The secret to longevity is all about maintaining movement

2026-09-23T09:11:00

(BPT) – Longevity has become a buzzword in recent years, focusing the conversation around living longer. However, there’s another part of the conversation to consider: health span, or the quality of those additional years. It’s not just adding years to your life; it’s about maintaining the movement, mobility and independence to live those years to the max.

The human body was made to move, and movement is part of nearly every moment of daily life. You walk from place to place, bend to pick something up, lift groceries, climb stairs, work at your desk, exercise, care for your family and make time for the hobbies you love. How you move today can heavily influence how active, independent and capable you are years from now.

When pain, stiffness or limited mobility get in the way, those everyday movements can feel harder or out of reach — affecting not only how you move, but also how you’re able to participate in life. Over time, these limitations can negatively impact strength, flexibility, balance, posture, confidence and independence — all of which play an important role in long-term health and longevity.

Movement supports healthspan by helping maintain daily function, including stamina, strength, mobility, balance and recovery. So, how can you support healthy movement and maintain a good quality of life? One answer may be chiropractic care.

Why chiropractic care may be the secret to longevity

Chiropractic care can be a proactive and holistic way to support your body over time. That’s because it aims to benefit the musculoskeletal system, the body’s framework for posture, stability and movement, which consists of bones, muscles, ligaments, tendons and joints.

By supporting the musculoskeletal system through chiropractic care, patients may be able to restore and maintain better mobility, reduce recurring stiffness and stay more comfortable through daily activities that help them stay active and independent as they age.

Chiropractic care may also help relieve pain. In fact, one of the most common reasons people seek this type of treatment is for pain from old or existing injuries, as well as discomfort that can develop from the demands of everyday life, including prolonged sitting, driving, lifting and repetitive activities. When pain gets in the way, it can affect more than how you feel physically, changing how much you move, what you feel comfortable or confident doing and how fully you participate in daily life.

Move long and live fully

Living longer is only part of the goal. Staying active and moving well can help you maintain independence and quality of life as you age, and chiropractic care may be one way to support that. When movement patterns stay efficient, activity feels easier and recovery tends to improve. Supporting healthy movement may make a lasting impact, helping you stay active and maintain your independence as you age.

That said, to get the most benefit from chiropractic care, consistency is key. Just like going to the gym, eating a balanced diet and going on daily walks, routine chiropractic care becomes valuable when aligned with goals and lifestyle demands. Routine means establishing a consistent schedule for care, whether that means weekly, biweekly or another frequency decided on by you and your chiropractor. Over time, this consistency may help support healthy movement and mobility rather than waiting until pain or discomfort gets in the way.

The advantages of chiropractic care may include helping with comfort, range of motion, flexibility, muscle coordination, physical performance, circulation supported by easier movement, sleep quality and mental clarity. When chiropractic care is incorporated into daily life with a regular cadence, it may help the body feel less restricted and more settled.

To learn more about how chiropractic can help you invest in your long-term mobility and find a convenient, affordable clinic near you, visit TheJoint.com.

Online college for working adults: What to look for

2026-09-23T23:01:00

(BPT) – Sponsored by University of Phoenix

Key takeaways:

  • Key factors to consider when comparing online colleges include: recognized institutional accreditation, schedule flexibility, transparent tuition information, transfer-credit policies, career-relevant curriculum and student support.
  • These factors can help prospective working adult students evaluate whether an online university, like University of Phoenix, fits their educational goals and real-life responsibilities.

The World Economic Forum reports that technological change remains one of the biggest forces reshaping jobs through 2030. At the same time, higher education itself is confronting the post-2025 enrollment cliff, as the number of traditional-age students begins to decline. These two realities mean that working adults are now the future of education and must choose a college that helps them keep pacing with rapidly changing technology.

For adults balancing jobs, family responsibilities and financial pressure, the question is not only whether higher education still matters. It is whether a degree program will fit their busy life without overwhelming it, whether their education connects to skills that matter in today’s workplace and whether their school provides support that can help them make progress toward their educational and career goals.

Experts at University of Phoenix share what working adults should look for when evaluating an online university, including how to assess legitimacy, flexibility, career relevance and support.

A family in the livingroom as dad works on laptop.University of Phoenix offers degree programs in 300 occupations,


How can you tell if an online college is legitimate?

A legitimate online university should have recognized institutional accreditation. It might also offer visible student support, transparent tuition, transfer-credit policies, and evidence that its programs are aligned to real occupations and skills.

University of Phoenix, for example, has been continuously accredited by the Higher Learning Commission, hlcommission.org, since 1978.

Adult learners should also look beyond accreditation and ask how the school is designed for completion. Does it offer schedules that work for adults with jobs and families? Does it help students transfer eligible prior credit? Does it connect learning to career-relevant skills? And does it provide support that continues beyond enrollment?

Useful questions to evaluate an online college include:

  • How is the program structured for working adults?
  • What kinds of academic, advising and career support are available?
  • How does the curriculum connect to job-relevant skills?
  • Can my prior eligible credits or experience reduce time and cost?
  • Are there alumni using the degree in fields similar to mine?

When evaluating an online university, working adults should look for recognized accreditation, transparent information, student support and a learning model built for real life.

John Woods, Ph.D., Provost, University of Phoenix

What should working adults look for in an online college?

Many adults worry that their age, life circumstances or family obligations could keep them from succeeding in a degree program. In reality, adult learners are already a major part of higher education and that population is only expected to grow. Let’s look at University of Phoenix again: The average age of UOPX students is 38, with 75% of them working while attending school and 52% with dependents.

That is why fit matters so much. A school built for working adults should reduce friction, not add to it. University of Phoenix emphasizes a model built for working adults, including one five- to six-week course at a time, multiple opportunities to start throughout the year and support designed for adults balancing work, family and school.

Do employers respect online degrees?

While an online college degree has become more widely accepted, some students still question whether employers respect degrees earned online. A 2026 University of Phoenix survey found that the answer is “yes.” According to the survey, 98% of hiring leaders at large U.S. employers in four industries said that online education credentials are more credible than they were 10 years ago.

The survey was conducted online within the United States by The Harris Poll on behalf of University of Phoenix from Jan. 14-30, 2026, among 502 U.S. adults ages 21 and older who are employed full-time, have a job level of manager/supervisor or higher, work in the human resources or learning and development function, are employed at a company with at least 1,000 employees, and operate in the manufacturing, financial services, information technology or health care industry.

The survey also found that 78% of those hiring leaders said workers with these credentials stand out because they bring new and emerging skill sets. Surveyed hiring leaders reported increased productivity (63%), employees picking up skills more quickly to respond to changes in the job market (62%), and more qualified candidates (60%) as a result of employees having online education credentials.

At University of Phoenix, program curriculum maps are informed by labor-market data, faculty expertise, external standards such as accreditation and industry advisory council feedback. That skills-first design supports digital badging, helping learners turn completed coursework into shareable, verified signals of skill development while they are still progressing through a degree.

A woman smiles as she sits in her office, studying on her laptop.

More recent research offers a University-specific perspective. In a separate 2026 survey conducted by The Harris Poll on behalf of the University, 98% of 204 managers who directly supervise at least one University of Phoenix graduate reported being satisfied overall with the graduate at their organization, and 97% said they are likely to hire someone with a University of Phoenix degree in the future. The findings reflect the reported experiences of managers who have direct supervisory experience with University graduates.

How to find an online degree program aligned with your career goals

Today’s working adults need higher education that does more than putting classes online. They need learning designed around evolving workplace skills, supported by clear student services and recognition of prior learning, and responsive to how AI is changing both jobs and education.

University of Phoenix offers degree programs aligned to more than 300 occupations, reflecting the institution’s broader, skills-mapped, career-focused model. To help learners show progress before graduation, University of Phoenix issues digital badges that translate assessed learning into verified skill signals that can be added to their digital profiles as demonstrated skills, even before graduation. Since 2021, the University has awarded over one million digital badges as part of the University’s skills-aligned, career-focused learning model.

Adult learners returning to higher education often bring valuable prior learning with them. University of Phoenix demonstrates the scale of an institutional model designed to help students preserve eligible academic credit and avoid unnecessary repetition, with more than 7 million transfer credits applied toward degree requirements over the past eight years and up to 87 transfer credits accepted for many bachelor’s programs.

AI literacy is another factor working adults may consider when evaluating an online degree program. University of Phoenix established a framework of academic AI pillars that integrates AI tools and applications into its learning model, including a newly established Center for AI Resources. The University embeds AI literacy and skill-building into its curriculum, expanding AI-enabled learning supports and strengthening policies and workflows that guide responsible, effective use across the academic experience.

Schools serving working adults should also provide career support services. University of Phoenix provides Career Services for Life® resources for active students and graduates beginning on day one, through degree completion and beyond, offering lifetime access to personalized career coaching, webinars, resume guidance, interview preparation and other resources.

“Working adults are looking for education that fits the realities of their lives and builds skills they can use in a rapidly changing economy,” said University of Phoenix Provost and Chief Academic Officer John Woods, Ph.D. “For 50 years, University of Phoenix has designed flexible education for adults balancing work, family and change. When evaluating an online university, working adults should look for recognized accreditation, transparent information, student support and a learning model built for real life.”

Learn more about University of Phoenix degree programs, transfer-credit opportunities and student support resources at Phoenix.edu.

Embrace the bots: Today’s students are the first-generation AI workforce

2026-09-23T08:01:00

(BPT) – Why the incoming college class must trade control for oversight to thrive in the age of AI.

By Arvind Nithrakashyap, CTO and Co-Founder, Rubrik

As you step onto campus this fall, the prevailing narrative about the job market likely feels like a ghost story. You’ve heard that AI is coming for entry-level roles, that coding is dead and that the degree you’re working toward might be obsolete before you cross the stage at graduation.

As a parent of a teen coming of age, and co-founder of a tech startup that went public in the past two years, I’m here to tell you that the reality is far more interesting, and the opportunity is far more compelling.

College students should not see AI as a threat to the jobs they hope to hold. Rather, you should view AI as an opportunity to enter the workforce already knowing and understanding how to direct, evaluate and improve the work of AI agents. Technology skills are no longer reserved for those pursuing tech degrees. Professionals across every industry will need to build them, and now is your time to rise to the challenge.

If you listen to the “AI-washers” in Silicon Valley, you’d think every company is already a perfectly oiled AI machine. The “flying cars” of AI haven’t arrived yet because the bottleneck isn’t the technology; it’s the people. To succeed in this world post-graduation, you don’t need to fear the bot. Your advantage will come from combining human judgment with the ability to direct the bot effectively.

From doer to manager of agents

Today’s college students are essentially the first generation to enter the workforce already prepared to lead with AI. You have an advantage; you do not have to unlearn decades of workplace habits that your predecessors did prior to AI.

The most profound shift you can make during your college years is adopting a change management mindset. Historically, an individual contributor was expected to be a doer who personally touched every line of code or every page of a legal brief.

In the agentic era, you must learn to operate like a manager.

Across the industry, we are seeing people use AI to move beyond the traditional boundaries of their jobs. Meanwhile, some historically technical roles have struggled because they refuse to let go of direct control. They feel they must personally review every step an agent takes, moving only at the speed of a human rather than the speed of a machine.

To succeed, you must get comfortable with acceptable risk. You have to be willing to let an agent run for hours, what I call “YOLO (you only look once) mode,” and audit the results after the fact rather than micromanaging the process.

The proof is in the transformation

All of this is not just theory. At Rubrik, we are deep in the throes of our own AI transformation. We’re seeing these mindset shifts drive meaningful results across every department. For example:

  • Legal: Our data privacy legal team, without any engineering help, built an agent that reads and analyzes product code for privacy and data governance gaps. Using this tool moved the team from a block-and-review model to an inform-and-audit model, allowing innovation to move fast while they oversee the stream of activity and maintain portfolio-wide activity.
  • Product Management: Our PMs are now building functional prototypes to show customers directly, bypassing the engineering backlog entirely by using AI to bridge the technical gap.
  • Operations: A single program management leader automated a manual task that used to require every team to build 10–15 slides for quarterly reviews, turning it into a dynamic dashboard.
  • Engineering: We’ve seen roadmap capabilities pulled forward by four months simply because our teams embraced coding agents.

The common thread with these examples is not technical expertise alone. The people creating the greatest value know how to define a problem, give an AI system appropriate boundaries, evaluate its work and remain accountable for the result.

Your mission: Reframe the college experience

During college, the fundamentals of your expertise area are still critical; you still need to learn how to write, analyze, build and reason without relying on AI. Then learn how AI can extend those abilities. Practice breaking large problems into clear assignments. Learn to test outputs, identify weak reasoning and recognize when a decision requires human judgment and taste.

Don’t spend the next four years trying to protect your domain from AI. Spend them learning how to govern it. Students who develop foundational expertise and AI leadership skills will not simply be prepared for the future of work. They will help define it.

The job market isn’t shrinking; it’s evolving. The door is wide open for those who enter their professions not as laborers, but as architects of autonomous systems.

Welcome to the agentic era.

How to keep pets fed and families together this September and beyond

2026-09-23T09:41:00

(BPT) – Food insecurity can affect anyone, from seniors living on a fixed income to parents managing increasing grocery costs. And when humans face hunger, their pets often do, too.

Nearly 48 million people in the U.S. experience food insecurity and roughly 30 million pets live in homes with people experiencing food insecurity. Despite the prevalence of pet hunger, awareness remains low. According to a new PetSmart Charities survey, only 31% of people say they are very aware that pet hunger in the home exists at all*, while more than one-third (36%) report having little to no awareness of the issue.

The reality is that pet hunger is not siloed from the growing issue of human food insecurity, but is often deeply connected. And when people don’t have enough to feed themselves or don’t know where their next meal will come from, they may have to make difficult decisions for the sake of their pets.

An impossible choice

A woman hands a bag of pet food to another woman out of the back of a truck.

Pets aren’t just companions. Many people consider their pets to be family members, so it should come as no surprise that humans are willing to make personal sacrifices to keep their pets fed.

According to Meals on Wheels America, one in five seniors will forgo their own meals, filling their pets’ bowls first. Additionally, many Meals on Wheels volunteers have discovered that the food trays they delivered to clients were often left on the floor as pet parents shared their meals with their pets.

But when sharing food is not enough, pet parents have to make even more difficult decisions — 56% report having had to reduce other costs in their life to afford pet food, and 13% of pet parents who’ve experienced difficulty affording pet food have considered rehoming or surrendering their pet, crowding already full animal shelters.

Helping fill bowls for humans and pets

A man holds a bag of pet food in one hand, and a black pug in the other hand.

When human services organizations can meet pet parents where they’re at, it may help reduce preventable surrenders. Among pet owners who have personally struggled to afford pet food, 87% place pet food availability at community food banks or mobile food pantries among their top forms of support, followed closely by free or low-cost pet food distribution programs (86%). While available pet food at food banks can vary by community, there are organizations and social services who are making strides in addressing hunger on both ends of the leash.

For the past few years, PetSmart Charities has partnered with Feeding America® and Meals on Wheels America to distribute pet food to the families they serve year-round. Since the beginning of this initiative, the organizations have helped provide hundreds of millions of pet meals to families in need.

“Love for our pets isn’t measured by our bank account balances,” said Aimee Gilbreath, president of PetSmart Charities. “When times are tough, we want to ensure people have access to the resources they need to make sure their pets can stay in their homes doing what they do best — giving unconditional love and companionship. Our partnerships are rooted in addressing the connection between human and pet hunger, and we’d encourage all social services agencies to consider adding services for pets, too.”

If you need support to keep yourself and your pet fed, know that you are not alone. You can visit the Meals on Wheels and Feeding America websites to learn more about how you can access pet food along with food assistance.

In honor of PetSmart Charities Pet Hunger Awareness Day® (Sept. 29), PetSmart customers can contribute funds directly at checkout or donate PetSmart Treats Rewards points to support the programs that help keep humans and pets fed.

To learn more about Pet Hunger Awareness Day or to donate, visit PetSmartCharities.org.

Different styles, same goal — creating a strong foundation for your family

2026-09-23T07:19:00

(BPT) – Parenting today isn’t about following a single, rigid rulebook — it’s about adaptability. As families celebrate National Family Day this fall, modern parents are moving away from the traditional one-size-fits-all parenting methods of the past in favor of fluid strategies tailored to their child’s unique needs and personalities. However, while parenting styles may change, the one thing that remains constant is that families thrive when supported by their chosen village.

Parents are getting creative when it comes to selecting a parenting approach

According to survey data from the Kiddie Academy® brand, a third-generation family-owned provider of educational child care, 7 in 10 parents are choosing parenting styles based on what their child needs, rather than relying on a single method. In fact, nearly 23% of surveyed parents are taking a completely different approach from how they were raised, blending elements that span from “dolphin” to free-range parenting. Today’s moms and dads work collaboratively with their kids and are moving away from traditional expectations of strict obedience or sink-or-swim independence. Ultimately, this modern approach prioritizes the richness of the childhood experience and the holistic well-being of the child, with parents actively taking ownership of that outcome.

Gen Z parents, in particular, are using a mix of styles focused on prioritizing real-world consequences, healing generational trauma and treating each child as a unique individual, according to the research.

Three styles shaping modern homes

“Dolphin parents” seek to provide guidelines rather than strict rules, according to Dr. Shimi Kang’s book, “The Dolphin Way.” The intent is to foster self-sufficiency and social skills without the stress. This parenting style is collaborative and fluid.

Free-range parenting focuses on giving children lots of freedom and white space to problem solve without hovering — it’s the opposite of helicopter parenting and is thought to build self-reliance and independence in children. Furthermore, free-range parenting encourages kids to get outside and explore, which aligns with the “going analog” parenting trend, advocating physical, tactile and offline activities.

“CEO parenting” takes a corporate approach to child rearing by hiring a team of specialists to take over mundane tasks and milestone developmental moments like potty training. A recent Wall Street Journal article sheds light on this niche parenting approach emerging among a subset of wealthy families. They are spending extra on services like nannies, baby chefs and tutors in order to free up time to make “high-impact, core memories.”

Connecting the home approach to early education

Modern parenting styles may adapt and evolve, but families thrive when they have a consistent foundation. Research shows that almost 4 in 5 parents say it’s important that their child’s early education provider use a similar approach to what they do at home.

A quality child care team doesn’t replace a family’s style — it complements it. Whether a home leans into free-range exploration, dolphin-style collaboration, or structured CEO efficiency, providers like Kiddie Academy serve as an extension of the family village by offering a flexible, nurturing environment that reinforces those core values.

Strengthening the family unit

With 54% of full-time working parents struggling to balance job and family responsibilities, according to a Pew Research Center survey, a trusted child care partner helps lift the everyday pressure.

“Balancing a family requires significant time and effort,” said Joy Turner, chief academic officer for Kiddie Academy. “When parents lean on a network of family, friends or reliable high-quality child care, it reduces their stress and creates opportunities to simply enjoy being parents.”

This National Family Day, remember there is no single right way to parent. Whatever approach works for your home, having a trusted partner in your child’s early education gives your family the freedom to focus on what matters most: building strong bonds, making core memories and growing together.

Caregiving at Home: 4 Everyday Challenges Families Don’t Expect

2026-09-14T08:27:00

(BPT) – More than 41 million Americans are caregivers for aging parents, spouses and other loved ones, and for many, it’s becoming part of everyday life. While many new caregivers anticipate helping with medications, doctors’ appointments and transportation needs, some of the most challenging parts of caregiving are the everyday responsibilities families rarely talk about — and often feel least prepared to manage.

The 3 a.m. bathroom trip. The conversation neither person wants to have. The hygiene routine that suddenly takes up the whole morning. These daily moments can take an emotional and physical toll on both caregivers and the people they care for.

“One of the biggest adjustments that I see families face is realizing that caregiving isn’t just about managing a medical condition; it’s about navigating dozens of everyday moments that can quickly become overwhelming,” says Yolanda Rhodes, MSN, RN, CRRN, Senior Clinical Solutions Manager-Home Care, BD Urology and Critical Care. “The good news is that in my experience, with the right preparation and support, families can feel much more confident caring for their loved ones and may be better equipped to manage some of challenges that come with caregiving.”

Here are four everyday caregiving challenges families may not anticipate, and practical ways to navigate them.

1. The Bathroom Challenge

Helping a loved one with bathroom needs is often one of the most physically demanding and emotionally delicate parts of caregiving. Whether due to urinary incontinence, limited mobility or recovery from surgery or illness, toileting assistance can quickly become a daunting part of the daily routine. Beyond the physical demands, it can also be uncomfortable and embarrassing for the person receiving care.

“Caregivers often worry about saying the wrong thing or making their loved one feel embarrassed,” says Rhodes. “In my experience as a nurse, approaching these moments calmly and matter-of-factly can help preserve dignity and puts everyone more at ease.”

What helps: Keeping essential supplies, like wipes, gloves and a change of clothes, within easy reach. Ensure the path to the bathroom is safe and accessible and consider adding grab bars near the toilet or a toilet seat riser to provide support for the person you’re caring for.

2. The Nighttime Disruptions

From helping a loved one safely in and out of bed to responding to overnight bathroom needs or changing bedding after an accident, nighttime disruptions can leave caregivers exhausted and increase the risk of falls or injury when navigating the dark.

“Nighttime can be one of the most challenging parts of caregiving because everyone is tired and simple tasks become more difficult,” Rhodes says. “Many caregivers find that finding ways to minimize overnight disruptions, whether through consistent bedtime routines or tools that help reduce unnecessary trips out of bed, may help make nighttime care smoother.”

What helps: Keep frequently used items within easy reach and make sure pathways between the bed and bathroom are clear and well-lit. If nighttime urinary incontinence is causing frequent trips out of bed or overnight cleanup, products such as the BD PureWick® Urine Collection System may help. This non-invasive, external urine management option is designed for overnight use and can support more uninterrupted sleep for both caregivers and loved ones. Supporting this benefit, a recent study published in the Journal of Clinical Medicine[1] found that women using the BD PureWick® Urine Collection System reported better sleep and greater overall comfort, highlighting the system’s ease of use and non-invasive design.

3. The Tough Talks

Few caregiving responsibilities are as emotionally difficult as discussing changing care needs with a loved one. Whether it’s accepting help, giving up certain activities or acknowledging that daily tasks have become more difficult, these conversations can be emotional for everyone involved. Rather than trying to address everything in one major discussion, it can help to approach them as a series of smaller conversations over time.

What helps: Try framing each conversation around what your loved one maintains rather than what they’re giving up. Importantly, caregivers don’t necessarily have to navigate these conversations alone. Consider bringing a doctor or nurse in when needs begin to change can provide additional guidance and support during difficult conversations.

4. The Hygiene Hurdles

Daily activities that seem simple, like bathing, dressing and grooming, can often become more complicated than families expect. These routines require close physical assistance while balancing privacy, comfort and a loved one’s desire to remain as independent as possible. Physical limitations, mobility challenges and fatigue can make these routine tasks that once felt automatic take considerably more time and patience.

What helps: Preparing ahead and building in extra time can help make these routines less overwhelming. Gather towels, toiletries and clothing before getting started so everything is within easy reach. Ask your loved one how you can make the process feel most like their own — whether it’s their preferred bathroom temperature, choosing the outfit they had in mind or following the step-by-step skincare routine they’ve always used. Encourage your loved one to do the parts they can safely manage on their own while offering assistance where it’s needed.

Don’t Forget the Caregiver

Family caregivers devote enormous amounts of time and energy to supporting the people they love. Yet many put their own well-being last.

“Caring for someone else starts with caring for yourself,” Rhodes says. “Accept help when it’s offered, lean on your support system and remember that you don’t have to do everything alone. Taking care of yourself can help maintain your well-being while continuing to support a loved one.”

If you’re unsure how to adapt to a loved one’s changing needs, healthcare professionals can help you identify the next steps that best support you both. With the right routines, tools and support, the day-to-day may become more manageable, for both you and your loved one.

Yolanda Rhodes, MSN, RN, CRRN, is a nurse and BD associate. The opinions expressed are based on her professional experience and are not intended as medical advice. Individuals should consult their healthcare provider regarding their specific care needs.

Indications for Use: The PureWick® Urine Collection System is to be used with PureWick® External Catheters which are intended for non-invasive urine output management.

Contraindications for Use: Do not use the PureWick® Urine Collection System with PureWick® External Catheters on individuals with urinary retention.

Safety and Warnings: Always unplug PureWick® Urine Collection System before cleaning or when not in use.



[1] Medina, J. C., Fakih, M., Khalsa, S., Redmond, D., & Kennelly, M. J. (2025). Safety, Efficacy, and Patient-Reported Outcomes of the PureWickTM System Versus Comparator for Nocturnal Urinary Incontinence in the Home Setting: Results of a Randomized Trial. Journal of Clinical Medicine, 14(24), 8699. https://doi.org/10.3390/jcm14248699

As Costs Climb for Small Businesses, Ford Pro Lends a Helping Hand

2026-09-22T12:21:00

(BPT) – Small businesses keep America moving. They build homes, repair essential systems, deliver goods and provide the services communities count on every day. Together they generate roughly 44% of U.S. economic activity. In the Federal Reserve’s latest Small Business Credit Survey, small employers cited rising costs as their most common financial challenge, and only 42% of businesses that sought financing received the full amount they requested. Meanwhile, the Federal Reserve increased interest rates by 0.25 percentage points, bringing its benchmark rate to a range of 3.75% to 4.00% — its first hike since July 2023 — as it works to address inflation that has stayed above its 2% target.

For small businesses already navigating rising costs, this added borrowing expense makes financing options that avoid interest charges an even more meaningful consideration.

For a contractor, electrician, plumber, delivery company or mobile service provider, a van is where the business runs. It carries the crew, the tools and the materials that get from one customer to the next. Ford Pro, the industry leader in commercial vehicles, wants to help.

From September 16 through September 30, qualifying buyers can take advantage of 0% financing for 60 months through Ford Credit on an eligible 2026 Ford Transit van. For businesses looking to add capacity or replace an aging vehicle, financing without interest charges can be a meaningful consideration as operating costs continue to climb.

“Rising costs shouldn’t stand between skilled tradespeople and their ability to grow,” said Alicia Boler Davis, president of Ford Pro. “To keep this essential backbone of our economy thriving, we have to deliver affordable, accessible solutions that ease the burden and help them get ahead.”

The offer arrives as Transit continues to win over businesses. After a record year in 2025, with 161,797 vans sold, Transit recorded 78,925 sales through the first half of 2026, and it remains America’s best-selling van. That momentum reflects a broader lead for Ford Pro, which holds a 40.4% share of the U.S. Class 1 through 7 commercial truck and van segment so far in 2026, keeping Ford the country’s No. 1 commercial vehicle brand.

Much of the appeal of Transit comes down to versatility. Across the full lineup, the 2026 Ford Transit offers 38 model configurations, including cargo van, passenger van, chassis cab and cutaway models, with a range of roof heights, body lengths and wheelbases. That breadth lets businesses from contracting to delivery to passenger transport match the van to the job rather than the other way around. The 0% APR financing offer applies specifically to the eligible 2026 Transit Van Low Roof model.

For 2026, Transit also gets smarter. A built-in 5G modem, an 8-inch digital instrument cluster and standard SYNC 4 with a 12-inch center display keep the vehicle connected, while a standard Vehicle Maintenance Monitor helps owners stay ahead of service.

Behind the vehicle stands Ford Pro, the ecosystem built to keep businesses running. Ford Pro Telematics gives owners a clear view of vehicle location, usage and health, and paid Ford Pro Intelligence subscriptions have surpassed 900,000, up about 20% in the first half of the year. Ford Pro FinSimple offers flexible commercial financing tailored to how a business actually uses its vehicles. And Ford Pro Mobile Service, backed by a nationwide network of more than 700 Commercial Vehicle Centers, helps keep routine maintenance from turning into costly downtime. A work van earns its keep when it is on the road, and these services are built to keep it there.

To learn more and confirm eligibility, visit the Ford Pro Vehicle Offers page or contact your local Ford dealer.

Offer Disclaimer

*Eligible vehicle: 2026 Transit Van Low Roof model. Not all buyers will qualify for Ford Credit APR financing. 60 months at $16.67 per month per $1,000 financed, regardless of down payment. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock between 9/16/26 and 9/30/26. See dealer for qualifications and details. U.S. only.

What today’s PR and MarCom pros need to know about SEO and GEO

2026-09-22T13:01:00

(BPT) – Key takeaways:

  • Today’s PR and MarCom strategies go beyond Search Engine Optimization (SEO) to also focus on Generative Engine Optimization (GEO).
  • GEO no longer aims for ranking and clicks, but to be included and cited in summarized AI responses to user queries.
  • GEO and SEO are not interchangeable, nor are they rivals: Both can be used strategically to achieve optimal brand visibility in 2026.
  • Brandpoint Optimize360™ can enhance your brand’s AI visibility through focused strategy and always-on monitoring that reveals how AI describes your brand, where you stand against competitors and next steps to grow.

As recently as three years ago, Search Engine Optimization (SEO) was king: PR and MarCom professionals used keywords, on-page optimization, technical site health and backlinks to gain higher ranking on search results and the holy grail: clicks.

Fast forward to 2026, and everyone’s talking about Generative Engine Optimization (GEO). Due to the exponential growth of AI searches, today’s consumers are asking longer questions, and AI is responding by summarizing answers instead of providing top clickable links.

A June 2026 study by SparkToro found that 68% of Google searches end without a click. In today’s zero-click world, brands need to strive to show up inside summarized AI responses instead.

What is generative engine optimization (GEO)?

Generative Engine Optimization (GEO) works to increase the likelihood that a brand, product or piece of content gets surfaced, summarized or cited in AI-generated answers.

To help AI crawlers find your content and deem it worth citing in its responses, it’s vital to emphasize:

  • Credibility/authority through reputable third-party links and your content’s presence with recognized publishers
  • Frequency/consistency of messaging across the web over time
  • Recency via up-to-date, timely information
  • Quotability through clear structure and concise writing

What’s the difference between SEO and GEO?

SEO focuses on keywords/short phrases to improve indexing, as well as site speed and usability, backlink building and content structure designed to help brands rank in the top 10 of search results pages to gain clicks.

GEO goes beyond keywords and phrases to consider the consumer’s complete question, along with its context, intent and nuance.

“Traditional SEO ranked a list of links and let the user choose. An AI assistant reads across hundreds of sources, decides what is true and relevant, and synthesizes a single answer in its own words. The goal is no longer to be clicked. It is to be cited; and, more broadly, to be the brand the model has learned to associate with a category,” said Chief Commercial Officer Stacy Stusynski of Brandpoint.

Today, content optimized for keywords doesn’t automatically satisfy an AI prompt, and success is no longer about getting your page to rank. AI visibility depends on how your brand is represented across the web, whether via paid or earned media.

The goal is no longer to be clicked. It is to be cited; and, more broadly, to be the brand the model has learned to associate with a category.

— Stacy Stusynski, Brandpoint

Do you still need to consider both SEO and GEO?

While many people use the terms SEO and GEO interchangeably, they’re not the same — though they are closely related. Simply put, GEO isn’t replacing SEO, and they’re not rivals. They have different goals, not competing ones. SEO and GEO are two layers of the same visibility strategy.

PR and MarCom professionals can still benefit from using both: SEO earns a position on the page, and GEO earns a mention in an AI answer. And in terms of the big picture, GEO and SEO are built on the same foundation of strong technical health and quality content.

Google still dominates where people search, but what happens there is often an AI-generated answer, not just a list of links. That’s exactly the surface GEO is built for. Brands that invest in both SEO and GEO will be the ones that keep showing up, wherever people are looking for answers.

How can PR and MarCom professionals know if their GEO strategy is boosting AI visibility?

You’re using all the strategies recommended, tailoring your content to make it crawlable and citable, and getting frequently placed on reputable sites and publishers — both paid and earned. But how do you know if it’s working?

Enter Brandpoint Optimize360™, which provides a 360-degree view of your brand category, your competitors and your next move. Brandpoint Optimize360™ monitors how AI describes your brand across the most-used large language models (LLMs), shows you where you stand against your competitors and hands you the exact next steps, all in one always-on platform.

Powered by a proprietary persona engine that continuously learns your industry, your brand positioning and your target audiences, Optimize360™ helps PR and MarCom leaders see where they stand in AI, and what actions to take to grow, through:

  • Always-on monitoring providing a continuous read on how AI describes your brand, evaluated across leading LLMs using more than 30,000 prompts per brand every month.
  • 360-degree competitive view revealing how your brand shows up in AI versus competitors in your category, not just your own data in isolation.
  • Direction, not just data through a patent-pending recommendation engine that tells you what to do, when to do it, and which actions will grow your visibility the most, with the help of Brandpoint’s syndication network.

AI assembles its answers from trusted editorial and third-party sources, which makes earned media and authoritative content the real drivers of whether your brand shows up at all. And according to Brandpoint Intelligence data, brands that coordinated sponsored and earned content saw an average 18% lift in AI visibility within three months.

Don’t let confusion around SEO and GEO stop your brand from gaining visibility in today’s zero-click landscape. Learn more about how your brand can maximize the moment at Brandpoint.com.

Pediatric oncology nurse answers some of the most pressing questions about high-risk neuroblastoma

2026-09-22T16:11:00

(BPT) – September is Childhood Cancer Awareness Month, a time to raise awareness of pediatric cancers and recognize the children and families affected by these diseases.

According to Children’s Cancer Cause, approximately 15,000 children and adolescents are diagnosed with cancer each year in the U.S. There are more than 13 major types of pediatric cancers and more than 200 subtypes. One rare but incredibly challenging type of childhood cancer is high-risk neuroblastoma.

“Neuroblastoma is a cancer that develops from immature nerve cells and most commonly affects infants and young children,” said Michele Ritter, a pediatric oncology nurse practitioner who worked closely with patients for over 30 years and now serves as a Clinical Nurse Educator at US WorldMeds. “While some forms can be treated successfully, children with high-risk neuroblastoma face a particularly difficult journey.”

To help shine a light on high-risk neuroblastoma, highlight the importance of maintenance treatment and celebrate the role of caregivers, Ritter has answered some of the most common questions about high-risk neuroblastoma.

Why is high-risk neuroblastoma considered one of the most challenging childhood cancers?

The disease is aggressive and carries a significant risk of relapse, even after intensive treatment. Advances in treatment have improved outcomes, but preventing relapse remains one of the biggest challenges for families and healthcare providers.

Many people assume treatment ends when a child is declared cancer-free. Why is the period after remission still so important?

Achieving remission is a major milestone worth celebrating. However, it doesn’t always mean the journey is over. Even when scans show no evidence of disease, cancer recurrence is still a concern. That’s why physicians continue to monitor patients closely and may recommend additional strategies designed to help maintain remission and reduce the risk of relapse.

What is maintenance therapy?

After a patient has completed up-front therapy and achieved remission, they may be given maintenance therapy to help sustain the response already achieved and reduce the risk of the disease returning.

What do families need to know about the risk of relapse in high-risk neuroblastoma?

Relapse remains one of the biggest concerns in high-risk neuroblastoma. Even if children complete aggressive up-front therapy, about one-third of patients will experience relapse. That’s why physicians remain focused on helping children achieve remission and implementing strategies that may help sustain it over time.

Childhood Cancer Awareness Month shines a spotlight on patients, but what about caregivers?

Caregivers are truly unsung heroes and play a vital role throughout every stage of the cancer journey. Parents and family members often spend months or even years navigating appointments, treatments, hospital stays and emotional challenges while advocating for their children every step of the way. Childhood Cancer Awareness Month is an opportunity to recognize and celebrate the resilience, dedication and essential role caregivers play in supporting children through treatment and recovery.

What message would you like families affected by high-risk neuroblastoma to hear this Childhood Cancer Awareness Month?

Families should know there’s a real reason for hope, as advances in research and treatment continue to improve. They should also know they’re not alone. There are multiple advocacy groups that can provide support and resources, and the medical community remains deeply committed to improving treatments, reducing the risk of relapse, and helping more children thrive long after cancer treatment ends.

How to choose a technology platform that can grow with your business needs

2026-09-22T07:45:00

(BPT) – Companies of all sizes need a technology provider that can meet all their organization’s needs, streamlining everything from warehouse and transportation management to store operations and order management, all on a single, unified platform.

Growing organizations often face a tough choice: adopt a platform that’s easy to implement today but may not support future complexity or wait until they’re large enough and then move to a new platform. But now there’s another option: choose the platform and solutions that are appropriately sized for the organization’s current needs and can scale without limiting future growth.

Today, Manhattan Associates, the global leader in supply chain commerce with unmatched AI capabilities, has announced the commercial launch of Editions for Manhattan Active® solutions to help enterprises find the right solutions that best fit their needs, wherever they are in their growth journey.

Already well known for its innovative AI-enabled, cloud-based supply chain and commerce solutions, Editions provide a new way for companies of all sizes and across industries to partner with Manhattan. They are designed to help growing organizations make a durable, long-term technology decision from the start. As complexity increases, customers can unlock additional capabilities on the same platform, rather than starting over.

“One of the most important decisions a growing organization can make is choosing the right technology partner for commerce and supply chain,” said Brian Kinsella, Chief Product Officer at Manhattan Associates. “Each step of their growth journey requires operational excellence in selling and fulfillment, given the direct impact they have on customer experience.”

How businesses can scale as their needs evolve without needing to replatform

The three editions, Essentials, Enterprise and Enterprise Premier, provide a right-sized path for companies to begin working with Manhattan and scale on the same platform as their business grows. This gives organizations of all sizes access to the capabilities they need at their current stage, while providing a path to additional capabilities as their complexity increases without disruptions, downtime or high implementation and replatforming costs.

“With Editions, businesses can start with Essentials and move to Enterprise or Enterprise Premier as their needs evolve, without migrating to a new system, reimplementing processes or retraining teams,” added Kinsella. “Now, they simply unlock more of the same platform, gaining the capability they need when they need it, without disruption. Editions are a path to scale that protects the value of every technology decision along the way.”

Built for ActiveWarehouse™, ActiveTransportation™, ActiveStore™ and ActiveOrder™, on Manhattan’s award-winning ActivePlatform™, the three Editions allow organizations to:

  • Start with capabilities that matter most to them today.
  • Choose the edition that suits their complexity today with an option to scale as needed, without taking on enterprise-scale infrastructure or IT overhead.
  • Access AI-assisted configuration, deployment automation and guided configuration wizards.
  • Avoid migrating to a new system or starting over as their operations become more complex.
  • Continue receiving platform innovation and quarterly updates.
  • Operate on a cloud-native platform with zero infrastructure to manage.

It is important to note that Editions are not separate or simplified products. They’re a new way to access the capabilities that companies need at the stage they’re currently in, with the expertise required to scale, compete and grow over time.

Regardless of the specific Edition selected for each solution, companies gain access to the power of Manhattan’s unified platform, AI capabilities and continuous innovation underpinning some of world’s most complex supply chain and commerce operations.

How to take the next step

Organizations shouldn’t have to constantly worry about analyzing the right technology partner at every stage of growth. Instead, businesses can make one durable long-term technology decision, and move from strategy to value faster through Editions.

Editions provides a new way for companies of all sizes and across industries to partner with Manhattan. Companies can now truly unify their operations by combining different Editions as needed, or by adding solution families over time on a unified platform as their business needs evolve.

Ultimately, the platform you start with should be the platform you grow with. Learn more at Manh.com/editions.