Category: Brandpoint Lifestyle

2024-10-30T11:31:00

(BPT) – By Park Won-jae, vice president and head of IR Division at LG Electronics

“While IR is traditionally understood as Investor Relations, I view it as Insight Relations.” LG CEO William Cho has often expressed this sentiment, and I wholeheartedly share his point of view. Over the last 25 years, I have dedicated considerable time to understanding the intricacies of the world’s capital markets, including a stint as an analyst in the IT and tech industry. My experiences have shown me that the active exchange of information and knowledge between companies and investors is essential for mutual success. Today, I take great joy and satisfaction in seeing our company make a significant impact in the market and among investors by presenting our latest business strategies. Being part of this new leap forward is truly gratifying.

Last year, we announced a major business transformation, unveiling our vision to become a “Smart Life Solution Company” that connects customer experiences across home, commercial spaces, mobility and even the metaverse. To achieve this, we have set ourselves the “Triple Seven” target: seeking to reach seven percent average growth rate, seven percent operating profit and an enterprise multiple (EV/EBITDA) of seven, all by 2030. We also plan to invest over KRW 50 trillion for qualitative growth by the beginning of the next decade.

Naturally, the attention of Korean and global investors and analysts began to focus on our enterprise value. Numerous questions were raised regarding the foundation and substance of our “Smart Life Solutions,” our growth potential and whether the announced changes were valuable enough to warrant the long-term investment of assets. As an analyst who has witnessed LG’s various transformations and efforts over the years, the initial market reaction was entirely understandable.

Building on “responsibility” and “authentic communication,” which have been upheld as core values of investor relations (IR) for decades, we have expanded the involvement and role of top management, thereby enhancing trust in our corporate activities. We have also significantly improved policies aimed at increasing shareholder value. In addition, we are expanding efforts to contribute to the healthy development of capital markets from a macro perspective.

Communication Leadership

As the shift in business direction marks a critical turning point with regard to the company’s future blueprint, it was only natural for those leading the changes to step forward and take on the role of “communicators.” Accordingly, starting with the announcement of the “Future Vision 2030” in July last year, our CEO, CFO and other top executives have engaged in open and candid communications at key IR events, such as the general shareholders’ meeting, corporate briefings for global investors and investor forums. Beginning this year, the regular earnings conference calls, which were previously led by IR and business unit management, are now overseen directly by the CFO.

Active Policy Changes to Improve Shareholder Value

In addition, we announced a new three-year dividend policy (covering fiscal years 2024 to 2026) earlier this year aimed at enhancing shareholder value. This policy includes changes such as adjusting the dividend record date, changing the dividend cycle, setting a minimum base dividend and increasing the dividend payout ratio.

In August, we became the first among the affiliates of Korea’s top 10 conglomerates to announce a value-up participation disclosure aimed at enhancing corporate value. On October 22, we announced our “Corporate Value-Up Program,” a master plan to boost shareholder value and normalize the company’s valuation. To enhance predictability for investors, we will continue with the base (minimum) dividend of KRW 1,000 per share and semi-annual dividends, which both began this year, while also considering quarterly dividends in the future.

Growth with the Market

Most people reading this article are likely well aware that companies, investors and the market are interconnected in an organic relationship. LG Electronics aims for healthy, mutual growth with the capital market. To this end, we have developed an IR Activity Management System that quantitatively analyzes IR activities for publicly listed companies and are sharing our operational know-how both internally and externally. Additionally, we have been collaborating with the Korea Investor Relations Service (KIRS) for several years, giving lectures on the direction of IR activities related to ESG (environmental, social and governance) and consistently contributing to the development of the capital market.

Personally, as an analyst, I take great pride in sharing the knowledge and expertise I have accumulated from working at various companies and, through this, contributing to the positive cycle of market development alongside my colleagues.

Earlier this month, we were honored with the Financial Services Commission Chairman’s Award (Grand Prize), the highest award in the corporate category, at the 2024 Korea IR Awards hosted by the KIRS.* The award holds great significance as it acknowledges our contributions to maintaining systematic and sincere communications with the market, as well as our efforts to secure a stable investment base as recognized by capital market authorities and various experts.

Going forward, we will continue our commitment to proactive and genuine communication across all business activities to further build investor trust. I, too, will continue to strive to establish LG as an “Insight Leader” that drives healthy, mutual growth for the market, companies and investors alike.

^* Hosted by KIRS under the Korea Exchange since 2001, the Korea IR Awards are presented annually to companies and individuals who have contributed to the healthy development of capital markets through effective IR activities. Companies and individuals recommended by analysts and institutional investors are selected through a rigorous evaluation process conducted by a professional review panel and a selection committee.

2024-10-30T11:23:00

(BPT) – Welcoming a baby to the family can be an exciting time, but it also impacts the existing family dynamic and lifestyle. First-time siblings may be overwhelmed and confused by these sudden changes that come with a new baby.

However, parents can help soon-to-be siblings get ready for the changes ahead. Check out these five tips that can help children prepare for becoming first-time siblings.

1. Set expectations

Communication is key to setting first-time siblings at ease. Begin by explaining the care newborns need. Make sure to emphasize that just because the baby needs more time and attention doesn’t mean that an older child is being replaced.

Also, discuss what it means to be an older sibling and how they can help take care of the baby. By setting these expectations, your older child will be better prepared for the adjustments and responsibilities that come with the arrival of a younger sibling.

2. Practice gentle touch

It’s important to teach young children how fragile newborns are, especially if your older child is around a year old. Practice gentle touch with your child so they know how to handle their sibling with care.

A great way to practice gentle touch is with interactive play with a baby doll like BABY born My First Baby. For over 30 years, parents and grandparents have relied on these toys that foster compassion and nurturing play and teach developmental skills to young children.

This baby doll is the perfect first companion for your little one, with her soft body that is ideal for cuddles. Using this doll, you can safely teach your older child how to nurture and care for their future sibling.

3. Include them in the baby’s routine

A great way to help first-time siblings feel included is to involve them in the baby’s daily routine. How involved they can be will depend on their age, but even small tasks like singing a lullaby or picking out the baby’s clothes can create a bond between siblings.

Children around age 3 and older can practice with a BABY born My Real Baby. This lifelike doll is just like a real baby — she makes baby sounds, sucks on her bottle or pacifier with an actual moving mouth, goes potty, goes to sleep and even cries real tears.

Once the baby arrives, encourage your older child to take care of their doll while you take care of the baby. When your newborn needs a diaper change, your older child can change their baby doll’s diaper. By including them in these activities and routines, you can foster a sense of responsibility and love between siblings.

4. Encourage siblings to participate in the baby’s milestones

First smiles, first words and first steps are memories families cherish forever. As your younger child grows, encourage your older child to help their sibling reach important milestones.

For example, before the baby arrives and while they’re small, your older child can practice helping a baby learn to walk with the BABY born Learn To Walk doll. This doll really crawls on her own and walks with the help of your child! To crawl, simply set the doll down in a crawling position, and she’ll start moving across the floor, complete with adorable crawling sounds and motions. Sometimes, the doll will fall and cry, but she gets right back up to try again — just like a real baby. The doll can take her first steps when your child holds her hands, making it an interactive and delightful experience as they help her learn to walk. Make sure to tell them about the first time they achieved these milestones, too! It’s a fun and touching way to connect their experiences with their siblings.

5. Nurture sibling play

Sibling playtime is an important part of child development for older and younger siblings. By playing with their younger siblings, older children can help them develop social skills, communication abilities and emotional intelligence, as well as gain more of these skills, too.

Of course, some activities will be too advanced for newborns. Your child can practice playing with their siblings by including their baby doll in their solo playtime. The BABY born Tricycle accessory allows your older child to take any of their BABY born dolls out for a stroll. There’s even a handle for kids to push their doll around while they sit safely on the trike.

With some love, patience and forethought, you can easily prepare first-time siblings to welcome the newest addition to the family. To learn more about the power of nurture play, visit BABYborn.MGAE.com.

2024-10-30T11:29:00

(BPT) – When was the last time you saw a dentist? If you’re cringing, you’re not alone. According to the American Dental Association, over 100 million Americans skip going to the dentist each year, let alone every six months. One of the top reasons people avoid it: being afraid of the dentist. They may also feel anxious about potential embarrassment, uncomfortable procedures and the possibility they’ll need major work. This anxiety around going to the dentist increases the longer you put off the appointment, too. Will they judge you for staying away so long or not flossing as often as you should?

Neglecting your teeth can lead to problems, from cavities and gum disease to more serious issues like infections — even impacting cardiac health. Despite these health concerns, you may remember the dentist of your childhood as a series of fitting uncomfortable molds in your mouth, the first iteration of X-ray technology, and just generally being picked at by sharp metal tools. Today, recent advances in dentistry take away much of what scares people about visiting the dentist. Aspen Dental’s 1,100+ offices nationwide offer cutting-edge technology and treatments to make your visit to the dentist as comfortable as possible. (And they won’t judge you for not flossing, either.)

Here are some advancements in dentistry that make a visit to the dentist’s office something to look forward to each year.

Digital X-rays. Remember how dental X-rays used to be? Having to hold perfectly still while the hygienist or dental assistant scurried out of the room? That’s over. Today, our offices use digital X-ray technology that’s much more comfortable for the patient and delivers images in a snap.

Intraoral digital scanners. Those uncomfortable wax bite trays are a thing of the past. Now, dentists use intraoral digital scanners to get clear, 3D images in seconds. The scanner is a hand-held tool that looks like an oversized electric toothbrush. You just say “ahhhh” and the dental team does the rest. These scanners are mainly used to get impressions for crowns, bridges, aligners and other work you may need done. When patients can see the state of their mouths and identify the problems, they are more likely to want to fix the issues. They’re also more invested in both understanding their oral health and taking steps to remedy any problems.

Digital dentures. Dentures provide a critical solution for millions of dental patients in the U.S. For so long, the process required extended visits to the dentist, including a wax try-in appointment, and fittings often continued until the right solution was found. The advent of digital dentures has enabled the ability to make models in real denture material, instead of wax, so you can try them on and smile, bite and talk normally to see how the dentures feel. Digital dentures can also be easily reproduced so you’re protected even if you lose your dentures.

Motto Clear Aligners. The introduction of clear aligners gave hope to many that the days of traditional braces were over, but high costs and durability issues often plagued traditional aligners. Aspen Dental created Motto Clear Aligners which allow teeth to move more comfortably and precisely. Further, Motto aligners address many historical issues with clear aligners, with anti-bacterial material that is both stain- and odor-resistant with two durable outer shells.

Air abrasion. If the main reason you avoid the dentist is the discomfort when the hygienist picks at your teeth during the cleaning — honestly, nobody likes that — you’ll be relieved to learn there’s a new option to the pick. It’s air abrasion, which is a procedure that uses air, water and abrasives to clean your teeth.

Laser therapy. Laser therapy at our dental offices offers the next level of dental care and can disinfect the tissues easily and efficiently. Laser therapy also promotes faster healing, so patients have less downtime after a procedure. Aspen Dental offices are beginning to roll out the first dual-wavelength soft tissue diode laser, making for faster, smoother and more efficient treatments.

Aspen Dental is committed to pioneering the latest advancements in dentistry to bring top-of-the-line dental services to patients. This is made possible through The Aspen Group University, a world-class learning and development center that equips Aspen Dental professionals with the latest skills and knowledge in dental technology.

“Digital dentistry is revolutionizing the patient experience, making dental care more accessible, efficient, comfortable and affordable than ever before,” said Dr. Sundeep Rawal, Senior Vice President of Implant Support Services at Aspen Dental. “Improvements in oral health technology offer Aspen Dental patients a thorough knowledge of their dental health, leading to more effective results, whatever their unique needs may be. These advancements are a game-changer in dentistry, and at Aspen Dental we are proud to be at the forefront of this technological evolution.”

For more information or to find a dentist near you, visit aspendental.com.

2024-10-29T16:09:00

(BPT) – Along with shorter days and dropping temperatures, fall brings a sense of urgency to get your home in shape before winter arrives. This is especially true for plumbing, as frigid temps can wreak havoc on pipes and outdoor faucets. Along with maintenance, homeowners can use the season to make simple plumbing repairs or upgrades so essential household functions run more smoothly throughout the colder months.

To help you tackle these tasks, plumbing experts at Mr. Rooter Plumbing, a Neighborly company, offer tips for jobs you can do yourself, and those that might be better left to the pros.

Freeze-proof your pipes

Be proactive to safeguard against freezing weather. Start by ensuring any exposed pipes are insulated to prevent freezing, especially in unheated areas like basements, crawl spaces, and garages. This is also the time to disconnect and drain outdoor garden hoses and shut off water to any exterior faucets to avoid burst pipes.

In the winter, your water heater may need to work harder, so make sure to have the tank inspected, cleaned and flushed if needed. If you have a sump pump that experiences extreme weather conditions, ensure that it’s properly cleaned and insulated.

Need help preparing your plumbing for winter? Contact the pros at Mr. Rooter Plumbing.

Prevent laundry hazards

The laundry room is one of the most used but often overlooked spaces in your home. To keep appliances in top shape, focus on the plumbing. Key tasks to ensure your washing machine will continue working problem-free include inspecting hoses, pipes, and valves around your washer and laundry sink for leaks. You could consider replacing rubber hoses with durable, braided stainless steel hoses.

Check that the trap seal, the pipe that prevents sewer gases and odors from backing up into the laundry room, is full of water. Occasionally pour a bucket of water down the drain to flush the line and keep the trap fresh and sealed.

Pro tip: Secure exposed pipes or hoses with zip ties to keep the washer’s movement from shaking them loose.

Keep toilets problem-free

While you’re checking areas needing repair, toilets should top your list. Fortunately, some common problems are easy DIY fixes. For example, you can often resolve a running toilet on your own. It may be caused by a flapper or ball float that’s not working correctly.

Troubleshoot by first turning off the water. Turn the small knob on the wall, usually near the toilet’s right side, clockwise (to the right). Take off the toilet tank’s ceramic lid and place it on a towel to prevent breakage. Then look inside to check if the flapper’s working. Over time, rubber or silicone flappers deteriorate, collect dirt, or become brittle, so they no longer work as a seal.

You can find replacement flappers at hardware and home improvement stores. Installation instructions are typically included when you buy toilet replacement parts. Other fixes for running toilets include chain link adjustment, trimming the toilet fill tube, adjusting the ball float arm, or replacing a broken ball float. If repairs seem too challenging, consult a plumbing professional.

Pro tip: Take pictures of parts that need replacing before heading to the store.

Upgrades to consider

Some household issues may be improved by making plumbing upgrades.

Soften your water: If you find your skin and hair experiencing soap buildup and dryness or you see soap buildup on your shower and tub surround, you may have hard water. The high mineral content in hard water can be detrimental to your plumbing as well as your personal care.

Installing a water softener can make a big difference in terms of your skin and hair, and for your home’s pipes. Contact your plumbing professional if you’re interested in a water softener for your home.

Upgrade your faucet: Today’s kitchen faucets use cutting-edge technology to offer convenience and cleanliness in two new ways: You can choose a faucet requiring a simple touch (even from a wrist or elbow), or that you only need to wave your hand under to turn on. Either option helps keep your faucet and sink cleaner — and is easier to use for children, older adults and with messy or full hands.

Consider a bidet: Choosing a bidet can enhance your bathroom and improve personal hygiene. While getting a full bidet needs professional installation, a simple bidet toilet seat is something that’s easy to install yourself. Most of these products include instructions and require minimal tools for installation.

For all your plumbing maintenance, repair and upgrading needs, you can find a trained, licensed plumbing professional at MrRooter.com/fallmaintenance.

2024-10-29T05:01:00

(BPT) – Sponsored by The Quaker Oats Company

Do you have pickleball fever? This popular sport has been making waves across the country. Not only is it great exercise, but pickleball is also a great way to meet new friends or spend time with old ones.

Like any other sport, nutrition plays a role in supporting your pickleball play. Sports dietitian Amy Goodson, MS, RD, CSSD, LD, has developed the following pro tips and recipes to help your pickleball game!

1. Eat small, frequent meals and snacks

Consistent fueling is important, especially to support physical activity. Goodson recommends eating smaller, more frequent meals and snacks throughout the day when pickleball is in your plans. Doing so can help keep your blood sugar and your energy levels stable.

2. Enjoy balanced meals and snacks

When choosing your meals and snacks, focus on eating balanced, nutrient-rich meals with a good mix of carbohydrates, protein and healthy fats. Lay the foundation with whole grains like oats, protein sources like lean meat and low or nonfat dairy and colorful produce.

3. Let intensity guide your food choices

The amount of nutrition and hydration needed for pickleball depends on how intensely you play. For more intense sessions or a full-day tournament, Goodson suggests increasing your intake of complex carbohydrates — like oats and fruit — beforehand to help provide energy.

Oat snack recipes for pickleball fans

If you’re looking for a nutritious, delicious and versatile ingredient, look no further than 100% whole grain oats. They’re a useful pantry staple for meals and snacks that pickleball players of any skill level can enjoy. Best of all, oats are quick to prepare, making them a convenient option any time of day and ideal for on-the-go snacks before or after your pickleball matches.

“No matter your pickleball prowess, whole grain oats deliver nutrition benefits and complex carbohydrates to help fuel you on and off the court,” said Goodson.

When choosing a complex carbohydrate, Goodson recommends Quaker Oats, which provide a good source of fiber (including heart-healthy* soluble fiber), vitamin B-1 (thiamin), phosphorous and magnesium.

*3 grams of soluble fiber from oatmeal daily in a diet low in saturated fat and cholesterol may help reduce the risk of heart disease. One serving of Quaker Old-Fashioned Oats provides about 2 grams of soluble fiber.

Pickleball pre-game snacks

Before you grab your paddle, eat nutritious snacks with protein that can help you play with confidence and energy.

• Oat Energy Bites: Combine rolled oats, peanut butter, honey and protein powder. Form the mixture into small balls for a quick, pick-me-up snack.
• Overnight Oats with Banana and Almond Butter: Mix oats with milk, sliced banana and a spoonful of almond butter. Let the mixture sit overnight for a quick and nutritious pre-game snack.
• Oatmeal with Berries and Honey: Cook oats with one cup of milk and top with fresh berries and a drizzle of honey for a good balance of complex carbohydrates.

Pickleball post-game snacks

When you’re done on the court, nourish your body with meals and snacks that contain both carbs and protein to help you recover after a rousing game.

• Oat and Yogurt Parfait: Layer cooked oats with Greek yogurt, a handful of nuts and a drizzle of maple syrup or honey.
• Protein Oatmeal: Prepare oats with milk, then stir in a scoop of protein powder and top with fruit. Try a ready-made version with Quaker Oats Instant Oatmeal Protein.
• Oat Smoothie: Blend oats with Greek yogurt, milk, a banana and frozen berries for a nutritious smoothie.

Visit QuakerOats.com to check out the recipe products, and use the product locator tool to find the wide variety of offerings in a store near you.

2024-10-28T14:01:01

(BPT) – It’s showtime! More than 30 years after her first haunted soiree, Delia Deetz is hosting again — and she’s still the (after)life of the party.

Take in Delia’s extraordinary home during this otherworldly experience at the famed Deetz residence just as she left it — shrouded in a black mourning veil for her beloved husband and full of memories, her esteemed artwork, ghosts and a portal to The Afterlife.

“Now that my work is posthumously appreciating in value and recognition, it’s only fair that artistic souls be invited to my magnificent home,” said Delia. “So, come admire my life’s work and Create with a Capital C in the first-ever art class from beyond the grave. Just watch out for that pesky trickster in the attic!”

About the experience

Delia cordially invites guests to her home to celebrate her unmatched artistic brilliance during ten, three-hour bookings taking place Nov. 16-27, for up to six guests each. Here’s what you can expect:

• Upon your arrival, her (after)lifelong assistant will usher you inside. Feel free to wander and soak in the glory of Delia’s ingenuity and exquisite artwork. You never know what you’ll find.
• If you choose to go knocking around the attic, at least admire the Maitlands’ model of Winter River. Even Delia must admit it’s impressive (although a bit dreary).
• If you choose to say HIS name, don’t be surprised if some really strange things happen. You may even find yourself in The Afterlife. Follow the glowing green light into the Waiting Room with the rest of the recently deceased.
• Once you get through the Waiting Room, you’ll find yourself in a disorienting hallway. Peek through the keyholes, but don’t open any doors unless you want to be eaten by sandworms or wind up in that demon’s favorite haunt, Dante’s Inferno.
• After your otherworldly escapades, Delia has arranged an unforgettable art class where you’ll unleash your collective fears.
• Delia’s assistant will shoo you from the house before it gets too late. Due to some recent … “spiritual difficulties,” it’s best if you don’t stay overnight. Don’t worry, they’ve found a lovely Airbnb for you nearby.

How to request to book

Ghost hunters, art enthusiasts, and lifelong fans can request to book^[1] and learn more about all Icons at airbnb.com/beetlejuice.

The booking request period opens on Oct. 23 at 8:00 AM PT/11:00 AM ET and closes on Nov. 4 at 11:59 PM PT for 10, three-hour bookings, for up to six guests each. Those requesting must be 18+ to book and their accompanying guests must be 13+. All guests are responsible for their own travel to and from Hillsborough Township, New Jersey.

Guests who book Haunt the Beetlejuice House also receive a one-night stay at an Airbnb listing in neighboring Princeton, New Jersey, at no additional cost. Guests are responsible for their own travel to and from Princeton, New Jersey.

And don’t miss Beetlejuice Beetlejuice, the long-awaited sequel to the award-winning Beetlejuice by creative visionary Tim Burton. See the Warner Bros. Pictures’ box office hit, Beetlejuice Beetlejuice, in theaters and available to own on Digital now.

^[1] Brought to you by Airbnb. There is no cost to submit a request. See full rules for terms, including age and geographic eligibility, and how data is used.

2024-10-28T09:17:00

(BPT) – With the holidays quickly approaching, it’s the perfect time to gather with loved ones and enjoy delicious, comforting meals. Whether you’re preparing a cozy brunch or a grand holiday dinner, elevate your celebrations with festive dishes. Celebrity chef and TV personality Pati Jinich shares five expert tips to add an extra layer of flavor and nutrition to your holiday cooking!

1. Give the gift of flavor and tradition

This holiday season, start a new tradition by organizing a family recipe exchange — an inspiring way to bring loved ones together. Whether it’s sharing cherished recipes passed down through generations or introducing new dishes that could become future family favorites, it’s a heartfelt way to celebrate. To add to the joy and further spread holiday cheer, consider gifting kitchen tools and supplies to the cooks and bakers in your family. These thoughtful culinary gifts will not only elevate their holiday meals but also create memories for years to come.

2. Create holiday magic in the kitchen together

Make holiday meal prep a joyful, shared experience by inviting loved ones into the kitchen. Whether it’s chopping fresh ingredients, mixing up favorite dishes, or rolling out dough for festive treats, everyone can play a part in the celebration. Even the little ones can get involved, from shaping cookies to serving as taste testers. By cooking together, you’ll not only lighten the load but also create delicious meals and heartwarming memories beyond the holiday season.

3. Fuel your festivities with a filling breakfast

Kick off your holiday celebrations with a hearty, egg-based breakfast that will fuel the whole family through the day’s activities. Keep things simple with classic favorites like omelets, scrambles or quiches. These easy-to-make dishes are packed with protein and provide the perfect foundation for a long day ahead. There’s no better way to begin the holiday than with a meal that’s both delicious and nourishing.

4. Elevate your tablescape with festive décor

Enhance your holiday table with festive décor that adds a touch of warmth and charm. Incorporating seasonal elements like candles, greenery and winter-themed place settings will create a cozy and inviting atmosphere that encourages conversation and connection, making every guest feel special. A thoughtfully styled tablescape not only complements your meal but also sets the stage for memorable holiday gatherings.

5. End celebrations on a sweet note with delicious desserts

No holiday meal is complete without a delicious dessert to bring everyone together and wrap up the festivities. Baking something from scratch adds a personal touch to your celebration. For the best results, it’s important to use high-quality ingredients like Eggland’s Best eggs that will take your holiday treats to the next level. With more than double the Vitamin B12 and 25% less saturated fat compared to ordinary eggs, Eggland’s Best eggs help balance indulgence with health-conscious choices, making them ideal for your holiday baking. To truly impress your guests this season, try this recipe for Dedos de Novia (Bride’s Cookies) from Eggland’s Best — a festive and delightful addition to your holiday table.

Dedos de Novia (Bride’s Cookies)

Prep time: 2 hours; Cook time: 13 minutes; Yield: 70 cookies

Ingredients

2 Eggland’s Best eggs, large. Yolks only

1 stick unsalted butter, 1/2 cup, at room temperature

1/2 cup vegetable shortening

1 cup powdered sugar, plus more for covering the cookies

2 teaspoons vanilla extract

2 cups all-purpose flour

1 teaspoon baking powder

1/2 teaspoon kosher salt

Instructions

1. In a stand-mixer bowl fitted with the paddle attachment, beat butter, vegetable shortening and sugar at medium-low speed until soft and creamy, about 1-2 minutes. Add the Eggland’s Best egg yolks and vanilla extract. Continue mixing until incorporated. Reduce speed to low and add flour, baking powder and salt. Continue to mix until all ingredients are incorporated. Scrape mixture onto a piece of plastic wrap and refrigerate for two hours or up to a couple of days.
2. When ready to bake, set oven racks in the upper and lower thirds of the oven and preheat to 350 degrees. Cover two baking sheets with parchment paper.
3. Cut the dough into two pieces, leaving one in the refrigerator. Gently flatten dough and place it between two sheets of parchment, wax paper or plastic wrap. Using a rolling pin, roll to about 1/2-inch thickness. Using a sharp knife or bench scraper, cut the dough into 1/2-inch by 2-inch rectangles. Then, use a dinner knife or back side of a fork or spoon to make 2 shallow lines down the length of the cookie.
4. Place cookies on baking sheets and bake for 12 to 13 minutes or until lightly golden on sides and bottoms. Remove from the oven.
5. When cool enough to handle, gently dip cookies in a bowl containing powdered sugar and cover entirely. Eat or keep covered in a container with a lid until ready to eat.

Create memorable culinary moments this holiday season by following these five tips. To find more holiday recipes to spread joy and treat your loved ones, visit EgglandsBest.com.

2024-10-28T09:01:00

(BPT) – Have you ever taken a close look at the ingredients in children’s vitamins? You may want to check out the label, because most supplements for children include ingredients you might not want to give your kids.

This came to the attention of two dads, Darren Litt and Adam Gillman, who discovered that most vitamin supplements for kids contained too much sugar, weird dyes and unnecessary additives — ingredients they didn’t want to give their kids every day. That made them realize that it was important for parents to have better options for kids’ wellness products.

“As new dads, we were shocked when we learned more about children’s vitamins,” said Darren Litt, co-founder of Hiya. “Many children’s vitamins are basically candy in disguise — often filled with a teaspoon of added sugar, artificial ingredients and other gummy additives that can contribute to cavities. We created Hiya because we wanted to support a world where healthy kids come first. Quality children’s wellness products should be more widely available for parents.”

Driven by a passion to create the best products for their own kids, Darren and Adam brought together a broad team of pediatricians, nutritionists, food scientists, health experts and parents to create a range of health and wellness supplements for kids — starting with the inaugural product, the Kids Daily Multivitamin. This multivitamin was the core Hiya product for almost two years, before they released the Kids Daily Probiotic, and then went on to release additional super products like Kids Bedtime Essentials and Kids Greens + Superfoods. Hiya just announced their newest product, Kids Daily Immune. Each product is formulated 100% for kids — this means looking at dosage, bioavailability, growth and development needs, taste profile and more.

“Being a parent can be hard enough,” added Litt. “Choosing vitamins shouldn’t have to be so difficult.”

Innovation starts with the Hiya family

Hiya continually speaks with families to understand their evolving needs and preferences. They ask foundational questions such as: What are our parents asking for? What’s the latest in nutritional science that we can use to solve a problem or fill a gap? How will this new product improve their lives? This direct connection to Hiya families is the lifeblood of the brand. From there, Hiya brings in a wide variety of health experts to formulate their vitamins and supplements.

Hiya uses a combination of honest and essential ingredients that are best for kids — fueling growth, immune health and wellness from the inside out. Their products are Non-GMO and vegan, and free of sugar, gluten, dairy, soy, common allergens and unnecessary additives.

The bottom line? All products are parent- and kid-approved too.

The stamp of approval through third-party testing

As parents themselves, Hiya’s co-founders understand the importance of children’s health and safety. In a market where supplement quality can vastly vary, the brand is steadfast in their commitment to meeting and exceeding the strictest industry standards.

To ensure this, Hiya undergoes rigorous third-party testing on both their vitamins as well as their refillable bottles. They work with labs that are FDA-compliant and GMP-certified, leveraging scientifically backed testing methods.

Unlike many brands that test very occasionally, Hiya tests each batch of vitamins for purity, potency and safety, testing for high levels of heavy metals and microbials. The most widely accepted approach for testing for heavy metals, such as lead, is a technique known as “ICP-MS.” Hiya follows rigorous standards to ensure that all levels are well below the strictest standards nationwide, set by California’s Prop 65.

They take it a step further and test their bottles, too. Testing protocol is based on CPSC (Consumer Product Safety Commission) approved methods, such as “ICP-OES.”

Hiya takes testing very seriously, since kids are the priority.

Have fun with healthy habits

Hiya strives to help parents build that connection between healthy habits and fun with their children. Hiya’s products come with a refillable bottle and stickers to make the experience memorable. More than just a delivery, unboxing Hiya can be an exciting event that sparks family conversations about health and nutrition.

Select the ideal supplements

It is recommended to consider which supplements your child needs to be their best, and select accordingly. As with any medications or vitamins, please consult your child’s pediatrician before beginning a new supplement.

Hiya offers a variety of options to help parents who want to support their kids’ health:

• Kids Daily Immune is a daily chewable designed to support kids’ growing immune systems so they can maintain their natural defenses. The chewable includes immune-supporting ingredients individually selected to keep kids healthy no matter the season or environment.
• Kids Daily Multivitamin offers a daily chewable with 15+ essential vitamins and minerals and no added sugar, artificial dyes, or gummy additives.
• Kids Daily Greens + Superfoods is a greens powder formulated to be safe and effective for kids. It’s made with 55+ whole-food sourced ingredients to support growth, digestion and brain health.
• Kids Daily Probiotic provides 10 billion live cultures to support childhood immune health, gut health and nutrient absorption in a supercharged chewable probiotic.
• Kids Bedtime Essentials is a non-habit-forming nightly chewable to help kids relax before bed and wake up rejuvenated and refreshed, with no melatonin or added sugar.
• Kids Daily Iron+ offers a unique form of iron that’s gentle on kids’ stomachs and is thoroughly absorbed to help with the #1 mineral deficiency among kids in a daily chewable.

Parents on a mission

Hiya is on a mission to reimagine children’s health through optimized nutrition, and so far one million parents (and counting!) have trusted Hiya to provide their children with supplements to help support their well-being without unnecessary additives. That adds up to more than 10 million Hiya mornings every month.

How much sugar has that cut out of kids’ daily intake? Considering that some gummy vitamins can include about 5 grams of sugar … well, you do the math! It’s a lot.

Ready to learn more about Hiya supplements to support your family’s health? Visit HiyaHealth.com.

2024-10-23T10:43:00

(BPT) – The line between reality and deception has blurred in our digital world, with cybercriminals leveraging cutting-edge AI technologies to exploit our trust in celebrities. McAfee’s 2024 Celebrity Hacker Hotlist sheds light on a growing threat — online scams using the identities of our favorite stars to trick and steal from us.

Actors, Singers, Online Influencers Lead the Celebrity Hacker Hotlist

Actress Scarlett Johansson leads the list of most exploited celebrity names. Renowned for her roles in Marvel’s Black Widow and Lost in Translation, this time, Johansson isn’t making headlines for a movie — she’s ranked as the U.S. celebrity whose name is most frequently used in online scams.

Johansson’s likeness has been used in AI-generated deepfakes, from unauthorized ads to fake endorsements, creating a major risk for unsuspecting fans.

Celebrities like Kylie Jenner, Taylor Swift, and Tom Hanks also find themselves in the top 10, with hackers exploiting their images, voices, and reputations to deceive internet users. Whether it’s for fake giveaways, cryptocurrency scams, or disinformation campaigns, these stars are unwilling participants in the cybercrime ecosystem.

McAfee’s 2024 Hacker Celebrity Hot List: Top Ten

McAfee’s Threats Research Team compiled the Celebrity Hacker Hotlist by identifying the celebrities — including social media influencers — whose names and likenesses are most often exploited in malicious deepfake scams and unsafe search results that can lead consumers to unknowingly install malware or engage with scams that jeopardize their data, privacy, and identity.

The top ten list includes a combination of longtime talent and more recent names from various fields, showcasing their potential influence on consumers of all generations:

1. Scarlett Johansson: Actress and singer whose name and likeness has been used without permission for advertisements and endorsements, outspoken advocate against non-consensual AI-generated content

2. Kylie Jenner: Reality star and influencer whose name and likeness has been used without permission for social media giveaway scams and fake Kylie Cosmetics products and websites

3. Taylor Swift: Singer whose name and likeness has been used without permission for celebrity endorsement, ticket scams, and product giveaway scams, as well as for disinformation (political endorsement)

4. Anya Taylor-Joy: Actress whose name and social account/likeness has been used without permission for a giveaway scam, and to spread misinformation about her streaming series

5. Tom Hanks: Actor whose name and likeness has been used without permission to promote “miracle cures and wonder drugs”

6. Sabrina Carpenter: Singer whose name and likeness has been used without permission for fake ticketing scams and to advertise an app for creating sexually explicit images

7. Sydney Sweeney: Actress whose name and likeness has been used without permission for crypto scams

8. Blake Lively: Actress whose likeness was used without permission in a weight loss gummy scam

9. Johnny Depp: Actor whose likeness has been used without permission in giveaway, crypto, and fundraising scams

10. Addison Rae: Singer and actress whose likeness has been used without permission for fake endorsements, giveaways, and crypto scams

The Rise of AI Deepfakes in Cybercrime

AI is revolutionizing industries, but it’s also given cybercriminals a powerful new tool: the deepfake. These highly realistic video or audio clips can mimic the likeness of a person, making it nearly impossible to tell whether the content is real or fake. Deepfakes of celebrities are being used to promote fraudulent products, steal personal information, and trick people into downloading malware. Imagine watching a video of your favorite star endorsing a new product, only to find out it wasn’t them at all. This is a reality many fans face as scammers get better at crafting fake content. Some of these AI-generated videos are so convincing that even the savviest of internet users can fall for them.

The Impact on Fans and Celebrities

While these scams primarily aim to steal money or personal data from consumers, the effects are far-reaching. For fans, the consequences can be devastating, with financial losses ranging from a few hundred dollars to over half a million. In addition to the financial risks, victims often feel violated after engaging with fraudulent content. For celebrities, these scams can have a serious impact on their public image and brand. Many stars, including Johansson, have taken a firm stand against the unauthorized use of their images in AI-generated content. As Johansson has publicly expressed, it’s not just about personal privacy but about the broader implications of AI and the need for accountability in the tech world.

Staying Safe in the Age of AI Scams

As AI becomes more accessible, these scams are only expected to rise. To combat this growing issue, McAfee has introduced the McAfee Deepfake Detector, the first AI-powered tool of its kind. Trained on hundreds of thousands of samples, this tool can alert users within seconds if a video or audio clip contains AI-altered content. But technology alone can’t keep you safe. Here are some practical tips to protect yourself from AI-generated scams:

1. Scrutinize Social Media: Social media platforms are hotbeds for disinformation and scams. Be skeptical of shocking or too-good-to-be-true claims, especially if they involve celebrities.

2. Validate Sources: Always verify claims by cross-checking with reliable news outlets and websites. Don’t trust content without fact-checking it first.

3. Detect Deepfakes: Look closely at the content for unnatural features — odd blinking patterns, mismatched audio, or distorted body parts can be signs of a deepfake.

4. Engage with Caution: Avoid commenting on, sharing, or even clicking on unverified social media posts. Engaging with them can increase your exposure to scams.

5. Be Mindful of Your Information: Never give out your personal details to unverified sources or websites. Phishing scams often request sensitive information under the guise of a celebrity endorsement or giveaway.

In 2024, staying safe online means being aware of the rapidly evolving landscape of AI and cybercrime. Scammers are getting better at mimicking trusted names to deceive fans. With AI-powered tools like deepfake detectors and informed vigilance, we can reduce the risk of falling victim to these digital traps. Stay informed, stay cautious, and always think twice before clicking on a too-good-to-be-true celebrity endorsement. For more information about McAfee’s 2024 Celebrity Hacker Hotlist and ways to protect yourself, visit https://www.mcafee.ai.

Methodology

The study was conducted by McAfee^® threat intelligence researchers to determine the number of risky sites and amount of misleading content generated by searching a celebrity name with commonly used terms. A risk score was calculated for each celebrity. McAfee’s WebAdvisor browser extension leverages McAfee’s technology to protect users from malicious websites and, when turned on, rates nearly every internet website it finds, using red, yellow and green icons to indicate the website’s risk level and blocking access to or warning a user if they click on a malicious or risky URL link. Ratings are created by using patented advanced technology to conduct automated website tests and works with Chrome, Edge, Safari, and Firefox.

2024-10-23T05:01:00

(BPT) – Epilepsy at any age can be challenging to navigate, even more so when a patient is a young child or teen. Some medications can help manage seizures for many patients. However, one-third of children with newly diagnosed epilepsy fail the first antiseizure medication they were prescribed. These patients may experience seizures even when taking their medications as prescribed.

The impact of seizures on children and teens

Seizures may be a frightening experience for a child. When their symptoms can’t be controlled by medication, pediatric patients with seizures can develop lifelong challenges.

“I’ve witnessed firsthand the negative impact seizures can have on the quality of life of children and teens,” said Sunita Misra, M.D., Ph.D., and chief medical officer at SK Life Science, a company that develops treatments for seizure disorders.

During her career, Dr. Misra has cared for drug-resistant pediatric epilepsy patients. “When traditional medications are unsuccessful in managing seizures, young patients and their families must contend with health challenges that affect a child’s ability to thrive academically, socially and emotionally,” explained Dr. Misra.

For young children, seizures may disrupt a child’s brain development, which can lead to a serious impact on their lives. According to the Epilepsy Foundation, seizures can stymie a child’s academic achievements and lead to emotional and behavioral issues.

Also, because seizures aren’t predictable, a child may experience anxiety and distress, preventing them from fully engaging in school and social activities. The unpredictability can also be challenging for caregivers to maintain jobs, impacting the financial well-being of families, which can cause more anxiety for a child and their loved ones.

Teens living with seizure disorders can feel left out when it comes to adolescent milestones. For example, getting a driver’s license is a rite of passage, representing independence, maturity and freedom. Adolescents contending with uncontrolled seizures generally cannot obtain their license, which can make them feel left out, isolated from their peers and dependent on others.

How clinical trials may help

Researchers are constantly conducting studies to try to develop new or improved treatments that can address the unmet needs of pediatric patients living with seizures.

For example, SK Life Science is currently enrolling patients in three clinical trials investigating a potential treatment for teens with primary generalized tonic-clonic (PGTC) seizures and young children with partial-(focal) onset seizures.

The PGTC clinical trial is a global Phase 3 study activated in the U.S. as well as 11 other countries. This trial recruits pediatric patients between the ages of 12 and 17 who continue to have PGTC seizures despite traditional medications.

The remaining two trials focus on pediatric partial-onset seizures. The Phase 1 trial is an open-label pharmacokinetics study that is currently recruiting patients between the ages of 2 to 5 in the U.S., South Korea, Hungary and Spain. Meanwhile, the Phase 3 trial is an open-label safety study also recruiting in the U.S., South Korea, Hungary and Spain, as well as Australia and Poland.

“At SK Life Science, we are currently working to provide alternatives for younger patients,” said Dr. Misra. “If you are a parent of an adolescent diagnosed with PGTC or of a toddler or young child with partial-onset seizures, you may want to speak with your doctor to see if your child can participate in these trials.” To learn more, visit www.sklifescienceinc.com.