tax filing. Working with a qualified tax professional can help them understand the new documents and how to navigate filing with their gig income.”

For those filing their own taxes, H&R Block’s DIY options are infused with human expertise. For more help, H&R Block Online Assist provides unlimited, on-demand chat sessions and screen share. Plus, after they complete their return it can be sent to a tax expert for a full review.

Who are gig workers, or what qualifies as gig work?

To put it very simply, the gig economy category also includes selling or reselling products and providing professional services. The work is typically done on a freelance or on-demand basis. Gig work isn’t limited to delivery and ride-share employment, which tends to be facilitated by digital platforms (apps). Gig workers may not realize, but when it comes to taxes, they’re self-employed.

What paperwork do gig workers need to file?

If the work is being done as a company employee, gig workers will receive a W-2 detailing how much they were paid, how much was withheld for taxes and any benefits they received. For these gig workers, this could be the only additional paperwork they need to file an accurate return.

If the gig worker is considered an independent contractor, they will receive a Form 1099 listing how much they earned, but not how much was withheld for taxes. Instead, these workers are responsible for paying their taxes directly to the IRS and their state revenue department. They should also make quarterly tax payments during the year to avoid a penalty. When they file their tax return, they may be eligible to deduct some business expenses, including advertising, internet service and mileage. To determine how much they can deduct, they will need to gather their receipts for eligible expenses.

In some instances, no paperwork detailing how much was earned is given to the gig worker. In that case, they are responsible for accurately calculating how much they earned, filing a tax return and paying self-employment tax if they have earnings of $400 or more.

No matter how the income is reported, myBlock app users can upload their receipts and other paperwork year-round for convenient, electronic storage, which can make filing go more smoothly. To get started on your tax return today, explore these H&R Block tax filing options.

How Music Therapy May Benefit Those With Multiple Sclerosis [Infographic]

2021-02-23T08:01:00

(BPT) – Ever wonder why some songs can literally send shivers down your spine or give you goosebumps? It’s clear music can trigger physical reactions,[i],[ii],[iii] but what may not be as well known is that it might also be good for your health — especially for people living with central nervous system diseases like multiple sclerosis (MS). An initiative called MS in Harmony is harnessing the effect of music therapy to help people impacted by MS achieve harmony of the body and mind. You can visit MSinHarmony.com for more information and to try out interactive music therapy-informed video exercises, facilitated by credentialed music therapists and specifically designed for people living with MS.


[i] Mori K, Iwanaga M. Two types of peak emotional responses to music: The psychophysiology of chills and tears. Sci Rep. 2017;7:46063. Published 2017 Apr 7. doi:10.1038/srep46063.

[ii] Blood AJ, Zatorre RJ. Intensely pleasurable responses to music correlate with activity in brain regions implicated in reward and emotion. Proc Natl Acad Sci U S A. 2001;98(20):11818-11823. doi:10.1073/pnas.191355898.

[iii] Arjmand H-A, Hohagen J, Paton B and Rickard NS (2017) Emotional Responses to Music: Shifts in Frontal Brain Asymmetry Mark Periods of Musical Change. Front. Psychol. 8:2044. doi: 10.3389/fpsyg.2017.02044.

10 ways a weighted blanket can help you find calm

2021-02-23T13:01:00

(BPT) – According to an American Psychological Association survey, nearly eight in 10 adults say the pandemic has caused them stress and anxiety. In 2020, Tranquility weighted blankets became a go-to, natural solution for millions of Americans seeking to unwind and achieve better sleep.

Here are 10 unique ways a weighted blanket can help you and your family find calm, no matter what the year brings.

1) Family movie night. Weighted blankets are the perfect companion to couch cuddle time and are available in both adult and kids weights so the whole family is covered.

2) Daily meditation. Need help getting centered? Try folding your weighted blanket in half across your body while lying on your back to help quiet restless limbs.

3) Yoga break. Taking your yoga routine home? Use your weighted blanket as a bolster to gain height in a seated pose or to stay warm during savasana (shah-VAH-sah-nah) at the end of your session.

4) Focus up. Getting ready for the big Zoom meeting? Try pairing your weighted blanket with mindful breathing exercises, like 4-4-4-4 box breathing, ahead of your presentation.

5) Get away. Whisk yourself away with a good book, playlist or podcast while wrapped in your weighted blanket for even more Zen and relaxation.

6) Workout buddy. Gym closed? No problem. Grab your rolled-up 12-, 15- or 20-pound weighted blanket to instantly add weight to your at-home fitness routine.

7) Virtual PJ party. Virtual social gatherings now mean throwing on jammies to “get together” with friends and family from the comfort of home. Make your gathering even more cozy from under the plush comfort of your blanket.

8) BYO-Blanket. While gathering outside is still safer, bring your blanket to your next porch party or fire pit session as your own personal shield of calm.

9) Give a “hug.” Know someone in need of support? Instead of sweets or flowers, how about sending a virtual hug? Weighted blankets provide Deep Touch Pressure (DTP), a sensory experience similar to a soothing hug, which works to relax the nervous system and create a feeling of calm.

10) Double chocolate comfort. Warm chocolate chip cookies or a fudge-topped ice cream sundae become that much more indulgent when enjoyed under cover of Tranquility. Other comforting pairings to try while swaddled in your blanket: herbal tea, hot cocoa or a melty grilled cheese (don’t worry, there’s a removable, washable cover just in case).

These are just a few ways to add Tranquility to new routines, but with thousands of online reviews, the uses are endless.

How the pandemic has changed rush hour

2021-02-23T08:07:55

(BPT) – It is an indisputable fact that the COVID-19 pandemic changed a lot about Americans’ daily lives, including relationships with vehicles.

While Hankook Tire’s latest Gauge Index found that 60% of Americans are driving every day, as opposed to only 19% in April 2020, many habits behind the wheel have shifted in light of the pandemic, too.

1) Americans are spending less money at the gas pump.

The COVID-19 pandemic quickly closed many regular driving destinations, including office buildings, schools, restaurants and retail, which in turn gave drivers fewer places to go. While the amount of driving expected over the next few months is still uncertain, the positive impact on wallets is still there: 70% of Americans say that they have spent less money on gas since the start of the pandemic.

And when they do need to fill up the tank, drivers are strategic about it. Since the pandemic, over three-fourths (77%) make a plan to get gas while running errands to limit their time out of the house.

2) There are designated errand runs — and designated runners.

Americans are also strategic with how and when they leave the house for essentials. Many are not comfortable making a quick run to the store to pick up something they forgot for dinner. Nearly two-thirds (64%) say they now save all their errands for one day or do curbside orders to limit potential exposure to the virus. Another half (53%) have a designated errand runner, so only one person must leave the house.

3) Rush hour is less rushed.

With more Americans continuing to work from home and students taking classes online, rush hour is proving less intense. Nearly two-thirds (63%) of drivers recognize that normal traffic patterns have shifted since the start of 2020. Another 65% confirm there is less traffic on their regular routes — though that largely depends on where you live. Hankook found that drivers in the Northeast saw the most significant impact on their regular traffic flow, where 71% of drivers say their daily routes have fewer cars on the road.

4) Comfort levels are shifting gears.

As a result of the pandemic, 75% of Americans are not comfortable using public transportation. However, confidence behind the wheel is down, too — just over a third (36%) say they are less confident driving since the start of the pandemic, perhaps because they aren’t doing so as often. Interestingly enough, men are almost twice as likely to say they’re less confident behind the wheel as women … 44% vs. 28%.

Additionally, people are careful about who they drive with. Two-thirds (66%) are not comfortable getting into a car that belongs to someone outside their household. Another two-thirds (63%) are not comfortable having passengers from outside their household in their own vehicle.

5) Face masks are the new sunglasses.

2020 has not just changed when and where people use their cars, it is also changing what they keep in them. Most Americans (81%) keep a face mask in their car, the Gauge found. More than half (55%) have a designated spot for it in their vehicles — be it in the glove compartment, center console, rearview mirror or the gear shift. And 72% say they have hand sanitizer in their vehicle, too.

Which of these trends will stick around and which are more temporary reactions to a tumultuous year remains to be seen. However, one thing is for certain: The COVID-19 pandemic significantly impacted how Americans view, use and depend on their vehicles.

New survey: 45% of women unfamiliar with condition affecting 5 million adults

2021-02-22T08:31:01

(BPT) – A new national survey reveals concerning gaps in women’s knowledge of Iron Deficiency Anemia (IDA), the most common type of anemia. The Get Iron Informed initiative helps to shed light on IDA, which impacts about one in five women of childbearing age.1

“The results of the survey show that far too many women do not know about or understand IDA,” said Dr. Stephanie Martin, OB-GYN. “This may help explain why IDA remains a frequently underdiagnosed and underappreciated women’s health issue, even though it is the most common type of anemia.1,2 It’s important for women to understand what may increase their risk of developing IDA and talk to their doctor to get their iron levels checked.”

Survey uncovered gaps in knowledge about IDA

More than two in five women surveyed (42%) couldn’t identify any of the common IDA risk factors. Additionally, of women who reported having at least one risk factor for IDA*, only one-third (33%) thought they were actually at risk for the condition.

IDA is more common in women2

About 1 in 5 women of childbearing age has IDA. Women of childbearing age are at a higher risk for developing IDA due to blood loss during long or abnormally heavy menstrual periods, or bleeding fibroids,1 which are non-cancerous growths in or on the uterus.3 Blood loss during childbirth can also cause low levels of iron in women.1

Women with IDA experience a delay in diagnosis

The survey revealed that, on average, women with IDA experienced a delay in diagnosis of 3.9 years from the onset of symptoms. Of concern, many women also said they only visit a healthcare provider if symptoms are severe.

Half of women not diagnosed with IDA (51%) said they have experienced a potential IDA symptom in the last 12 months, but nearly a third (31%) haven’t discussed any of them with their healthcare provider.

Understand the risk factors and symptoms of IDA

IDA is caused by low iron levels, and people with pre-existing conditions may be at risk. In addition to women’s health conditions, gastrointestinal conditions like inflammatory bowel diseases, cancer, chronic kidney disease and heart failure may put people at increased risk for IDA.1

Mild to moderate IDA may have no signs or symptoms, but as it progresses, the condition may cause fatigue, cravings for ice, shortness of breath, chest pain, headaches, dizziness or brittle nails.1

Be your own health advocate

The survey findings suggest some women may be living with untreated IDA. If you or someone you know is living with risk factors or symptoms of IDA, it’s important to talk to your healthcare provider. If you are diagnosed with IDA, your doctor can help develop a treatment plan that best suits your individual needs.

Visit GetIronInformed.com to learn more about IDA and to download a discussion guide to help talk about health concerns with your doctor.

[*]Defined as those 18-65 who have not been diagnosed with IDA by a healthcare professional and meet any of the following criteria: have been diagnosed with inflammatory bowel disease, chronic kidney disease, cancer, heart failure, uterine fibroids, celiac disease, heavy uterine bleeding, endometriosis, malabsorption, or peptic ulcer disease, are currently pregnant, are 0-6 months post-partum, are currently breastfeeding, have had bariatric surgery, follow a vegan or vegetarian diet, or are Black/African American. The survey was conducted online between July 6 – 24, 2020 by The Harris Poll among 1,000 women age 18-65 and 200 women diagnosed with IDA.



[1] National Heart, Lung and Blood Institute website. Your Guide to Anemia. https://www.nhlbi.nih.gov/health-topics/all-publications-and-resources/your-guide-anemia. Accessed December 2020.

[2] Jimenez K, Kulnigg-Dabsch S, Gasche C. Management of iron deficiency anemia. Gastroenterology & Hepatology. 2015;11(4):241-250.

[3] Uterine Fibroids: Overview. Informed Health Online. https://www.ncbi.nlm.nih.gov/books/NBK279535/. Accessed September 2020.

PP-US-IRON-0328

12/20