Category: Brandpoint Lifestyle

2026-05-21T09:57:01

(BPT) – In the first three months of 2026 alone, there were 26 disaster declarations in the U.S. — higher than the five-year average. This includes emergencies like fires, severe storms and floods, all of which put your home and valuables at risk. Even if you don’t think you live in a fire-prone area, shifting weather patterns nationwide, like rising temperatures and drought conditions, are increasing fire risk in unexpected regions including the Midwest, South and Southeast.

The good news is, you can take proactive steps to protect the valuables in your home, including critical documents and priceless family heirlooms that could easily be destroyed by fire or flooding. With over a century of experience in protection and security, Master Lock recommends these simple tips to stay one step ahead in preparing for natural disasters or house fires.

Prepare an emergency kit “go bag”

Be prepared for potential disaster evacuation by ensuring everyone in your household has an emergency kit or “go bag” containing necessities ready to go at a moment’s notice. While the contents of each individual’s bag may vary, consider items that are necessary and may be hard to get on the road. Include things like water, protein bars, prescription medications, cash, a first aid kit, electronic device chargers and warm clothing.

In an emergency evacuation, important paperwork and digital records may need to travel with you at a moment’s notice. For compact portable protection, the SentrySafe Fire File 1170 can be quickly stashed in your vehicle. This model has UL Classified fire protection to keep your most important documents safe for up to 30 minutes at 1550° F. It features a privacy key lock and carrying handle, offering a convenient solution for securing passports and other essential paperwork at home or on the go.

For absolute assurance, Master Lock and SentrySafe stand behind their products with a limited lifetime warranty.

Invest in a fireproof safe

To protect personal records and valuables in your home, consider the unparalleled protection and security of a Master Lock or SentrySafe Fireproof + Waterproof Safe. This is the ideal place to safely store important items including passports, wedding and birth certificates, tax filings, precious family photos and heirlooms.

Made from high-grade steel and tested for performance, Master Lock’s Premium 2-Hour Fire and Water Safes are designed to endure and withstand extremes like impact from falling through a burning structure, providing 2-hour fire resistance in high temperatures and shielding against water for up to 24 hours.

Waterproofing is also crucial in the event of fire. As firefighters need anywhere from hundreds to thousands of gallons of water to extinguish fires this factor can also be damaging to documents, photos and other special items.

Consider the following fireproof and waterproof storage solutions to protect important documents and valuables at home:

• SentrySafe Extra Large Steel Fireproof Waterproof Safe with Digital Keypad: If you need a larger fireproof home safe, this model offers an interior capacity of 2 cubic feet. It also combines UL-classified fire resistance to withstand fire for one hour at 1,700°F and ETL-verified water protection to safeguard valuables in up to 8 inches of water for up to 24 hours. Built with 6 large steel bolts, a pry-resistant hinge bar and programmable digital lock with secondary key access, this model features a deep organizer, door pocket and interior lighting for enhanced visibility and organization. A 1.23 cubic foot version is also available, offering many of the same fire, water and theft protection features in a slightly more compact format.
• SentrySafe Fireproof and Waterproof Safe with Dial Combination: For those who prefer a traditional dial combination safe over a digital keypad, this compact model delivers similar fire, water and theft protection features, ideal for smaller spaces.

Make a proactive inventory of valuables

In the event that an insurance claim is needed, it’s recommended to create a detailed inventory of your most valuable possessions. Use your phone to make a video or take pictures of the items, along with listing their value, when and where they were obtained, and any other vital information. Then as a final protection step, store these valuables in your fireproof + waterproof safe as well.

As natural disasters continue to increase in frequency and severity across the country, being prepared brings confidence when facing emergencies like fires and floods. From safeguarding critical documents to protecting irreplaceable belongings, having the right emergency preparedness plan and storage solutions in place is essential during the unexpected. Discover more protection solutions at Masterlock.com and SentrySafe.com.

2026-05-21T09:01:00

(BPT) – From renting an apartment to buying a car or covering an unexpected expense, credit plays an important role in helping people manage their everyday lives. But while credit is widely used, many people still feel unsure about how it works and how to manage it effectively.

According to a new U.S. Consumer Cards Credit Trends Survey^* conducted by Citi, nearly all respondents (99%) see responsible credit management as key to achieving their financial goals, but only 11% can correctly identify all the factors that affect credit scores.

A lack of early credit education has left many people navigating credit without a clear foundation. Half of survey respondents say they only learned how to manage credit after getting their first credit card, while another 36% learned through trial and error. As a result, roughly two-thirds (68%) find aspects of credit management confusing, particularly how credit scores and interest are calculated, and half (50%) report feeling stressed or anxious about credit.

Why financial education matters

Despite the credit knowledge gap, an encouraging 72% say better education and tools would increase their confidence in managing credit. And economic pressures are motivating people to improve their financial health, with 92% of respondents taking proactive steps to manage their credit, and 63% seeking new tools and resources for support.

The findings highlight an important reminder: building a strong financial foundation takes more than just access to credit — it requires practical tools and trusted educational resources.

“Building credit confidence starts with understanding how it really works and developing consistent habits,” said Abhinav Anand, head of Value Cards, Lending and Commerce for U.S. Consumer Cards at Citi. “It’s a gradual process that people don’t have to navigate alone. Trusted sources like local bank branches, financial advisors and nonprofit organizations can offer guidance and practical tools to help people feel more informed and in control.”

For those looking to strengthen their understanding, Citi’s Credit Knowledge Center offers educational content on topics ranging from how to apply for a credit card to understanding the difference between secured and unsecured cards, as well as rebuilding credit and maximizing rewards. Consumers can also explore financial management options such as debt consolidation and managing major expenses through Citi’s Personal Loan Center.

Tools and resources to build credit knowledge

In today’s environment, managing credit has become even more important. Rising living costs (52%), economic uncertainties (37%) and unexpected expenses (32%) are among the top factors shaping survey respondents’ financial behavior over the past year. Many are responding by becoming more proactive. One in four (25%) say they’re using digital tools for real-time credit alerts and monitoring tools more than they did a year ago. There’s also growing interest in more affordable and flexible credit options, with 76% saying that access to low-cost credit cards would make credit easier to manage.

As consumers look for ways to stay on track, having access to helpful tools and flexible options can play an important role in supporting their long-term financial goals. Citi offers a range of resources and products to support everyday credit management, including:

• Low-introductory rate credit cards: Citi offers various products including the Citi Simplicity^® Card and Citi^® Diamond Preferred^® Card with low introductory rate offers to support financial flexibility.
• Promotional offers: Existing Citi credit card customers can take advantage of offers like balance transfers and Flex Loans to help make their lives more flexible while using their existing credit.
• Personal financial management tools: Citi also offers a variety of tools to help Citi credit card customers improve their financial understanding, including FICO^® Score access.

“Responsible credit management can build resilience and support long-term financial well-being,” added Anand. “Taking the time to learn and seek support can lead to smarter financial decisions and greater confidence over time.”

To learn more about Citi’s credit offerings and resources, visit Citi.com/resources/citi-financial-pathways.

^*Survey Methodology: Citi collaborated with Material+ in March 2026 to conduct a brief, focused survey around credit confidence, knowledge, attitudes, and behaviors. The sample was comprised of 1,000 U.S. adults age 18+, not employed in a sensitive industry (bank/financial institution, market research, ad agency/PR firm), who are household decision makers on financial services products and have at least one credit card. Sample targeting was in line with the U.S. general population on age, income, region, and ethnicity. The study was fielded between March 19 and 22, and has an overall margin of error of plus-or-minus 3 percentage points at the 95% confidence level.

2026-05-20T01:01:01

(BPT) – Key Takeaways

• Summer with pets is fun, but can bring additional safety and health worries.
• A recent Rover survey found pet parents are willing to put in the effort and expense to protect their pets.
• Pet parents need confidence that pet sitters and dog walkers are reliable and knowledgeable about summer safety risks.
• Rover provides trusted care, for peace of mind that pets are living their best lives while pet parents are, too.

Summer travel season is ramping up, and for many pet parents, plans are increasingly shaped around one priority: keeping pets safe from seasonal risks.

A new 2026 Summer Safety Survey from Rover found that 88% of pet parents plan summer activities around whether their pets can join them. But alongside more outdoor adventures and travel comes increased concern about seasonal risks, particularly heat-related illness (32%) and exposure to fleas and ticks (38%).

Those concerns are personal for many pet parents. Nearly half of pet parents say their dog or cat has experienced heat exhaustion or dehydration, yet 64% admit they are not fully confident they know exactly what warning signs to look for.

Safeguard against fleas and ticks

Heading into the summer months, make sure your pet is up to date on your veterinarian’s recommended flea and tick prevention to alleviate this concern. Also keep your yard clear of organic matter, including leaves and clippings, where fleas might hide. If your dog often explores grassy or wooded areas, learn methods for safe tick removal.

How to keep pets safe during summer heat

Heat-related illness remains one of the biggest summer risks for pets. Despite widespread concern, many pet parents still struggle to identify the early signs of overheating. According to the survey, nearly half (46%) of pet parents report their pet has experienced heat exhaustion or dehydration at some point.

Early warning signs include:

• Dogs: Excessive panting, lethargy, confusion or drooling. Severe signs are pale gums, foaming at the mouth or seizures.
• Cats: Excessive pacing, panting, grooming, drooling or atypical vocalizations. Severe signs include stumbling, vomiting, loss of consciousness or collapsing.

For early warning signs, give your pet cool (not iced) water to drink, get them in the shade/air conditioning and apply wet towels or cool water to their head or neck. For concerns about your pet’s symptoms, consult your veterinarian.

2026-05-19T12:01:00

Does bladder cancer run in families?
Bladder cancer does not usually run in families. This means it’s not usually inherited from your parents.

What are some causes of bladder cancer?
Bladder cancer can be caused by changes in your genes (called gene mutations). These changes can cause cells to become cancerous and grow out of control.

These changes are not usually something a person is born with, and may develop later in life, possibly due to factors such as:

• A person’s environment or lifestyle, such as using tobacco, especially if they smoke cigarettes
• Not drinking enough fluids
• Being exposed to certain chemicals at work
• A history of radiation to the pelvis to treat other cancers

3. Certain jobs may put people at a higher risk of bladder cancer

Some people have jobs that may expose them to certain chemicals linked to a higher chance of bladder cancer, including industrial chemicals used in making rubber, leather, textiles and paint products. People who work as painters, firefighters, hairdressers and truck drivers can similarly be exposed to certain chemicals and fumes that might increase their risk of bladder cancer.

If your work might expose you to chemicals that could raise your risk of bladder cancer, be sure to follow good work safety practices.

Even if someone has one or more risk factors, it doesn’t mean that you will get bladder cancer.

Talk with your doctor about changes in your health.

If you notice changes in your urine or bladder habits, don’t ignore them – tell your doctor.

Ask your doctor if you have a higher chance of developing bladder cancer. This conversation may help you and your doctor catch bladder cancer earlier.

For more information and resources about bladder cancer, visit Merck.com.

Copyright © 2026 Merck & Co., Inc., Rahway, NJ, USA and its affiliates. All rights reserved.

2026-05-18T09:01:00

(BPT) – Sponsored by QUAKER

Key Takeaways

• Americans are prioritizing adding protein into their daily diets, and snacking could be another opportunity to increase protein intake.
• 86% of Americans are adding protein to their daily diet, and 63% say they would choose snacks with added protein over regular ones.*
• Americans are looking for added protein in both salty and sweet snack options.
• New Quaker^® Protein Rice Crisps, available in Chocolate Caramel and Tangy Barbecue flavors, are great options.

When your days are packed with meetings, errands, chores and all of life’s daily chaos, it can be challenging to find convenient ways to meet your daily diet goals, including protein intake. With Quaker, you can enjoy the flavors of the delicious snacks you love and have functional ingredients like added protein.

The protein snacks market has grown over 11% from 2025 to 2026, showing that the demand is no longer just a trend. In fact, 86% of Americans are adding more protein to their daily diet, and 63% say they would choose snacks with added protein over regular ones. In addition, more than half of Americans (54%) prioritize protein during snacking occasions.

Here are some easy ways to help you meet your snacking goals.

New snacking options with added protein shake up the usual routine

Do you want added protein in your favorite snacks? Quaker has got your back, with tasty new snack options that make it convenient to add protein into your routine. New Quaker Protein Rice Crisps are airy, crunchy mini rice cakes with a light texture offering 6 grams of protein and 9 grams of whole grains per serving. They’re easy to pack in a lunch, take to work or just enjoy at home.

How to find gluten-free snack options

For anyone seeking gluten-free choices, Quaker Protein Rice Crisps are also gluten-free (see specially marked packages). They’re popped and never fried, with no artificial preservatives or flavors added.

Other gluten-free snack options containing protein that are easy to pack when you’re on-the-go include nuts, seeds and edamame. Some meat sticks and most cheese sticks are gluten-free, but some are not. It’s best to check the product packaging to be sure.

2026-05-18T08:01:00

(BPT) – Key Takeaways

• It’s a great time to refresh your daily routines. Start with making informed personal care choices.
• Step one is to take stock of current products and declutter. Then focus on more intentional and transparent options.
• Empower smart shopping aligned with your health and values by understanding terms like B Corp and “free from” claims.

A changing season is the perfect opportunity to refresh. As you clear out closets and swap heavy layers for lighter ones, don’t forget to freshen up the bathroom shelf. Personal care options can feel endless but knowing what to look for can help you feel more confident about what you’re choosing.

1. How to organize your bathroom shelf

Before diving in, do a quick check of what you already have. Check expiration dates. Toothpaste, deodorant and other daily staples may lose effectiveness over time.

In many cases, the most intentional choice is simply using up what you already own before reaching for something new.

2. Is your daily routine working?

Once you’ve checked expiration dates and confirmed everything is still good to use, take a closer look at what you have.

• Which products are part of your daily routine?
• Which ones have been sitting untouched and taking up space?
• What ingredients are used in them?
• And are they free from the ingredients that are important for you to avoid?

This quick look can help you identify what’s working, what’s not and where it might be time to make a change, without overhauling everything at once.

3. How to choose the best products and brands

Once you know what you need, the next step is reviewing your options. As you evaluate a new product, consider not just what’s in it, but the brand behind it — whether they are transparent about how they operate and the impact they have.

One of the clearest indicators of a brand’s accountability is B Corp Certification, overseen by the nonprofit B Lab, which evaluates a company across governance, workers, customers, community and environment — and audits it every three years. This shows that a brand holds itself to a social and environmental standard, not just a product one.

Tom’s of Maine is a certified B Corp and it’s a distinction the brand takes seriously.

“Tom’s of Maine’s B Corp certification is a reflection of 50 years of deliberate choices,” said Michelle Waring, Steward for Sustainability and Everyday Good at Tom’s of Maine. “From sourcing naturally derived ingredients to dedicating 10% of our annual profits to protecting nature, we hold ourselves to the high standards B Lab sets because we believe business should be a genuine force for good.”

4. Tips to navigate the meaning of “free from” claims

From there, labels can help you refine your decision even further. “Free from” claims communicate that a product has been intentionally formulated without specific ingredients. Think of them as cues to understand what a brand prioritizes and how a product was made.

Brands like Tom’s of Maine take a consistent approach, putting their ingredient philosophy into practice across everything they make — every product is free from artificial flavors, synthetic fragrances, artificial colors, artificial sweeteners and preservatives.

Ultimately, the goal is to know your own needs and preferences and choose based on what matters to you.

To learn more about Tom’s of Maine’s ingredient sourcing, safety standards and sustainability commitments, visit www.tomsofmaine.com and www.tomsofmaine.com/pages/our-mission.

2026-05-18T08:01:00

(BPT) – When it comes to household cleaning, people often only reach for bleach to tackle the toughest messes, like bathroom deep cleans, stubborn laundry stains, or disinfecting icky spots or spills, but bleach can do so much more. While bleach has long had a reputation for being intimidating or harsh for daily use, it’s time to rethink bleach as a versatile, trusted cleaning essential that belongs in everyday routines.

From brightening white laundry and refreshing old household items to helping flowers stay fresher longer, Clorox^® Disinfecting Bleach can play a practical role in all kinds of daily cleaning and lifestyle moments. With the right know-how, that bottle of bleach tucked away in the laundry room can become a go-to solution throughout the home — one that helps make regular cleaning easy, effective and more approachable.

“Many people think of bleach as something you only use for the biggest cleaning challenges, but it can be an incredibly versatile product for everyday use throughout the home,” said Clorox’s Principal Scientist, Heather Day. “Clorox^® Disinfecting Bleach has hundreds of different uses to help people clean with more confidence and make everyday routines a little easier, from refreshing your favorite old T-shirt and cleaning outdoor furniture to tackling unexpected messes.”

Common Uses Around the Home

When used as directed, Clorox^® Disinfecting Bleach can clean, disinfect, sanitize, whiten, and deodorize surfaces throughout your home. Common applications include brightening white laundry, sanitizing cutting boards and hard surfaces like plastic children’s toys, deodorizing trash cans, and refreshing white clothing and linens that have lost their brightness. It can also tackle odor-causing bacteria in laundry and refresh plastic shower curtains and liners.

Unexpected Ways to Use Bleach

Beyond everyday cleaning, Clorox^® Disinfecting Bleach offers surprising solutions in places you might not think to use it. For example, adding 1/4 teaspoon of Clorox^® Disinfecting Bleach for every 1/3 gallon of water can help keep cut flowers fresher longer — a simple trick that prolongs the life of your bouquets. It can also be used to restore dull or cloudy drinking glasses to brilliance by soaking them for 2 minutes in a diluted bleach solution of one gallon of water and two teaspoons of bleach and rinsing thoroughly.

Using Bleach with Confidence

Clorox is encouraging households to start seeing bleach as a trusted, routine cleaning companion. By spotlighting bleach’s unexpected versatility, Clorox is helping consumers reframe its role in the home — not as something reserved only for tough jobs but as a dependable and effective go-to for everyday tasks.

As with any cleaning product, it’s important to use bleach as directed and follow product label instructions for safe and effective use. For complete directions and usage information, consumers should always refer to the label.

2026-05-15T11:47:00

(BPT) – It’s 2 a.m. on a sweltering July night when you are awakened by unbearable heat and heavy humidity — odd considering that you’re sure the AC was on when you went to bed. However, you can’t hear the telltale hum that lets you know that cold air is circulating.

You reach for your phone to check if there’s a blackout in your area, only to find the battery at 3%. Not only are you physically uncomfortable from the rising heat inside your home, but you also feel incredibly vulnerable without your connection to the outside world.

When it comes to backup power, it’s critical to take a proactive approach, much like you would with your health and wellness. Waiting until you get sick or need to go to the doctor is more difficult to recover from in the long run than building everyday habits, like eating leafy greens for gut health or practicing mindfulness to avoid stress and burnout.

In short, preparing for an emergency like a power outage is more than just a practicality; it’s a critical facet of wellness.

Power readiness as self-care

Having a reliable backup power source and other emergency preparedness measures were once associated mainly with doomsday thinking. However, emergency preparedness is gaining traction as an essential lifestyle habit.

According to the Federal Emergency Management Agency (FEMA), a 2023 survey found 51% of adults believed they were prepared for a disaster — a 9% increase from 42% in 2017. During this same time frame, the survey found that more adults were taking preparedness action, suggesting that Americans have become more proactive and better informed about their risks.

In a world of rising incidences of unpredictable weather and an aging power grid, power readiness is a form of self-care. Just as you invest time and resources in improving your sleep routine, diet and emotional wellness to feel secure and stable, having reliable backup power offers you security and peace of mind.

Backup power solutions for all lifestyles

Backup power has come a long way. Cumbersome, loud gas generators are no longer the only option. Instead, homeowners and renters can choose from a variety of renewable energy solutions, such as solar generators.

For example, Jackery — a global leader in home backup, innovative solar generators and clean off-grid energy solutions — offers a full spectrum of power solutions, from whole-home backup systems that connect directly to home circuits to apartment-ready portable units. Because these generators run on solar power, homeowners and renters alike can generate their own electricity — no gas, no fumes, no noise and safe for indoor use.

Homeowners looking for a true gas generator alternative that powers home circuits via a transfer switch should consider a whole-home backup option like the Jackery HomePower 3600 Plus, the company’s flagship essential home backup unit. This is a serious backup power solution for seamless whole-home coverage without a permanent generator installation.

Need something more powerful? Opt for the company’s Explorer 5000 Plus. This high-capacity whole-home backup powerhouse can power essential home circuits and is ideal for single-family homeowners.

Apartment residents can stay ready for a rolling blackout with the Explorer 2000 v2 or the Explorer 2000 Plus. These compact and portable units are perfect for apartment living — no installation required, no HOA issues, no building permissions needed. If the power goes out, you’ll know that you can keep the essentials, like your refrigerator, phones, laptops and fans, running.

For households that need a power source that marries power with portability, check out the Jackery HomePower 3000. This versatile unit bridges the gap between apartment-ready and whole-home capacity — powerful enough for homeowners but compact enough for larger apartment setups or condos.

Preparedness is empowerment

Being prepared for an emergency isn’t just about survival. Having reliable backup power offers you energy independence. It’s this independence that empowers you to weather a disaster with confidence, knowing that you can control your environment and protect your health and well-being.

Jackery’s backup power solutions are available at Amazon, Costco, Best Buy, Walmart and directly from the company. To learn more about power solutions and discover which best suits your needs, visit Jackery.com.

2026-05-14T09:01:00

(BPT) – As grills fire up and summer entertaining takes center stage, many Americans are looking for protein options that deliver on both taste and nutrition. One standout choice that checks every box: salmon. In particular, Chilean salmon is a go-to recommendation for summer grilling thanks to its powerful nutrient profile, versatility and responsible farming practices.

Why Chilean salmon earns the top spot

Salmon from Chile is more than just a flavorful addition to the grill — it’s a nutritional powerhouse. Each serving is packed with high-quality, complete protein that keeps you satisfied during busy summer days. It’s also naturally rich in omega-3 fatty acids, essential nutrients known to support heart, brain, skin and immune health.

“As a registered dietitian, salmon is one of my top protein recommendations during the summer,” says Kayla Farrell, RDN. “Chilean salmon delivers a unique combination of high-quality protein and omega-3s that support whole-body health, while also being incredibly versatile and easy to prepare.”

Chilean salmon is low in mercury, making it a smart, family-friendly choice for everyone, including children and pregnant women. In fact, the U.S. Food and Drug Administration (FDA) includes salmon on its list of foods that meet its updated definition of “healthy,” reinforcing its role as a nutrient-dense staple.

A sustainable seafood choice you can feel good about

Sustainability is top of mind for today’s shoppers, and salmon from Chile delivers. Farm-raised under strict environmental standards in the pristine waters of Chile’s Coastal Patagonia, it’s one of the most efficient animal proteins, with a high edible yield and low feed conversion ratio. Responsible aquaculture practices and strong third-party partnerships help ensure accountability and protect ocean ecosystems, making Chilean salmon a reliable, sustainable choice for today and the future.

Made for summer grilling (and beyond)

When it comes to summer meals, salmon from Chile naturally shines on the grill. Its naturally rich flavor and firm texture hold up well to high heat, making it ideal for everything from simple fillets to skewers and cedar plank preparations. Whether seasoned with fresh herbs, citrus or bold marinades, it pairs effortlessly with seasonal produce and vibrant summer sides.

For effortless entertaining, Chilean salmon is easily prepped and cooked in less than 15 minutes, making it perfect for weeknight dinners or backyard gatherings. It’s also just as versatile off the grill — delicious baked, pan-seared or added to salads, grain bowls and tacos.

Simple tips for grilling salmon like a pro

• Start with the skin on: It helps hold the fish together and prevents sticking
• Don’t overcook: Salmon is best when it flakes easily but remains moist
• Add flavor fast: A quick marinade or dry rub can elevate taste in minutes

Look for ‘Sourced from Chile’

As you plan your summer menus, keep an eye out for Chilean salmon at the seafood counter or in the freezer aisle. Look for “Sourced from Chile” on packaging to ensure you’re getting a high-quality product that delivers on taste, nutrition and sustainability.

This summer, make Chilean salmon your go-to protein for grilling season and enjoy a simple, delicious way to nourish your body while supporting responsible seafood practices.

2026-05-13T14:01:00

(BPT) – Mental Health Awareness Month, recognized each May, is a reminder that mental health deserves the same attention as physical health, especially for children and teens.

For many parents and caregivers, concerns often start with small changes. A child who once loved school may begin refusing to go. A normally social teen may withdraw from friends. Headaches or stomachaches may start appearing with no clear medical cause.

It can be hard to know what is part of growing up and what might be something more.

That uncertainty has become more common as youth mental health concerns continue to rise across the United States.

According to the Centers for Disease Control and Prevention, 40% of high school students report persistent feelings of sadness or hopelessness, and nearly 1 in 5 say they have seriously considered attempting suicide. At the same time, organizations like the American Academy of Pediatrics have declared a national emergency in child and adolescent mental health.

About 1 in 5 children in the U.S. has been diagnosed with a mental, emotional or behavioral health condition, yet only about half receive treatment. Suicide is now the second leading cause of death among young people.

This is showing up in everyday moments at home, often well before families reach a crisis point.

“Mental Health Awareness Month is an important moment to pause and check in on how kids are really doing,” said Dr. Monika Roots, child, adolescent and adult psychiatrist and co-founder of Bend Health. “But awareness alone isn’t enough. Many families still struggle to access support until things feel urgent. We need to make it easier to recognize early signs and get help sooner, and that has to happen year-round.”

So what should parents actually be paying attention to?

Clinicians say early signs often show up in everyday ways:

1. Changes in behavior or mood

A child who was once engaged may start withdrawing from friends or activities. Others may seem more irritable, anxious or overwhelmed than usual.

2. Shifts in sleep, appetite or physical health

Trouble sleeping, eating more or less than usual, or frequent headaches or stomachaches can be signs of underlying stress.

3. Changes at school or in daily functioning

A drop in grades, difficulty concentrating or reluctance to go to school can signal something deeper going on.

These signs don’t always mean something serious, but they are worth paying attention to.

Parents and caregivers are often the first to notice these shifts, but they don’t have to figure it out on their own. Pediatricians, teachers and school counselors can help make sense of what is happening and guide families toward next steps.

In many cases, early screening helps clarify what’s going on and what kind of support could make a difference. If changes persist, worsen or start to affect daily life, it may be time to seek additional support.

Some children benefit from skills-based coaching or short-term therapy focused on building coping strategies. Others may need more comprehensive support, including therapy, psychiatry or coordinated care across providers. The right approach depends on the child, their symptoms and their environment.

Providers like Bend Health work with families to assess these needs and connect children to appropriate care, ranging from coaching and therapy to psychiatry and more integrated support when needed.

“Awareness should be a starting point, not the only time we focus on mental health,” Dr. Roots said. “Kids do better when support is accessible early and consistently, not just when things become urgent.”

For families, the first step is often simple but not always easy: trusting your instincts. If something about a child’s behavior or emotional well-being feels different, starting a conversation with a trusted adult or healthcare provider can help clarify what to do next.

Early support can make a meaningful difference, helping children build resilience and navigate challenges before they become more serious.

For more information or to schedule an appointment, visit www.bendhealth.com.