Category: Brandpoint

2017-12-20T17:13:00

(BPT) – You can feel it in the air: The ski and snowboard season has arrived, and some areas in the U.S. are already open for business. As snow sports continue to gain popularity, millions of people will be hitting the slopes this winter. During the 2016-17 ski season, the National Ski Areas Association (NSAA) reported that U.S. ski areas tallied an estimated 54.7 million skier and snowboarder visits, up 3.7 percent from the previous season’s 52.8 million total.

With the increase in skier and rider visits, safety is always a top concern. Substantial growth in the number of skiers and riders wearing helmets has made participation in snow sports safer, along with awareness and education campaigns that emphasize the responsibility each skier and rider has every time they take to the slopes. For example, The NSAA and Craig Hospital, a world-renowned rehabilitation and research hospital in Denver for people who have sustained a spinal cord and/or brain injury, are partnering to promote several industry safety campaigns: #RideAnotherDay and ParkSmart.

Helmet usage on the rise

Eighty percent of skiers and snowboarders wore helmets during the most recent ski season, setting yet another record for helmet usage at ski areas across the country. While helmets can help to reduce or prevent certain injuries, they are not foolproof, and there are other safety concerns while skiing.

Proving that helmets alone do not prevent all injuries, data from Craig Hospital shows an increase in the number of patients admitted each year from snow sports accidents (up 50 percent in 2017 over 2012).

As an avid skier, ski racer and one of the early pioneers of adaptive skiing programs, Dr. Thomas E. Balazy, medical director of Craig Hospital, is a strong proponent of helmets. “Helmets can definitely prevent head injuries while skiing or riding,” said Dr. Balazy. “I would never go out without one, and while I believe that everyone who participates in this sport should wear one at all times, responsible, safe skiing and riding is the best way to prevent serious injuries on the mountain.”

Ride another day

Kelli Johnson, along with her daughter Elise, inspired the #RideAnotherDay campaign. On the day before Christmas in 2010, Kelli was skiing in northern Wyoming near their home with her oldest child, Elise, 5. When Kelli stopped to help Elise put her ski back on, a snowboarder traveling at more than 50 mph collided with them. The accident was devastating. Elise and the 23-year-old snowboarder died instantly, and Kelli sustained a traumatic brain injury and paralyzed arm.

After months of rehabilitating at Craig Hospital, learning to walk, eat and swallow, Kelli has made a remarkable recovery, although she still has some paralysis on the right side of her body. To honor their daughter and create a lasting legacy, Kelli and her husband, Chauncy, partnered with the NSAA to launch a safety campaign titled #RideAnotherDay.

“My hope is to get this message out to others,” said Kelli. “If anyone hears this message just once, they will hopefully change how they act and conduct themselves out on the mountain.”

These types of accidents, while horrific, are rare. In fact, during the 2015-16 season, only 39 fatalities occurred at U.S. ski areas out of the 52.8 million skier/snowboarder days reported for the season. To put that in perspective, more than 1,000 people died from bicycle collisions with automobiles during that same time.

Keeping skiers and riders safe while skiing and riding is top of mind for those in the ski industry. The following tips are from the #RideAnotherDay campaign, which is being promoted at more than 300 ski areas around the country:

* Be ready to avoid objects and other skiers.

* Maintain a safe speed and always ski in control.

* Stay alert to what’s going on around you, especially other skiers and riders.

* Plan ahead and ease up at blind spots, check uphill when merging onto trails and give others plenty of room when passing.

Terrain park safety

The explosive growth of terrain parks at ski resorts (94 percent of U.S. ski resorts have at least one terrain park), has led to the NSAA launching the ParkSmart campaign. It tackles some of the unique differences between skiing or riding on traditional ski area trails versus riding in the ever-popular terrain parks. Freestyle terrain parks can include jumps, half pipes, rails, ramps and more. Some simple safety and etiquette tips for terrain parks include:

* Start small — Work your way up. Build your skills. Know your limits and ability level and select the appropriate freestyle terrain for you.

* Make a plan — Every feature. Every time. Some features are set up to be used one after the other, without stopping, and others individually; jumps are for jumping and rail takeoffs are for using the rail.

* Always look — Before you drop.

* Respect — The features and other users.

* Take it easy — Know your limits. Land on your feet.

Learning how to ski and ride safely and understanding the rules and etiquette of the mountain can help ensure a fun, safe season on the slopes. For more information on the #RideAnotherDay campaign or ParkSmart, visit NSAA.org.

2018-01-10T16:01:00

(BPT) – Chasing a place on the podium isn’t possible without the proper fuel for your body. Whether you’re going for the gold or just passing the pigskin in honor of the big game, athletes and amateurs alike need the right combination of nutrients to take on their training, and sports nutritionists across the nation are recommending one vegetable in particular to get them there — potatoes! Here’s why:

* Carbohydrate — Potatoes are a nutrient-dense vegetable with 26 grams of quality carbohydrates. Carbohydrates are important for optimal physical and mental performance as the primary fuel for your brain and a key source of energy for muscles. And, because your body’s own stores of carbohydrates are limited and may be depleted — even in a single session of intense and/or prolonged exercise — it’s important to replenish them.

* Potassium — Did you know a medium-sized potato with the skin has more potassium than a medium-sized banana? A medium (5.2 ounce) skin-on potato contains 620 mg of potassium, an important electrolyte that aids in muscle, cardiovascular and nervous system function. The 2015 Dietary Guidelines mention potassium as an under-consumed nutrient of concern, and recommend consuming foods with high levels of potassium such as white potatoes.

* Energy — Potatoes are more energy-packed than any other popular vegetable. Adequate energy intake supports optimal body functions and it’s critical to take in the appropriate number of calories to match the demands of the day, especially while training.

Partial to pasta or rice? With as much — if not more — of several essential vitamins and minerals found in spaghetti, brown rice or whole wheat bread, potatoes are a smart addition to your other favorite performance foods (compared on a per-serving basis). What’s more, a medium Russet potato with the skin has more vitamin C and potassium than a medium sweet potato.

There is a medal-worthy potato option to fit your tastes (and schedule) no matter what sport is your specialty. Leslie Bonci, registered dietitian and nutrition consultant for the Kansas City Chiefs and the WNBA, says, “I love potatoes for their versatility, affordability and applicability to all types of culinary options. The carbohydrate, fiber and potassium make them a great choice for workouts and offer a change of pace and taste from other sports-focused foods.” She created a recipe for portable and crunchy On-the-Go Potatoes for a quick savory snack for mid-hike or mid-bike that’s ready in just about 30 minutes. Gearing up for a busy week? Make a batch of On-the-Go Potatoes on Sunday and freeze them. Defrost throughout the week by leaving in the refrigerator overnight, and then simply re-heat in the toaster oven (or enjoy cold).

On-the-Go Potatoes

Yield: 8 servings (about 5 potatoes per serving)

Ingredients:

24 oz. petite yellow potatoes (about 40 petite potatoes)

2 tablespoons olive oil

2 tablespoons soy sauce

1 cup panko crumbs

1/4 cup tuxedo sesame seeds

2 teaspoons Chinese 5-Spice seasoning mix

Directions:

Put potatoes in a bowl and toss with the olive oil and soy sauce. Mix to coat well.

In a separate bowl, combine panko bread crumbs, sesame seeds and 5-spice seasoning and mix well.

In small batches, put the potatoes in the bread crumb mixture and roll around to coat well.

Transfer to a cookie sheet. Bake at 450 degrees for 20 to 25 minutes, until cooked through.

Nutrition

Per serving (8 servings; about 5 potatoes per serving): Calories 174, Fat: 5.7 g, Cholesterol: 0 mg, Sodium: 257 mg, Carbohydrates: 26.8 g, Fiber: 2.5 g, Potassium: 485 mg, Protein: 4.3 g, Vitamin C: 7 mg

2017-12-20T17:01:01

(BPT) – As drivers bundle up to take on Old Man Winter this season, having a few tricks up your sleeve can be a big help in keeping your cool on the road. Here are five hacks for battling the elements and staying safe on the roads.

Got stuck? Snow problem!

Hazardous winter weather requires that drivers take additional precautions. According to the latest Hankook Tire Gauge Index, 72 percent of drivers indicated they would not want to drive in icy conditions. Further, 84 percent of Americans recognize the dangers of black ice, the most dangerous weather condition for driving.

If you find yourself stuck in the snow and ice, apply a bag of cat litter or sand under your wheels to provide much-needed traction to get out of a snowy situation. As an added bonus, the additional weight over the rear axle (especially for trucks and rear-wheel-drive cars) will further add traction. Floor mats can also come in handy. Place them under your tires in the direction you’re looking to travel. The mats create a mini runway of traction for your vehicle.

Here comes the sun

When the snow starts to pile on the driveway, nearly a quarter of Americans (24 percent) rely on someone else to dig their vehicles out of the snow, according to the Gauge Index. In fact, 18 percent simply wait for the snow to melt! To help with the backbreaking chore, park your vehicle overnight facing east. The rising sun can help melt the snow before you even get out of bed.

Raid the pantry

By using some items commonly found in your pantry, you can make your morning routines that much easier. For example, fit resealable freezer bags over your side-view mirrors to help prevent ice from forming. Other household items like cooking spray can also help melt ice. Spray it on your mirrors, let it sit for a few minutes, then wipe off the ice. You also can apply the spray to the rubber seals of your door on particularly cold nights. This will help keep your door from freezing shut or damaging the rubber seals if you force open the door.

Right tools for the job

When the going gets rough, it’s important to make sure your car is well equipped for the conditions you’re driving in. As temperatures drop, so can your tire pressure, decreasing about one psi for every 10-degree drop in temperature. If your car was built after 2000, you likely have a Tire Pressure Monitor System that will alert you when pressure drops below the manufacturer’s recommended levels for your vehicle. It’s also important to be able to identify the TPMS symbol, as the Hankook Gauge Index found that 1 in 3 (35 percent) Americans do not know what the warning symbol means.

With 13 percent of drivers unsure of what category tire is on their car, understanding the difference in how a snow tire performs in relation to its summer and all-season relatives can go a long way in terms of safety and performance. For enhanced traction in low-grip situations, tire chains can be very useful, but as indicated in the Gauge Index, 65 percent of drivers are unsure how to install them. Be sure to practice once or twice at home before venturing out on wintry roads. And when you have chains on your tires, drive slowly — generally no more than 30 mph.

Always carry a spare … pair of socks!

Packing emergency clothes in your trunk is always a great idea should you find yourself stranded and in need of extra warmth. Interestingly, your socks may be your most versatile piece of clothing, and drivers can benefit from carrying an extra pair in the glove compartment. When expecting snow, simply lift your windshield wipers off the glass and place a sock over each blade to help keep snow off the blades and ice from forming. Additionally, when socks are put over your shoes (yes, that’s right) they can provide an added level of traction when walking on ice.

Hopefully, some of these tricks can help if you find yourself locked in a battle with the elements this season. Have a favorite winter hack we missed? Let us know at Hankook USA on Facebook or Twitter with the #WinterHack tag!

2018-01-10T11:01:00

(BPT) – It’s a new year, the time people traditionally take a look at what’s working in their lives and what could be kicked up a notch. If you could use more productivity and efficiency in your life, you’re not alone. Sometimes, it’s all anyone can do to make it through the day unscathed, let alone slay every item on their to-do list.

The good news? There’s help out there. Here are some tips, tactics and technology to help you wrangle productivity and efficiency back into your life at work and at home this year.

Eat that frog

If procrastination bedevils you, take a page from Mark Twain. He famously said if you eat a live frog first thing in the morning, you can go about the rest of your day knowing the worst is behind you. Author Brian Tracy brings that philosophy into the workplace, coaching people to “eat that frog,” or, get your most unpleasant or challenging task — the thing you’re most likely to put off — done first. It’s a powerful way to cut down on procrastination, accomplish more and slay your to-do list every day.

Get smart at home

Artificial intelligence is going to be big in 2018, with everything from chatbots helping you with your banking questions to devices designed to make your home smarter and life easier. LG Electronics has just released its AI device, the LG ThinQ Speaker, which comes with Google Assistant built in and features improved vocal clarity thanks to technology from Meridian Audio, the maker of high-performance audio solutions. With a voice-activated interface it serves as a smart home hub for your entertainment needs and for LG’s smart home appliances. Another LG device that plays well with the Google Assistant is the TONE Platinum SE, a Bluetooth headset that has a button for accessing the Google Assistant in a snap. It allows you to have a more natural conversation with it instead of always having to prompt everything with “Hey Google.”

YNAB

Struggling with your finances? Check out You Need A Budget. It’s an online program that helps users take control of their spending and save money with the goal of getting out of the living-paycheck-to-paycheck snare. On average, YNAB helps users save $600 by the second month and $6,000 the first year.

A dry cleaner in your closet

If you have ever scowled into your closet realizing you have nothing clean or wrinkle-free to wear to the office, the LG Styler from LG Electronics is for you. It looks like a closet of the future, but it’s a steam cleaner and wrinkle reducer that uses just water to get the job done. Hang your clothes inside, close the door and boom, they come out clean, fresh and lovely.

Keep your resolutions

Setting goals for 2018? There’s an app for that. It’s called Strides, and it tracks any goal or habit you’d like to incorporate into your life. Weight loss, exercise, getting up early, you name it, Strides can track your progress and let you know how you’re doing.

Wrestle laundry into submission

If your family’s mountain of laundry eats up your weekends, check out the LG TWINWash. It takes the pain out of laundry day. It features the LG SideKick, a pedestal washer (an industry-first innovation) that can tackle smaller loads, delicates and intimates. You can run both the SideKick and the main washer at the same time, and it’s also Wi-Fi enabled so you can check the status of your laundry from anywhere using your smartphone.

Using tips, tactics and technology, you can be your best, most productive, efficient self in 2018, giving you more time to enjoy everything the new year has to offer.

2017-12-20T14:01:01

(BPT) – Being an informed health care consumer is hard work. There is information everywhere. But how do you sift through it and make sense of it all? And how do you know what is reliable and what isn’t?

Sorting through the noise when buying hearing aids is no exception.

In the past several months, there has been significant media coverage and social media discussion about the Over-the-Counter Hearing Aid Act of 2017, which will make certain types of hearing aids available over the counter in the next several years. At the same time, there are many advertisements about devices called Personal Sound Amplification Products (PSAPs) — which are not hearing aids and are not designed to treat hearing loss — adding to the confusion.

To help consumers cut through the clutter, the Better Hearing Institute (BHI) has pulled together six essential facts for people with hearing loss who are considering the purchase of hearing aids.

BHI recommends that anyone who is ready to address their hearing loss keep these six points in mind:

1) Addressing hearing loss promptly and appropriately is important for health and quality of life. Research shows that hearing loss is linked to cognitive decline and dementia, depression, an increased risk of falls and hospitalization, and greater health care costs. Hearing loss also is linked to cardiovascular disease, diabetes, moderate chronic kidney disease, obesity, sleep apnea and rheumatoid arthritis, studies show.

2) Hearing loss is not a simple mechanical issue and cannot be remedied as easily as buying a pair of reader glasses at the grocery store. Hearing loss is a complex sensory loss. It involves brain function and frequency losses specific to the individual. Human hearing involves a multifaceted interplay between specific parts of the ears and brain. For this reason, hearing aids — which are designed specifically to compensate for hearing loss — must be cleared by the U.S. Food and Drug Administration (FDA) to ensure safety and efficacy.

3) Hearing aids need to be custom-fitted and programmed specifically for the individual so they correctly address those specific frequencies the individual has trouble hearing. The beauty of authentic hearing aids is that they’re tailored — through personalized fitting, programming and follow-up adjustments — to correctly address those specific frequencies the individual has trouble hearing. This gives the wearer the greatest benefit and ensures that the level of amplification is appropriate across the entire frequency spectrum. Follow-up hearing aid adjustments, along with training to help consumers adjust to amplification and re-learn how to hear and process sounds they had been missing, further increase user satisfaction.

4) Personal sound amplifiers (PSAPs) are not hearing aids and are not cleared by the FDA to treat hearing loss. Consumers need to be careful not to confuse hearing aids with PSAPs, which simply turn up the volume — sometimes to dangerously high decibel levels — regardless of the individual’s specific hearing needs. Over-amplifying in this way may put the consumer at risk of greater hearing damage.

5) Seeing a hearing care professional is the best safety net for proper diagnosis and treatment. Going to a hearing care professional helps ensure that any underlying medical issue behind a hearing loss is identified and addressed. It also helps ensure that the person’s hearing loss is safely and effectively treated. Hearing care professionals — audiologists, hearing aid specialists and ENTs (Ear, Nose and Throat doctors or doctors of otology and otolaryngology) — are best suited to help consumers with hearing loss. Audiologists and hearing aid specialists are expressly trained in all aspects of hearing aids and amplification, and they are state-licensed. Many work in practices with ENT doctors. They have the most appropriate and accurate equipment to give a precise read of an individual’s current hearing level. Involving a hearing health care professional also means the consumer gets maximum benefit from their hearing aids.

6) Currently, hearing aids are only sold by licensed hearing care professionals. Today, real hearing aids cannot be purchased in the U.S. without the involvement of a licensed hearing care professional. The way hearing aids are sold, however, will change in a few years due to the Over-the-Counter Hearing Aid Act of 2017, which was signed into law in August 2017. Nevertheless, the complex nature of hearing loss will not change. The safest thing consumers can do for their hearing is to seek professional hearing health care advice from the start.

BHI urges consumers with hearing loss to remain encouraged. Most people with hearing loss can benefit from custom-fitted and programmed hearing aids. In fact, 91 percent of people who purchased hearing aids in the last year say they are happy with their purchase, and 90 percent say they would recommend getting hearing aids to family members and friends, BHI research shows.

For information on types of hearing loss, visit http://www.betterhearing.org/news/heres-what-you-need-know-about-different-types-hearing-loss.

2018-01-25T09:03:01

(BPT) – At age 64, Bob Carlson was diagnosed with non-small cell lung cancer, and he felt the diagnosis was like “an expiration date being stamped on his life, like a milk carton,” and the time he had left “wasn’t nearly enough.” Bob, his wife, Julia, and doctors chose chemotherapy to combat his illness—but according to Bob, his quality of life after taking the treatments was non-existent.

Bob became so sick from the chemotherapy that he felt the treatments were almost worse than the disease itself. He talked to his doctor, who said there was nothing else they could do. Bob was on the verge of giving up hope when his physician sent him to a different research center. There, Bob met with another physician who presented him with a new option and renewed his fight.

Understanding the changing lung cancer treatment landscape

Lung cancer is the most common cancer worldwide, representing approximately 13 percent of all cancer diagnoses. While a cure for lung cancer does not currently exist, cancer immunotherapy is changing the treatment landscape and improving the prognosis for many people with lung cancer. Several immunotherapy treatments are approved for lung cancer by the U.S. Food and Drug Administration (FDA), including some as a first-line treatment for advanced lung cancer patients.

Immunotherapy is widely considered to be the most promising new cancer treatment approach since the development of the first chemotherapies in the 1940s. Cancer immunotherapy treatments harness and enhance the innate powers of the immune system to fight cancer.

According to a report published in the Annals of Oncology by the Cancer Research Institute, a nonprofit organization dedicated to the advancement of cancer immunotherapy research, there are over 2,004 immunotherapy agents in development with over sixty clinical trials evaluating immunotherapy combinations in lung cancer. There are 26 immunotherapies approved by the FDA, including six immunotherapy agents for the treatment of lung cancer.

“Today, the lung cancer space has the largest number of combination clinical trials underway, evaluating how two or more medications can work better when taken together. These trials hold much promise for patients, but there are still a lot of misperceptions surrounding clinical trials, with many people thinking that these studies are only an option after other treatments have failed,” said Dr. Jill O’Donnell-Tormey, chief executive officer and director of scientific affairs at the Cancer Research Institute. “However, many of the clinical trials currently underway are evaluating immunotherapy treatments for front-line use.”

The Cancer Research Institute offers the Cancer Immunotherapy Clinical Trial Finder as a free resource to help patients match themselves with appropriate trials based on their specific cancer diagnosis, stage, and treatment history.

“We hope that the Clinical Trial Finder will help more people learn about potential clinical trial options earlier in their patient journey so that they might have better outcomes,” said Dr. O’Donnell-Tormey.

How a clinical trial made all the difference

In August 2013, Bob became the very last patient to enroll in a particular clinical trial for non-small cell lung cancer, evaluating a checkpoint inhibitor—a promising immunotherapy approach that works by “taking the brakes off” the immune system to allow it to mount a stronger and more effective attack against cancer.

Once he started the immunotherapy treatment in the clinical trial, Bob and his doctors realized in short order that the treatment was working. “We saw tumor reduction rather quickly—which was amazing. And to top it off, unlike chemotherapy, which involved lengthy infusions that took many hours and left me ill due to the side effects, the experience of having the immunotherapy treatment in this case only took about 30 minutes, and has very little impact on my quality of life. You take your medicine, and you go on with your life. I have had to make zero lifestyle changes,” said Bob.

Now, almost five years later, Bob and Julia are back pursuing their hobby of wildlife photography and travel. He is hopeful that more patients will benefit from emerging immunotherapy treatments—through new FDA-approved therapies and through clinical trial participation.

“My only wish is that I had known about the immunotherapy clinical trial sooner,” he continued. “And I hope that through continued research more immunotherapy treatments are discovered that work for all patients with all cancer types.”

There are many other cancer patients and survivors, like Bob, who have been given new hope thanks to cancer immunotherapy research and clinical trials. For more information on cancer immunotherapy and how to match with an open clinical trial, visit the Cancer Research Institute Cancer Immunotherapy Clinical Trial Finder at https://www.cancerresearch.org/patients/clinical-trials.

2018-01-25T08:01:00

(BPT) – Dru Riddle of Fort Worth, Texas, is one of the estimated 7.5 million people afflicted with psoriasis across the United States. A nurse anesthetist and university professor, Riddle understands first-hand the importance of receiving the proper treatment as quickly as possible and treating the condition with safe, effective medicine. Diagnosed with psoriasis in 2003 and psoriatic arthritis (PA) in 2010, Riddle underwent the treatment trials and errors common to many sufferers of PA before he was connected with a health care provider who prescribed a more aggressive plan that included biologics. Before doctors put him to a biologic therapy, Riddle suffered for several years with skin lesions and joint pain. “Finally I was switched to an injectable biologic medication,” Riddle says. “Those medications have really helped control my disease and the symptoms.”

A condition that is more than skin deep

Psoriasis often presents as patches of itchy, flaky skin, while PA — which affects about a third of psoriasis patients — results in joint swelling and pain, which may cause permanent damage. Both conditions are a product of the body’s immune system attacking itself instead of the foreign invader that should be its target.

PA can usually be identified by psoriasis-like skin inflammations. However, sometimes the joint pain and swelling appear first. This can make it difficult for doctors to properly diagnose the condition.

Initially, Riddle’s condition was treated topically with little to no effect. The relief he found with the right medicines was life-changing and he has vowed to help others with PA find the right care.

“I recommend anyone with PA be extremely aggressive with their treatment,” Riddle says. “The risks of not treating your PA are so much greater than treating it.”

Understanding biosimilars

In his quest for the right treatment regime, Riddle was diligent about his self-care and joined a number of clinical trials for the types of biologics that have been so integral to his treatment plan. It was thanks to his proactive approach to treating his condition that he started learning more about biosimilars.

Biosimilars are safe, effective and affordable alternatives to conventional biologic medicines, similar to generic offerings in other medicinal categories. Widely used in Europe, biosimilars have faced a biologics-dominated market in the United States that has so far been successful in limiting their availability. Expanding the biosimilars market in the United States will require manufacturers, the government and regulatory groups to work together to craft new policies, making access to these potentially life-changing treatments their top priority.

Riddle applauds the option of safe, effective and affordable biosimilars for patients.

“The expense of the biologic medication can be prohibitive — they’re very costly,” Riddle says. “So some people may benefit from a more affordable biosimilar medication. That medication has the same efficacy, meaning it works just as well as the biologic.”

Learning more about your options

“There’s no need to be afraid of the medicine,” says Christine Simmon, Executive Director of The Biosimilars Council, a group working to support the broad components of the biosimilar industry and enabling increased access to safe, effective and affordable biosimilar medicines. “Learn more about your options, talk to your doctor and make sure you’re receiving the medication that is the most effective treatment for your condition.”

If you have psoriasis and/or PA, you deserve to know all of your options, including biosimilars. Your doctor can provide you the information you need on these treatment options. To prepare for your next doctor’s visit and have your initial questions answered, visit http://biosimilarscouncil.org/ today.

2018-01-23T15:11:00

(BPT) – Grandparents today play an active, important role in families’ lives, serving as caregivers, playmates and educators for their grandchildren. It’s important to protect yourself with an annual flu vaccine so you can continue doing the things you love with your families!

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2018-01-23T09:01:00

(BPT) – –

2018-01-22T15:59:00

(BPT) – The daily routine for a parent can be hectic and stressful, and having a child that is living with atopic dermatitis (eczema) can be difficult.¹

Eczema is a common skin condition that may develop during childhood.² Eczema typically occurs in characteristic areas of skin and is often identified by scaly or dry patches.^2,3 Nearly 18 million children and adults across the United States live with the condition.⁴ About 90 percent of those with eczema have the mild-to-moderate form of the disease.⁵ And you shouldn’t be too surprised your child has eczema, if you have asthma, hay fever, or eczema yourself. Genetic factors are associated with eczema.^3,4

If your child has eczema, the following tips may help you care for your child and their skin.

1. Know what to watch for.

Eczema may look different on different people, so it’s important to know what to watch for.² The face, neck, arms and legs are common sites for many people, depending on their age.² Eczema often appears as a rough, red skin rash.³ If you think your child has eczema, talk with a doctor to learn what to look for and discuss a possible treatment plan. Here’s another tip: consider pajama or bath time as an opportunity to take a moment and check for any changes in your child’s skin.

2. Tame the triggers.

For some, eczema may flare, or get worse, when they’re exposed to different triggers, even if they are currently treating their eczema.² Food choices, sweat, stress, and clothing types may all be possible triggers for your child’s eczema.^3,6 Monitor your child’s skin, and if you notice a change, talk to their doctor to find the strategies that may best identify these triggers.

3. Prepare appropriately.

As a parent, you’ve probably learned that children never stop moving. Purses are filled with all sorts of things to help keep your child entertained. That preparation can also be applied to eczema. For example, heat and sweat are common causes of flares. Try dressing your child in comfortable, loose clothing or uniforms that have been washed before your child wears them.⁶ Don’t forget those new gym clothes and soccer jerseys!

4. Adjust bath time routines.

Children take baths—for obvious reasons!—but bath time might be a challenge for children with eczema. Try to limit bath time to 5-10 minutes up to once per day with warm, not hot, water.⁷ Applying a moisturizer soon after bathing may also help ensure your child’s skin is moisturized.^2,7

5. Understand your options.

There is no cure for eczema, but there are treatment options available. EUCRISA^® (crisaborole) ointment, 2% is a steroid-free topical ointment for people with mild-to-moderate eczema and can be used on all skin tones from face to feet, for adults and kids as young as 2 years old.⁸ EUCRISA is a topical treatment that works both above and below the skin to treat eczema.⁹ The specific way EUCRISA works is not well defined.⁸ It can be applied topically to the skin, including the face. Do not use in the eyes, mouth or vagina.⁸ Talk to your child’s doctor to see if EUCRISA is right for your child and visit www.EUCRISA.com to learn more.

While the above tips may help you manage your child’s eczema, always be sure to talk to their doctor to help identify the best treatment plan. To learn more about EUCRISA, visit www.EUCRISA.com.

IMPORTANT SAFETY INFORMATION & INDICATION

Do not use EUCRISA if you are allergic to crisaborole or any of the ingredients in EUCRISA.

EUCRISA may cause side effects including allergic reactions at or near the application site. These can be serious and may include hives, itching, swelling, and redness. If you have any of these symptoms, stop using EUCRISA and get medical help right away.

The most common side effect of EUCRISA is application site pain, such as burning or stinging.

EUCRISA is for use on skin (topical use) only. Do not use EUCRISA in your eyes, mouth, or vagina.

INDICATION
EUCRISA is a prescription ointment used on the skin (topical) to treat mild-to-moderate eczema (atopic dermatitis) in adults and children 2 years of age and older.

See Full Prescribing Information at EUCRISA.com.

For more information call 1-866-EUCRISA (1-866-382-7472).

This article is sponsored by Pfizer Inc.

¹ Lifschitz C. The Impact of Atopic Dermatitis on Quality of Life. Ann Nutr Metab. 2015;66(suppl 1): 24-40.
² Bieber T. Atopic dermatitis. Dermatol. 2012;1(3);203-217.
³ Akdis CA, Akdis M, Bieber T, et al. Diagnosis and treatment of atopic dermatitis in children: European Academy of Allergology and Clinical Immunology/American Academy of Allergy, Asthma and Immunology/PRACTALL Consensus Report. J Allerg Clin Immunol. 2006;118:152-169.
⁴ Hanifin JM, Reed ML. A population-based survey of eczema in the United States. Dermatitis. 2007;18(2):82-91.
⁵ Paller AS, Tom WL, Lebwohl MG, et al. Efficacy and safety of crisaborole ointment, a novel, nonsteroidal phosphodiesterase 4 (PDE4) inhibitor for the topical treatment of atopic dermatitis (AD) in children and adults. J Am Acad Dermatol. 2016;75(3):494-503.
⁶ Oszukowska M, Michalak I, Gutfreund K, et al. Role of primary and secondary prevention in atopic dermatitis. Postep Derm Alergol. 2015;32(6):409-420.
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