Month: October 2025

2025-10-09T07:01:01

(BPT) – An estimated $5 billion in over-the-counter (OTC) allowances for Medicare Advantage members don’t get used each year — that’s approximately 70% of these benefits wasted. With current consumer prices rising, it’s important to find ways to save on everyday necessities.

Medicare Advantage has become the most popular form of Medicare, with about 30 million members. A great benefit that not everyone knows about for Medicare Advantage is that numerous plans offer an average annual OTC allowance of $400.

What are OTC allowances?

An OTC allowance helps Medicare Advantage members pay for items like non-prescription medications that treat symptoms of back pain, arthritis, hypertension, cough, cold and flu, plus over-the-counter products that support digestive health, dental care and even skincare, among others. Because OTC allowances don’t roll over, any unused funds expire at the end of each plan cycle, on a monthly, quarterly or annual basis — depending on the member’s plan. This makes it crucial for Medicare Advantage members to use them while they last.

New research from Kenvue’s “A New View of Care” report finds most consumers don’t completely stop their health and personal care routines because of cost, but price does impact how consistently they use products. Because OTC allowances help reduce financial strain, it’s easier to maintain your everyday personal care routines without interruption.

“With the cost of everyday essentials on the rise, Medicare Advantage OTC allowances are one of the simplest ways for those with Medicare Advantage plans to save money while staying healthy,” said Amanda Coussoule, Kenvue Chief Customer Officer U.S. “By using their OTC allowance, they can access their favorite trusted products from brands like Tylenol, Zyrtec and BAND-AID Brand, helping them take care of their health without sacrifice.”

Top OTC-eligible products

As a Medicare Advantage member, hundreds of your favorite health and personal care products are eligible for OTC funds. Want to refill your medicine cabinet, boost your skincare routine or restock health remedies? Many of Kenvue’s leading brands, including NEUTROGENA^®, AVEENO^®, TYLENOL^®, IMODIUM^® and ZYRTEC^®, are OTC-eligible. Always be sure to check your specific plan for product eligibility.

Here are top brands in health and personal care categories that may* be covered by your OTC allowance:

• Pain relief: For managing pain, you may be able to use your OTC allowance on products like TYLENOL^® 8-HR Arthritis Pain or the new TYLENOL^® PRECISE™ Pain Relieving Patches.
• Cold, cough and flu symptoms: Now’s the perfect time to be prepared with cold, cough and flu options, including products you can trust such as SUDAFED^® and TYLENOL^® Cold + Flu.
• Digestive health support: Products like PEPCID^® COMPLETE can aid your digestive health and keep heartburn at bay.
• Improve your skincare: OTC allowances can be used for most skincare products with active ingredients such as AVEENO^® Eczema Therapy Soothing Cream, Steroid-Free and AVEENO^® Therapy Nighttime Itch Relief Balm, or acne treatment products such as NEUTROGENA^® Oil-Free Acne Wash, Fragrance-Free. To protect your skin from the sun’s harmful rays year-round, use your benefits on NEUTROGENA^® Sport Active Defense™ Lotion Sunscreen SPF 30, NEUTROGENA^® Beach Defense^® Spray Sunscreen SPF 70, or NEUTROGENA^® Invisible Daily Defense Sunscreen Lotion SPF 60+

• Boost your dental care: Consider a LISTERINE^® product like LISTERINE^® Clinical Solutions™ Gum Health to keep your smile fresh and healthy, and continue that three-step oral care routine
• First-aid must-haves: Time to restock the first-aid kit? Consider using OTC allowances for essentials like BAND-AID^® Brand PRO-HEAL^®.

How to save using OTC benefits

Here are the three primary ways* Medicare Advantage providers typically allow members to use OTC allowances:

• Order by catalog: Your Medicare Advantage provider should have an OTC catalog or website listing OTC-eligible products. You can place orders through the website, via the app, by phone or by mail.
• Debit card at retail: Use your OTC debit card and purchase eligible items in a separate transaction. This method often gives you more brand choices than the catalog.
• Receipt reimbursement: After purchasing an OTC-eligible product, you may submit receipts for reimbursement through your provider.

As the number one consumer healthcare company by revenue, Kenvue is committed to ensuring that Medicare Advantage members understand their OTC benefits and use them to support their everyday care. Don’t lose out, learn more about Kenvue’s OTC-eligible products at https://www.kenvuebrands.com/us/medadvantage.

*If you’re unsure how to use your benefit or what products are eligible, contact your Medicare Advantage provider for more information.

2025-10-09T08:03:01

(BPT) – Did you know at least one child dies from a house fire in the U.S. every day?¹ While that’s a startling statistic, being prepared and practicing an escape plan can be the difference between life and death. Children undergo fire drills at school each year, yet only 26% of American families have developed and practiced a fire escape plan², leaving children — and adults — unaware of what to do in the event of a house fire.

To help make every home a safer home, Kidde, North America’s No. 1 fire safety brand³, has created a new Augmented Reality (AR) fire safety tool [Prepare. Plan. Practice.] to help build essential skills needed to safely escape a house fire. This tool is one of the many resources available through Kidde’s Cause for Alarm campaign™, all of which are intended to address fire and carbon monoxide safety education gaps, especially for vulnerable communities, by making educational assets free, accessible, and engaging.

Why fire safety is so important today

Due to synthetic materials used in modern furniture, decor and electronics, today’s homes can burn faster and produce more smoke than homes did 50 years ago.⁴ And though temperatures rise extremely quickly, many people underestimate the danger of smoke, which quickly fills rooms, causing loss of visibility and oxygen — making rapid escape essential.

In the event of a house fire, you’ll have less than two minutes to safely escape⁵, so every second counts. The reality is, most families have not practiced a fire safety escape plan in their homes, which can make all the difference.

Kidde’s AR tool to help save lives

To help you prepare, Kidde’s first-of-its-kind digital fire drill simulator is meant to help you enhance your family’s fire safety awareness and knowledge. “Prepare. Plan. Practice.” is a free tool that uses augmented reality (AR) technology to provide users with an immersive and unforgettable fire safety education experience.

Through virtual fire simulation, gamified learning and guided escape planning, this innovative tool helps build the skills needed to react quickly when every second counts. It’s accessible to anyone in the U.S. with an internet connection and a smartphone or tablet. No downloads or applications are required, making this a highly accessible educational experience. Individuals or families can use the self-guided tool in different scenarios — at home, in vacation rentals or anywhere fire safety preparedness should be a priority.

“Prepare. Plan. Practice.” offers a comprehensive fire safety experience combining knowledge with vital hands-on practice, helping anyone apply life-saving skills directly in their own home through three modes:

1. Demonstration Mode — AR technology is used to safely simulate unsafe conditions, showing users what a fire could potentially look like in their home. The digital imagery shows how quickly flames and smoke can spread in two minutes, underscoring the need for a quick escape.

2. Learn Mode — Through gamified learning, users can explore their digital home and uncover essential and practical room-by-room safety information on topics like smoke alarm maintenance, dangers of carbon monoxide, cooking safety, electrical safety, fire extinguisher use and more.

3. Practice Mode — This tool educates users on key principles of home escape planning and prompts them to physically practice their escape routes against a two-minute timer. This immersive step is critical, as it encourages users to think through the unique realities of their own home and reinforce how quickly they need to act.

“With Cause For Alarm, our aim is to make fire safety education both accessible and engaging for all,” stated Isis Wu, President of Global Residential Fire & Safety at Kidde. “Through our Prepare. Plan. Practice. AR tool, we’re empowering families with personalized and innovative learning experiences that can help them act swiftly in a real emergency.”

Helping at-risk communities

The need for fire and carbon monoxide safety education is why Kidde is working to help make every home a safer home. Now in the fourth year of their Cause for Alarm campaign, the company is continuing to support vulnerable communities at higher risk of fire and carbon monoxide-related incidents through education, awareness, resources and devices that can help families stay safe.

Kidde has a long history of making fire and carbon monoxide detection affordable and accessible, and is partnering with local fire departments to distribute alarm donations to families in need. In just the last three years, Kidde has donated over 8.3 million dollars’ worth of smoke and carbon monoxide alarms to communities across North America.

To support the cause through the end of November 2025, every Kidde alarm purchased at participating U.S. retailers will trigger a $1 contribution toward alarm donations to communities that need them most. The campaign goal is to donate up to $1 million dollars’ worth of smoke and CO alarm donations.

To learn more and access the full suite of multilingual fire safety resources, visit CauseForAlarm.org.

¹Glen Echo Fire Department, “Children and Fire Safety”

²The American Red Cross

³Based on total household installations as of December 2023.

⁴Modern Construction – International Association of Firefighters

⁵Data according to NFPA

2025-10-09T09:01:05

(BPT) – October is Fire Prevention Month, making it an ideal time to review life-saving, fire-safety tips. Fire safety starts at home, and simple steps can go a long way in protecting every moment. In fact, the National Fire Protection Association (NFPA) estimates that one in five households (19%) are at risk of not having at least one functional alarm. Fire spreads fast and working smoke alarms help give you early warning so you can get outside quickly.

To help protect what matters most, follow these safety tips.

• Check the age of your alarms. Smoke alarms don’t last forever. They should be replaced at least every 10 years, and many homeowners don’t realize theirs may already be expired. Check the date it was manufactured on the back of each alarm. If it’s more than 10 years old, it’s time to replace it.
• Upgrade to 10-year battery alarms. For convenient fire safety, consider upgrading to a First Alert 10-year sealed battery alarm. The sealed battery is designed to power the alarm for a full 10 years, which means you never have to replace the batteries or deal with low-battery chirps during that time. This eliminates the cost and hassle of changing the batteries while helping ensure continuous detection capabilities.
• Update your home with advanced fire-safety technology. Newer smoke alarms are designed and tested to meet the latest industry standards to provide early warning in the event of a home fire emergency, while also reducing nuisance cooking alarms as the technology better differentiates between cooking smoke or steam and a fire emergency.
• Ensure proper placement and number of alarms. According to the NFPA, a smoke alarm should be installed on every level of your home, outside of each sleeping area and in every bedroom. When installing on the wall, place the smoke alarm no more than 12 inches away from the ceiling. Additionally, CO alarms should be installed on every level and outside each sleeping area.
• Care for your alarms. Having working smoke and CO alarms is the first line of defense. Roughly three out of five fire deaths happen in homes with either no smoke alarms or no working smoke alarms (NFPA). Be sure to test your smoke alarms regularly to ensure they’re in functioning condition, and replace them at least every 10 years. It’s also important to regularly clean your alarms. To do so, gently vacuum the dust from the unit using a soft brush attachment or use a can of clean compressed air to blow dust out of the sensor areas.
• Have a fire extinguisher on hand. If a fire does happen, make sure to have a fire extinguisher easily accessible — and know how to use it. The First Alert HOME1 Rechargeable Fire Extinguisher is ideal for use in any household location. Remember the acronym P.A.S.S. when operating: Pull the pin, Aim at the base of the fire, Squeeze the trigger and Sweep from side to side.

To learn more about First Alert products, or for additional fire safety tips, visit FirstAlert.com.

2025-10-09T09:03:00

(BPT) – As the cold weather approaches, it’s time to gear up for flu season. Even though germs are always around, you can take small, daily steps to give your body a better chance to stay healthy. Registered Dietitian and Nutritionist Dawn Jackson Blatner shares six simple, practical tips to keep your immune system strong during the fall and winter months.

1. Add spices to your meals

Certain spices like turmeric, garlic and ginger not only add flavor to your food but also provide natural anti-inflammatory and antimicrobial benefits. Consider adding these spices to your meals for a simple and tasty way to support your immune system.

2. Stay hydrated

Staying hydrated helps your body flush out toxins and defend against seasonal bugs. Water is essential, but broths and herbal teas are also good options that provide extra warmth and comfort during the colder days.

3. Eat colorful fruits and vegetables

The colors of produce reflect phytochemicals, natural compounds that offer unique health benefits. According to the Mayo Clinic, when eaten, these phytochemicals can provide certain health benefits, including antioxidants that strengthen your immunity. Filling your plate with a variety of colors, such as leafy greens, peppers, carrots and berries, ensures you get a wide range of protective nutrients.

4. Prioritize sleep

Sleep is the time when your body repairs and recharges. Getting seven to nine hours of restful sleep each night helps your body recover from daily wear and tear, and prepares your immune system to handle seasonal changes.

5. Practice good hygiene

Good hygiene is one of the easiest ways to reduce your chances of getting sick. Washing your hands regularly, avoiding touching your face and keeping frequently used surfaces clean can help reduce the spread of germs. Don’t forget your phone and computer keyboard!

6. Eat immune-supporting meals

The meals you choose can help strengthen your body during flu season. As you plan your meals for the week, add immune-supporting options to your list. Cooking meals with wholesome ingredients like chicken broth and veggies such as this Harvest Stracciatella Soup (Italian Egg Soup with Vegetables) from Eggland’s Best can help you stay nourished all season long.

Eggland’s Best eggs contain six times more Vitamin D compared to ordinary eggs, which helps strengthen immune cells so they can defend against harmful bacteria and viruses. They also contain more than double the omega-3s compared to ordinary eggs, which support immune defenses and reduce inflammation. Plus, they provide high-quality protein, which is the building block of antibodies and immune cells, making it essential for strong defenses.

Harvest Stracciatella Soup (Italian Egg Soup with Vegetables)

Prep time: 15 minutes

Cook time: 15 minutes

Yield 4

Ingredients

• 1 tablespoon extra virgin olive oil
• 3 cups chicken broth
• 1 cup coarsely grated sweet potato
• 1/2 cup onion, finely chopped
• 1 cup shaved Brussels sprouts
• 1/4 teaspoon ground nutmeg
• 1/4 teaspoon Kosher salt
• 6 cups chicken, cubed
• 4 Eggland’s Best eggs, large
• 2 tablespoons cornstarch
• 1 cup freshly grated Parmesan cheese
• 2 cups chopped kale

Directions

1. Heat the oil in a 2-quart soup pot over medium heat.
2. Add the grated sweet potato, chopped onion and shaved Brussels sprouts and sauté for 3-4 minutes until softened.
3. Pour the broth into the pot, over sauteed vegetables and bring to simmer, about 4 minutes.
4. While broth is coming to a simmer, put the eggs, cornstarch and half of the cheese (reserve remaining for upcoming step) in a medium bowl and whisk together.
5. Scoop out 1 cup of the hot broth from the saucepan and add to the egg bowl, whisking until smooth.
6. Slowly add the egg mixture to the soup in the saucepan, whisking constantly. Turn the heat down to low and continue cooking until the soup thickens, 4-6 minutes.
7. Stir in the chopped kale and cook for another 2 minutes until wilted. Season with nutmeg.
8. Serve in warm bowls with the additional cheese sprinkled on top.

You can find more immune-supporting recipes to get you through flu season at EgglandsBest.com.

2025-10-09T00:01:00

(BPT) – Oct. 9, 2025, marks the first-ever Lung Transplant Awareness Day. This initiative is dedicated to uniting the lung disease patient community, raising awareness of this lifesaving medical procedure and offering support and resources to patients on their journey to better health.

For the tens of millions of Americans living with lung diseases like pulmonary fibrosis, COPD, cystic fibrosis and pulmonary hypertension, even simple tasks can be a struggle.

“Daily things like taking a shower, walking up the steps and walking to the mailbox were all hard,” said Marion Marin, a Pennsylvania restaurant owner and mother of two who was diagnosed with systemic scleroderma. “I stopped washing my face because you have to hold your breath to splash water on your face, and that was a scary thing to do.”

For people like Marin who are living with severe lung disease, a lung transplant is often the last treatment option available, and can make the difference between surviving and truly living.

Lung transplants transform lives

Even though the first human lung transplant was performed in 1963, many people aren’t aware it’s a treatment option. Lung transplants have the potential to improve the quality of life for those living with severe lung disease as well as extend life.

During a lung transplant surgery, a diseased lung is replaced with a healthy lung from a donor. According to the Lung Transplant Foundation, lung transplants can be done on people of almost all ages, from newborns to adults up to age 65 and sometimes even later.

The thought of having one or both lungs replaced may sound overwhelming, but it’s improved the lives of thousands of people living with severe lung disease. According to the American Journal of Transplants, 3,049 lung transplants were performed in 2024 in the U.S. The survival rate following a lung transplant is 72% after three years.

“Many of the people I’ve talked to wait until they’re too sick to have a transplant,” said Marin. “You have to be sick enough and well enough. I got a new lung to live life. After my transplant, I went from struggling to walk to my mailbox to traveling to the Mediterranean this summer.”

A second chance

Lung Transplant Awareness Day is more than just a day on the calendar. For the 922 people of all ages waiting for a lung transplant and their loved ones, this day represents hope for more time and more life.

“Now I can do everything I could have done before, like singing in the car,” said Marin. “I remember the first time I did I had tears in my eyes. My husband asked, ‘What’s wrong now?’ and I said, ‘I just realized that’s the first time I sang a song in two years.’ Those little things mean so much.”

If you or a loved one are living with a lung disease, talk to your doctor or pulmonologist to see if you may be a candidate for a lung transplant. To learn more, visit LungTransplantAwarenessDay.org.

2025-10-08T10:01:00

(BPT) – If you often grab whatever protein bar is handy at the grocery store and regret it later, you are not alone. You want a quick solution to help fuel your busy day, running from the gym to pick up kids at school or powering through a working lunch, only to endure a chalky, gritty bar that leaves you feeling bloated or sluggish.

For many people, eating a protein bar feels more like a chore than a treat. They always sound good, but finding options that truly taste delicious — and are made with quality ingredients — is not easy. But do protein bars require you to trade flavor for function? The dietitians at Linear Bar think you can have both if you know what to look for when choosing your next protein bar.

What’s the sugar content?

The craving for something sweet may hit you, especially during that afternoon slump, but too much sugar can lead to an energy spike, followed by a drop that leaves you feeling exhausted. Sugar can be sneaky; your “healthy” protein bar might contain a lot more sugar than you think.

“The ingredients on the product label are listed in order of quantity, so the ingredient used most appears first, followed by those used in smaller amounts,” said Samantha MacLeod, MS, RDN. “Keep an eye out for sugar as one of the first ingredients on the label or sugar in other forms such as high fructose corn syrup, sucrose, dextrose, brown rice syrup or fruit juice concentrate,” she continued.

Instead of artificial sweeteners that can lead to the fake-sugar aftertaste found in so many protein bars, Linear Bar uses organic cane sugar and organic purified stevia extract, a natural sugar alternative, for that just-sweet-enough decadence. Together with real organic dark chocolate, caramel and peanut butter, you’ll experience a rich, indulgent flavor and texture that reminds you of your favorite candy bar — but without all that sugar.

It’s not just about the protein (well, it mostly is)

The best protein bars offer a great-tasting combination of nutrients designed to satisfy hunger and provide vital nutrients your body needs. High-quality protein, healthy fats and dietary fiber are three nutrients to pay close attention to when choosing snack bars.

Linear Bar’s protein (20 grams) comes from a unique powerhouse blend of organic whey, pea and chickpea protein. This blend of easily absorbed, complete proteins supports muscle repair and recovery. On top of that, each bar is packed with 12 grams of satisfying dietary fiber, meeting nearly half of the daily recommended amount of fiber for adults, according to the Dietary Guidelines for Americans.

“Protein alone doesn’t give your body everything it needs to perform optimally,” said MacLeod. “Fiber is one of those unsung heroes of the nutrition world, helping to support digestion, control blood sugar, and keep you feeling full longer, and most people don’t get enough.”

What’s the deal with seed oils?

Many consumers are actively trying to limit seed oils in their diets. Consuming too much seed oil, like canola and safflower oil, can cause an imbalance in omega­-6 fatty acids, which may increase inflammation. This can be challenging, especially when it comes to packaged foods like protein bars. Many protein bars contain unnecessary additives, like highly processed seed oils, that are less healthy and cause an unpleasant mouthfeel.

By contrast, Linear Bar contains fats derived from organic oils found in ingredients like organic coconut oil, organic cocoa butter and organic peanut butter.

“The thoughtful selection of fats used in the Linear Bar recipe aligns with growing consumer demand for cleaner, more natural ingredient profiles,” MacLeod said. “And gives Linear Bars their signature chewy nougat-like texture and clean taste.”

Taste the difference

If you are looking for a protein bar that’s delicious and clean, choose a bar that was made in a kitchen, not a lab. Linear Bar’s Original flavor is the perfect combination of peanut butter, caramel and real dark chocolate that truly tastes like a candy bar — and you can feel good knowing that it’s made with 100% organic, high-quality ingredients and nothing artificial.

“Linear Bar proves you can get elite performance and crave-worthy flavor that you’ll feel good about after eating,” said MacLeod.

You deserve a protein bar that tastes so good you want to eat it. Visit LinearBar.com to learn more.

2025-10-07T09:57:00

(BPT) – Silicon Valley may be known as one of the original startup hotbeds, but it’s not the only region of the country where entrepreneurs and innovators can bring their ideas to life. In fact, the Midwest has risen to the occasion as the up-and-coming startup hub in the U.S.

Within the Midwest, mid-sized and smaller cities are booming in both visibility and opportunity for entrepreneurs. According to the 2025 Best of the Midwest: Startup City Rankings, cities like Ann Arbor, Michigan; Columbus, Ohio; Cincinnati, Ohio; Indianapolis, Indiana; Madison, Wisconsin; and Lincoln/Omaha, Nebraska, are climbing the ranks, driven by university spinouts, targeted funds and local accelerators.

Ann Arbor, in particular, has surged to become a startup powerhouse. According to the Michigan Economic Development Corporation (MEDC), the Ann Arbor region is known for driving cutting-edge innovation, revolutionary startups and world-class talent igniting inspiration for the next generation. Leveraging talent from the University of Michigan embedded within the city, the regional rankings report found that Ann Arbor performs very well in the raw number of startups, with startup momentum placing second overall and startup density ranking first overall.

Ann Arbor’s accomplishments are impressive, but it’s not the only city in this Startup State that is leading innovation. Detroit has shown significant global momentum, recently ranking second worldwide for startup ecosystem growth according to PitchBook’s Growth Score research. In the northern region of Michigan’s lower peninsula, Traverse City is part of the “Creative Coast,” having shifted from a tourism-based economy to one that emphasizes technology and entrepreneurship.

Michigan is a place where businesses of all sizes have access to the resources needed to conceptualize and efficiently grow to commercialization.

Michigan: A rising star

Out of the 64 cities that made the 2025 Best of the Midwest: Startup City Rankings list, six Michigan cities were featured, including Ann Arbor, Detroit, Lansing, Grand Rapids, Traverse City and Flint. Their place on this list illustrates the state’s significant investments in key initiatives to support a thriving entrepreneurial and innovative ecosystem.

One recent initiative that aims to drive innovation is the PitchMI competition, which will award more than $4 million in direct investment to homegrown innovators. The goal of PitchMI is to spotlight the next generation of innovative companies and, thanks to a partnership between MEDC and the MSU Research Foundation, it’s highlighting that founders don’t have to leave their home in Michigan to build something world-changing. PitchMI received applications from 375 startups from over 100 different cities across both of Michigan’s peninsulas. The initiative split the competition into four regional events:

1. Grand Rapids, focusing on health care and life sciences
2. Traverse City, focusing on cleantech and outdoor innovation
3. Detroit, focusing on mobility, defense and advanced manufacturing
4. Ann Arbor, focusing on AI and software

Each event offered the winning startups funding ranging from $325,000 to $375,000 per company. The four startups that advanced to the statewide championship were:

1. BedConnect, an online system that shows hospitals which nursing home beds are open so patients can be discharged more efficiently.
2. Electric Outdoors, Inc., which builds a portable canopy system that supplies off-grid power, clean water, internet and EV charging for remote camping sites.
3. General Orbit, which creates navigation hardware and software that make satellites easier to build and control.
4. Adrenaline Interactive, which creates dynamic in-game advertising to help businesses reach and convert gamers into customers.

These companies will go head-to-head at the 517 Entrepreneurship & Innovation Week in April 2026 for an additional $1 million investment and the title of PitchMI State Champion. This investment is one of the largest pitch competition prizes in the country, underscoring Michigan’s dedication to innovation.

The PitchMI competition isn’t the only way in which the state is providing startups with a leg up. MEDC’s entrepreneurial and innovation programs helped launch over 160 startups in 2024, despite a national venture capital slowdown. Thanks to MEDC’s partnerships with Michigan’s major research universities, support for campus-based incubators (like Ann Arbor SPARK and the MSU Innovation Center) and investments like the Michigan Innovation Fund have been instrumental in driving solutions that are designed to transform industries across the U.S.

Changing the world from the Great Lakes State

Michigan’s early-stage companies are solving problems that have the potential to bring real, positive change worldwide. To learn more about Michigan’s investments and resources for local startups, visit MichiganBusiness.org.