Category: Brandpoint

2018-04-03T10:35:00

(BPT) – Major life events like childbirth, aging and menopause can cause unwanted changes to a woman’s body. These tend to include a woman’s overall vaginal health that can impact her daily life in terms of work, travel, sports and also, her sex life.

Fortunately, there is an innovative, non-surgical treatment that can restore confidence by helping women of all ages feel more like their younger, more vital and sensual selves. This non-invasive procedure reverses the changes in vaginal tissue that are often associated with aging, childbirth and menopause. With the Juliet^™ laser, women can feel and see improvement after every treatment as the vagina is restored to a more youthful state.

Bay Area medical device company, CUTERA^®, recently launched the Juliet^™ laser, an innovative system that provides women renewed confidence, quality of life and enhanced sexual function. This quick, painless treatment is performed in your provider’s office and takes approximately 15 minutes and can be performed without anesthesia, incisions or downtime. The Juliet laser works by delivering two passes of laser energy to the vaginal area. The first pass stimulates the remodeling of collagen while the second pass stimulates the damaged tissue. As a result, women experience an overall improvement in vaginal rejuvenation.

“Today’s woman strives to both look and feel good, and their sexuality is an important part of their lives,” reports Dr. James Mirabile, a Board-Certified Gynecologist in Overland Park, Kansas. “The Juliet laser is turning back the clock on feminine aging. Some women are even showing improvement in symptoms after a single treatment with best results achieved after two to three sessions. Lubrication, vaginal laxity and tone can be vastly improved. Sex becomes comfortable again as Juliet treats burning, itching, dryness and painful intercourse, with results continuing to improve in the months that follow. It is the treatment of choice for women experiencing menopause to help restore their self-confidence. Our patients tolerate the procedure very well and are extremely pleased with the results we can achieve,” he said.

According to Dr. Samuel Lederman, Co-Director of Laser Skin & Wellness in Palm Beach County, Florida, “With the Juliet laser, we have found that dramatic improvements can occur in quality of life and our patients are genuinely excited about the results. Women who have had two or three children are amazed by the changes they experience. Post-menopausal women are delighted with the reduction in the symptoms of feminine aging that can be achieved with this revolutionary in-office procedure. Because Juliet’s beneficial effects continue to improve over time, many women report further clinical benefits in three or more months after they have been treated,” he said.

The Juliet laser is a safe and effective treatment for many of the symptoms typically associated with diminished estrogen production from aging, changes after childbirth, as well as after breast cancer treatments or hysterectomy.

To find a Juliet provider near you, visit the Cutera Treatment Finder.

2018-04-03T10:01:00

(BPT) – Can cutting back on whole grains be bad for your gut and deadly to your health? Though some popular diets promote the elimination of grains, a recent report from the American Institute for Cancer Research suggests this may be ill-advised.

Researchers say 47 percent of colorectal cancers can be prevented with lifestyle changes, such as adding whole grains to your diet and exercising more. Eating three daily servings of whole grains reduces the risk of colorectal cancer by 17 percent, the report says.

But the link between whole grains and cancer may be confusing. After all, the major benefit of whole grains is fiber, and fiber is fiber, right?

Here’s the paradox about fiber: Americans have increased their consumption of fiber, including whole grains. In spite of that, bowel cancer is still one the most common types of cancer. Not all fiber is alike. Understanding how whole grains and their fiber types go to work in the gut may hold the key to reducing the risk of colorectal cancer.

A new kind of super-grain

First, we turn to the humble barley grain. It may be on the verge of a big moment. Australian researchers spent 30 years breeding a variety of barley that contains more of the properties believed to reduce colon cancer. The result is a so-called super-grain called BARLEYmax.

What’s special about BARLEYmax? This non-GMO grain has twice the fiber as most other whole grains, including wheat. It’s also chock-full of a unique type of fiber called resistant starch. Scientists believe resistant starch plays an important role in keeping the gut environment healthy. BARLEYmax has four times as much resistant starch as wheat and oats, and scientists believe it’s this resistant starch that may be the key link to fighting colorectal cancer.

What do resistant starches do?

Why did the Australian researchers want to develop a grain that was high in resistant starches? Dr. David Topping, who headed the research team, points to previous research showing the link between diet and colorectal cancer.

Africans have a lower fiber intake compared to Americans and Australians, yet their bowel cancer rates are much lower, he reports. On the surface, this appears to diminish the role of fiber. Here’s the kicker: The African diet is much higher in resistant starches and fermentable fibers than American and Australian diets.

According to Topping, that highlights the key determinant of better bowel health and fighting cancer is that we eat enough of the right fiber types, from whole grain sources, rather than to focus only on the amount of fiber we eat.

How do resistant starches work?

We’ve all heard about how important it is to make sure the gut is inhabited by the right kinds of bacteria. But it’s not as simple as taking a probiotic supplement or eating yogurt for breakfast. Gut bacteria need food to thrive, and that’s where resistant starches come in.

In the gut, resistant starches are a food source for healthy gut bacteria, and these bacteria keep the gut environment healthy. When diets are low in resistant starches, it creates a “hungry gut bacteria population.” But increasing the availability of fermentable fiber-rich whole grains that feed the gut microbiota can potentially make us healthier.

Good sources of good fiber

It’s exciting to hear that boosting your intake of resistant starches can have such a profound effect on your well-being and health. Getting the right foods that “feed” your gut has been tricky because, frankly, many are not appealing to American tastes.

Green bananas are a prime example. Although resistant starches are abundant in foods like cooked and cooled potatoes, barley and oats, these have to be eaten cold to get the full benefits, because these starches break down when heated.

Australian natural foods company Freedom Foods is the first breakfast manufacturer to bring the unique BARLEYmax grain to the U.S. under their Barley+ line of Toasted Mueslis and nutritional bars. The format, which is much closer to American-style granola but without all the sugar, will provide Americans with a much more accessible way to access resistant starch than some of the more obscure sources currently available.

Barley+ Toasted Muesli and Barley+ Snack Bars are now available at grocers and other retailers. To learn more about the mueslis and snacks, visit freedomfoodsus.com.

2018-04-03T09:01:00

(BPT) – Many women and their doctors are still confused about the safety of estrogen. When introduced, estrogen was believed to be good for you. But, following the Women’s Health Initiative study 15 years ago, women were told that hormone therapy could, in fact, lead to an increased risk of cancer, blood clots and heart disease. Nothing could be further from the truth, according to Dr. Mache Seibel, author of The Estrogen Fix.

Today, women are learning that use of hormone therapy (HT) can minimize risks and maximize menopausal relief for common symptoms like hot flashes, dryness, mood swings, fractured sleep, brain fog, irritability and weight gain. When taken at the right time, estrogen therapy can lead to substantial improvements in health and quality of life and lower the risk of breast cancer, heart disease, and dementia. Women should be aware of one caveat: beginning estrogen after a woman’s estrogen window closes at age 65 may increase their risk for breast cancer, heart disease, Alzheimer’s and osteoporosis.

Heeding advice about how and when to stop taking HT is important and revealed in new studies featured in Dr. Seibel’s The Estrogen Fix. The book reaffirms the safety of vaginal estrogen for the heart and brain, as well as its effectiveness in controlling weight; additionally, the book outlines newly available estrogens and progesterones, discusses misconceptions about compounded hormones and estrogen pellets and offers the latest hormone-free FDA solutions for women with vaginal dryness.

The following are 5 creative approaches to combat menopausal symptoms:

1. Hot flashes: Women experiencing hot flashes and night sweats can find relief using an FDA-approved estrogen hormone therapy called Divigel, a cool, clear gel that is applied to the upper thigh daily. It contains the plant-based estrogen hormone estradiol, the same hormone made naturally by a woman’s ovaries before menopause and delivers estrogen identical to that naturally produced in the body.

2. Irritability/sleeplessness: Quality sleep is often a challenge during menopause and can contribute to high blood pressure, diabetes, heart disease and obesity. A natural supplement with melatonin like Vitafusion Beauty Sleep promotes a good night’s sleep without prescription medication. Sex and/or self-pleasure are natural ways to decrease stress and can help with the onset and quality of sleep. The oxytocin released with hugging, stimulation and orgasm can increase feelings of calm and safety, causing cortisol levels to drop, thus optimizing sleep. Orgasm releases prolactin, helping you fall asleep faster and more efficiently.

3. Painful sex: Internal vaginal dryness can be relieved for three days with hormone-free Replens Vaginal Moisturizer. Alternatively, prescription remedies like vaginal estrogen or DHEA can be used. Don’t forget to incorporate a personal silicone lubricant like Replens Silky Smooth just before sex to ease penetration, increase comfort and reduce abrasion.

4. Weight gain? Eat to defeat menopause: Food is the fuel for every cell in your body, so avoid packaged and processed foods and limit sugary drinks and desserts to ensure you’re optimizing energy. Stick to unprocessed whole foods as there are no hidden ingredients or calories. Your body will also appreciate fresh and/or organic produce and hormone-free meat or grass-fed beef as often as possible. Eat to Defeat Menopause: The Essential Nutrition Guide for a Healthy Midlife offers practical advice and information on how to choose and prepare meals to optimize health during menopause.

5. Hair lacking luster, less-than-glowing skin and brittle nails: Loss of estrogen leaves many women dealing with thinning hair, increased dry skin and brittle or breaking nails. Introducing biotin into your diet with a raspberry-flavored gummy like Vitafusion Gorgeous Hair, Skin & Nails can ensure you’re consuming sufficient biotin and other helpful nutrients including vitamins C and E.

Every woman has safe, new options, from prescription HT to those available over-the-counter, to suit her unique needs. Schedule a chat with your health provider to discuss the right hormone therapy or alternative option for your personal menopausal challenge.

2018-04-02T12:45:00

(BPT) – It’s time for America’s workforce to wake up. If you are one of the tens of millions of adults sleeping fewer than seven hours each night — the amount recommended by the American Academy of Sleep Medicine (AASM) — you are likely jeopardizing performance, increasing accident risks and putting everyone in danger during commutes. Getting enough sleep every night is key to improving productivity, safety and quality of life.

Here are some tips to make sleep work for you.

Don’t burn the midnight oil

Working late nights might impress your boss, but restricting your sleep can lead to trouble making decisions, solving problems, controlling emotions and more, severely affecting your productivity at work. The National Safety Council reports that workers who sleep fewer than six hours per night cost employers six days a year in productivity.

Sleep for safety

Workers who sleep less than six hours per night are also at higher risk for injury, according to the Sleep Research Society. Cognitive and motor performance impairments caused by sleep deprivation can be comparable to drinking alcohol. If you make it a daily priority to recognize the signs of fatigue before, during and after work, and refuse to drive drowsy, you can reduce the risk of serious injury for yourself and others. This may be especially true if you work a job that involves manual labor or heavy machinery.

Strategies for non-traditional work hours

Some of the more high-risk professions involve working irregular hours. Shift workers — who can be nurses, law enforcement officers, emergency responders, transportation operators and more — work overnight or early morning hours with irregular or rotating shifts, causing upheaval in the body’s circadian rhythm and natural sleep/wake cycle. According to the AASM, shift workers may sleep up to four fewer hours per night than those working traditional hours, increasing the risk for injuries, accidents and drowsy driving. The CDC reports that serious long-term health problems are a concern, too.

However, there are ways for shift workers to combat this problematic sleep schedule.

Tips for ‘wake time’

* Avoid exposure to sunlight if you need to sleep during the day, and wear sunglasses if you must go outside.

* Use moderate amounts of caffeine in the early part of your shift.

* Use public transportation, rideshare or take a cab, or arrange rides from friends or family after a work shift.

* Take a 20- to 30-minute nap during a work break or before a night shift.

* Get help from a sleep specialist to reinforce your body clock with strategically timed bright light therapy.

Tips for ‘sleep time’

* Avoid caffeine and alcohol in the hours before you go to bed.

* Plan for any major changes in your shift schedule by altering your sleep time a few days in advance.

* Try to keep the same schedule on workdays and days off and create an effective “wind down” routine before going to bed.

* Keep your bedroom at a cool temperature, turn off all electronics and only do relaxing activities like reading or journaling.

Use the National Healthy Sleep Awareness Project’s bedtime calculator, which helps you find your ideal bedtime based on when you need to wake up for work — even if that’s in the middle of the night.

Getting at least seven hours of sleep isn’t just a matter of feeling alert for productivity and safety on the job; it’s a necessary component of good health and well-being. If you’re having trouble sleeping, you should talk to your doctor, who may refer you to a board-certified sleep medicine physician at an accredited sleep center for help. For more information go to www.sleepeducation.org.

2018-04-02T10:01:01

(BPT) – Approximately 2 million Americans are battling a disease that many people may not understand or feel ashamed to admit being impacted by: opioid addiction.[1] Like many other diseases, opioid addiction can be a continued struggle for afflicted individuals and for their families and caregivers.[2] People living with opioid addiction — and their loved ones — may face judgment from others who see it as a failure of will or a “choice,” and do not understand that it is a disease.[3] Because of this stigma, people battling opioid addiction may be afraid to ask for help or feel uncertain about where to find information and how treatment options along with counseling may help.

Education that opioid addiction is a disease must continue to ensure that stigma does not impede people with opioid addiction from getting the help they need. Studies have shown that the use of medication-assisted treatment (MAT) may help patients on their road to recovery because it is a combination of medication, which helps to treat the physical effects of addiction, and counseling, which helps teach people effective recovery skills.[3]

While MAT has been proven to effectively help in the treatment of opioid addiction, research has suggested it is often underutilized among healthcare professionals. In fact, fewer than 20 percent of adults with substance use disorders in the U.S., including those with opioid use disorder, receive any kind of treatment.[1]

Dr. Stephen Stahl, Adjunct Professor of Psychiatry at University of California San Diego and a contracted spokesperson for Alkermes, has pioneered the successful use of MAT and believes there are many people battling opioid addiction that may benefit from finding a treatment approach that is right for them.

“Counseling and medication each have an important role in recovery from opioid addiction. Counseling helps people understand underlying issues and effective recovery skills, while medication can help treat the physical effects of addiction. When used together, these options can be effective,” said Dr. Stahl. “Being an advocate for someone struggling with opioid addiction starts with knowing all you can about the different treatment options that may help pave the road on the recovery journey.”

Dr. Stahl recommends the following important steps for families looking for information on MAT programs:

• Understand how MAT works
  Research suggests: Counseling targets the cortex to help treat the psychological aspects of dependence. Medication targets the limbic region to help treat the physical effects of dependence.

• Explore different treatment options that may be available
  There are different types of medication used with counseling to treat opioid dependence: antagonists, agonists and partial agonists. Consult a healthcare provider for more information on selecting a treatment approach that best suits the individual’s needs.

• Learn more through the stories & experiences of others
  A new initiative called Let’s Change the Conversation provides guidance about how to start a conversation with a loved one or healthcare provider about MAT, inspirational stories from other families touched by opioid addiction as well as information about an available treatment option.

ALKERMES is a registered trademark of Alkermes, Inc. ©2018. All rights reserved. OT-001562.

2018-04-02T09:01:00

(BPT) – U.S. residents logged 1.7 billion trips for leisure purposes in 2016, according to the U.S. Travel Association, and this number will likely grow in 2018. Whether you’re traveling for leisure or business, you shouldn’t lose sight of nutrition. It’s common to think, “Hey, I’m on vacation, so I can throw my healthy diet out the window.” Wrong. Traveling can throw the body for a loop with time zone changes, shifts in sleep schedules and the availability of fast, convenient and highly processed foods.

Use these five easy steps to make sure you stay healthy on the go this year.

1. Pack healthy snacks.

Dining while on the go usually translates to getting a quick hunger fix that involves processed, high-fat foods. Make a conscious effort to pack healthy snacks. Apples and nut butter, pretzels and hummus and dried, no-sugar-added fruit are a few healthy options.

2. Lighten your luggage.

It’s all too common for travelers to try to max out the weight of their checked luggage, which often weighs in at 50 pounds. Carting around heavy luggage and bags can take a toll on the body.

One easy way to lighten your load is to condense cumbersome toiletries. For instance, look at the prescription medications and dietary supplements you’re packing. A 2018 Wakefield Research study, conducted for Vitamin Packs, found that more than half — 51 percent — of respondents tote along five or more different types of pills when they’re traveling. And with age comes ailments. Baby boomers are the pill pack mules, with 64 percent taking five or more types of pills along for the ride when they travel, compared to only 35 percent of millennials who bring the same amount.

The good news — you can leave dietary supplement bottles and days-of-the-week pillboxes at home. Look for personalized vitamin subscription services, like Vitamin Packs (www.vitaminpacks.com), that combine customized dietary supplements into individual daily packs that can easily tuck into your carry-on luggage.

3. Don’t forget essential nutrients.

The introduction of personalized nutrition has made it much easier (and lighter) to bring your vitamins and supplements with you when you travel. It may not always be convenient to grab a bright orange pepper or a bowl of fresh spinach while on the go. Therefore, your body may be craving folic acid, vitamin C, vitamin A, lutein, and just about every other phytonutrient.

“We shouldn’t sacrifice our nutrition simply because we’re away from our kitchen,” commented Elizabeth Somer, registered dietitian, author of “Eat Your Way to Happiness” and Vitamin Packs medical advisory board member. “I always pack nutritionally rich go-to snacks when I’m away from home and pack a multivitamin that delivers the essential nutrients my body needs to perform at its best.”

4. Keep your blood flowing.

If you’re planning a U.S. cross-country flight this year, direct flights can leave you sitting for five hours or more. These long periods of sedentary travel can lead to blood clots. Before you go, check with your doctor about adding an omega-3 supplement to your diet to maintain healthy blood flow.

5. Hydrate. Hydrate. Hydrate.

Water should be your No. 1 travel companion. Pack a reusable water bottle, so you can quickly fill up at water fountains located in many airports, train stations and bus stops.

As you take to the air, road or track this year, make nutrition a top priority. Your body will thank you and it will give you the energy you need to enjoy your time wherever your travels take you.

2018-04-02T07:01:01

(BPT) – If bioelectronic medicine sounds futuristic, it’s because many of its applications operate like something out of a science fiction movie. But at its core, bioelectronic medicine is simply the use of technology to treat disease and injury.

Some applications include tools that you’re probably already familiar with, like cochlear implants and cardiac pacemakers. When these technologies were first introduced, they were considered revolutionary. While still important advancements, they are now commonplace instruments in a doctor’s toolbox.

Bioelectronic medicine can involve implanting a device that impacts neural signals which could impact a variety of inflammatory diseases from rheumatoid arthritis to Crohn’s disease, Parkinson’s disease, Alzheimer’s disease and more. There is ongoing research into whether such stimulation could potentially impact paralysis as well. It can also be used as a way to assess and track diseases like diabetes.

As the field continues to evolve, newer applications in bioelectronic medicine continue to be approved by the U.S. Food and Drug Administration.

Take, for example, Tumor Treating Fields, a therapy that utilizes the natural electrical properties of dividing cancer cells to treat cancer without many of the life-altering side effects associated with other traditional treatments.

Patients wear a device that creates electric fields tuned to specific frequencies to disrupt cell division, inhibiting tumor growth and causing affected cancer cells to die. The therapy, which you can learn more about on Novocure.com, received its first approval by the FDA for a specific type of aggressive brain cancer in 2011.

Clinical research on Tumor Treating Fields has continued, and the treatment shows promise in multiple solid tumor types — including some of the most aggressive forms of cancer. The therapy has been shown to have minimal side effects, with mild to moderate skin irritation being the most common side effect.

Bioelectronic treatments not only have the benefit of typically causing fewer side effects, but there is also room to improve the treatment through engineering.

“One of the benefits of having a device over a drug is we can continue to develop and improve the technology over time,” explained Eilon Kirson, Chief Science Officer and Head of Research and Development at Novocure. “We’re not locked into a chemical formula. The platform can continue to evolve.”

The field of bioelectronic medicine itself continues to progress, having only come into being in the late 20th century. With so much advancement made in such a short time, the promise of what may come in the future feels pulled straight from the big screen.

2018-04-11T07:01:01

(BPT) – Hard water, which contains high levels of calcium and magnesium, can be found in nearly 90 percent of American homes. These minerals cause scaling, a buildup that clogs waterlines and plumbing forcing appliances to work harder and operate less efficiently. The scale may also harbor bacteria. The only way to truly remove the hard and soft scale from household water systems is with salt-based water softeners.

The environmental and cost benefits of salt-based water softening are significant. Hard water scaling can cause your showerhead to lose up to 75 percent of its flow rate in just 18 months. Hard water also interacts negatively with soap, reducing its cleaning power. Soft water is up to 12 times more effective at cleaning dishes than increasing the amount of detergent used.

According to the Water Quality Research Foundation for washing machines, the most important factor in removing stains from clothing was water softness. Reduction of water hardness was up to 100 times more effective at stain removal than increasing the detergent dose or washing with hotter water. In fact, soft water can reduce soap use by as much as half. Hard water can also reduce the efficiency of water heaters and increase electricity costs by as much as 48 percent, according to the Battelle Memorial Institute.

Hard water scaling doesn’t just harm your appliances and wallet, it can harm your health as well. The piping used in home plumbing, whether it is copper or PVC, has very smooth interior surfaces that don’t permit bacteria to settle and grow. However, hard water results in scale formation on the interior surfaces of those pipes and that provides a perfect home for bacteria.

Researchers at the School of Sustainable Engineering at Arizona State University found bacteria may grow in pipes filled with both hard scale and soft scale at the same rate. This is important new information because some forms of water conditioning produce this soft scale. The only solution is to remove both hard and soft scale in the pipes with a salt-based water softener.

Hard water you use to wash your fresh fruits and vegetables may actually contain more bacteria, and the problem isn’t only in the kitchen. When you take a hot shower the steam you are inhaling can also contain the same microbial contamination that is in the rest of your plumbing, exposing you to bacteria such as Legionella, which can cause Legionnaire’s disease.

A salt-based water softener is the most functional and cost-effective means of removing hardness minerals. It is a time-tested, highly reliable tool to improve health and to lower maintenance costs for home appliances like dishwashers and washing machine. It also reduces the need for detergents and high-water temperatures, leading to a smaller household carbon footprint.

2018-03-29T15:29:00

(BPT) – With spring having officially begun, many eager homeowners and landscape professionals across the country will roll up their sleeves and reach for their shovels to start projects that require digging this season.

During the transition into “digging season,” Common Ground Alliance (CGA), the organization dedicated to protecting underground utility lines, people who dig near them, and their communities, reminds homeowners and professional diggers that calling 811 is the first step toward protecting you and your community from the risk of unintentionally damaging an underground line.

Every digging project, no matter how large or small, warrants a free call to 811. Installing a mailbox or fence, building a deck and landscaping are all examples of digging projects that should only begin a few days after making a call to 811. Calling this number connects you to your local one-call utility notification center.

According to data collected by CGA in a phone survey in February, millions of American homeowners will likely do DIY projects involving digging this year, but 36 percent of them do not plan to make a free call to 811 before digging. Extrapolated to the full population of U.S. homeowners, approximately 48.3 million people will dig this year without first calling 811.

A utility line is damaged every nine minutes in America because someone decided to dig without making a call to 811 to learn the approximate location of buried utilities in their area. Unintentionally striking one of these lines can result in inconvenient outages for entire neighborhoods, serious harm to yourself or your neighbors, and significant repair costs.

As a result, CGA offers the following tips to make sure you complete your project safely and without any utility service interruptions, so you don’t become a statistic.

Here’s how the 811 process works:

1. One free, simple phone call to 811 makes it easy for your local one-call center to notify appropriate utility companies of your intent to dig. Call a few days prior to digging to ensure enough time for the approximate location of utility lines to be marked with flags or paint.

2. When you call 811, a representative from your local one-call center will ask for the location and description of your digging project.

3. Your local one-call center will notify affected utility companies, which will then send professional locators to the proposed dig site to mark the approximate location of your lines.

4. Only once all lines have been accurately marked, carefully dig around the marked areas.

There are nearly 20 million miles of underground utility lines in the United States, which equates to more than a football field’s length of utilities for every person in the U.S. Your family depends on this buried infrastructure for your everyday needs including electric, natural gas, water and sewer, cable TV, high-speed Internet and landline telephone. With that much critical infrastructure underground, it’s important to know what’s below and call 811 before digging.

To find out more information about 811 or the one-call utility notification center in your area, visit www.call811.com.

2018-04-10T15:09:00

(BPT) – The bright lights. The energy and laughter that fills the room. Casinos are fun and exciting to the vast majority of people but for some, they can be problematic.

Casinos are a form of entertainment, so how do you ensure what’s meant to be a fun and leisurely activity continues to be a positive experience? Time spent at a casino should be a planned and budgeted entertainment option — like you would approach an evening out for dinner or a sporting event. There are preventative measures that can be taken to help ensure that an experience at a casino remains a fun one.

Leading experts in the field of gambling research maintain that it starts with being an informed consumer who understands the realities of gaming. “Being informed means understanding your thoughts about the next big win, beating the odds, and finding the hot machine or deck of cards,” said Dr. James Whelan of the University of Memphis. “Misunderstanding these thoughts about chance can lead to harmful mistakes and excessive losses of money. Informed consumers know that setting limits on how much you spend and how long you play is the best way to not let these thoughts result in you losing more than you can afford.”

Here’s what everyone should keep in mind before their next casino visit.

Betting on a winning streak

It’s always exciting to hit a jackpot, but winning streaks are highly uncommon and beyond anyone’s control. Each spin of the wheel or roll of the dice is an independent event, which means that the chances of a specific outcome aren’t influenced by previous outcomes. So rolling snake eyes once makes you no more (or less) likely to roll snake eyes again.

The chances of beating the odds

Casino games are designed with a house advantage. Mathematically, the house advantage is a measure of how much the house expects to win, expressed as a percentage of the player’s wager. For example, in a wager with a house advantage of 5 percent, the player will lose, on average over time, $5 for every $100 wagered. Because the odds always favor the house, the longer or faster a person plays a casino game, the more the person should expect to lose even in skill­-based or hybrid games. In the same way, the more a person wagers, the more the person should expect to lose.

Believing in superstitions

It might be fun to imagine that rubbing a rabbit’s foot improves a player’s chances of hitting a jackpot, but the reality is that this “magical thinking” has no impact whatsoever. Cheating aside, there’s nothing a player can do — no ritual or lucky charm — to influence the outcome of any casino game. Superstitions can’t determine whether a player wins or loses because every casino game — whether it’s blackjack, craps or a slot machine — is based on randomness, or on chance.

Lisa Arroyo has worked at Harrah’s Joliet Casino in Illinois for the past 25 years. Like everyone who works at a Caesars Entertainment property, Arroyo thinks about gambling as a fun activity you pay for, like going to the movies or to a theater performance.

Arroyo has heard customers laughing and having fun playing blackjack — and she has also heard customers make troubling statements that have caused her concern. “We definitely don’t want people to come in and spend more than what they have budgeted. We want our guests to simply have fun and gamble responsibly. If someone makes a statement or series of statements that concern us, we will have a discussion with the patron and inform them of responsible gaming options and alternatives if needed.”

Gambling responsibly?

Is responsible gaming an oxymoron? Not at all. Arroyo wants gambling to be a choice made for the right reasons. She is one of the advocates of Caesars Entertainment’s Responsible Gaming program, the first hospitality gambling program of its kind to formally train employees on the importance of Responsible Gaming.

The premise of the program involves Arroyo and her colleagues across Caesars’ global network of properties, called Responsible Gaming (RG) Ambassadors, who are celebrating their 15th year of assisting casino guests who may not be gambling responsibly. If comments or statements are made that are concerning to any employee, that concern is brought to the attention of the RG Ambassador who will sit down with the guest to address the reported concern, offer problem gambling program assistance and help resources, and answer questions. “We just let them know that if they feel like they might have a problem, we’re here to answer questions and help,” said Arroyo.

She informs people who express they might have a gambling problem to ask themselves some of the following questions.

* Do I lose time from work due to gambling?

* Is gambling making my home life unhappy?

* Have I ever felt remorse after gambling?

* Do I ever gamble to get money to help pay debts or to otherwise solve financial difficulties?

* Does gambling cause a decrease in my ambition or efficiency?

* Do I ever gamble longer than I had planned?

Caesars Entertainment wants everyone who plays at its casinos to be there for the right reason — to simply have fun. For the past 25 years, Caesars has been committed to promoting responsible gaming and has provided assistance to guests who may not be gambling responsibly. This year, Caesars’ Responsible Gaming Ambassador Program is celebrating its 15th anniversary with 815 Responsible Gaming Ambassadors that may assist guests with problem gambling help resources.