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How to measure and improve a brand’s AI visibility — with evidence to prove it

2026-05-20T00:01:00

(BPT) – Key takeaways

  • PR and MarCom professionals strive to achieve AI visibility for brands in today’s zero-click world, and need a way to measure their AI impact
  • Brandpoint’s first-to-market solution, Brandpoint Optimize™, shows exactly where your brand appears in AI-generated answers and provides clear guidance on how to improve that visibility.
  • Compounding paid and earned also builds AI authority.
  • Turn your paid and earned content into real-time communications strategies for a competitive edge in AI visibility.

In the AI-driven digital landscape of 2026, how consumers seek information has fundamentally changed. Half of consumers use AI-powered search today, and because they now receive AI summaries, they no longer click on search results, leading to today’s zero-click phenomenon. AI is having a huge impact, with Gartner predicting that mass adoption of LLMs instead of traditional searches will lead to a doubling of PR and earned media budgets by 2027.

This leaves PR and Marcom professionals asking: How can you measure a brand’s AI visibility? After working hard to create content that tells a brand’s story, how do you know if your sponsored content and earned media placements are showing up in AI?

Brandpoint has the answer: Brandpoint Optimize™, the industry’s first all-in-one solution to create, distribute and measure brand campaigns across paid and earned media. This innovation helps to provide smart strategies to understand and enhance your brand’s AI visibility.

“The comms industry is rapidly evolving, with AI now deciding what consumers see in search results,” said Lisa Jilek, CEO of Brandpoint. “While PR and marketing professionals have trusted our network to get their content in front of the right audiences for 30 years, Brandpoint’s new suite of predictive intelligence tools is changing the face of MarCom planning today.”

Compounding paid and earned

Brandpoint’s solution creates well-structured paid content to create a searchable footprint, building authority and engagement signals that AI systems recognize. Added to that is earned coverage, which gets re-syndicated via paid channels to validate that footprint and further enhance AI visibility.

How to assess the quality of a brand’s AI visibility

Brandpoint helps PR and marketing pros prove the impact of their work with the first-to-market, all-in-one solution for effective brand storytelling, offering premium content placement, earned editorial coverage and measurable AI visibility.

In addition, Brandpoint now connects every campaign directly to measurable AI visibility with Brandpoint Optimize™, providing actionable intelligence on how campaigns performed, and — more importantly — on what to do next.

With the launch of Brandpoint Optimize™, brands can distribute branded content at scale, drive earned media pickup and see how their content surfaces in AI-driven searches.

Clients have been asking, ‘How do we know our content is showing up in AI, and how do we prove it?’ Nobody had a good answer, so we created one.

— Stacy Stuzcynski, Brandpoint

Reports that measure branded content’s impact on AI search

For the first time, PR and MarCom leaders will have access to reports that help them understand the quality of their AI visibility as well as how audiences and competitors behave, and can use those insights to plan and execute smarter campaigns. This is the capability the industry has needed, and a category only Brandpoint could create.

“Since the AI revolution swept the industry, our clients have been asking, ‘How do we know our content is showing up in AI, and how do we prove it?'” said Stacy Stusynski, chief commercial officer, Brandpoint. “Nobody had a good answer, so we created one.”

Why only Brandpoint could create this solution

Building this capability required Brandpoint’s 30 years of experience and expertise that no competitor can replicate overnight:

  • Three decades of learning from PR industry insights and MarCom behavior data.
  • A proprietary network of high-authority news and media publications.
  • The infrastructure to connect distribution and editorial coverage to measurable outcomes.

That foundation makes the difference, and is the reason Brandpoint was the only company that could deliver the solution.

“Brandpoint doesn’t just place content; it places content where the results can expand,” explained Stusynski. “Premium distribution builds editorial presence, and editorial presence builds AI visibility.”

Gaining a competitive edge in AI visibility

Brandpoint Optimize™ helps turn your paid and earned content into real-time communications strategies, giving your brand a competitive edge. AI visibility is what builds brand authority in 2026, and now, for the first time, enterprise leaders can measure every step of that chain and act on what the data shows.

Frequently asked questions:

How can you make content appealing to AI crawlers?

Content that is well-written, clearly structured, timely and credible will be perceived as more authoritative. Creating subheads similar to common queries, using bullet points, citing credible sources and using relevant quotes are all methods that help content be more “visible” to AI.

Brandpoint aims to create and distribute high-quality, human-written content that meets all of these criteria, speaking directly to your target audience with clarity, authority and authenticity.

What is included in Brandpoint Optimize™?

  • Paid Placement: Article placement and companion release on Brandpoint’s exclusive, highly indexable, 800+ premium publisher network.
  • Earned Media: Turn that distribution into earned editorial coverage promoted to thousands of editors.
  • AI Visibility Report: Measure the impact on your brand’s AI visibility with actionable insights and recommendations on what to do next.

What does Brandpoint Optimize™ report on?

The AI Visibility Report offers numerous insights, including:

  • Your brand’s visibility in leading AI search engines.
  • How your brand’s visibility is impacted by content distribution.
  • Share of voice in your product category.
  • Brand sentiment within AI responses.
  • Recommendations for content and distribution strategies.

PR and MarCom professionals are at the forefront of the new AI visibility economy, and Brandpoint’s innovation has created the industry’s first AI visibility solution at scale.

“We’re not just keeping pace with how brands get found today,” said Jilek. “We’re leading it.”

Learn more about how to measure your brand’s AI visibility at Brandpoint.com.

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Easy room-by-room tips to reset your home for summer

2026-05-20T07:01:00

(BPT) – It’s finally here: plenty of bright sunshine, warm weather and the lively atmosphere that only summer can deliver. You’re totally ready to kick it up a notch and enjoy the season, but is your home? Beyond doing a deep clean and de-clutter for the season, chances are your living spaces could use a total refresh to help you celebrate the summer months in style.

To help you get your home feeling as summery as it does outdoors, try these simple steps to liven up each room.

Freshen up your bedroom

This is definitely the right time to make the switch to a fresh, lightweight duvet or comforter for your bed. Look for bedding colors that invoke beachy summer vibes, like cool light greens and blues, or that create the feeling of a warm sunny garden with colors like peach, pink or lavender.

Pro tip: Stay cooler all night long by choosing breathable fabrics for your bedding, like cotton percale, linen and bamboo.

Make your kitchen party-ready

Trash bags in a kitcken trash bins. Hefty<sup><sup><sup>®</sup></sup></sup> Color Series trash bags with the Fabuloso<sup><sup><sup>®</sup></sup></sup> Peach fragrance helps your kitchen stay clean.” width=”600″ border=”0″></div> <div class=

Brighten up your space in an unexpected way this summer with an exciting new approach to the trash bags in your kitchen. Add a joyful pop of color along with appealing scents by trying out the new vibrant peach bags from the Hefty® Color Series lineup, which combine trusted Hefty strength and performance with the Fabuloso® Peach fragrance to help your kitchen stay clean and fresh all season long. You can feel confident that these bags will combat most stubborn kitchen smells, thanks to Hefty’s powerful odor neutralization and extended scent release.

Pro tip: Personalize each space with vibrant scents and bold pops of color that bring personality to everyday routines. With Hefty Color Series, you can brighten up multiple spaces in your home and customize the experience by room. Available in a variety of sizes, each product adds a playful, functional touch throughout your home. For example, use Hefty Ultra Strong Tall Trash Bags with Fabuloso Peach Scent in a vibrant peach color in your kitchen, Hefty Small Trash Bags in Fabuloso Lavender Scent in a vivid purple color in your bathroom, and Hefty Medium Trash Bags in Fabuloso Watermelon Scent in a bold pink color in your laundry room.

Put the life back in your living room

To make your living room feel a bit livelier, swap out heavier window treatments like dark-colored drapes or blinds with lighter treatments that let in more natural light. Swap out older, dated throw pillows or rugs for a few new options that feature brighter colors. Try a tropical theme or use floral-inspired abstract designs to create an even more summery ambiance.

Pro tip: If your living room still seems dreary after trying these tips, swap out your light bulbs for white light bulbs (4000 K to 6000 K), which have a cooler tone that more closely resembles natural light.

Brighten your bathrooms

Trash bags in a bathroom.

You can instantly update the look of your bathroom for summer with a few simple swaps — no plumbing required! Changing out your shower curtains and opting for a lighter and brighter shade (and lighter weight) of towels and bathmats can make a world of difference. Consider adding a small plant or two to help create a coastal or tropical atmosphere, choosing plants that thrive in high humidity and don’t need direct sunlight.

Pro tip: Bathroom accessories that work together don’t have to match perfectly. Simply select a consistent color palette that looks great and evokes the feeling of summer for you. Think contrasting color pairs like olive green and peach, lavender with mint green or navy blue against crisp white.

Uplift your laundry area

Give your laundry room a facelift with a fresh coat of paint in a brighter color or introduce better organization in summery ways with a set of woven baskets or bamboo hampers. And don’t forget to bring a pop of fun color and fresh scent into your revamped laundry space with one of the Hefty Color Series Medium Trash Bags in Fabuloso Peach, Watermelon, or Lavender.

Pro tip: Need more space for drying items? Install a wall-mounted drying rack to help keep counters clear.

All of these tips will help your home feel brighter and fresher, so you’ll be ready for anything the summer has in store.

Visit Hefty.com to check out the new Fabuloso Peach scent, a permanent addition to the Hefty Color Series lineup, available exclusively at Walmart stores nationwide and online at Walmart.com.

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How to manage summer’s top safety concerns for your pet

2026-05-20T01:01:01

(BPT) – Key Takeaways

  • Summer with pets is fun, but can bring additional safety and health worries.
  • A recent Rover survey found pet parents are willing to put in the effort and expense to protect their pets.
  • Pet parents need confidence that pet sitters and dog walkers are reliable and knowledgeable about summer safety risks.
  • Rover provides trusted care, for peace of mind that pets are living their best lives while pet parents are, too.

Summer travel season is ramping up, and for many pet parents, plans are increasingly shaped around one priority: keeping pets safe from seasonal risks.

A new 2026 Summer Safety Survey from Rover found that 88% of pet parents plan summer activities around whether their pets can join them. But alongside more outdoor adventures and travel comes increased concern about seasonal risks, particularly heat-related illness (32%) and exposure to fleas and ticks (38%).

Those concerns are personal for many pet parents. Nearly half of pet parents say their dog or cat has experienced heat exhaustion or dehydration, yet 64% admit they are not fully confident they know exactly what warning signs to look for.

Safeguard against fleas and ticks

Heading into the summer months, make sure your pet is up to date on your veterinarian’s recommended flea and tick prevention to alleviate this concern. Also keep your yard clear of organic matter, including leaves and clippings, where fleas might hide. If your dog often explores grassy or wooded areas, learn methods for safe tick removal.

Panting dog walking in the woods. Rover recommends protecting your pet from fleas and ticks.


How to keep pets safe during summer heat

Heat-related illness remains one of the biggest summer risks for pets. Despite widespread concern, many pet parents still struggle to identify the early signs of overheating. According to the survey, nearly half (46%) of pet parents report their pet has experienced heat exhaustion or dehydration at some point.

Early warning signs include:

  • Dogs: Excessive panting, lethargy, confusion or drooling. Severe signs are pale gums, foaming at the mouth or seizures.
  • Cats: Excessive pacing, panting, grooming, drooling or atypical vocalizations. Severe signs include stumbling, vomiting, loss of consciousness or collapsing.

For early warning signs, give your pet cool (not iced) water to drink, get them in the shade/air conditioning and apply wet towels or cool water to their head or neck. For concerns about your pet’s symptoms, consult your veterinarian.

96% of pet parents will go to great lengths to keep their dogs and cats safe from heat-related risks.

Ways pet parents care for their dogs and cats

Almost all pet parents (96%) will go to great lengths to keep their dogs and cats safe from heat-related risks. Their most common practices include:

  • Keeping indoor temperatures as cool as possible (73%)
  • Not leaving pets in unattended vehicles, even on cooler days (58%)
  • Limiting outdoor time to shady or heat-protected areas only (57%)

Other heat-safety best practices include adjusting outdoor time to cooler parts of the day, avoiding strenuous or excessive activity in general on hot days, and swapping outdoor time for more indoor enrichment activities.

Cat enjoying indoor air conditioning while looking out the window. Rover suggests keeping your pet cool in on a hot summer day.

When out and about, nearly half (45%) of pet parents bring portable pet bowls and water, and 23% use booties or paw wax to protect paws from the hot pavement. In addition, 19% of pet parents have their pets groomed specifically to prevent sunburn and overheating.

Dog on a leash walking down the sidewalk. Rover recommends bringing water and a bowi while out on a walk with your pet.

The survey also highlighted the lengths many pet parents are willing to go financially to keep pets comfortable. Nearly 80% said they would sacrifice personal comforts to prioritize their pet’s safety during the summer months. More than half said they would spend up to $100 extra per month on cooling costs, 37% would purchase a new air conditioner specifically for their pet, and 31% said they would even cancel an expensive vacation in favor of their pet’s well-being.

Where to find someone to care for your pet when you’re traveling

Summer is also one of the busiest travel seasons of the year, leading many pet parents to seek reliable care while they are away.

If you need someone to care for your pet when you’re on a trip, use a reputable platform like Rover, the world’s largest online marketplace for pet care. Rover enables safer, more personalized pet care by connecting pet parents with trusted sitters who understand each pet’s unique needs.

Sitters offering pet care services on Rover receive safety guidance related to summer care, including monitoring for signs of overheating and ensuring pets receive adequate hydration and breaks from the heat. Sitters on the platform are also required to complete enhanced background checks and safety quizzes.

Cat on a lease in the grassy backyard. Rover helps connect pet parents seeking reliable care with pet sitters.

Pet care experts recommend scheduling a meet and greet with potential sitters before booking their services, particularly during busy travel periods. Planning ahead can help pet parents feel more confident that their pet’s routines, comfort and individual care needs will be maintained while they’re away.

Whether pets are joining summer adventures or staying home with a sitter, experts say preparation and heat awareness can go a long way toward helping pets stay safe and comfortable throughout the season. For more tips on how to enjoy summer with your pets in mind, visit Rover.com.

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Three things you should know about bladder cancer

2026-05-19T12:01:00

(BPT) – Bladder cancer happens when cells in the bladder start to grow out of control. These cells can form a tumor and, over time, can spread to other parts of the body.

Bladder cancer isn’t always easy to detect, so it’s important to know what your chances (or risk) of getting bladder cancer may be and what to look for.

Do you want to better understand your risk for bladder cancer? Here are 3 things you should know:

1. The signs and symptoms of bladder cancer

Blood in urine (pee) is usually the first and most common sign of bladder cancer. Blood in your urine may:

  • Look orange, pink or dark red in color
  • Go away and then come back from time-to-time

Blood in your urine does not always mean cancer, but it’s important to see and talk to your doctor to rule out other causes like a bladder or kidney stone, an infection or kidney disease.

When should I talk to my doctor?
Always talk with your doctor about any changes in your urine or bladder habits, such as:

  • Having to go more often than usual
  • Pain or burning while you urinate
  • Feeling like you have to urinate right away, even when your bladder isn’t full
  • Having trouble going or having a weak urine stream
  • Getting up to go often during the night

Your may recommend exams or tests to learn the cause of the blood in your urine or changes in bladder habits.

2. Some people may have a higher chance of developing bladder cancer

The chances of developing bladder cancer increase with age. In the U.S., about 9 in 10 people with bladder cancer are over the age of 55. Bladder cancer is also about twice as likely to occur in white people compared to Black and Hispanic people, and it affects men more than women.

Smoking is a major risk factor for bladder cancer. People who smoke are at least three times as likely to get bladder cancer as people who don’t.

Does bladder cancer run in families?
Bladder cancer does not usually run in families. This means it’s not usually inherited from your parents.

What are some causes of bladder cancer?
Bladder cancer can be caused by changes in your genes (called gene mutations). These changes can cause cells to become cancerous and grow out of control.

These changes are not usually something a person is born with, and may develop later in life, possibly due to factors such as:

  • A person’s environment or lifestyle, such as using tobacco, especially if they smoke cigarettes
  • Not drinking enough fluids
  • Being exposed to certain chemicals at work
  • A history of radiation to the pelvis to treat other cancers

3. Certain jobs may put people at a higher risk of bladder cancer

Some people have jobs that may expose them to certain chemicals linked to a higher chance of bladder cancer, including industrial chemicals used in making rubber, leather, textiles and paint products. People who work as painters, firefighters, hairdressers and truck drivers can similarly be exposed to certain chemicals and fumes that might increase their risk of bladder cancer.

If your work might expose you to chemicals that could raise your risk of bladder cancer, be sure to follow good work safety practices.

Even if someone has one or more risk factors, it doesn’t mean that you will get bladder cancer.

Talk with your doctor about changes in your health.

If you notice changes in your urine or bladder habits, don’t ignore them – tell your doctor.

Ask your doctor if you have a higher chance of developing bladder cancer. This conversation may help you and your doctor catch bladder cancer earlier.

For more information and resources about bladder cancer, visit Merck.com.

Copyright © 2026 Merck & Co., Inc., Rahway, NJ, USA and its affiliates. All rights reserved.

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Unleash the Bleach: Why Bleach Belongs in Your Everyday Cleaning Routine

2026-05-18T08:01:00

(BPT) – When it comes to household cleaning, people often only reach for bleach to tackle the toughest messes, like bathroom deep cleans, stubborn laundry stains, or disinfecting icky spots or spills, but bleach can do so much more. While bleach has long had a reputation for being intimidating or harsh for daily use, it’s time to rethink bleach as a versatile, trusted cleaning essential that belongs in everyday routines.

From brightening white laundry and refreshing old household items to helping flowers stay fresher longer, Clorox® Disinfecting Bleach can play a practical role in all kinds of daily cleaning and lifestyle moments. With the right know-how, that bottle of bleach tucked away in the laundry room can become a go-to solution throughout the home — one that helps make regular cleaning easy, effective and more approachable.

“Many people think of bleach as something you only use for the biggest cleaning challenges, but it can be an incredibly versatile product for everyday use throughout the home,” said Clorox’s Principal Scientist, Heather Day. “Clorox® Disinfecting Bleach has hundreds of different uses to help people clean with more confidence and make everyday routines a little easier, from refreshing your favorite old T-shirt and cleaning outdoor furniture to tackling unexpected messes.”

Common Uses Around the Home

When used as directed, Clorox® Disinfecting Bleach can clean, disinfect, sanitize, whiten, and deodorize surfaces throughout your home. Common applications include brightening white laundry, sanitizing cutting boards and hard surfaces like plastic children’s toys, deodorizing trash cans, and refreshing white clothing and linens that have lost their brightness. It can also tackle odor-causing bacteria in laundry and refresh plastic shower curtains and liners.

Unexpected Ways to Use Bleach

Beyond everyday cleaning, Clorox® Disinfecting Bleach offers surprising solutions in places you might not think to use it. For example, adding 1/4 teaspoon of Clorox® Disinfecting Bleach for every 1/3 gallon of water can help keep cut flowers fresher longer — a simple trick that prolongs the life of your bouquets. It can also be used to restore dull or cloudy drinking glasses to brilliance by soaking them for 2 minutes in a diluted bleach solution of one gallon of water and two teaspoons of bleach and rinsing thoroughly.

Using Bleach with Confidence

Clorox is encouraging households to start seeing bleach as a trusted, routine cleaning companion. By spotlighting bleach’s unexpected versatility, Clorox is helping consumers reframe its role in the home — not as something reserved only for tough jobs but as a dependable and effective go-to for everyday tasks.

As with any cleaning product, it’s important to use bleach as directed and follow product label instructions for safe and effective use. For complete directions and usage information, consumers should always refer to the label.

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How to reset your personal care routine in 4 easy steps

2026-05-18T08:01:00

(BPT) – Key Takeaways

  • It’s a great time to refresh your daily routines. Start with making informed personal care choices.
  • Step one is to take stock of current products and declutter. Then focus on more intentional and transparent options.
  • Empower smart shopping aligned with your health and values by understanding terms like B Corp and “free from” claims.

A changing season is the perfect opportunity to refresh. As you clear out closets and swap heavy layers for lighter ones, don’t forget to freshen up the bathroom shelf. Personal care options can feel endless but knowing what to look for can help you feel more confident about what you’re choosing.

1. How to organize your bathroom shelf

Before diving in, do a quick check of what you already have. Check expiration dates. Toothpaste, deodorant and other daily staples may lose effectiveness over time.

In many cases, the most intentional choice is simply using up what you already own before reaching for something new.

2. Is your daily routine working?

Once you’ve checked expiration dates and confirmed everything is still good to use, take a closer look at what you have.

  • Which products are part of your daily routine?
  • Which ones have been sitting untouched and taking up space?
  • What ingredients are used in them?
  • And are they free from the ingredients that are important for you to avoid?

This quick look can help you identify what’s working, what’s not and where it might be time to make a change, without overhauling everything at once.

3. How to choose the best products and brands

Once you know what you need, the next step is reviewing your options. As you evaluate a new product, consider not just what’s in it, but the brand behind it — whether they are transparent about how they operate and the impact they have.

One of the clearest indicators of a brand’s accountability is B Corp Certification, overseen by the nonprofit B Lab, which evaluates a company across governance, workers, customers, community and environment — and audits it every three years. This shows that a brand holds itself to a social and environmental standard, not just a product one.

Tom’s of Maine is a certified B Corp and it’s a distinction the brand takes seriously.

“Tom’s of Maine’s B Corp certification is a reflection of 50 years of deliberate choices,” said Michelle Waring, Steward for Sustainability and Everyday Good at Tom’s of Maine. “From sourcing naturally derived ingredients to dedicating 10% of our annual profits to protecting nature, we hold ourselves to the high standards B Lab sets because we believe business should be a genuine force for good.”

4. Tips to navigate the meaning of “free from” claims

From there, labels can help you refine your decision even further. “Free from” claims communicate that a product has been intentionally formulated without specific ingredients. Think of them as cues to understand what a brand prioritizes and how a product was made.

Brands like Tom’s of Maine take a consistent approach, putting their ingredient philosophy into practice across everything they make — every product is free from artificial flavors, synthetic fragrances, artificial colors, artificial sweeteners and preservatives.

Ultimately, the goal is to know your own needs and preferences and choose based on what matters to you.

To learn more about Tom’s of Maine’s ingredient sourcing, safety standards and sustainability commitments, visit www.tomsofmaine.com and www.tomsofmaine.com/pages/our-mission.

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Easy snack ideas to add protein to your daily routine

2026-05-18T09:01:00

(BPT) – Sponsored by QUAKER

Key Takeaways

  • Americans are prioritizing adding protein into their daily diets, and snacking could be another opportunity to increase protein intake.
  • 86% of Americans are adding protein to their daily diet, and 63% say they would choose snacks with added protein over regular ones.*
  • Americans are looking for added protein in both salty and sweet snack options.
  • New Quaker® Protein Rice Crisps, available in Chocolate Caramel and Tangy Barbecue flavors, are great options.

When your days are packed with meetings, errands, chores and all of life’s daily chaos, it can be challenging to find convenient ways to meet your daily diet goals, including protein intake. With Quaker, you can enjoy the flavors of the delicious snacks you love and have functional ingredients like added protein.

The protein snacks market has grown over 11% from 2025 to 2026, showing that the demand is no longer just a trend. In fact, 86% of Americans are adding more protein to their daily diet, and 63% say they would choose snacks with added protein over regular ones. In addition, more than half of Americans (54%) prioritize protein during snacking occasions.

Here are some easy ways to help you meet your snacking goals.

New snacking options with added protein shake up the usual routine

Do you want added protein in your favorite snacks? Quaker has got your back, with tasty new snack options that make it convenient to add protein into your routine. New Quaker Protein Rice Crisps are airy, crunchy mini rice cakes with a light texture offering 6 grams of protein and 9 grams of whole grains per serving. They’re easy to pack in a lunch, take to work or just enjoy at home.

How to find gluten-free snack options

For anyone seeking gluten-free choices, Quaker Protein Rice Crisps are also gluten-free (see specially marked packages). They’re popped and never fried, with no artificial preservatives or flavors added.

Other gluten-free snack options containing protein that are easy to pack when you’re on-the-go include nuts, seeds and edamame. Some meat sticks and most cheese sticks are gluten-free, but some are not. It’s best to check the product packaging to be sure.

More than half of Americans (54%) are prioritizing protein during snacking occasions.*

Salty versus sweet snacks with protein

A majority of Americans (70%) want their salty snacks to have protein, while 65% want sweet snacks with protein.* Whatever you’re hungry for, Quaker Protein Rice Crisps offer a good source of protein in these two varieties:

Plan ahead to include more snacks with protein

Stock your pantry with protein-forward snacks during your weekly shopping run. When you have delicious options on hand — whether you’re at home, at work or out with the family — you’re able to make snacking choices you can feel good about. Quaker provides convenient options that taste good while helping you meet your goals to increase your protein intake.

To learn more about these and other products to add protein to your daily routine, visit QuakerOats.com.

*Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods U.S. Margin of error is +/-3%. Fielded from Jan. 5-21, 2026.

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Why emergency preparedness is the new wellness trend

2026-05-15T11:47:00

(BPT) – It’s 2 a.m. on a sweltering July night when you are awakened by unbearable heat and heavy humidity — odd considering that you’re sure the AC was on when you went to bed. However, you can’t hear the telltale hum that lets you know that cold air is circulating.

You reach for your phone to check if there’s a blackout in your area, only to find the battery at 3%. Not only are you physically uncomfortable from the rising heat inside your home, but you also feel incredibly vulnerable without your connection to the outside world.

When it comes to backup power, it’s critical to take a proactive approach, much like you would with your health and wellness. Waiting until you get sick or need to go to the doctor is more difficult to recover from in the long run than building everyday habits, like eating leafy greens for gut health or practicing mindfulness to avoid stress and burnout.

In short, preparing for an emergency like a power outage is more than just a practicality; it’s a critical facet of wellness.

Power readiness as self-care

Having a reliable backup power source and other emergency preparedness measures were once associated mainly with doomsday thinking. However, emergency preparedness is gaining traction as an essential lifestyle habit.

According to the Federal Emergency Management Agency (FEMA), a 2023 survey found 51% of adults believed they were prepared for a disaster — a 9% increase from 42% in 2017. During this same time frame, the survey found that more adults were taking preparedness action, suggesting that Americans have become more proactive and better informed about their risks.

In a world of rising incidences of unpredictable weather and an aging power grid, power readiness is a form of self-care. Just as you invest time and resources in improving your sleep routine, diet and emotional wellness to feel secure and stable, having reliable backup power offers you security and peace of mind.

Backup power solutions for all lifestyles

Backup power has come a long way. Cumbersome, loud gas generators are no longer the only option. Instead, homeowners and renters can choose from a variety of renewable energy solutions, such as solar generators.

For example, Jackery — a global leader in home backup, innovative solar generators and clean off-grid energy solutions — offers a full spectrum of power solutions, from whole-home backup systems that connect directly to home circuits to apartment-ready portable units. Because these generators run on solar power, homeowners and renters alike can generate their own electricity — no gas, no fumes, no noise and safe for indoor use.

Homeowners looking for a true gas generator alternative that powers home circuits via a transfer switch should consider a whole-home backup option like the Jackery HomePower 3600 Plus, the company’s flagship essential home backup unit. This is a serious backup power solution for seamless whole-home coverage without a permanent generator installation.

Couple sitting on backyard porch with the Jackery HomePower 3600 plus set up on the lawn.

Need something more powerful? Opt for the company’s Explorer 5000 Plus. This high-capacity whole-home backup powerhouse can power essential home circuits and is ideal for single-family homeowners.

Apartment residents can stay ready for a rolling blackout with the Explorer 2000 v2 or the Explorer 2000 Plus. These compact and portable units are perfect for apartment living — no installation required, no HOA issues, no building permissions needed. If the power goes out, you’ll know that you can keep the essentials, like your refrigerator, phones, laptops and fans, running.

For households that need a power source that marries power with portability, check out the Jackery HomePower 3000. This versatile unit bridges the gap between apartment-ready and whole-home capacity — powerful enough for homeowners but compact enough for larger apartment setups or condos.

Preparedness is empowerment

Being prepared for an emergency isn’t just about survival. Having reliable backup power offers you energy independence. It’s this independence that empowers you to weather a disaster with confidence, knowing that you can control your environment and protect your health and well-being.

Jackery’s backup power solutions are available at Amazon, Costco, Best Buy, Walmart and directly from the company. To learn more about power solutions and discover which best suits your needs, visit Jackery.com.

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The No. 1 RD-recommended protein to keep on hand for summer grilling

2026-05-14T09:01:00

(BPT) – As grills fire up and summer entertaining takes center stage, many Americans are looking for protein options that deliver on both taste and nutrition. One standout choice that checks every box: salmon. In particular, Chilean salmon is a go-to recommendation for summer grilling thanks to its powerful nutrient profile, versatility and responsible farming practices.

Why Chilean salmon earns the top spot

Salmon from Chile is more than just a flavorful addition to the grill — it’s a nutritional powerhouse. Each serving is packed with high-quality, complete protein that keeps you satisfied during busy summer days. It’s also naturally rich in omega-3 fatty acids, essential nutrients known to support heart, brain, skin and immune health.

“As a registered dietitian, salmon is one of my top protein recommendations during the summer,” says Kayla Farrell, RDN. “Chilean salmon delivers a unique combination of high-quality protein and omega-3s that support whole-body health, while also being incredibly versatile and easy to prepare.”

Chilean salmon is low in mercury, making it a smart, family-friendly choice for everyone, including children and pregnant women. In fact, the U.S. Food and Drug Administration (FDA) includes salmon on its list of foods that meet its updated definition of “healthy,” reinforcing its role as a nutrient-dense staple.

A sustainable seafood choice you can feel good about

Sustainability is top of mind for today’s shoppers, and salmon from Chile delivers. Farm-raised under strict environmental standards in the pristine waters of Chile’s Coastal Patagonia, it’s one of the most efficient animal proteins, with a high edible yield and low feed conversion ratio. Responsible aquaculture practices and strong third-party partnerships help ensure accountability and protect ocean ecosystems, making Chilean salmon a reliable, sustainable choice for today and the future.

Made for summer grilling (and beyond)

Man grilling Chilean salmon in the backyard.

When it comes to summer meals, salmon from Chile naturally shines on the grill. Its naturally rich flavor and firm texture hold up well to high heat, making it ideal for everything from simple fillets to skewers and cedar plank preparations. Whether seasoned with fresh herbs, citrus or bold marinades, it pairs effortlessly with seasonal produce and vibrant summer sides.

For effortless entertaining, Chilean salmon is easily prepped and cooked in less than 15 minutes, making it perfect for weeknight dinners or backyard gatherings. It’s also just as versatile off the grill — delicious baked, pan-seared or added to salads, grain bowls and tacos.

Simple tips for grilling salmon like a pro

  • Start with the skin on: It helps hold the fish together and prevents sticking
  • Don’t overcook: Salmon is best when it flakes easily but remains moist
  • Add flavor fast: A quick marinade or dry rub can elevate taste in minutes

Look for ‘Sourced from Chile’

Mother and daughter making a marinade recipe chilean salmon.

As you plan your summer menus, keep an eye out for Chilean salmon at the seafood counter or in the freezer aisle. Look for “Sourced from Chile” on packaging to ensure you’re getting a high-quality product that delivers on taste, nutrition and sustainability.

This summer, make Chilean salmon your go-to protein for grilling season and enjoy a simple, delicious way to nourish your body while supporting responsible seafood practices.

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How to see your favorite football team on a budget

2026-05-14T06:31:00

(BPT) – Key takeaways

  • Scoring seats to watch your favorite football team play doesn’t have to break the bank.
  • Simple tips like choosing the right games, using deal-finding apps, taking advantage of rewards programs, and planning for game-day expenses can help you have a great time on a budget.
  • You can visit sites or apps like Vivid Seats to find NFL football tickets at some of the lowest prices.

Fans across the country are gearing up for football season! If you’re one of them, it’s time to start planning which games you’ll attend in person, picking your seats and finding your fan gear so you can cheer your team on to victory.

As you plan your game day, think about ways you can save on your day out. To help get you started, check out these four expert tips that can help you have a great time at the stadium without breaking the bank.

Choosing the right games for value

The game you choose can make a huge difference in ticket prices.

Primetime matchups, particularly those played on Thursday and Monday nights, often come with a premium price tag for fans. Data suggests that opting for a Sunday game can offer meaningful savings. On average, tickets for Sunday matchups are about 6% cheaper than Monday Night Football games and around 4% cheaper than Thursday Night Football games, making them a more budget-friendly choice for fans looking to cut costs.

Also, consider looking beyond marquee matchups, games featuring popular or high-performing teams and players. Instead, buy tickets for games featuring lower-ranked teams, which are often more affordable. No matter the matchup, you’re guaranteed to have fun at an NFL game. The game day experience is what it’s all about.

Buy tickets from deal-finding apps

Not all ticket sites or apps offer the same ticket prices or customer service experience. Look for affordable tickets to see your favorite NFL teams on apps like Vivid Seats.

Bought your tickets and then thought you found better prices somewhere else? Don’t worry. If you bought tickets on the Vivid Seats app, you can take advantage of its in-app Lowest Price Guarantee*. If you spot the same NFL ticket for less on a qualifying competitor site, Vivid Seats will match the price.

Always make sure you are buying from a trusted source. Look for third-party credentials to confirm that the site is legitimate and a member of the National Association of Ticket Brokers (NATB). When you purchase a ticket from a trusted brand like Vivid Seats, you can count on transparent ticket prices thanks to its all-in pricing model, which shows the full ticket price, including all fees, up front. That means the price you see when choosing your seats will be the same price you’ll see at checkout, no surprises, so you can choose seats that best match your budget.

If you plan to attend more than one football game throughout the season, choose a site or app that rewards repeat customers.

Using rewards to offset costs

Just like you would for hotels and flights, don’t forget to look into loyalty and rewards programs. If you plan to attend more than one football game throughout the season, choose a site or app that rewards repeat customers.

For example, the Vivid Seats Rewards program allows football fans to earn rewards on every purchase, which they can redeem for free tickets, while also getting surprise seat upgrades and other game-day exclusives.

Budgeting tips beyond tickets

Ticket prices aren’t the only expenses you need to budget for when going out to a football game. Costs like parking and concessions can quickly add up, especially when you’re going out as a group or family.

A simple way to save on parking can be to purchase or reserve a spot ahead of time to avoid day-of prices. Not only can you save on parking at or around the stadium, but you’ll have peace of mind knowing that you won’t have to waste time looking for a spot, and you can look at options like tailgates to make the most of your game day visit. You can also research whether the stadium offers a park-and-ride service that will drop you off right in front of the gates. Many of the apps and sites you use to find tickets can also help you find affordable parking options.

Stadium concessions can also put a strain on your wallet. The good news is that many stadiums offer discounts and value meals, so you can enjoy a drink or two and a hot dog while staying on budget.

Ready to kick off an affordable football season?

Cheering on your favorite football team doesn’t have to cost a fortune. Using these four tips, you can enjoy watching live football and save some money while you’re at it. To learn more about ticket pricing and find games for your favorite football teams, visit VividSeats.com/NFL.

*Submit claim within 1 hour to get 115% of the price difference as a Vivid Seats credit. Valid only on comparable tickets at eligible marketplaces. Limit $200 Vivid Seats credit per claim; 2 claims per year. Additional restrictions and terms apply. See full terms.