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November 1, 2025November 1, 2025

Saddle up! Experience the unique charm of a dude ranch vacation

2025-11-01T09:01:00

(BPT) – Are you tired of the same old adventureless vacations? Consider staying at a dude ranch! Vacationing at a dude ranch is a chance to experience the cowboy lifestyle in incredible locations.

Dude ranches have been around for over a century. Thanks to the hard work of the Dude Ranchers’ Association (DRA), these ranches have been able to continue to offer visitors the singular experience of living the western way of life.

To celebrate 100 years of preserving this special way of life and the wonderful environment in which dude ranching takes place, the DRA offers this helpful primer on dude ranches, so you can begin planning your own western adventure vacation.

What is a dude ranch?

Dude ranches (also known as guest ranches) are the original western vacation. In the late 19th century, East Coast and Midwest city dwellers, or “dudes,” began visiting working cattle ranches as a way to escape the hustle and bustle of urban life.

A group of dude ranch guests involved with a cattle drive at the Latigo Ranch.

During their stay, visitors found a home away from home where they could discover adventure, reconnect with nature and nourish their body and soul. Dude and guest ranches have continued to offer visitors a chance to unplug while enjoying horseback riding, fishing, hiking, archery and other outdoor adventures, all while preserving the heritage and lifestyle of the American West.

Young man learning archery at the Alisal Ranch.

Why should I vacation at a dude ranch?

A dude ranch vacation is like nothing else you’ve ever experienced. Much like the dudes of the past, you can get away from the stresses and responsibilities of modern living. Instead, you’ll have the opportunity to experience a taste of the western lifestyle.

For a solo traveler, a dude ranch stay allows you to get in touch with yourself while surrounded by forests, mountains and streams. Couples can use it as an opportunity for romance and connection. Families, big and small, can bond over shared activities and create lifelong memories. There’s something for everyone!

How do I choose a dude ranch?

Four riders on the trail at the Circle Bar Ranch.

Each dude ranch offers its own flavor of adventure. With almost 100 members in the DRA, you can choose from ranches that focus on horseback riding over unique terrain, cattle work and/or luxury amenities. From small, intimate guest ranches to traditional working cattle ranches to large resort-style ranches, there is a ranch to fit every budget and dream vacation.

Classic log cabin guest lodge at the CM Ranch.

All DRA member ranches are thoroughly vetted to ensure they offer all-inclusive getaways — including meals, lodging and most activities — and demonstrate the Association’s six core values: horses, hats, hospitality, heritage, honesty and heart.

A table with chicken and biscuits for hungry dude ranch guests at Black Tail Ranch.

If you need help narrowing your options, you can use the DRA’s handy ranch filtering system, or you can discuss your needs and expectations with a dude ranch expert. They can help you choose the ideal getaway based on location, ranch size, accommodations, riding programs, kids’ programs, lodging, food and activities. Call or email the DRA at 307-587-2339 or info@duderanch.org.

Are you ready to saddle up?

Seven men riding horses through a beautiful vista over looking a river on the Bull Hill Ranch.

Don’t settle for an ordinary vacation. No matter where you choose to stay, you can expect an all-inclusive experience that welcomes you with warmth, hospitality, horses and the great outdoors. To start planning your dude ranch getaway, visit DudeRanch.org.

November 1, 2025

Legal Battle Over Billionaire’s Fortune Breaks Into U.S. Courts

2025-10-31T15:01:02

(BPT) – In a new legal turn, a U.S. federal court may require the daughter of Polish media mogul Zygmunt Solorz to hand over documents related to an ongoing dispute over the succession of his companies.

A new filing in California alleges that the self-made billionaire’s children misled him into prematurely initiating succession proceedings — raising questions about manipulation and control over a multi-billion-dollar media empire.

Self-Made Billionaire

At the heart of the case is Zygmunt Solorz, a Polish entrepreneur who built a successful media empire from the ground up.

Solorz, who has repeatedly appeared on Forbes’ ranking of the world’s billionaires, began his career as a salesman. In 1994, he won a bid for a private television broadcasting license and launched Polsat, which went on to become one of Poland’s largest private television channels and one of the first national commercial broadcasters in Eastern Europe.

In the ensuing decades, Solorz expanded his business empire into mobile services, energy and financial products.

The succession conflict came to a head last year when Solorz’s three children — two sons based in the family’s native Poland and the aforementioned daughter, who resides in the United States — allegedly manipulated their father into signing documents intended to transfer the authority of two Liechtenstein-registered foundations over to the children, effectively signing over control of Solorz’s entire business empire, including Polsat.

The children then sent letters to managers of Solorz’s key companies, warning against making decisions that could affect their control over the businesses. In response, Solorz removed his sons from their supervisory positions of his company ZE PAK, Poland’s largest private energy group.

Solorz is petitioning a court in Liechtenstein to revoke the signed documents.

U.S. Chapter in the Case

In this latest development, Solorz’s lawyers have asked the federal District Court of the Central District of California to order his daughter to produce documentation to uncover how the alleged steps were executed.

The goal, according to the filing, is to gather evidence to support several different ongoing legal proceedings pending in Liechtenstein, which will help determine whether Zak and her siblings orchestrated a plan to consolidate control of their father’s assets without his permission.

Under a U.S. statute known as Section 1782, litigants in foreign proceedings can obtain discovery — a formal exchange of evidence — from U.S. citizens for use in such proceedings, ensuring that relevant evidence pertaining to the foreign proceedings are taken into account.

The case demonstrates how serious allegations of this type are taken, especially when they involve large assets. The battle between Solorz and his children has caused company stock prices to take a steep tumble, leading to significant losses in the empire Solorz built from the ground up.

What can you do to protect your own legacy?

While the Solorz case is complex, it demonstrates the need for detailed planning. As you approach retirement, remember that improper handling could lead to significant loss in wealth. Thoughtful preparation will help protect assets and preserve relationships across generations.

October 30, 2025October 30, 2025

Gut check for fall: How to revamp your health routines

2025-10-30T10:31:00

(BPT) – If you’ve ever thought about gut support, you’re not alone. In fact, nearly 75% of U.S. adults experience digestive discomfort at least once a month, and approximately 40% aren’t comfortable doing day-to-day activities because of gut health issues. If this sounds familiar, the first thing you should do is consult with your health care provider. Additionally, you may want to consider resetting your health regimen this season, with a focus on supporting your digestive well-being.

To help you get started, Nature Made^®, the No. 1 Pharmacist Recommended vitamin and supplement brand* with over 50 years of expertise in delivering high-quality products with ingredients backed by science, is offering gut wellness tips to guide your seasonal revamp.

Focus on fiber

You’ve probably heard it before, but it’s helpful to set specific goals for boosting your fiber intake and discover fiber-rich foods you actually enjoy. That way, it’ll be easy to incorporate more fiber into your everyday routine through foods like fruit, leafy greens, whole grains, legumes, seeds and nuts.

How much fiber should you aim for? Try to consume about 21-38 grams of fiber per day. To increase your daily fiber intake:

Drink more water with meals

Sipping water as you eat throughout the day aids in your digestive processes and promotes regularity, helping break down the food in your system so your body can absorb nutrients better. Not a fan of plain water? Spruce it up with slices of cucumber, lime or lemon, and flavored ice cubes, or opt for sparkling water.

Choose smart biotic supplements

Want to help your good gut bacteria do its job? Check out Nature Made^® Triple-Action Biotics Gummies, the latest innovation from the leading national vitamin and supplement broadline brand. Nature Made Triple-Action Biotics Gummies feature three grams of inulin prebiotic fiber per serving to nourish good gut bacteria, 2B CFU of clinically studied IS-2 probiotic to support regularity and 50 milligrams of clinically studied LP20 postbiotic to support immune health.^†

Available in a delicious raspberry lemon flavor, Nature Made Triple-Action Biotics Gummies are gluten free, pectin based and made with natural fruit flavors with colors derived from natural sources.

Nature Made Triple-Action Biotics Gummies are now available exclusively via Costco.com and nationwide in Costco warehouses. Learn more and shop for them at Costco.com.

Exercise to support gut health

Did you know physical activity can support your gut muscles, too? Getting regular exercise helps support your circulation and metabolism, which contribute to a healthy digestive system. Research shows that exercise may even support the beneficial microbes in your gut.

What kinds of exercise are best? Anything that gets your heart rate moving faster than normal and helps you work up a sweat, including walking, biking, dancing or even yardwork and housework. Always be sure to consult with your doctor before beginning any new exercise regimen.

Get your z’s

Research shows that there’s a connection between getting enough good-quality sleep and a healthy gut microbiome. Since sleep is so crucial to your well-being, it’s always a good idea to review your sleep habits to ensure you’re getting the rest you need. Experts usually recommend eight hours for adults, but these needs can vary by individual, so try tracking your sleep for a couple of weeks to see how much you really need to feel your best.

Using these tips, your fall regimen can help support your gut health, which is a key component of overall wellness. By supporting this fundamental part of your body’s functions, you may also start to notice benefits in other aspects of your well-being.

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

* Based on a survey of pharmacists who recommend branded vitamins and supplements.

October 30, 2025October 30, 2025

Why you may want a ‘bathroom divorce’ and how to make it happen

2025-10-30T00:01:00

(BPT) – Couples everywhere strive to maintain household harmony despite their differences in habits, financial attitudes and approaches to life’s ups and downs. But for many, there comes a breaking point: the bathroom.

This is what’s driving many couples to seek a “bathroom divorce,” a growing trend when a couple realizes their relationship may benefit from creating two separate bathrooms, rather than unhappily sharing the same one.

A problem in search of a solution

Whether you hold widely different standards of cleanliness, battle daily over the countertop and storage space for personal products, have competing schedules each morning or simply want an oasis to call your own, you’re clearly not alone. Prioritizing personal space by wishing for two separate bathrooms is becoming increasingly popular and for good reason.

Although creating an additional bathroom may seem like the perfect solution, for many households, adding a second bath can seem impossible due to layout or plumbing constraints — not to mention financial considerations and the hassles that can come with a full bathroom renovation.

How to become happily ‘bathroom divorced’

The good news: It is possible to create an additional bathroom even in situations where space is limited, or where you would traditionally need to break through the floor or dig into concrete — like creating a new bathroom in a basement or former garage. The key is not needing to have the standard, below-floor plumbing you might expect for a bathroom addition.

How is this accomplished? With a macerator pump system, you can transform underutilized or unexpected spaces into full, functional bathrooms.

For example, manufacturer SFA Saniflo offers multiple smart, above-floor plumbing solutions like their Saniaccess 3, which is ideal for adding a full bathroom in a light-traffic area. The Saniaccess 3 is a half-horsepower macerator pump system for installing a complete bathroom up to 15 feet below a sewer line or up to 150 feet away from a soil stack.

Including a two-piece toilet that flushes through a horizontal, rear-discharge spigot, this above-floor system goes beyond merely macerating toilet waste (black water). It can also efficiently handle gray water drainage from two other fixtures, such as a nearby sink, tub or shower. The above-floor plumbing is ideal for repurposing small, awkward or out-of-the-way spaces.

Saniflo products eliminate the need for costly, disruptive construction, making it possible to add bathrooms almost anywhere. The company also offers options that are flexible enough for full bathrooms (toilet, sink, shower) or half-baths, depending on space and needs for any given project.

Best yet, these products require shorter installation time and lower costs compared to conventional plumbing solutions.

Real-life solutions

The Mignon family in Long Island, New York, had only one full bath and a half bath in their home, and desperately wanted another full bathroom to accommodate the needs of their family of four. But the only option was to transform a downstairs mudroom into a full bathroom.

The Mignons didn’t want to subject their family to the disruptive renovation of a traditional plumbing installation that would mean digging trenches through their garage floor for proper drainage — a process that could cost thousands of dollars.

To avoid a costly renovation and major construction hassles required by conventional below-floor plumbing drainage, the Mignons instead chose Saniflo’s Saniaccess 3 macerating pump system to convert their unused mudroom into their dream en-suite with a full shower, toilet and spacious vanity.

This flexibility also makes it possible to undergo a bathroom makeover in situations such as a condominium or townhouse that might have stringent limitations on renovation. For example, the Hightower couple in Atlanta, Georgia, wanted to renovate their master bathroom, but soon found that the rules of their condo’s building association wouldn’t allow renovations that would go through each floor’s foot-thick concrete floor.

Instead, the Hightowers were able to make the change they wanted through installation of the one-piece, dual-flush Sanicompact Comfort macerating toilet, saving the cost, hassle and inconvenience of lifting the floor 8-10 inches to accommodate below-floor drainage.

Could a bathroom divorce be the secret to domestic bliss?

These practical solutions mean not only making optimal use of space to provide a much-needed additional bathroom, but they come without the household upheaval and budget constraints many bathroom renovations entail.

If the idea of separate bathrooms appeals to you and your partner, explore the possibilities available for your home with macerating pump systems from SFA Saniflo. For more information, visit SFASaniflo.com.

October 30, 2025October 30, 2025

How to introduce contemporary design in a bathroom remodel and make it work within budget

2025-10-30T07:01:04

(BPT) – For years, bathroom design was defined by straight lines, sharp corners and a sense of heavy minimalism. The 2010s were all about clean chrome fixtures, glossy tiles and match-everything finishes. But like all trends, the pendulum is swinging back. Today, we’re seeing softer curves inspired by mid-century design, tactile textures that add depth to flat surfaces and finishes that don’t need to match perfectly to feel cohesive. The bathroom space itself is also shifting from utilitarian to something reminiscent of a personal retreat. With so much changing, the big question becomes: How do you bring these contemporary touches into a remodel in a way that feels fresh, functional and most importantly, within budget?

Shape: The rise of curves

Today, straight, rigid lines are giving way to softer, more organic shapes. Arched mirrors, rounded shower openings and curved vanities are showing up everywhere, immediately making any bath space feel more inviting and full of character. With curved designs becoming a go-to choice, faucet fixtures are one of the easiest ways to experiment and introduce this trend. The new Ezra™ Curve Spout Expansion from Peerless^® Faucet, for example, includes a curved, arched spout and clean handle design that strikes the perfect balance between modern edge and approachability. All at a price point that makes an elevated, contemporary bathroom refresh achievable.

NEW Peerless^® Ezra™ Widespread Curved Spout Faucet

Surface: Texture and tactility

Flat, high-gloss surfaces are losing ground to materials with dimension. Fluted wooden cabinetry, ribbed tile and natural stone with dramatic veining are all on the rise. Introducing these textures in your next bathroom remodel can add visual depth and craftsmanship that plain finishes can’t deliver. Pairing them with softer silhouettes can also help keep the space from feeling too heavy-handed, creating a layered look that feels thoughtful rather than busy. If premium materials stretch your budget, mix in textured laminates, patterned tile or stone-look alternatives, as these affordable options still bring warmth, movement and modern sophistication to the space.

Peerless^® Flute™ Single-Handle Faucet

Finish: Mixing metals with intention

The “everything must match” rule is officially out. Today, mixing metals is not only acceptable, but recommended. If you’re renovating a bath space with limited resources or maybe can’t decide between metal finished accents, this design trend is for you. Matte black faucets can ground a space — making all the difference when paired with a brushed nickel or charming bronze finished mirror, for example. The trick is choosing one finish as your anchor and layering the others as accents to give you a collected and curated feel.

Peerless^® Xander^® Widespread Faucet and Shower

Function: Wellness and performance

For any bathroom remodel, it’s important to keep in mind that design conversations aren’t just about looks anymore; performance and responsibility are now part of the package. Wet rooms and spa-style showers are redefining what a bathroom can be, and they don’t have to cost a fortune. Using simple upgrades like a rainfall showerhead, frameless glass panels or budget-friendly waterproof wall panels can create that spa-like feel without a full gut renovation. Accessibility is also increasingly important, especially as about 75% of adults over 50 want to stay in their current homes or communities as long as possible. Features like ADA-friendly handles ensure the bathroom works for everyone, both now and in the future. For this, the latest Peerless^® Precept^® Bathroom + ADA expansion fits perfectly. It offers functionally designed options that combine style, ease of use and efficient performance.

Peerless^® Precept^® ADA Tub and Shower

A contemporary blueprint

Bathrooms today are about balance: Curved lines soften bold textures, mixed finishes create layers of personality and efficient fixtures deliver performance and functionality without compromising style. Taking inspiration from current bathroom remodel trends makes it easier than ever to recreate a space that feels contemporary and thoughtfully designed without requiring a large investment. By embracing these trends and crowdsourcing the right fixtures and/or products, bathroom remodels can achieve the ideal combination of contemporary appeal, lasting value and affordability.

October 30, 2025October 30, 2025

Climate-friendly outdoor upgrades that look great and leave a lighter footprint

2025-10-29T15:31:00

(BPT) – Today’s homeowners are increasingly focused on creating spaces that endure the elements while leaving a lighter environmental footprint. This growing focus on resilience and sustainability is driving demand for home features that can withstand extreme weather and changing climates. In fact, Zillow reports that 86% of recent buyers say it’s very important for a home to include at least one climate-resilient component.

When it comes to outdoor spaces, composite decking delivers on all fronts, offering five key benefits that make it a smart, stylish and sustainable upgrade.

1. Weatherability

Traditional wood decks can warp, splinter, crack or fade under extreme conditions. Composite decking, by contrast, is engineered to resist fading, scratches and stains while withstanding rain, sun, wind and snow without losing structural integrity. Performance-engineered products, like those from Trex^®, are built to perform beautifully for decades and backed by warranties of up to 50 years.

2. Heat mitigation

No matter the decking material, a deck surface can become uncomfortably hot under direct sun. Heat-mitigating composite decking reflects solar energy, reduces surface temperatures, and keeps decks cooler, providing comfort even during the hottest days.

Two kids sitting on a Trex deck enjoying the sunshine while playing a game together.

3. Fire resistance

In regions across the country prone to wildfires or brush fires, fire-resistant materials are increasingly important. Composite decking that meets Wildland-Urban Interface (WUI) standards provides peace of mind without compromising on style or durability.

4. Marine-grade durability

Whether near a lake, river, or coastline, moisture and salt exposure can quickly degrade wood decks. High-performance composite decking is not only 100% submersible but also saltwater-safe and built to withstand harsh wet conditions, making it a smart choice nationwide for homes in high-humidity or waterfront areas.

5. Sustainability

Durability goes hand in hand with environmental responsibility. Made from up to 95% recycled and reclaimed materials and manufactured in the U.S., Trex composite decking offers a sustainable choice that also stands up to decades of wear.

Expert tip for extra longevity

For lasting performance and added protection, apply waterproof flashing tape (e.g., Trex^® Protect™) to the wooden joists and beams of the substructure. This simple, cost-effective step safeguards the foundation from moisture damage, helping it to last as long as the decking itself.

To learn more about the benefits of composite decking, visit Trex.com.

October 29, 2025October 29, 2025

Eczema’s True Impact on People of Color: More Than Skin Deep

2025-10-29T12:01:02

(BPT) – When most people think of eczema, they picture a dry, red, inflamed and itchy rash. But on darker skin tones, eczema can look very different, sometimes appearing purple, gray or dark brown. These differences can lead to a missed diagnosis and delayed treatment.

This not only worsens the symptoms of this common skin condition, but it can also increase the chances of developing additional allergic conditions. Delaying treatment for eczema can take a toll on mental health as well, causing frustration, anxiety, stigma and emotional stress.

With greater awareness and culturally informed care, eczema patients can find relief — for their body, mind and spirit.

Allergy & Asthma Network and the American College of Allergy, Asthma & Immunology (ACAAI) created the website EczemaInSkinofColor.org to help patients and healthcare providers better identify eczema symptoms on skin of color.

What are the unique signs and symptoms of eczema in skin of color?

Eczema (also referred to as atopic dermatitis) affects people of every race and ethnicity. However, research shows that people with skin of color — especially children — are at higher risk of developing eczema and often experience more severe symptoms.

Eczema on black and brown skin often doesn’t appear as the typical red rash seen on lighter skin tones. Instead, it might look purplish, ashen gray or darker than the surrounding skin. As a result, many patients and healthcare providers may not identify the skin condition as eczema. They may diagnose it as something else or dismiss it as “just a rash.”

Without proper treatment, eczema can cause patches of lighter or darker skin in people with skin of color. (This is known as post-inflammatory hyperpigmentation or hypopigmentation.) It may also cause the skin to thicken over time. These visible changes can be especially distressing for people of color.

How does eczema affect mental health in people with skin of color?

If eczema makes you feel self-conscious, anxious or depressed, you’re not alone. The visible nature of the condition, along with the itching, discomfort and social stigma, can lead to feelings of embarrassment or isolation. Over time, this emotional strain can worsen depression, anxiety and stress.

Research presented at the ACAAI annual meeting in 2023 found that 72% of people with eczema reported they had poor mental health for 1-10 days of the previous month. Another study published in the May 2025 issue of Annals of Allergy, Asthma & Immunology found that adults with eczema are two to three times more likely to have depression and anxiety. Yet these mental health needs too often go unaddressed.

For people of color, the emotional burden of living with eczema can be even greater. Barriers such as limited access to affordable or culturally competent healthcare, greater exposure to environmental triggers, and social and economic factors make it harder for many to get effective treatment. These challenges can lead to worse mental health outcomes.

A lack of representation in healthcare, historical and ongoing mistrust of care, and limited medical training on how eczema appears on darker skin tones all contribute to delayed eczema and mental health treatment.

Addressing eczema in skin of color means not only treating the skin but also supporting the whole person.

How can I find support for mental health?

Many resources are available to help you recognize symptoms, access treatment and find support for the emotional challenges that often accompany eczema. When you visit your healthcare provider — ideally an eczema specialist such as an allergist — ask for a referral to a mental health specialist. Addressing both your skin and emotional well-being is an important part of managing eczema and improving your quality of life.

The EczemaInSkinofColor.org website is a comprehensive educational guide with advice on how to talk with your healthcare provider about stress, self-esteem, anxiety and depression related to your skin condition. It includes helpful tips for parents and caregivers of children with eczema, such as creating an “eczema kit” with creams, moisturizers and wipes to bring to school or activities.

You don’t have to manage the physical and mental burden of eczema alone. To learn more about how eczema presents on skin of color and find more resources for care and support, visit EczemaInSkinofColor.org.

October 29, 2025

New consumer holiday shopping trends reveal how small businesses can plan for the season

2025-10-29T10:01:00

(BPT) – For small business owners, the holidays are crucial to their success. This year is no different, as small businesses expect holiday shopping to contribute nearly half (47%) of their total yearly revenue in 2025 — up from 33% in 2024. In addition, 93% of business owners say the holiday season is vital to their success this year, according to the Intuit QuickBooks 2025 Holiday Shopping Report. Data from the annual survey uncovers surprising consumer trends, as shoppers balance economic anxieties with the value of gift-giving, plus useful insights that reveal how consumers are utilizing tools like AI to aid their shopping.

The good news? Despite inflation concerns, consumers feel more financially confident than last year, actually planning to increase holiday spending by 25% this holiday season. This year’s holiday data from Intuit also estimates that $109 billion of this consumer spending is expected to go to small businesses, with 48% of consumers saying they “shop small” to support local businesses and strengthen their neighborhoods, providing a healthy boost in potential revenue for these businesses.

The value of gift-giving

The survey findings also reveal that while rising costs continue to play a role in consumer spending, gift-giving is one area they intend to prioritize this year. Nearly half of the respondents (47%) shared that they’re cutting back in other areas to expand their gift budget, including reducing discretionary purchases like dining out and traveling, and even essentials like groceries and healthcare expenses.

The desire to give to family and loved ones is the driving impulse, with 42% of consumers saying gift-giving feels even more important than ever this year. Additional Intuit research, from Mailchimp’s 2025 Holiday Shopping Unwrapped report, reinforces these sentiments, as the report found that over half of shoppers (52%) say their top motivation for giving gifts this year is to bring joy to others.

Here are some additional insights that can help small business owners make the most of their sales and revenue potential this holiday season.

Plan for peak shopping moments

The holiday shopping rush peaks in November, when 45% of consumers expect to do most of their buying. Thanksgiving is a key shopping moment, as Mailchimp data reveals that 71% of U.S. consumers make a purchase on this day. Many start even earlier, with nearly one in three starting holiday shopping in October.

To prepare for these busy shopping moments, small businesses should ensure they’re equipped with the right digital tools that can easily track and manage inventory in real time to meet the demands of shoppers, and ultimately, help increase their sales potential.

Help guide shoppers through search

The number of consumers planning to use AI tools to assist with gift buying has increased 70% from last year. Shoppers say the main benefits of using AI are to uncover better prices and discounts (64%), find new products (51%) and get personalized recommendations (47%).

To help shoppers find their products and services, small businesses should make sure they’re not just focusing on search engine optimization (SEO), but also generative engine optimization (GEO), which helps to optimize their content to increase the likelihood of their business and products appearing in AI-driven search results.

Use marketing channels that matter most

Over half of consumers surveyed (58%) shared that receiving coupon codes is a tactic most likely to get them to make a purchase. Reminders about sales or promotions sent via email (40%) and SMS (31%) are also influential in encouraging them to buy, even more than social media ads or influencer recommendations.

Small businesses should ensure they’re using a personalized omnichannel marketing strategy across email and SMS to alert customers to special deals and promotions — and sending timely reminders to help convert the sale.

Mobile is a must, but in-store shopping remains a priority

Two-thirds of consumers (65%) say they’ll use phones to browse, compare prices and buy gifts, with the biggest draws being easy mobile checkout (51%), mobile-friendly websites (47%) and retailer apps offering exclusive deals (43%). For that reason, business owners will want to be sure that they provide those key services to mobile shoppers.

But in-store shopping is still important: Over half of shoppers (52%) plan to shop both online and in-store, so small businesses should ensure they’re taking an omnichannel approach across their sales strategy.

Use AI tools strategically

Small businesses are dramatically increasing use of AI in business operations, with nearly three-fourths (74%) planning to use AI during the holiday season compared to just 30% last year, representing a 147% increase. Plus, 42% of these businesses report they’ll be using AI during the holiday season for the first time. From predictive inventory management to customer segmentation, AI tools are helping small businesses stay ahead of demand, but leveraging the right tools to fit their needs is key.

Businesses should look to adopt AI-powered tools that do the work for them, including key tasks like auto-generating invoices and scaling ability to send personalized email and messaging campaigns, versus ones that add more complexity or require additional steps to complete tasks.

To learn more about how small businesses can optimize holiday sales and find the right tools to help their business grow and thrive, visit these resources from QuickBooks and Mailchimp.

October 29, 2025October 29, 2025

Tips to supercharge your family’s immune system for cold season

2025-10-29T15:01:00

(BPT) – Temperatures are chilly, days are shorter, and it’s that time of year that everyone tries to avoid getting sick. In fact, adults on average get two to three colds per year, mostly over the fall and winter months. To help adults and kids alike avoid coughs and sniffles, it’s important to tackle wellness holistically by incorporating easy, practical tips into your everyday routine.

“While it’s natural for illnesses to circulate this time of year, there are many ways to adjust your routine to promote a more robust immune system and help you recover more quickly if you do get sick,” said Megan Roosevelt, RDN. “Simple everyday habits, from frequent handwashing, prioritizing sleep, eating real whole foods and utilizing the many amazing health benefits of herbs, can help minimize your chance of getting sick and keep you feeling your best!”

Here are simple tips to support your immune system and overall well-being this season:

Eat flavorful fermented foods to support gut health

A number of foods that have been fermented using natural processes and which contain probiotics have been shown to improve gut health. With a healthier gut, you’re building a stronger immune system, as most of your body’s immune cells reside within your gut.

To support gut health, try foods that have been naturally pickled or fermented. Yogurt is an easy and accessible option that strengthens your gut biome. Try low or no-sugar yogurts and top with seasonal fresh fruits like apples or persimmons. Add pumpkin seeds and a drizzle of maple syrup for a tasty and wholesome meal or snack.

Some other foods featuring fermented ingredients that are vibrant with seasonal flavors include pumpkin sourdough bread topped with apple butter, butternut squash soup with miso, and grilled cheese with kimchi filling.

One particularly versatile fermented food to keep on hand during cold season is apple cider vinegar. Use this ingredient in dressings and glazes for a tasty zip and don’t forget to add a splash to hot apple cider for a delicious health boost.

Take daily herbal supplements to supercharge the immune system

Introducing herbs with research-backed functional benefits into your daily regimen lowers inflammation and strengthens gut health, ultimately building up your immune system. An easy way to incorporate herbs is through supplements, like those from Harker Herbals, which draw from the power of plants.

Woman preparing a smoothy with a Harker Herbals supplement for immune + energy.

For example, with ingredients like high-strength Echinacea, Astragalus, Eleuthero, Ashwagandha, Reishi mushrooms and Siberian Ginseng, Immune + Energy Daily helps nourish overworked adrenals, supports healthy energy levels and promotes optimal nutrient absorption, especially important during cold and flu season. Incorporating them into your morning routine in tea, a golden milk latte, or a comforting seasonal recipe like Winter Warming Energy Brew helps establish ongoing daily habits.

Mother giving little boy in monster costume a spoonful of ear, nose and throat herbal supplement.

For active kids with busy schedules, fussy eaters who need a helping hand and little ones needing energy and immune resilience to navigate daycare and school, Children’s Immune Daily helps support a resilient immune system. Incorporating the herbs into something children already love like Immune Boosting Gummies will boost your children’s vitamin C and help maintain immune resilience all year long.

For 40+ years, the expert herbalists at Harker Herbals have blended botanicals into products trusted by generations to restore health and live well. Every formula is made in a GMP-certified facility using only the finest, premium natural ingredients.

“Incorporating Harker Herbals into my family’s daily routine is an effective tool in our wellness toolkit during cold and flu season,” added Roosevelt.

Plan movement to improve mood and overall wellness

Exercise is always important for overall mental and physical health, and it’s even more important during cold and sickness season. But as the weather gets colder and days get shorter, it’s tough to muster the motivation to get active.

It’s important to be intentional to get over any seasonal slumps. Try setting a daily time for movement so you can create a routine that helps you feel your best. For example, yoga in the morning before your shower, a walk over lunch to look at the evolving outdoor landscape, or a workout class after work before you go home and put on pajama pants.

Keep in mind, sunlight can impact your mood and the circadian rhythms that regulate your sleep cycles. A little sun each day will help you feel less sluggish, so put on some boots and layer up for an outdoor hike and you’ll feel energized by the time you return. If it’s just too chilly, try some exercise close to a window so you enjoy some natural light and feel rejuvenated even from the comfort of the indoors.

Prioritize relaxation and sleep to help the body heal

Quality sleep is crucial for optimal health, but the change in seasons and daylight saving time can mess with routines. The CDC recommends preschoolers sleep 10-13 hours per day (including naps), school-aged children sleep 9-12 hours and teenagers get 8-10 hours of sleep. For adults, 7-9 hours is recommended each night.

To support everyone’s sleep schedules, establish a consistent family evening routine by reducing screen time two hours before bed. Then, create a cozy environment by dimming the lights and quieting noise levels. This can help boost relaxation and ensure the hours spent in bed are quality ones.

Embrace the coziness that comes with the cool months. Much like the Danish concept of hygge that encourages contentment with comfortable living during the cold seasons, you can make time to relax in soft blankets, light a candle, or switch to a small lamp and enjoy some warm tea (caffeine-free herbal teas, like chamomile, are good options in the evening for relaxation).

Additionally, try incorporating an evening family meditation after dinner, as meditation has been proven to improve the quality of sleep, and it sets the tone to wind down after a busy day. There are many different meditation apps available that can help make this an easy daily habit.

During cold and flu season, with so many family, friend and school outings and gatherings, it can feel like illness is constantly making the rounds. By incorporating these tips into your routine, you’ll feel your best throughout the season.

Learn more at HarkerHerbals.com, and find products to support your family’s wellness at Amazon.com: Harker Herbals.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.