Category: Brandpoint

2018-02-23T08:25:00

(BPT) – There are few foods that span a variety of diverse culinary styles more than fresh pork. Fresh pork is known by both leading chefs and home cooks as a flavorful, versatile solution for any night of the week.

Smithfield Fresh Pork is proud to partner with the National Pork Board and 20 award-winning chefs at this year’s South Beach Wine and Food Festival (SOBEWFF). These chefs will create high-quality pork dishes for attendees featuring Smithfield Prime Fresh Pork, an all-natural premium line of fresh pork. Each recipe will showcase the superior quality and versatility of the Smithfield Prime collection and inspire consumers to cook with only the best ingredients at home. Event-goers will have the opportunity to experience these recipes at the following NPB-sponsored events: Tacos After Dark on Thursday, February 22; Burger Bash on Friday, February 23; Spanish Dinner on Saturday, February 23; Swine, Wine & Spirits and Coca-Cola Beachside BBQ, both on Sunday, February 25.

Chef Jose Garces, one of Smithfield’s Chef Partners, will host two pork-centric events at SOBEWFF. Garces, a James Beard award winner and Iron Chef, prefers to cook with Smithfield Prime Fresh Pork due its high quality and flavor.

“As a chef, there is nothing more important to me than the quality of the ingredients I choose for my dishes,” said Garces. “That is why I love to work with Smithfield Prime Fresh Pork. They understand that quality leads to flavor and flavorful dishes create the best experiences and memories.”

The most discerning chefs, championship pitmasters and home cooks alike seek quality, flavorful fresh pork, and that is why they trust Smithfield Prime Fresh Pork. Smithfield Prime Fresh Pork is a line of premium, all-natural fresh pork that is certifiably 20 percent more tender than other leading brands of all-natural pork. The Smithfield Prime collection is hand-trimmed and sourced from America’s most trusted farms, using a specialty breed of Duroc hogs and some of the most stringent quality standards in the industry. Thus, Smithfield Prime Fresh Pork products naturally have exceptional color, increased marbling and enhanced flavor, creating an elevated eating experience.

You can catch Chef Garces in action at the Spanish Dinner event taking place Saturday, February 24; and at the Coca-Cola Beachside BBQ on Sunday, February 25. For those who want to take a page out of Chef Garces’ book and try their hand at cooking up one of his signature dishes, below is a recipe he crafted specially for Smithfield.

Grilled pork chops with cognac butter, mustard aioli and mushrooms

For the pork chops:

4 Smithfield(R) Prime Bone-In Pork Chops (1-inch thick)

1 cup extra virgin olive oil

1/4 cup finely chopped fresh thyme

1/4 cup finely chopped fresh rosemary

1/4 cup finely chopped garlic

Directions:

Mix oil, thyme, rosemary and garlic in large mixing bowl. Add pork chops and coat thoroughly. Cover and refrigerate at least 2 hours and up to 24 hours. Heat grill to medium using hickory wood charcoal. Remove chops from marinade and grill 7 to 9 minutes per side until internal temperature reaches 145 F to 160 F. Remove from heat and immediately brush with cognac butter. Let stand 3 minutes before serving.

For the cognac butter:

1 cup good-quality cognac

1/2 cup thinly sliced shallots

1 cup butter, room temperature

1/4 cup chopped fresh parsley

Directions:

Combine cognac and shallots in a small saucepan. Simmer until cognac is reduced by two-thirds. Strain and let cool. Mix together with butter and parsley; let stand at room temperature until ready to use.

For the mustard aioli:

3 eggs

1 cup Dijon mustard

1/4 cup lemon juice

1/2 cup whole grain mustard

3 cups vegetable oil

Directions:

Combine eggs, Dijon mustard and lemon juice in food processor or blender. Blend until smooth. Slowly drizzle in vegetable oil, while food processor is running, until emulsified. Remove from processor and fold in whole grain mustard. Season to taste.

For the mushrooms:

2 lbs. mixed fresh wild mushrooms (such as chanterelle, hen of the woods, porcini and morel)

1/4 cup extra virgin olive oil

1/4 cup finely chopped fresh thyme

1/4 cup finely chopped fresh rosemary

1 tablespoon lemon juice

Directions:

Toss together mushrooms and olive oil. Place in grill basket and grill until tender and cooked through, turning occasionally. Remove from heat and toss with remaining ingredients. Serve immediately.

This recipe yields four servings; total prep time is 25 minutes (plus two hours marinade time), and total cook time is expected at 35 minutes.

Visit SaborSmithfield.com for more of Chef Garces’ recipes and inspiration for your next meal and to learn more about Smithfield’s quality and freshness. And visit sobewff.org for more details on the South Beach Wine and Food Festival. For more information about National Pork Board, visit porkteinspira.com.

2018-03-06T08:01:01

(BPT) – Childhood and adolescent vaccination is considered by many to be one of the greatest public health accomplishments of the 20th century, but based on the results of a new study by the Blue Cross Blue Shield Association (BCBSA), there is still more work to do to ensure children and teens are protected against the diseases vaccines were developed to eradicate.

The Blue Cross Blue Shield: Health of America Report shows childhood vaccination rates climbed 12 percent among young commercially insured members. Data shows 69 percent of young BCBS members born in 2010 were up-to-date on their CDC-recommended vaccinations by the age of 2 years and 3 months compared to 77 percent of children born in 2013.

The study also found that the rate of documented vaccine refusal — in other words, doctors charting parental refusal of vaccines for their children — went up by nearly 70 percent for children born in 2013 compared to those born in 2010 (4.2 percent versus 2.5 percent, respectively).

The result of vaccine refusal can be dangerous, not only for the child who is vulnerable to diseases like measles and diphtheria, but for the community at large.

It played itself out in Minnesota last year, when a measles outbreak in the Twin Cities exceeded the total number of cases reported in the entire U.S. the year before. Health officials didn’t have to look far for the cause. Spread of the highly infectious disease started in the state’s Somali-American community.

According to the Minnesota Department of Health, the vaccination rate among Somali-American children dropped from the high 80s to a low of 42 percent last year in response to the anti-vaccine movement’s targeting efforts, fueling the outbreak. But the disease wasn’t confined to the Somali community. It spread throughout the Minnesota public school system as well, infecting non-vaccinated children.

The disease is nothing to take lightly. At the low end, it causes fever, runny nose, cough, sore throat and a rash, but it can be deadly, spawning pneumonia, blindness and even encephalitis. One especially alarming complication lurks in the brain for years after a person has recovered and mysteriously reawakens, causing seizures, coma and death. No one who has contracted that complication has survived.

Low uptake of HPV vaccine

It’s not just childhood vaccines that parents are refusing. According to the BCBSA report, only 29 percent of adolescents received a first dose of the human papilloma virus (HPV) vaccine before their 13th birthday.

The HPV vaccine rates lag far behind other adolescent vaccines, meningococcal and Tdap, which have rates of 72 percent and 82 percent, respectively.

And that’s a problem. According to estimates from the Centers for Disease Control and Prevention, 31,500 people die every year from cancers caused by HPV.

It’s a heartbreaking statistic, especially because the American Cancer Institute estimates that, if all teens were vaccinated against HPV, cervical cancer would be eliminated within one generation.

What parents can do

The key to protecting children and teens from diseases like measles, rubella and HPV is vaccination, according to the CDC.

Talk to your child’s doctor about the safety and benefits of vaccination, if you have any doubt.

Vaccinate your children according to the CDC-recommended Seven-Vaccine series: Diphtheria, Tetanus and Pertussis (DTaP), Heamophilus Influenza (Hib), Hepatitis B (Hep B) Polio (IPV), and Measles, Mumps and Rubella (MMR).

Vaccinate your adolescent against HPV, Meningitis and DTaP.

For more information, or to download the Health of America report, visit www.bcbs.com/healthofamerica.

2018-02-22T13:03:00

(BPT) – Winter maintenance practices often lead to debates over different methods and materials used to keep roads clear. One often-heard argument is that road authorities should go back to using sand or abrasives for winter maintenance, instead of using salt.

But how does sand compare to salt?

Sand alone does not melt any snow or ice. Any time melting has been associated with sand, it is because a small amount of salt (about 10 percent or less) is typically included in the stockpile to stop the sand from freezing. It is sometimes said that some melting occurs because the color of the sand creates excess solar heating, but that is minimal compared to the normal solar heating occurring on roads.

Sand does provide a temporary increase in friction. However, to supply that increase in friction, it must be located between the tires of the vehicles on the road and the snow or ice on the road. Studies have found that the friction increase due to sand disappears after 10 to 20 vehicles have driven over it at highway speeds. So, the benefits of sand in terms of increasing friction can be fleeting in high-speed and high-traffic situations.

In addition, to get the friction benefits of sand, it must be applied at higher rates than salt. This means that trucks must be refilled more often, and when a truck is in the yard being refilled, it is not out on the road system plowing and applying materials.

Some believe that there is no environmental impact from the use of sand, but when abrasives like sand settle in river beds, they choke off access of aquatic species’ eggs to oxygen, reducing their value as spawning grounds, potentially putting the breeding of certain fish species at risk.

The other danger is to air quality. As cars drive over the sand and other abrasives, these get ground up and become dust. The cities of Denver, Colorado, and Washoe County, Nevada, where air pollution is a concern, require that abrasives used be vacuumed up no more than 72 hours after the end of the storm. This cleanup adds to the cost of using abrasives.

This debate matters because we need roads to be free of snow and ice in the winter. A study by Global Insights indicated that when roads are impassable because of snow or ice, a state can lose between $300 million and $700 million in economic activity per day. A study from Marquette University has shown that a safe and sustainable snowfighting program that uses road salt in an appropriate manner will reduce accidents by up to 88 percent.

When properly applied at the right place, at the right time and in the right amount, road salt has been shown to be the most effective, economic and environmental way to keep roads passable and people safe in the winter.

2018-03-05T11:41:00

(BPT) – Get active outdoors with a hobby more satisfying than binge-watching another television series. As a pastime, gardening can help you eat delicious, more flavorful food while transforming your patio or yard into a colorful hangout for butterflies and bees.

Many people don’t realize how easy it is to have a fresh supply of crisp veggies, fragrant herbs or fresh-grown flowers. Whether you have a balcony, rooftop or patio, gardening is a hobby that quite literally allows you to harvest big rewards.

One of the most exciting parts of gardening is deciding what to grow. With thousands of plants to choose from — flowers, vegetables and herbs — a small pot of soil can be a canvas for creativity.

To find the most popular flowers and plants this year, we checked in with Ball Horticultural Company, a global leader on all things gardening, to see what the top trends are in 2018.

Strong and colorful

When spring arrives, we all crave color and warmth to celebrate the end of winter. To get that wow factor — and get it fast — try planting flowers that grow and fill in quickly and thrive in extremes. The Megawatt Begonia brings magnetic color even in shaded spaces. It’s also a low-maintenance option if you’re new to gardening. Likewise, the Echinacea Sombrero Sangrita is a perennial flower that returns each year with stunning red blossoms.

For foodies who want to show off

Every chef knows the secret to tasty cooking is great ingredients. For many gardeners, the truly magical combination is finding that edible veggie that looks as good as it tastes. Take 2 Combos combine two sweet pepper plants with a touch of heat and beautiful orange and yellow fruit. There’s also a combo of a slicer and cherry tomato perfect for small spaces and for snacking and cooking. Speaking of peppers, a new, attractive variety is Candy Cane Red Pepper. It has green fruit striping that ripens to red and offers up crisp, sweet flavors, much like a candy cane!

A refuge for bees, butterflies and beyond

There are dozens of reasons people choose to garden: fresh food, interior and exterior decoration, relaxation, stress reduction and more. One emerging trend is that people want to make their garden a destination for pollinators like bees, butterflies and hummingbirds. A few captivating flowers that attract these beautiful and helpful creatures are:

* Lucky Star Pentas — Provides butterflies summer-long flower clusters in eye-catching colors

* Copper Prince Ornamental Millet — This thriller makes a dramatic statement with foxtail plumes that birds feast upon

* SuperBlue Lavender — A deeply colorful and fragrant bee magnet

Gardening helps you relax and decompress. What’s more, there is a huge amount of satisfaction involved in seeing your vegetables and flowers grow. Follow these trends and watch your plants blossom and beautify your home and yard. After all, we could all use a little more color in our lives.

2018-02-22T10:01:00

(BPT) – With new so-called “healthy” food trends popping up all the time, it’s hard to keep track of what’s actually good for your health and what’s just a fad. Luckily, new research continually shows consumers which fads to ditch and which kitchen staples stand the test of time and should be kept in our diets. For example, did you know that coconut oil, a recent consumer favorite in health and beauty circles, has been found in a new study to actually increase cholesterol?

If you are looking for simple changes that have a big impact on nutritional health, consider clearing some unhealthy eating habits from your diet. Here are a few health fads that aren’t as nutritious as you may have heard, and helpful swaps that can benefit your health.

Cooking with coconut oil

Over the last few years, coconut oil has gained prominence on grocery store shelves, in the news and on social media. Long considered a multipurpose beauty oil, coconut oil began to make its way into recipes, and consumers hoped its health benefits extended to the kitchen. However, a recent study has found that coconut oil increases cholesterol. Adding corn oil to one’s diet, on the other hand, was found by the study to result in better cholesterol levels compared with coconut oil. Similarly, a previous study published in The Journal of Clinical Lipidology found that corn oil can help lower cholesterol two times more than extra virgin olive oil. With a high smoke point, versatile usage and a neutral flavor, corn oil makes a great staple for any pantry.

Juice diets and cleanses

While it’s important to include fruits and vegetables in your diet, “cleansing” your body with a diet limited to cold-pressed juices won’t provide enough essential vitamins and minerals for a healthy diet. According to research by the National Center for Complementary and Integrative Health, there is no real evidence that juice cleanses work. The human body is great at keeping the good stuff in and filtering out the bad, and a varied diet is important for maintaining energy throughout the day. Plus, according to Vive Nutrition, juice diets tend to make people feel hungrier and lead to overeating. If cold-pressed juices are something you enjoy, go ahead and include them in addition to your meals.

Skipping dessert

Everything in moderation! Indulging every once in a while is an important part of a balanced diet. Harsh dietary restrictions, especially on the foods you love, may lead to short-term results, but aren’t sustainable in the long run, according to research by the National Center for Biotechnology Information. Rather than cutting sugar completely, avoid binges by allowing yourself a treat every once in a while on a cheat day to maintain balance in your diet.

Snacking on granola bars

Packed with whole grains, granola bars seem like the perfect healthy snack, but many contain an unhealthy amount of added sugar, which creates a caloric and less-than-nutritious food choice. In fact, according to a survey in the New York Times, less than 30 percent of nutritionists would call granola a healthy food. Replacing granola bars with healthier options like whole nuts will greatly benefit your health. This snack choice is less sugary, more filling and full of omega-3 fatty acids, which are shown to reduce the risk of chronic diseases.

With contradicting information about health coming out daily, it’s important to research the facts to learn which tips are fads and which are truly good for you. By making these diet swaps that benefit your body, you can start the year as your healthiest self ever.

2018-03-05T10:01:01

(BPT) – Every day, consumers are bombarded with buzzwords when selecting groceries — natural, organic, non-GMO, gluten-free and so on. Coupled with news headlines about the environmental impacts of growing, raising and catching food, it’s no wonder many of us are becoming more confused about which choices are right for our diets, our budgets and the environment. And nowhere is this issue more confounding, perhaps, than in the seafood section.

Fish and seafood are flavorful sources of protein, and the variety and versatility of the ocean’s bounty is no mystery. What may be considered a mystery is whether all the options in front of us are sustainably sourced. Some are labeled wild, others farm-raised, but questions remain given the limited information provided and the fact that mislabeling can occur (an independent study of the open global market found an average mislabeling rate of 30 percent for all fish and seafood).

With the world’s growing demand for seafood, ocean environments are increasingly strained. The livelihoods of approximately 10 percent of the global population are supported by the oceans through artisanal and commercial fishing careers. Overfishing — when too few adult fish remain to breed for a healthy population — has been an issue for some species, and it can decimate fish stocks and habitats as well as the fishing communities and economies that rely on a healthy supply.

Illegal, unregulated and unreported (IUU) fishing continues to occur around the world and can exacerbate overfishing problems. IUU fishing generally disregards quotas and the environment, as does destructive fishing, which may expose delicate ecosystems to explosives or chemicals.

Fortunately, industry groups have developed standards and certifications to help us navigate the murky waters and find some clarity. For 20 years, the Marine Stewardship Council (MSC), for instance, has been refining its science-based standards for certifying sustainable fisheries and introducing traceability in its efforts to keep the oceans wild and teeming with life for generations to come. And, seafood that has been determined to meet the MSC’s stringent standards is marked with an easily identifiable blue fish label.

By looking for the trusted blue fish label, seafood shoppers can be assured that their purchase:

* Represents only wild fish or seafood from fisheries assessed by an independent third party to meet strict science-based criteria.

* Supports sustainable fishery practices and good management that adapts to changes in the environment.

* Traces back to a certified sustainable fishery and is kept separate from non-certified fish and seafood.

* Features correct labeling, providing peace of mind while selecting food for the dinner table.

Of course, not all certification labels are the same. To make a truly informed choice, you might consider doing a little homework before deciding which label to seek and support with your shopping and dining-out dollars. Several well-regarded international organizations maintain best practices for food production, sustainability and traceability, providing recognition of certification and ecolabeling programs that meet them. Organizations like the United Nations Food and Agriculture Organization (UNFAO), ISEAL Alliance (the global memberships association for sustainability standards) and the Global Sustainable Seafood Initiative (GSSI) are all considered reputable sources for more information.

With a little research, you can gather information that helps ensure the seafood you put on the table can be traced to its source and verified as wild and sustainable. At the same time, its enjoyment can be guilt-free: each purchase provides incentive for more fisheries, retailers and restaurants to join the movement to support transparency, traceability and sustainability in our food system. By speaking with their wallets, consumers have the power to track their seafood from ocean to plate and keep it wild.

2018-02-22T09:01:00

(BPT) – There is no disputing that digital health technology and connected devices can produce massive amounts of data. But that data, on its own, is not always particularly useful.

The real value comes from translating that data into personalized and actionable information and putting it into the hands of people, in real time, whose health might depend on those facts and figures.

UnitedHealthcare Medicare Advantage members with Type 2 diabetes may be eligible to utilize new wearable technology to help monitor their glucose levels 24/7 via the convenience of a cell phone. They can also connect directly with a health coach to seek individual support, share information and make behavior changes to improve their health.

Announced in mid-January with DexCom, Inc., the leader in continuous glucose monitoring, at the Consumer Electronics Show in Las Vegas, this innovative pairing — high-tech, real-time wearable monitors with direct access to diabetes coaches — will be available to eligible plan participants across multiple regions throughout this year.

Here’s how the blend of high-tech and high-touch care supports people managing Type 2 diabetes:

1. Dexcom’s Mobile Continuous Glucose Monitoring System (CGM) technology consists of a sensor — usually worn on the abdomen — that continuously reads glucose levels just beneath the skin.

2. A transmitter sends the data to a smartphone, which processes and displays updated data every five minutes and can reveal relationships between eating, exercise and blood sugar that are difficult to observe with only test strips and a glucose meter.

3. Diabetes coaches help participants interpret the transmitted data and give guidance on how to change behavior pertaining to nutrition and exercise to help keep glucose levels in a safe range.

4. Participants also receive an activity tracker to help them understand and act upon data gathered by the wearable device.

5. Glucose data summaries can be shared with participants and their primary care providers to help foster better care coordination, which ideally may result in increased glucose control, reductions in medications and an empowered approach to managing diabetes.

“With more than 27 million people nationwide living with Type 2 diabetes, there is urgent need to address this epidemic in new ways,” said Brian Thompson, CEO of UnitedHealthcare Medicare & Retirement. “Continuous glucose monitoring can be a game changer for people enrolled in our Medicare Advantage plans, as the data can be translated into personalized information that can be acted upon in real time.”

To learn more about UnitedHealthcare Medicare Advantage plans, visit UHCMedicarePlans.com.

Plans are insured through UnitedHealthcare Insurance Company or one of its affiliated companies, a Medicare Advantage organization with a Medicare contract. Enrollment in the plan depends on the plan’s contract renewal with Medicare.

Y0066_180216_124040 Accepted

2018-03-05T08:01:00

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2018-02-22T06:01:00

(BPT) – They say that breakfast is the most important meal of the day. But for millions of low-income children across the country, the low-cost or free lunch they get at school is the most nutritious, most filling meal they will eat.

In 2016, over 30 million kids across the U.S. received low-cost or free lunches at their school. With such a wide-ranging impact, school meal programs play a huge role in the well-being of our nation’s young people.

According to Wilder Research, nearly one in six children in the state of Minnesota live in food-insecure households. Many of these kids rely on school lunch to get the nutrients they need. To make sure these needs are met, one school district in the state has been blending nutrition with trends in popular culture to create a dynamic program that is getting kids excited about healthy food while also creating better eating habits.

Jr. Iron Chef

Question: In an urban school district, how can the idea behind a popular television show be used to raise awareness of healthy meal options?

In essence, this is what happened when Miguel Lopez, a seventh-grader at Anwatin Middle School, along with seven other teams and 16 other students, competed alongside eight professional chefs in one of Minneapolis Public Schools’ “Jr. Iron Chef” competitions.

Modeled after the popular television show, where teams compete to create the most appetizing dish, this three-year-old program was designed in cooperation with Cargill to teach students about good nutrition and meal preparation. Students from across the district were invited to compete — just as popular celebrity chefs on TV do — in live cooking competitions.

“This night was not so much about the competition, but about what these students have learned about how to prepare good meals on their own,” said Minneapolis Public Schools’ Director of Culinary and Wellness Services, Bertrand Weber. “We wanted to apply the Iron Chef concept to help improve our students’ health and well-being. Yes, it was a cool night, but the hope is that they will go home and do this for themselves and their families versus choosing less healthy meal options.”

While the Jr. Iron Chef competition was getting students all over the district revved up, Cargill and Minneapolis Public Schools were weaving another popular culinary trend into the district’s nutrition and wellness programs: food trucks.

Nutrition on wheels

Parked outside the venue where Jr. Iron Chef was held was a shiny, new food truck purchased with a recent $75,000 grant from Cargill to Minneapolis Public Schools. This is the school district’s second food truck. The first one hit the road in 2013 and became so popular that it quickly exceeded capacity.

The trucks are staffed by the school district’s nutrition and culinary staff, to bring nutritious meals to students, especially when school is not in session.

The trucks also appear at district-run wellness seminars and cooking demonstrations.

“The value of these food trucks has been recognized by Minneapolis Public Schools and the U.S. Department of Agriculture (USDA),” said Cargill Vice President of Corporate Responsibility Michelle Grogg. “It’s been a successful strategy that community and state partners have found to improve their capacity to reach food-insecure children when school is in and out of session.”

In the summer of 2017, Minneapolis Public Schools served approximately 400,000 free meals and snacks to Minneapolis youth. This coming summer, Minneapolis Public Schools’ two food trucks will operate at a total of eight summer feeding sites in conjunction with community youth and physical activity programming.

A new example

As school lunch plays such an important role for millions of urban, low-income students, the importance of steering these kids toward eating more nutritious, wholesome meals cannot be overstated. Though it can be hard to get kids excited about fruits and vegetables, the creative and forward-thinking programs put on by the Minneapolis Public Schools point in a fun, and promising, direction.

“It’s great to see two popular trends in food being applied to the nutritional needs of our students,” says Grogg. “We hope it doesn’t stop here and we hope other communities around Minnesota and the U.S. learn from our successes.”

2018-03-01T11:23:00

(BPT) – If you’re a parent, a big part of your job is making sure your children feel well. No matter how many times you wash their hands, sterilize their toys or keep a sparkling clean house, inevitably the germs will win. All parents know that taking care of a sick child can be a stressful experience that can leave you feeling helpless — especially when they have a cough that is keeping them up at night.

On top of that, if you’re trying to juggle a job, keep the house in order and get enough sleep yourself, the experience can feel overwhelming.

Emily Schuman, founder of the popular lifestyle parenting blog Cupcakes and Cashmere, has had more than her fair share of days spent taking care of her toddler when she is sick. The following are some of her best cough and cold remedies to help care for your little one when they’re sick.

1. Sleep is great medicine

Parents know that a sleepy child is a crabby child. Just as sleep is vital for a child’s mood, it is also a crucial step in combating coughs and colds. Naps and early bedtimes should be a priority. To help your sick child sleep better and longer, you might have to give them more cuddles than usual!

2. Reduce their coughing

One of the worst parts of taking care of a sick child is hearing them cough, which is also uncomfortable for the child. In fact, a recent Vicks VapoRub survey* found that nearly all (94 percent) moms say coughing from being sick makes sleeping difficult for their child, and 92 percent say finding symptom relief to improve their child’s sleep is top priority. Fortunately, Vicks VapoRub, a cough remedy moms have used for over 100 years, is safe, effective, has long-lasting vapors and is fast-acting for children ages 2 years and up. When applied on the chest or throat, the medicated vapors in Vicks VapoRub last up to eight hours, to help quiet the cough, which in turn helps moms and their children sleep better and get the rest they need.

3. Bring out the humidifier

With winter comes dry air, and when you add in central heating, the air is even dryer. This is particularly uncomfortable when you have a cold or cough. Placing a humidifier near your child’s bed can do wonders as far as allowing them to breathe more comfortably and sleep better.

4. Feed them nutrient-rich foods

When you’re sick, it’s easy to gravitate toward comfort food like mac and cheese or sweets. But it is important to make sure your child gets plenty of nutrients from food like fresh fruits and veggies. Soups and smoothies are perfect ways to get your little ones to eat these foods.

5. Provide them with activities and distractions

Being sick is not fun, and not just because your child feels lousy. They’re also cooped up, bored and incredibly restless. Make sure you have plenty of rainy-day activities, like coloring books and special toys, ready for them. If they feel up to it, encourage them to make a fort out of the couch cushions. It’s also the perfect time to let them have extra screen time.

It’s hard to have a sick child at home, but getting ample sleep, having Vicks VapoRub on hand, using a humidifier, eating well and being prepped with some creative distractions can go a long way toward comforting your child and making things easier for the entire household. And remember as stressful as it can be caring for a sick child, nearly nine in ten (87 percent) moms say it can be a bonding experience.*

* This content is based on an online survey conducted by Kelton in October 2017 among a sample of 1,016 American mothers with children between the ages of 2 and 17.