4 ways to protect your HVAC system from natural disasters

2025-09-15T09:17:00

(BPT) – When severe weather strikes, one’s home is often the first line of defense. While many homeowners are focused on protecting the roof, windows or basement, it’s easy to forget about one of the home’s most important systems: heating and cooling. An HVAC system keeps a family comfortable year-round, but it’s also vulnerable to damage during storms, floods, wildfires and other natural disasters.

Taking a few precautions can help avoid costly repairs and ensure the system is safe to use after the storm passes. The following are four steps homeowners can take to protect their HVAC systems.

Power down before the storm

When a natural disaster approaches, turn off power to the HVAC system at the circuit breaker. This reduces the risk of electrical damage from power surges and helps protect the equipment in the event of flooding.

A great way to go one step further is to install surge suppression for both your indoor and outdoor units. These devices work by squelching surges and spikes that might damage the electronics within your system. They help prevent problems during lightning storms or when the electrical grid is under stress from severe weather. Some models can also provide protection during electrical brownouts. The best part? They’re relatively inexpensive and easy to install, but they offer excellent protection for your HVAC investment.

Secure outdoor units from high winds

Strong winds can cause serious damage, either by shifting the unit off its base or by hurling debris into the equipment. Before the storm, bolt outdoor units securely in place. Remove lawn furniture, planters or tools that could become airborne hazards. In hurricane-prone areas, homeowners often use hurricane straps to provide their equipment with added stability.

Guard against flooding

Rising water poses major risks to indoor and outdoor HVAC equipment. If a home is in a flood-prone area, consider elevating your outdoor unit on a concrete or composite platform. After flooding, never attempt to restart the HVAC system without first having it inspected. Moisture exposure can cause hidden damage, electrical hazards or mold growth if not addressed by a professional.

Keep up with regular maintenance

Routine HVAC maintenance is always a smart move, but it’s especially important in areas prone to extreme weather conditions. Having a system inspected both before and after severe storms can help catch any damage early. A qualified technician, such as a Rheem Pro Partner®, ensures the equipment is safe, efficient and ready for the season ahead.

Regardless of one’s location, preparation is essential. Natural disasters can happen with little warning, and these steps can help protect a home’s comfort systems and save users from unexpected expenses. For additional resources and expert help, companies such as Rheem, a well-known 100-year-old HVAC manufacturer, and its network of contractors, offer guidance to homeowners navigating these challenges.

How contracting public transit makes a difference for communities

2025-09-15T06:01:00

(BPT) – At 7:32 a.m., Amanda pulls into the coffee shop near her office like she does every morning. She waves at the barista, snags her regular latte and hops back into the car, never thinking twice about the train rumbling by two blocks away. Amanda hasn’t used public transit in years — not since college. But public transit has already shaped her entire morning, even if she’s not aware of it.

The barista who made her coffee? He took the early bus from a neighborhood 45 minutes away. The mechanic who tuned up her car last week? She got to the shop on a light rail line that saved her nearly $200 a month in gas. The assistant in Amanda’s office who makes her job easier? He takes a commuter van pool into town every day — no car, no problem.

Amanda may not realize it, but public transit is part of her everyday life. It connects many of the people she depends on — quietly, reliably and often invisibly.

Public transportation doesn’t just move people. It moves economies, classrooms, hospitals and households. According to the American Public Transportation Association, nearly 87% of transit trips support local economic activity — getting people to work, school, medical appointments or essential services.

Even if you never board a bus or train yourself, transit touches your life through the many people who depend on it every day: The teacher who greets your child in the morning, the nurse in your hospital room, the server who refills your water and the electrician who wired your home. They all rely on public transit systems to show up, contribute and keep your world running.

Public transit is an invisible infrastructure of opportunity — especially for those without reliable access to a car. It’s a lifeline for seniors, people with disabilities, students and working-class families. For every person like Amanda who’s behind the wheel, there are dozens more whose journeys quietly intersect with hers through a bus route or subway line.

A couple walks and converses as people behind them wait to board a bus.

Partnerships that keep people moving

What helps public transportation agencies meet today’s challenges to keep serving the needs of people in communities around the country? Partnerships between public transit agencies and organizations belonging to the North American Transit Alliance (NATA), which provides the experience and expertise to operate and staff innovative transportation solutions.

NATA’s member organizations make up 15% of the U.S. public transportation workforce, encompassing over 71,000 employees in 46 states. NATA member organizations help public transportation improve service even in communities with massive transit demands, remaining flexible enough to respond to each region’s unique needs and conditions.

Across the country, partnerships with private transit operators have resulted in better passenger service, a more efficient service with better value for taxpayers, and new innovations that directly benefit passengers, including:

  • Restructuring bus routes for increased transit service frequency
  • Launching smaller microtransit services to complement traditional transit service, resulting in faster, critical connections for residents.
  • Introducing new technology such as contactless fare payment system and passenger mobile applications.

Partnerships inspire solutions

The many people who use and are touched by public transportation services nationwide (even if they’re unaware of it) benefit from these partnerships with NATA member organizations. The increased efficiency and innovation achieved through public-private partnerships better serves the passengers who rely on them every day. Partnerships help transit companies get the most value for their budget dollars — while hiring trained local contractors for good-paying transit jobs that benefit entire communities.

The bus you didn’t see

At 5:45 p.m., Amanda heads home. She hits some traffic, grumbles and turns up the radio. Meanwhile, just down the block, a man in a faded polo shirt waits at the bus stop. He just cleaned the office where Amanda works. She’s never met him, but she notices the polished floors and tidy lobby every morning. Tomorrow, he’ll be back — thanks to a bus that shows up right on time.

Whether we see it or not, public transit is always there — moving people, sustaining communities and quietly making our daily lives possible.

Learn more about public-private transportation solutions that help connect and strengthen communities at NATransitAlliance.org/contracting.

A Shift in the Job Market: How Collision Repair Is Drawing the Next Generation of Skilled Workers

2025-09-15T06:01:00

(BPT) – For decades, the well-worn path after high school led straight to a four-year college. But as tuition soars and student debt burdens climb, many young adults are rethinking their options. Increasingly, they’re choosing skilled trade programs that can lead to lucrative, technology-driven careers — without the financial strain.

One of the lesser-known, yet fastest-growing, opportunities? Collision repair. Far removed from the dusty, grease-stained garages many imagine, today’s collision repair shops are more like laboratories — where advanced materials, technical problem solving and digital technology converge to return vehicles to like-new conditions.

How long does it take to become a certified collision repair technician?

Training programs are designed to move students quickly from the classroom to the shop floor. You can enter the industry by learning through a Career and Technician Education (CTE) school or by working directly on the job by completing an apprenticeship program at a local collision repair shop. Most certification programs take 18 to 36 months to complete — far shorter than the typical four-year college degree. Students spend less time sitting in a lecture hall and more time learning hands-on skills that translate directly into paid work.

How much does certification cost?

Don’t worry about breaking the bank to get certified. Most school programs for collision repair are a fraction of the time and cost of a two- or four-year degree. That means students can graduate with little to no debt. Scholarships — even those designed to help students purchase their first set of professional tools — are common, lowering the financial barrier to entry. Many shops will even cover the costs of training and education as they see the value in investing in rising talent, and future technicians can earn while they learn.

A man taps a tool on the roof of a vehicle.


How much can a collision repair technician expect to earn?

For many, the earning potential is a surprise. Starting salaries for this career are higher than most entry-level positions in other industries and with some experience, six-figure salaries are achievable in a few short years. The work rewards skill and dedication, with clear pathways for advancement into specialized or management roles.

What kinds of jobs are available?

Collision repair is one of the few trades that combines science, technology, engineering, art and math. Individuals fascinated by how vehicle technology works, drawn to analyzing data or inclined toward creative pursuits can find a collision repair career track that aligns with their skills and interests.

There are several technical roles within the shop:

  • Structural
  • Non-Structural
  • Refinish
  • Electrical Diagnostics
  • Mechanical Technicians
  • Estimator

With the rise of electric vehicles and advanced driver-assistance systems (ADAS), there are certified technicians who focus on complex electronics and calibration work. The industry values versatility, and the skills learned in one role often transfer easily to another, offering professionals flexibility throughout their careers.

A man works at a computer terminal in a car repair shop.


Is there demand for collision repair technicians?

While no one can know the future, the collision repair industry is growing, and so is the demand for technicians. I-CAR — a not-for-profit education, knowledge and solutions organization that provides many of the industry’s training and credentialing programs — estimates that a combination of unfilled roles and expected retirements over the next five years will leave the industry 100,000 skilled technicians short. Shops across the country are actively hiring, offering rapid advancement for skilled candidates and car enthusiasts alike through education and training — all in service of a greater calling: keeping America moving safely on the roads.

How can someone get started?

Resources like CollisionCareers.com, created by I-CAR, connect students and job seekers to Career and Technical Schools, collision repair shops and career information. It’s part of a broader effort to attract more young people to a field that has quietly become one of the most technology-driven trades in the U.S.

With demand for collision repair technicians continuing to grow and more Americans seeing the benefit in trade careers, now is your chance to get involved in this rewarding industry. Whether you’re drawn to job security, growth potential or the hands-on work that will allow you to fine-tune your skills as you advance, this career path is a fulfilling field that offers a bright future for those who are ready to dive in.

From Italy’s Heartland to Your Kitchen: Explore Authentic Italian Flavor with This Parmigiano Reggiano

2025-09-11T09:01:00

(BPT) – For centuries, Parmigiano Reggiano has been at the heart of Italian cooking — transforming everyday ingredients into memorable meals. With its rich, nutty flavor, unmistakable aroma and unique crystalline texture, this Italian classic elevates even the simplest of recipes.

Galbani®, Italy’s #1 cheese brand, offers a certified PDO (Protected Designation of Origin) Parmigiano Reggiano that is produced, prepared and imported directly from Italy’s heartland. Made with only three ingredients — milk, salt and rennet — and aged to perfection, Galbani delivers the unmistakable taste of true Italian craftsmanship to the table.

Elevate Classics

Parmigiano Reggiano has long been a cornerstone of Italian cooking, valued for the way it enhances and elevates any dish. Its magic lies in its versatility. Toss it freshly grated over hot pasta or risotto, adding layers of nutty, savory flavor to every bite. Add a rind to a pot of soup, stew or sauce to deepen the taste as it simmers. Finish roasted broccoli, grilled zucchini or sautéed spinach with a generous sprinkle just before serving for a warm, flavorful touch.

Creative Twists for Special Moments

Parmigiano Reggiano’s appeal also goes beyond traditional dishes. Toss warm popcorn with butter, rosemary and finely grated Parmigiano Reggiano for an elevated movie-night snack. Shave over a classic Caesar salad. Or make entertaining effortless with a cheese board built around Parmigiano Reggiano wedges, figs, honey and cured meats — no cooking required.

Galbani Parmigiano Reggiano grated cheese in a cutting board next to a small dish of olive oil

From Italy’s Heart to Your Table

Each wheel of Galbani Parmigiano Reggiano begins in a protected area that includes the provinces of Parma, Reggio Emilia, Modena, Bologna to the left of the Reno River, and Mantua to the right of the Po River in the heart of northern Italy. Here, centuries-old methods and careful aging create a cheese that’s as versatile as it is flavorful. Galbani Parmigiano Reggiano contains no anti-caking agents, stabilizers or preservatives. It’s available in 14- and 24-month 7 oz wedges and 18-month, 2.82 oz cups of grated, shredded and shaved Parmigiano Reggiano — each tightly sealed to preserve peak freshness.

Galbani Parmigiano Reggiano is produced in Italy and made available by Lactalis USA, the world’s largest dairy company. Find Galbani Parmigiano Reggiano at major retailers nationwide. For more product details and recipe inspiration, visit www.galbanicheese.com.

5 ways to achieve peak performance with superior nutrition

2025-09-12T09:03:00

(BPT) – Whether you’re chasing fitness goals, managing busy workdays or simply aiming to feel your best, peak performance starts with the right foundation. Without proper nutrition, your energy levels, focus and recovery can all take a hit, making it harder to show up at your best day after day.

To help you stay sharp, Registered Dietitian and Nutritionist Dawn Jackson Blatner shares her top strategies for achieving peak performance. These simple and effective tips are designed to aid you in building healthy habits, sustaining energy and recovering well, whatever your wellness goals might be.

1. Set yourself up for success

When you’re working toward any health and fitness results, Blatner recommends setting small, achievable goals rather than tackling everything at once. If you have larger goals in mind, break them down into smaller, more manageable chunks that you can realistically envision yourself achieving. This approach helps you to stay motivated and build momentum toward lasting results.

2. Make healthy snacking easier

When your energy dips, it’s tempting to grab whatever’s closest, but quick fixes like chips or candy won’t keep you going for long. Instead, think of snacks as fuel to power your body and mind through busy days. Stock up on options that balance protein, fiber and healthy fats, like cheese or meat sticks, Greek yogurt or hard-boiled eggs. Keep them handy in your kitchen, office or bag so the best choices are also the easiest ones, helping you stay sharp, energized and on track with your wellness goals.

3. Take hydration seriously

Drinking water is essential to stay hydrated throughout the day, especially while working out, but it’s also vital to include beverages containing electrolytes to help keep your energy levels steady. Options like milk, coconut water, watermelon water or low-sugar sports drinks can help replenish fluids and support performance. Keeping these close by throughout the day makes it easier to stay hydrated.

4. Focus on whole foods

Minimally processed foods provide long-lasting fuel for your body and your mind, helping you perform at your best. Whole foods are close to their natural form, so they retain their natural nutrients and fiber. Think of fruits and vegetables, nuts and seeds, plus grains in the form of whole wheat bread, brown rice, quinoa and oats. You can also include dairy, meat and fish products that are minimally processed, with little or no added sugars, salt or artificial ingredients. Planning meals in advance can help ensure you always have nourishing choices ready.

5. Keep breakfast hearty

Breakfast plays a key role in setting the tone for your day, providing the energy and focus you need to support your workouts and movement throughout the day. For a flavorful start, you can have fun making delicious recipes such as this Turkey Sausage, Veggie and Cheddar Breakfast Casserole from Eggland’s Best.

Eggland’s Best eggs contain more than double the Vitamin B12 compared to ordinary eggs, providing a natural energy boost and keeping you energized and satisfied all day long. Eggland’s Best eggs also contain more than double the omega-3’s than ordinary eggs, which helps to maintain stronger bones and promote a healthy heart.

Turkey Sausage, Veggie and Cheddar Breakfast Casserole

Prep Time: 15 minutes | Cook time: 40-45 minutes | Yield: 8 servings

This easy, make-ahead Turkey Sausage, Veggie and Cheddar Breakfast Casserole is great for meal prep! It’s freezer-friendly, super easy to customize to your tastes, and you can use all kinds of veggies. It also makes for amazing leftovers!

Ingredients

  • 12 Eggland’s Best eggs, large
  • 1 tablespoon extra virgin olive oil
  • 1/2 red onion, diced
  • 2 garlic cloves, minced
  • 1/2 cup red bell pepper, diced
  • 1/2 cup green bell pepper, diced
  • 1 pound ground turkey sausage
  • 1 cup low-fat sour cream
  • 1 1/2 cups grated cheddar cheese
  • Salt and pepper, to taste

Preparation

1. Heat oven to 350 degrees. Spray a 9×13-inch casserole dish or large deep pie dish with non-stick cooking spray.
2. Heat oil in a skillet. Cook onions and garlic until onions start to get translucent. Season with salt and pepper. Add bell peppers and cook an additional 1-2 minutes.
3. Remove from heat and set aside in a separate dish.
4. Cook ground turkey sausage in the skillet you used for the vegetables. Season with salt and pepper, if desired. Once cooked all the way through, remove from heat and drain. Set aside.
5. In a large bowl, mix eggs, sour cream and 1 cup of the cheddar cheese. Use a whisk to make sure everything is mixed really well. Season with salt and pepper.
6. Add the vegetables and turkey sausage to the bowl and mix until everything is coated with the eggs and well mixed.
7. Transfer to casserole dish.
8. Cook 40-50 minutes, until center is set. Remove from the oven, sprinkle with remaining cheese and return to oven for 1-2 minutes to melt cheese.
9. Let cool, then serve. You can make this ahead and store for easy meal planning.

Find more nutritious recipe inspiration to help you achieve peak performance at EgglandsBest.com.

5 simple ways to personalize your bathroom

2025-09-10T05:01:00

(BPT) – Your bathroom doesn’t have to solely be a utilitarian space. With just a few easy changes, you can turn your no-frill bathroom into a relaxing space with a personalized feel.

Don’t know where to start? Check out these five simple tips that can help you enhance your existing aesthetic or completely update the vibes of your bathroom.

1. Hang artwork that reflects your taste

Hanging artwork in the bathroom is the easiest way to quickly add personality. If you’re looking to change the room’s theme from a minimalist black-and-white color scheme to a maximalist tropical theme, find photos and prints with plants and trees in bright greens, reds and yellows.

Or, if you’ve been having a hard time finding a spot to hang art you’ve either purchased or been gifted by a friend, these pieces may look right at home in your bathroom!

Pro tip: Choose waterproof frames that can protect your art from humidity.

2. Update hardware to express your style

The hardware you choose sets the tone and style of a bathroom. If you currently have cool silver drawer pulls, faucets, towel bars and other fixtures with a polished finish, consider switching to warm gold or bronze hardware with a brushed finish.

Keep in mind that you can mix and match colors, materials and finishes to create a bathroom with hardware tailored to your taste. For example, if you want to upgrade your faucet, check out Kohler’s Mix & Match Faucet options. Three faucet collections provide you with the freedom to choose the spout style, handle and finish.

If you’re looking to inject turn-of-the-century charm into your bathroom, choose the Artifacts collection. For a high-fashion, effortless glamour of the Golden Age of Hollywood, opt for the Occasion line of faucet sets. Want to lean into minimalism? Take a look at the Components collection. Each line offers faucet fixtures in several finishes and colors, so you can find what suits your style best.

3. Add a spa-like feel with plants

Turn your bathroom into a tranquil retreat with bathroom-friendly plants. Adding natural, organic elements like plants can bring an otherwise sterile room to life and can soften a bathroom’s hard, clean lines. There are many plants you can choose from, but it’s best to choose ones that thrive in humidity, like calatheas, monsteras, pothos, orchids or ferns.

Once you’ve chosen your plants, look for decorative planters that match your aesthetic or the bathroom’s color scheme. If you’re short on space, consider hanging planters. No matter what you choose, the plants you care for can make the bathroom more inviting.

4. Control the ambiance with lighting

Changing the lighting in your bathroom allows you to effortlessly control the ambiance. For example, dimmable white light bulbs create a cozy atmosphere, but still offer enough illumination for grooming tasks like shaving and applying makeup. Installing a dimmer switch allows you to adjust brightness to create a sunlike daytime mood or a soothing evening glow for a relaxing bath after a long day. For flexibility, install smart lighting that allows you to change the color and brightness depending on your mood and needs.

Pro tip: Choose lighting elements that match or complement other bathroom hardware. If you’re considering installing a faucet from Kohler’s Artifacts, Components and Occasion collections, you’re in luck. Each collection also offers customizable lighting fixtures.

5. Add color and texture with paint and wallpaper

Finally, a new coat of paint or wallpaper can do wonders for a bathroom. With so many colors and patterns to choose from, you can easily find the combination that suits your style.

Tired of the sterile white or beige of your bathroom walls? Grab a can of baby blue or sage green to create a serene setting or use warm reds and pinks for a homey ambiance.

If you want to add textures and patterns, look for wallpaper that reflects the theme of the bathroom or that shows off your hobbies or interests. From florals to faux stone to geometric shapes and more, wallpaper offers endless possibilities to express yourself in this space.

Pro tip: The type of paint and wallpaper you choose matters. Acrylic and latex paints are popular bathroom choices because they can prevent mold and mildew that can flourish in humid conditions. Similarly, vinyl wallpaper is best for the humid bathroom environment.

Are you ready to restyle your bathroom? Using these five tips, you can turn a basic room into a retreat personalized to your heart’s content. To find more bathroom makeover tips and get inspired, visit Kohler.com.

Family matters: Why genetic cancer testing is important

2025-09-10T09:01:00

(BPT) – When someone in your family is diagnosed with cancer, it can raise questions. Is it a coincidence, or is there something that runs in the family that makes others more likely to get it too? For Jodi, whose mother was diagnosed with cancer at the age of 51, and whose maternal grandfather was diagnosed with the same disease at 55, those questions were top of mind from a young age. Her family history instilled a fear of the unknown — was she at elevated risk too?

For women like Jodi who have a family history of cancer, the possibility of what genetic testing might reveal can be scary, yet having answers can be empowering.

“You know, I had always been very afraid of cancer because of my family history,” Jodi shared. “And not just breast cancer. I’ve also wondered if I’m predisposed to developing other types, too.”

According to the latest Cancer Risk Survey by Myriad Genetics, 80% of women report being afraid to get screened for cancer, primarily due to fear of the results. That said, 75% say they would actually find screenings like genetic testing reassuring if they were facing a potential health concern.

Getting tested: Jodi’s decision

When Jodi’s healthcare provider, Linda New, PA-C, learned about Jodi’s extensive family cancer history, which includes types of cancer that raise red flags, she was surprised Jodi had not been offered hereditary cancer testing before. She immediately let her know that she meets guideline criteria for genetic testing.

Linda recommended the MyRisk® Hereditary Cancer Test with RiskScore® to determine if she had an inherited genetic mutation that increased her risk for hereditary cancers.

Though Jodi was nervous about the results, she knew that if she carried an inherited gene mutation, the test would help ease her fear of the unknown, and her results would likely give her the power to act early. She moved forward, for herself and for her daughter.

“It was a hard decision, but I did it knowing I’ve always been afraid of cancer,” said Jodi. “I decided to get tested with my daughter Kaila in mind because she could have the same genetic mutation.”

A simple test that gives you options

The MyRisk Hereditary Cancer Test with RiskScore evaluates a patient’s risk of developing 11 different types of hereditary cancer and provides a 5-year and remaining lifetime personalized risk for breast cancer. The testing process is straightforward — a quick blood draw at the clinician’s office.

If Jodi was found to be at high risk, she and her healthcare provider would have multiple options available, including changes in medical management, earlier screenings or increased screening frequency.

For Jodi, the most difficult part of the process was the waiting, but in just a few weeks, the results confirmed what she suspected. She tested positive for the BRCA2 gene mutation that could increase her risk of developing breast, ovarian and other cancers.

Instead of letting this piece of information weigh her down, Jodi saw a path forward. Linda guided Jodi through a plan for early detection and prevention, which included breast MRIs, pelvic ultrasounds and a referral to a breast specialist — steps that ultimately led her to remove her ovaries and undergo a double mastectomy. These were big decisions, but they gave her a sense of control and the confidence that she was doing everything she could for her health and her future.

Inspiring others, saving lives

Jodi also encouraged her daughter Kaila to take the MyRisk Hereditary Cancer Test with RiskScore. Knowing she had a 50/50 chance of sharing her mother’s gene mutation, and with Jodi’s encouragement, Kaila decided to get tested, too. The result: She was also positive for the BRCA2 mutation.

Given her risk, Kaila immediately discussed risk-reducing measures with her healthcare provider, which included breast and uterine ultrasounds and potential ovary and breast removal down the line.

“I’m 33 and haven’t had kids yet,” said Kaila. “I want to, and I want to be able to breastfeed. So, I’m trying to keep everything intact until that happens. But once I’ve had children, I’ll be considering other preventative options.”

Know your risk and plan for the future.

Knowing your family history (both maternal and paternal) as part of a comprehensive cancer risk assessment can provide you and your provider with clear information to make informed decisions about managing cancer risk. If you’re on the fence about getting tested for BRCA1, BRCA2 or other hereditary cancer mutations, consider if you have the following risk factors:

  • A family history of cancer that is diagnosed at a young age (50 or younger), like breast cancer diagnosed at age 45
  • Multiples of the same type of cancers on the same side of the family, like three colorectal cancers on the paternal side
  • Rare cancers like ovarian or pancreatic cancer

Jodi hopes her story will empower those who may be hesitant to get additional screenings if they qualify.

“I would say just get tested. If you have a family history of cancer and the slightest doubt that you could carry a gene mutation associated with cancer, get this simple blood test. It’s better to know whatever decision you make, you will have the tools and information you need to make it with confidence.”

Talk with your health care provider to see if you meet guidelines for a hereditary cancer risk assessment, like the MyRisk Hereditary Cancer Test with RiskScore. Understanding your results can empower you and your care team to create a personalized plan to manage your risk and take proactive steps for your health. To learn more, visit GetMyRisk.com.

Why so many people over 50 love playing video games

2025-09-10T11:01:00

(BPT) – Did you know that more people over the age of 50 play video games in the U.S. than people who are under age 18? This is just one of the many surprising facts uncovered in the 2025 Essential Facts About the U.S. Game Industry Report from the Entertainment Software Association (ESA). These findings from the annual study turn popular belief on its head, revealing that video games are a highly popular form of entertainment for players of just about any age, including people in their 50s, 60s, 70s and beyond.

More older adults are joining in on the fun

Of the over 205 million regular video game players in the U.S., more of today’s players are 50 years or older than ever before. This shows a remarkable increase from 1999, when only 9% of video game players were aged 50 or older.

Here’s the age breakdown for video game players today, according to the ESA report:

  • Aged 50 and older: 29%
  • 35-49: 20%
  • 18-34: 28%
  • Under age 18: 23%

Even more surprising, the report learned that more than half of Generation X (ages 45-60) and nearly half (49%) of Baby Boomers (ages 61-79) play video games every week.

What benefits do older Americans experience from playing video games?

Older players, including people from the Baby Boomer and even the “Silent Generation,” have been discovering the many benefits of playing video games, beyond just relaxing and having fun like their younger counterparts.

For people aged 50 and up, some of the additional benefits derived from playing video games include mental stimulation, improved cognitive skills and new opportunities to connect with others socially. In fact, 57% players aged 65 and older agreed that video games can introduce people to new friends or relationships, whether in person or online.

Some of the top benefits that older players identified from their experiences playing video games include:

  • Mental stimulation
  • Joy through play
  • Improved cognitive skills
  • Stress relief

Multiple academic studies over the years have been backing up these findings from the ESA report, even revealing that video game play can offer lasting, significant relief for older players as a treatment for some of the effects of aging. For example, a recent study concluded that playing video games frequently over time enhanced the cognitive performance and problem solving skills in older people who have mild cognitive impairment. A study from the Brain Sciences Journal also found that training older people with video games improved their cognitive function, quality of sleep and psychiatric symptoms.

For people of all ages, enjoyment is a prime benefit when it comes to video game play. A naturalistic study drawn from observations of over 11,000 players across 29 different countries concluded that video game players experienced positive mood changes. In other words: “People feel good playing games.”

Learn more about who enjoys playing video games today, what types of games they like to play and why, at TheESA.com/facts. You can also download the full ESA report here.

When antidepressants don’t work, five days could change that

2025-09-10T12:11:00

(BPT) – Finding a medication that alleviates major depression can often take months or years: try a dose, wait, adjust, wait again. And for many, antidepressants simply don’t provide lasting relief. During that time, symptoms can disrupt work, family life and even basic daily functioning.

A new, non-invasive treatment called SAINT® (Stanford Accelerated Intelligent Neuromodulation Therapy), licensed exclusively to Magnus Medical from Stanford University, is the first FDA-cleared, clinically proven therapy that provides rapid relief for people with major depressive disorder (MDD).

For those with treatment-resistant major depression — a condition impacting more than half of people with depression who don’t respond to medications and psychotherapy — that difference in timing can be lifesaving.

Man wearing glasses looking out the window.

SAINT delivers medication-free relief almost immediately. Each day of the five-day course consists of 10 short sessions of stimulation, guided by a magnetic resonance imaging (MRI) map of the individual’s brain.

In published clinical trials with SAINT, nearly 8 out of 10 participants went into remission from their depression in as few as 2.6 days, with a majority staying well for months.

Doctors say the people who qualify for SAINT have typically tried several antidepressants without satisfactory improvement and are looking for a non-drug intervention that doesn’t require hospitalization. These are people who have suffered from life-altering depression that has long impacted their quality of life.

Brandon Bentzley, M.D., Ph.D., a psychiatrist who helped develop SAINT at Stanford, says the goal is precise, rapid relief. “SAINT therapy has already shown the ability to rapidly lift depressive symptoms without systemic side effects, offering hope for a safer, faster solution that helps people feel like themselves again.”

What makes SAINT different from other treatments is the combination of personalization, speed of treatment response and high rates of clinical remission. Before treatment starts, doctors use MRI to pinpoint the unique spot in each person’s brain for treatment, then deliver an outpatient course of brief, precisely targeted stimulation sessions, all completed within a single work week.

Woman leaning against a wall and looking upward.


What do patients often report feeling after the treatment?

Doctors, including Bentzley, say many describe the quieting of racing or repetitive negative thoughts, the first solid night of sleep in months, and a “fog lifting” that makes basic tasks like showering, stepping outside, and creating a simple meal feel doable again.

For most, suicidal thoughts go away, and others report steadier mood and better focus. Families of SAINT patients commonly notice increased eye contact, conversation, and a greater interest in everyday activities soon after treatment begins.

Man outside with a cloud behind him tilting his head up with his eyes closed.


Where do I find SAINT?

SAINT is available at leading health systems, private clinics and medical research centers nationwide. Designated a breakthrough device by the FDA, SAINT is the first mental health therapy to receive innovation support from the Centers for Medicare & Medicaid Services (CMS) through the New Technology Add-on Payment (NTAP) and New Technology Ambulatory Payment Classification (APC) programs, which have helped hospitals and clinics make it easily accessible.

Many commercial insurers approve treatment after medical review, often with prior authorization.

If standard depression treatments have not been effective for you or a family member, talk with your healthcare provider about SAINT. Providers offering SAINT therapy may be found by visiting MagnusMed.com/provider-locator.

Looking ahead

“The future of mental health is precision medicine — treatments that work quickly and effectively,” Bentzley says. “SAINT is proof we’re heading there now.”

If you are in a crisis, call or text 988 to reach the Suicide & Crisis Lifeline, or chat via 988lifeline.org.

New study: Half of Americans don’t know the ‘right’ amount to spend on gifts

2025-09-10T09:01:00

(BPT) – Economists have long looked for signals in unexpected places. During tough times, Leonard Lauder popularized the lipstick index — the idea that small luxuries rise when bigger purchases are out of reach.1 We are introducing a new kind of measure: the Going Rate. How we give, tip, and celebrate offers another lens into the economy alongside traditional data points. A new Empower study shows that generosity can be a surprisingly powerful economic indicator. It’s one gauge of how households balance tradition and financial well-being.

According to Empower research, Americans say inflation and tariffs are visible in gift prices. Consumer concern is showing up as “gift fatigue” and no-gift policies. Confidence or caution reveals itself in tipping habits and allowances.

“While most gifts are small spending trackers, they can be economic micro-signals,” says Rebecca Rickert, head of communications and consumer insights at Empower. “They point to how consumer prices, wages, and sentiment translate into real behaviors — from the birthday table to the wedding reception.”

The price tag of thoughtfulness

When it comes to gifting, people have clear benchmarks and codes for different occasions, like the half of people (49%) who say you should “pay for the plate” at weddings (Boomers 39%). For many, it’s a balancing act between etiquette and financial limits: half don’t know what the “right” amount is to give, even though 50% feel pressure to spend a certain amount on gifts. This tension may signal a sense of economic uncertainty, as 3 in 4 (75%) say gifts are more expensive due to tariffs and inflation.

Six in 10 people (60%) say gifting culture has gotten “out of hand” and nearly half (48%) report “gift fatigue.” In fact, many are taking a pause altogether, with 33% adopting a “no gifts” policy this year, asking others not to spend money on them at all. Still, the vast majority (86%) agree that gifts can be meaningful without being expensive.

Here is how Americans define the average “going rate” for many of life’s special occasions:

  • Birthday gift: $55.65 for adults, $83.03 for kids
  • Holiday gift: $64.10 per person
  • Teacher or coach gifts: $15.00
  • Wedding gift: $85.18
  • Valentine’s Day gift: $50.69
  • Mother’s Day vs. Father’s Day: $55.25 vs. $38.48

Adults say the average “going rate” for children’s allowances and milestones like visits from the Tooth Fairy add up as follows:

  • Weekly allowance: $36.52 per child
  • Tooth Fairy payouts: $14.87 per child

Over half of adults (53%) say they’ve gifted money from the Tooth Fairy (58% Millennials). Meanwhile, people are split about when kids should start receiving an allowance: A third (33%) say ages 8–10 is the right time, while 24% prefer 11–13, and 22% say as young as 5–7.

Tipping today

Consumers are also navigating an evolving landscape of tipping, where norms vary widely depending on the situation. Tipping culture has moved beyond sit-down dining, with the majority of consumers now tipping for takeout (60%; 69% Millennials vs. 43% Boomers), delivery (69%; 76% Gen Z and Millennials vs. Boomers 57%), and rideshares (60%; 65% Gen Z and Millennials vs. 50% Boomers). Here is what Americans say they’re leaving:

  • In-restaurant dining: 20% median tip; 24.71% average
  • Takeout dining: 16% median; 21.79% average
  • Food delivery: 11% median; 18.09% average
  • Beauty services: 14% median; 18.55% average
  • Rideshare services: 10% median; 15.85% average

A shift in what counts as a gift – and who’s giving

Many Americans see gifting as less about dollars spent and more about shared experiences. Some 44% say they’d rather give the “gift of time” than money or material items — and say their presence is the real gift (55% Millennials; 50% Gen Z; 28% Boomers). Eight in 10 (79%) say cash and gift cards are more acceptable today than in the past (rising to 84% of Boomers). More than half (55%) think their generation spends more than others.

Gift-giving extends into dozens of micro-moments across the year, and is widely commonplace — especially for birthdays, regardless of age. Nearly three in four (73%) buy birthday gifts for other adults (81% Gen Z vs 65% Boomers), and kids (70%) alike. Nearly half (45%) buy gifts for coworkers to celebrate events like work anniversaries, holidays, and retirement (60% Gen Z; 54% Millennials).

The cost of goods

Many consumers are adapting to the effects of rising costs by budgeting carefully. Some 63% say they shop for gifts primarily based on price, and 58% set aside a dedicated budget for gift-giving. People also report planning for occasions: 56% buy gifts ahead of time to spread out the costs, especially Gen Z (67%).

Methodology:
Empower’s “Going Rate” study is based on online survey responses from 2,202 Americans ages 18+ from August 19-21, 2025. The survey is weighted to be nationally representative of U.S. adults.

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1 New York Times. “Leonard Lauder Was Beauty’s Original Influencer.” June 2025.