Category: Brandpoint

2018-01-09T11:51:00

(BPT) – They say you can tell a lot about a person from their smile. From braces to whitening treatments, regular dental visits and good brushing habits, Americans do a lot to make sure their teeth look great when they flash a smile.

However, one of the most important parts of a great smile, and indeed an essential part of healthy teeth, often gets overlooked: your enamel.

The enamel is the hard, protective coating that covers your teeth and is the first and most important line of defense against tooth decay. Even though maintaining a strong, healthy layer of enamel is essential to preserving your smile, it often isn’t the focus of someone’s oral care routine.

“I like to share valuable information like enamel erosion with my patients and friends because most people don’t understand it or know how to prevent it and, most importantly, that once enamel is gone, you can never get it back,” says Ann Ross, RDH. “Because of this, prevention, through avoiding certain foods and practicing good oral hygiene, is essential.”

Proactive approach

To preserve your enamel and prevent further erosion, dental professionals recommend a proactive and defensive approach.

The first step is to take proactive measures. This includes proper brushing and using the right toothpaste.

In October of this year, the American Dental Association (ADA) Council on Scientific Affairs announced that Crest Pro-Health Advanced, Deep Clean Mint toothpaste earned the first ADA Seal of Acceptance in the enamel erosion category, based on the finding that the product is safe and has shown efficacy in helping to prevent or reduce enamel erosion from dietary acids, when used as directed.

A good defense

You may be causing enamel erosion without knowing it. On a daily basis, people ingest acidic drinks and foods that are especially harmful to teeth. The biggest culprits are:

• Lemon (including lemonade)
• Cola drinks
• Sport drinks
• Orange juice
• Energy drinks

If you drink these daily, make sure you are taking steps to protect your enamel, like using the right toothpaste, and drinking plenty of water.

Ross adds, “If you want to maintain a healthy, beautiful smile, make sure you protect your enamel by brushing twice a day with toothpaste that has been scientifically shown to prevent the erosion of enamel, like Crest Pro-Health Advanced, Deep Clean Mint.”

For more information, visit www.crest.com.

2018-01-23T15:11:00

(BPT) – Grandparents today play an active, important role in families’ lives, serving as caregivers, playmates and educators for their grandchildren. It’s important to protect yourself with an annual flu vaccine so you can continue doing the things you love with your families!

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2018-01-23T09:01:00

(BPT) – –

2018-01-22T15:59:00

(BPT) – The daily routine for a parent can be hectic and stressful, and having a child that is living with atopic dermatitis (eczema) can be difficult.¹

Eczema is a common skin condition that may develop during childhood.² Eczema typically occurs in characteristic areas of skin and is often identified by scaly or dry patches.^2,3 Nearly 18 million children and adults across the United States live with the condition.⁴ About 90 percent of those with eczema have the mild-to-moderate form of the disease.⁵ And you shouldn’t be too surprised your child has eczema, if you have asthma, hay fever, or eczema yourself. Genetic factors are associated with eczema.^3,4

If your child has eczema, the following tips may help you care for your child and their skin.

1. Know what to watch for.

Eczema may look different on different people, so it’s important to know what to watch for.² The face, neck, arms and legs are common sites for many people, depending on their age.² Eczema often appears as a rough, red skin rash.³ If you think your child has eczema, talk with a doctor to learn what to look for and discuss a possible treatment plan. Here’s another tip: consider pajama or bath time as an opportunity to take a moment and check for any changes in your child’s skin.

2. Tame the triggers.

For some, eczema may flare, or get worse, when they’re exposed to different triggers, even if they are currently treating their eczema.² Food choices, sweat, stress, and clothing types may all be possible triggers for your child’s eczema.^3,6 Monitor your child’s skin, and if you notice a change, talk to their doctor to find the strategies that may best identify these triggers.

3. Prepare appropriately.

As a parent, you’ve probably learned that children never stop moving. Purses are filled with all sorts of things to help keep your child entertained. That preparation can also be applied to eczema. For example, heat and sweat are common causes of flares. Try dressing your child in comfortable, loose clothing or uniforms that have been washed before your child wears them.⁶ Don’t forget those new gym clothes and soccer jerseys!

4. Adjust bath time routines.

Children take baths—for obvious reasons!—but bath time might be a challenge for children with eczema. Try to limit bath time to 5-10 minutes up to once per day with warm, not hot, water.⁷ Applying a moisturizer soon after bathing may also help ensure your child’s skin is moisturized.^2,7

5. Understand your options.

There is no cure for eczema, but there are treatment options available. EUCRISA^® (crisaborole) ointment, 2% is a steroid-free topical ointment for people with mild-to-moderate eczema and can be used on all skin tones from face to feet, for adults and kids as young as 2 years old.⁸ EUCRISA is a topical treatment that works both above and below the skin to treat eczema.⁹ The specific way EUCRISA works is not well defined.⁸ It can be applied topically to the skin, including the face. Do not use in the eyes, mouth or vagina.⁸ Talk to your child’s doctor to see if EUCRISA is right for your child and visit www.EUCRISA.com to learn more.

While the above tips may help you manage your child’s eczema, always be sure to talk to their doctor to help identify the best treatment plan. To learn more about EUCRISA, visit www.EUCRISA.com.

IMPORTANT SAFETY INFORMATION & INDICATION

Do not use EUCRISA if you are allergic to crisaborole or any of the ingredients in EUCRISA.

EUCRISA may cause side effects including allergic reactions at or near the application site. These can be serious and may include hives, itching, swelling, and redness. If you have any of these symptoms, stop using EUCRISA and get medical help right away.

The most common side effect of EUCRISA is application site pain, such as burning or stinging.

EUCRISA is for use on skin (topical use) only. Do not use EUCRISA in your eyes, mouth, or vagina.

INDICATION
EUCRISA is a prescription ointment used on the skin (topical) to treat mild-to-moderate eczema (atopic dermatitis) in adults and children 2 years of age and older.

See Full Prescribing Information at EUCRISA.com.

For more information call 1-866-EUCRISA (1-866-382-7472).

This article is sponsored by Pfizer Inc.

¹ Lifschitz C. The Impact of Atopic Dermatitis on Quality of Life. Ann Nutr Metab. 2015;66(suppl 1): 24-40.
² Bieber T. Atopic dermatitis. Dermatol. 2012;1(3);203-217.
³ Akdis CA, Akdis M, Bieber T, et al. Diagnosis and treatment of atopic dermatitis in children: European Academy of Allergology and Clinical Immunology/American Academy of Allergy, Asthma and Immunology/PRACTALL Consensus Report. J Allerg Clin Immunol. 2006;118:152-169.
⁴ Hanifin JM, Reed ML. A population-based survey of eczema in the United States. Dermatitis. 2007;18(2):82-91.
⁵ Paller AS, Tom WL, Lebwohl MG, et al. Efficacy and safety of crisaborole ointment, a novel, nonsteroidal phosphodiesterase 4 (PDE4) inhibitor for the topical treatment of atopic dermatitis (AD) in children and adults. J Am Acad Dermatol. 2016;75(3):494-503.
⁶ Oszukowska M, Michalak I, Gutfreund K, et al. Role of primary and secondary prevention in atopic dermatitis. Postep Derm Alergol. 2015;32(6):409-420.
⁷ Eichenfield LF, Tom WL, Chamlin SL, et al. Guidelines of care for the management of atopic dermatitis. Section 2. Management and treatment of atopic dermatitis with topical therapies. J Am Acad Dermatol. 2014;71(1):116-132.
⁸ EUCRISA^® (crisaborole). Full Prescribing Information. December 2016.
⁹ Jarnagin K, Chanda S, Coronado D, et al. Crisaborole topical ointment, 2%: a nonsteroidal, topical, anti-inflammatory phosphodiesterase 4 inhibitor in clinical development for the treatment of atopic dermatitis. J Drugs Dermatol. 2016;15(4):390-396.

2018-01-22T15:57:00

EUCRISA may cause side effects including allergic reactions at or near the application site. These can be serious and may include hives, itching, swelling, and redness. If you have any of these symptoms, stop using EUCRISA and get medical help right away.

The most common side effect of EUCRISA is application site pain, such as burning or stinging.

EUCRISA is for use on skin (topical use) only. Do not use EUCRISA in your eyes, mouth, or vagina.

INDICATION
EUCRISA is a prescription ointment used on the skin (topical) to treat mild-to-moderate eczema (atopic dermatitis) in adults and children 2 years of age and older.

See Full Prescribing Information at EUCRISA.com.

For more information, call 1-866-EUCRISA (1-866-382-7472).

This article is sponsored by Pfizer Inc.

¹ Akdis CA, Akdis M, Bieber T, et al. Diagnosis and treatment of atopic dermatitis in children: European Academy of Allergology and Clinical Immunology/American Academy of Allergy, Asthma and Immunology/PRACTALL Consensus Report. J Allerg Clin Immunol. 2006;118:152-169.
² Oszukowska M, Michalak I, Gutfreund K, et al. Role of primary and secondary prevention in atopic dermatitis. Postep Derm Alergol. 2015;32(6):409-420.
³ Eichenfield LF, Tom WL, Chamlin SL, et al. Guidelines of care for the management of atopic dermatitis. Section 2. Management and treatment of atopic dermatitis with topical therapies. J Am Acad Dermatol. 2014;71(1):116-132.
⁴ Bieber T. Atopic dermatitis. Dermatol. 2012;1(3):203-217.
⁵ EUCRISA^® (crisaborole). Full Prescribing Information. December 2016.
⁶ Jarnagin K, Chanda S, Coronado D, et al. Crisaborole topical ointment, 2%: a nonsteroidal, topical, anti-inflammatory phosphodiesterase 4 inhibitor in clinical development for the treatment of atopic dermatitis. J Drugs Dermatol. 2016;15(4):390-396.

2018-01-22T12:01:00

(BPT) – If you’re having surgery, you can expect to be sore and uncomfortable for a few days, whether you’re recovering at home or in the hospital. But it’s best to limit opioids or avoid them altogether, opting for alternatives to manage pain and discomfort, recommends the American Society of Anesthesiologists (ASA).

Unfortunately, many patients leave the hospital following surgery with a prescription for 30 or more highly addictive opioid pills (e.g., Vicodin, hydrocodone and oxycodone), and about 6 percent are still using them three months or longer after the procedure.

“Nobody needs a prescription for 30 or 50 opioids, and even those who are in major pain should only take them for a day or two,” said ASA President James D. Grant, M.D., M.B.A., FASA. “There are effective alternatives. Many people don’t need opioids at all or at least should drastically reduce the amount they take.”

Addiction can start after taking only a few opioids. More than 2 million Americans abuse these medications, which can create a feeling of euphoria and make the body believe the drug is necessary for survival. Since 2000, opioid overdose deaths in the U.S. have increased 200 percent.

Don’t take that chance. ASA offers advice for coping with pain and discomfort as you recover from surgery.

* Ask about alternatives – Only take opioids when you are in extreme pain. Medications such as ibuprofen (Motrin), naproxen (Aleve) and acetaminophen (Tylenol) can help with pain and soreness. While it’s never a good idea to rely on any type of pain pills for too long, these medications are not addictive and are far less risky than opioids.

* Manage your expectations – Everyone feels pain differently, but soreness and discomfort after surgery are normal and will improve within a day or two. These sensations are less severe than pain, which is usually sharp or intense. You usually don’t treat muscle soreness after a hard workout with an opioid, so if you are sore, and not in severe pain, try ibuprofen or naproxen.

* Be an active participant in your own care – While you are in recovery, the nurse will ask you if you are in pain and if so, how much. Be descriptive in explaining how you feel. If you are in major pain, ask that the opioid prescription be written for a small amount, and only take them for a day or two, three at most. Unused pills can fall into the wrong hands. In fact, more than half of people who misuse prescription painkillers get them from a friend or relative. Your pain will improve significantly within a few days whether or not you take opioids.

* Be aware of other downsides to opioids – Opioids cause severe constipation and often don’t manage pain as well as people expect. Additionally, they can cause hyperalgesia, or an increased sensitivity to pain.

“The opioid crisis is huge and affects everyone, rich and poor, male and female. It’s got to stop, and reducing opioid use during recovery after surgery is a big part of the solution,” said Dr. Grant. “Those who are in continued severe pain after surgery should ask a physician anesthesiologist or other pain specialist about alternative strategies to manage pain, including exercise, nerve blocks and non-opioid medications.”

ASA is committed to ending opioid abuse and has launched several initiatives to combat the epidemic. For more information, review ASA’s National Pain Strategy.

To learn more about the critical role physician anesthesiologists play before, during and after surgery, visit asahq.org/WhenSecondsCount.

2018-01-22T08:01:00

(BPT) – A new survey reveals Americans are not aware of what to report prior to a blood test. Only half (52 percent) believe it is very important to report use of supplements to their healthcare provider before getting a blood test.

With recent interest in the use of supplements like biotin as beauty treatments, it’s especially critical for consumers, doctors and lab personnel to talk before blood tests because very high doses of supplements could interfere with some test results.

The possibility of interference in blood testing is low, but if you’re taking high-dose biotin for hair, skin or nail health, for example, it is best to inform your doctor before a blood test. Just as you may need to fast before certain types of tests, you may need to hold off on taking supplements like biotin for at least eight hours before blood work.

The survey, commissioned by Roche Diagnostics, also found that most Americans (85 percent) expect their physician to provide complete instructions on how to prepare for a blood test.

“Many factors — from stress, to prescription medication, to vitamins — can affect blood test results, so it’s important to be proactive in communicating about medicines or supplements you’re taking rather than waiting to be asked,” said Dr. Emily Jungheim, associate professor of obstetrics and gynecology at Washington University School of Medicine in St. Louis.

Ask your healthcare provider about ways to prepare for blood tests. Here are some simple tips to follow:

* Write down all your prescription medicines the night before a blood test so you can share up-to-date information with the lab technician or your doctor.

* Also report vitamins, supplements, nutraceuticals and any over-the-counter medications.

* Know the doses of the medicines and supplements you are taking. The dose matters. You may not be aware that 5 mg of biotin per day, for example, is equal to the amount of biotin in 100 capsules of a typical daily multivitamin.

2018-01-22T08:01:00

(BPT) – A 2017 U.S. survey of 301 adults living with ulcerative colitis (UC) and 149 gastroenterologists (GIs) suggests that some patients may be suffering from symptoms that may impact their life choices. Here are some preliminary findings from the survey (see survey methodology below) that show how the daily impact of the disease combined with communication breakdowns may be creating a “new normal” for patients, along with some tips that may help some patients discuss UC disease management with their GIs.

2018-02-01T09:01:00

(BPT) – At the turn of the calendar, many people begin taking action on what they plan to accomplish in the new year. Some have resolved to take up a new hobby, to save more money, to travel and, of course, to improve their health.

New eating plans and gym memberships are common steps people take toward their health goals, but there are other effective ways to improve your health — like adding probiotics to your daily regimen. You’ve likely heard of probiotics before, but do you know how they benefit your health and how to select the right one for you? This article can help.*

What is a probiotic?

Before delving into how probiotics can help your body, let’s first explain what they actually are. In the simplest terms, probiotics are the good bacteria (live microorganisms) that live inside your digestive tract and help your body to function properly. There are many different types of probiotics, and each one performs a different function in your digestive system.*

The billions of bacteria that live inside your digestive tract are often called “microflora,” or more correctly, “microbiota,” and the environment that they work together to create inside the body is called the microbiome. Maintaining proper balance within your microbiome is crucial for overall health.*

How do probiotics help?

The beneficial bacteria in the digestive tract are influenced by a variety of factors such as stress, medication use, traveling and poor diet. Therefore, it is important to prioritize diet and lifestyle to maintain proper gut ecology. Probiotics are also effective for maintaining healthy populations of beneficial bacteria. Numerous clinical studies have shown probiotics have positive effects on health, including assisting in the digestion of food and the absorption of nutrients and contributing to immune system health. Some studies have suggested that certain beneficial strains may also support brain function.*

Probiotics in your diet

Probiotics are found in many foods you may enjoy every day including yogurt, kefir and sauerkraut. However, due to food processing and packaging, maintaining the stability and potency of the live beneficial bacteria in these foods can be a challenge. Including probiotic supplements in your routine ensures a consistent dose to help you and your family maintain optimal health.*

Finding the right probiotic supplement for you

Probiotic supplements can help support health at any age — from infancy to adulthood. When it comes to selecting the probiotics for you and your family, the best options are those that are formulated based on clinical research. Genestra Brands offers a comprehensive line of clinically studied, effective probiotic strains that have been recommended by doctors for more than 20 years. With more than 25 gluten-free, non-GMO formulas, Genestra Brands’ probiotics offer personalized support to help make your New Year’s resolution of becoming a healthier you that much easier.*

Before you begin taking any type of probiotic, speak with your doctor and/or pharmacist about whether they are safe and right for you.

To learn more about probiotics designed with you in mind, visit genestrahmf.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

2018-01-17T14:33:00

(BPT) – Healthy snacking and making good food choices can be difficult any time of the year, but it can be especially tough during the big game. Business Insider reports that only 80 percent of people who start a New Year’s resolution keep that resolution through February. This happens to correspond with the biggest football game of the year and the common food temptations that go along with it — chicken wings, chips and salsa, pizza, not to mention beer.

Bryan Snyder, registered dietitian and nutrition director for the Denver Broncos, who is responsible for keeping the year-round nutrition strategies for the team’s players on track, also knows the pitfalls for the fans. “I advise people trying to eat healthier to follow a sustainable meal plan.”

Snyder describes a sustainable meal plan as one that allows some flexibility to have a meal here and there that might have a higher calorie intake.

“I often see people go from eating a poor diet and choosing unhealthy snacks, in combination with not exercising, to all of a sudden deciding to work out every day and eat perfectly every meal. The issue that can arise from that behavior is that it isn’t a sustainable plan, and it doesn’t allow any room for those big game snacks.”

Snyder’s recommendation is to find a nice middle ground. Allow yourself to sneak in some of those not-so-healthy calories on game day, but also give yourself some healthier options that you can have while keeping a guilt-free conscience.

Snyder’s snack of choice? Pistachios. “Pistachios are loaded with antioxidants and fiber, which will help you feel full and prevent you from overeating during the big game, and give you an immune system boost as well.”

Other healthy options are pita chips with hummus, vegetables with vegetable dip, bison or turkey burger sliders, popcorn, baked sweet potato fries, or a cup of turkey chili. For those who can’t imagine game day without wings, Snyder suggests baking the wings instead of deep-frying to replace some of the unwanted and unnecessary fats.

“Oftentimes we want to eat healthier, but we simply don’t know what to eat,” says Snyder. “All of these options are healthy swaps for satisfying game day enjoyment.”

Snyder recommends, too, having a backup plan if you’re going over to someone else’s house to watch the game, as this can be one of the biggest pitfalls to straying from a diet. “Don’t give yourself an excuse to eat poorly. Take along some portable healthy snacks — such as healthy bars, trail mix or pistachios — to be sure you have options and don’t indulge in hours of unhealthy snacking.”

While it is certainly understandable and sometimes difficult to eat healthy during the big game, it is something that can be done with the right planning and preparation, according to Snyder.

“One other common misconception about healthy snacking is that you have to sacrifice great taste,” warns Snyder. “Follow this game plan, and I guarantee you won’t.”