An innovative way to make connections: Create a unique song

2025-08-15T11:29:01

(BPT) – In this era of instant communication and hyperconnected social media, you might think everyone feels connected to everyone else. Unfortunately, that’s not the case. According to a new global study from LG on social connection, 68% of people find it harder to make real friends, and 1/3 reported having one or fewer meaningful connections in the past month — with 8% experiencing none at all. In the survey, 9 in 10 respondents also believe meaningful connections lead to a more optimistic outlook on life.

It would appear that all that posting, scrolling and “liking” has little to do with real human connection. And human connection is vital to everyone’s happiness and well-being.

“One of the most reliable predictors of happiness is having deep and meaningful relationships. Yet today, many people are spending more time online and less time connecting in person,” said Jean M. Twenge, professor of Psychology at San Diego State University. “Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

With the goal of building more meaningful connections, LG Electronics is leaning further into its “Life’s Good” philosophy with a new “Radio Optimism” campaign designed to help people everywhere foster deeper connections. Using technology with a creative, playful and positive spin, Radio Optimism uses the universal language of music to help people express friendship and love with the people they care about.

How Radio Optimism works

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism platform is an interactive platform where anyone can create and send personalized songs to loved ones — no musical background or songwriting experience required!

All it takes is a few taps. You step into Radio Optimism at RadioOptimism.LG.com, then tap “Let’s Make a Song” to join and begin your story. Choose your preferred language, then enter who the song is for and write a brief prompt about what you want to express to them. Next, you select a style for your song, ranging from R&B to punk and everything in between, followed by a “vibe,” be it romantic, moody, melodic or energetic. The Radio Optimism tool does the rest, writing a unique song in just minutes that you can share with your friend or loved one to bring a smile to their face and make a genuine connection with them.

Once generated, your songs can be sent to recipients to deepen your connection — and can even be made available for others to discover worldwide. This way of expressing feelings can help people enrich their lives, while spreading optimism in their own unique style. The website is free and currently available in English, Spanish, German, French, Korean and Portuguese, with plans to support additional languages in coming months to enable broader participation.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives,” said Hyoeun Kim, head of LG’s Brand Management Division. “LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good.'”

Start creating your own meaningful songs for friends and family today at RadioOptimism.LG.com, and learn more about the campaign on LG.com/lifesgood.

Planning the ultimate deck party? 4 smart upgrades to create a standout entertaining space

2025-08-14T09:31:00

(BPT) – Backyard gatherings are more popular than ever. Millennials and Gen Z are leading the charge, and the numbers back it up — searches for “dinner parties” have surged by 148%, according to Evite. Translation? Home is the new hot spot, and your backyard is prime real estate.

But creating a standout space takes more than a grill and some string lights. Today’s best outdoor setups combine style, comfort and functionality, including built-in kitchens, smart tech features, efficient layouts and weather-ready details. The trick is to plan ahead. Knowing what you want from the start, whether it’s a place to unwind, entertain or both, makes it easier to bring your vision to life.

These four smart design moves will help you build a deck that’s made to host, no matter the season.

1. Maximize functionality with a multi-level design

Think beyond a single flat surface. A multi-level deck layout adds dimension, functionality and visual interest to your outdoor space — essentially doubling your usable square footage. Imagine dining or hosting guests on the upper level, while a shaded lounge, private spa retreat or media-ready hangout lives below.

Have a second-story deck? Installing a drainage system between the substructure and deck surface creates a watertight barrier that prevents rain from seeping through. This opens up endless possibilities for finished space underneath — whether you want to relax, entertain or stream the big game year-round.

Beautiful custom deck over a stone patio.

2. Design zones for every occasion

The most functional decks are laid out like open-concept interiors, with defined areas for dining, lounging and conversation. These distinct zones help guests move naturally while creating cozy, purposeful spaces. Place your outdoor dining table on the upper level and use the space below for casual seating or a tucked-away bar. Use rugs, sectional seating and ambient lighting to visually define each area, without obstructing views or disrupting flow.

Massive double deck with upstairs outdoor kitchen, dining area under gazebo, and open seating area. Downstairs deck has seating area, pool area, and storage area.

3. Power up entertainment features

Today’s outdoor spaces are tech-enabled with everything from TVs and speakers to heaters, fans and charging stations. However, all that functionality requires safe and dry infrastructure. This is where an “above-the-joist” deck drainage system, like Trex® RainEscape®, really pays off. Unlike other systems that install below the joists of the deck, RainEscape covers the entire substructure, allowing you to safely run electric, gas and data lines to support modern amenities like a media wall, smart kitchen or full sound system. Add Wi-Fi extenders and smart-home integration to keep the space fully connected and guest-ready.

Under desk living space with living room, fire place and TV

4. Build in smart storage

Even the most stylish decks need practical features. Built-in storage keeps essentials — like cushions, serving ware and party supplies — organized and out of sight, yet always close at hand. Use the protected area beneath your deck for cabinets, weatherproof bins or under-bench compartments. You’ll keep clutter at bay, while ensuring your space looks polished and feels ready for anything.

Second floor deck with a main floor storage shed

The best outdoor living spaces start with thoughtful planning. When you design with intention from the beginning, you create a versatile space that looks great, functions seamlessly and fits the way you live and entertain.

Discover how to bring your vision to life at TrexRainEscape.com.

Walk to build community for people with alopecia areata

2025-08-13T07:01:00

(BPT) – When Keira was diagnosed with alopecia areata at just 2 years old, her mother Leslie felt lost and unsure where to turn for support. “It was so isolating and lonely,” said Leslie. “I felt desperate for information and a community.”

As her daughter began attending school, the diagnosis affected Keira’s daily life in heartbreaking ways. One day, Keira told her mom, “Being the only bald kid at school is really hard.” This made Leslie more determined than ever to connect with other families who had children with alopecia.

Leslie’s search for community began with the National Alopecia Areata Foundation™ (NAAF™), which connects people living with alopecia areata, their families, caregivers and medical and scientific professionals. NAAF fosters community that drives research and treatment development, raises awareness to reduce stigma and provides support to improve lives.

Finding this community helped Leslie and Keira feel seen and connected. Leslie signed up for NAAF’s “You Are Not Alone” webinars and found a wealth of resources that helped ease their journey — including tools to help her approach Keira’s teacher, which encouraged the family to be open with the school community about her condition.

When Leslie learned about NAAF’s Walk For Alopecia™ in 2022, she created a “Walk Where You Are Team” in Minneapolis, inviting everyone who supported Keira to participate. The following year, Leslie upped her efforts with an official volunteer-led walk site inviting anyone in the Twin Cities to join.

“One of the most meaningful moments was when a man who lived with alopecia areata for over 50 years told me how healing it was to be there,” Leslie recalled. “I never imagined that by trying to build a community to support my daughter, I could help others, too.”

It’s not just hair

Alopecia areata is a common autoimmune skin disease, in which the body’s immune system mistakes healthy tissues as dangerous and begins attacking them. “Alopecia” means bald and “areata” means patchy. The disease causes hair loss on the scalp, face and sometimes other body areas, like under the arms or on the legs. People with alopecia areata most often lose hair in circular, coin-sized patches on the scalp, but in more severe cases they may lose all their hair.

Hair loss often first appears during childhood, but how and when is different for everyone.

The chronic and unpredictable nature of alopecia areata can cause profound psychological impact, including loss of self-identity, depression, withdrawal and even suicidal ideation. Although it is frequently dismissed as a cosmetic condition, alopecia areata can be a deeply traumatic experience, resulting in emotional and economic pain and social isolation.

About 2% of people worldwide and nearly 7 million Americans will experience alopecia areata at some point in their lifetime. People of all ages, genders and racial and ethnic groups are affected by alopecia areata. New FDA-approved treatments driven by NAAF and the alopecia areata community allow some people living with severe alopecia areata to safely and effectively regrow their hair, but more research is needed, and there are many potential new treatments in the drug development pipeline.

How you can make a difference

Through the Walk For Alopecia Presented by Pfizer, anyone anywhere can have a direct impact on alopecia areata treatment development, as well as helping to fund services and resources for people living with alopecia areata and their families. The Walk For Alopecia is the world’s largest alopecia areata awareness and fundraising campaign, acting as the finale of Alopecia Areata Awareness Month each September. The Walk brings the alopecia areata community together, empowering individuals, families and the public to advance the change they want to see by directly funding programs and research, while shining a light on a disease which often lives in the shadows.

“Participating in the Walk For Alopecia really helped us talk about alopecia to other people. I learned a lot, and it helped us feel less nervous about what Keira might experience in life,” Leslie said. “Now we feel so much more connected to everyone on the alopecia journey, and we know we are not alone!”

Ready to make a difference in a fun, active and meaningful way? Register today for the Third Annual Walk For Alopecia on Saturday, Sept. 27, at over 20 nationwide locations — or if there isn’t a walk near you, you can “Walk Where You Are” as an individual or team in your neighborhood to shine a bright light on alopecia areata. Visit NAAF.org/walk for information and to register.

About 2% of people worldwide and nearly 7 million Americans will experience alopecia areata at some point in their lifetime. [RB1] People of all ages, genders and racial and ethnic groups are affected by alopecia areata. New FDA-approved treatments driven by NAAF and the alopecia areata community allow some people living with severe alopecia areata to safely and effectively regrow their hair, but more research is needed, and there are many potential new treatments in the drug development pipeline.

How you can make a difference

Through the Walk For Alopecia Presented by Pfizer[JS2] , anyone anywhere can have a direct impact on alopecia areata treatment development, as well as helping to fund services and resources for people living with alopecia areata and their families. The Walk For Alopecia is the world’s largest alopecia areata awareness and fundraising campaign, acting as the finale of Alopecia Areata Awareness Month each September. The Walk brings the alopecia areata community together, empowering individuals, families and the public to advance the change they want to see by directly funding programs and research, while shining a light on a disease which often lives in the shadows.


[RB1]we need to adjust this to be consistent with what we say other places “nearly 7 million Americans are impacted” as the 700K number does not align with the 2% world pop stat–but the 7 million does.

another option would be just to remove the US stat and focus on the 2% worldwide

[JS2]@Robbie Baker Do we want to say “Presented by Pfizer” or no because that wasn’t listed as a benefit this year?

One Patient’s Complete Response to Investigational Cancer Therapy Sparks Hope

2025-08-14T11:01:00

(BPT) – Werewolf Therapeutics’ clinical trials are underway and they’re already changing lives.

For one patient with metastatic cancer, a clinical trial has led to his life-changing breakthrough. This powerful moment has inspired the “Full Moon Moment” campaign by Werewolf Therapeutics (NASDAQ: HOWL), a clinical-stage biopharmaceutical company pioneering a new class of conditionally activated cytokine therapies. The campaign aims to highlight Full Moon Moments in Werewolf clinical trials.

The inspiration behind the campaign is a patient at HonorHealth Cancer Center with metastatic cutaneous squamous cell carcinoma who experienced a complete response to Werewolf’s investigational therapy, WTX-124. More than a year later, that patient’s response remains sustained, offering a powerful illustration of the potential for selectively activated immune therapies in the fight against cancer.

A Novel Approach to Fighting Cancer

Werewolf’s investigational* INDUKINE™ molecules are designed to activate the body’s own immune system to fight cancer, with a focus on minimizing side effects often associated with other treatments. The company’s approach targets diverse and difficult-to-treat cancers that may be resistant to other therapies.

Two key therapies are currently in clinical trials:

  • WTX-124 is designed to harness the IL-2 cytokine to directly stimulate cancer-fighting immune cells within the tumor
  • WTX-330 is designed to employ IL-12 to activate a wide range of immune cells to trigger a broad and rapid immune response against the cancer

Are You or a Loved One a Candidate for a Clinical Trial?

For patients and caregivers exploring treatment options for advanced cancers, Werewolf’s clinical trials may offer a new path forward. Specific details for each trial are listed below.

WTX-124 Clinical Trial (NCT05660384)

This trial is evaluating WTX-124 for patients with several types of advanced or metastatic solid tumors. It is currently focused on individuals with specific skin cancer and other malignancies where immunotherapy is a critical part of the treatment, including:

  • Cutaneous Malignant Melanoma
  • Cutaneous Squamous Cell Carcinoma
  • Renal Cell Carcinoma
  • Non-Small Cell Lung Cancer

WTX-330 Clinical Trial (NCT06939283)

This study is evaluating WTX-330 in adults with certain advanced solid tumors or lymphoma. The trial is enrolling patients with specific cancers who have progressed on other standard therapies. The trial arms are focused on patients with:

  • Metastatic Cutaneous Melanoma that has shown resistance to other checkpoint inhibitor immunotherapies
  • Metastatic Colorectal Cancer (specifically microsatellite-stable or MSS) that is immunotherapy-naïve
  • Advanced Non-Hodgkin Lymphoma, including follicular lymphoma or diffuse large B-cell lymphoma, who have relapsed or have disease that is resistant to at least two prior therapies

As these therapies continue to be studied, Werewolf Therapeutics hopes to create more “Full Moon Moments” with the potential to change the lives of patients with cancer.

It is important for patients to discuss all treatment options, including the potential risks and benefits of joining a clinical study, with their healthcare professional.

To learn more about these ongoing clinical trials, please visit https://werewolftx.com/clinical-trials/ or contact clinicaltrials@werewolftx.com.

*WTX-124 and WTX-330 are Investigational therapies and have not been approved by the FDA or any other regulatory agency.

How to create a healthier, more comfortable home

2025-08-14T14:43:00

(BPT) – If you or someone in your household deals with allergies or asthma, you’re probably already aware that allergy seasons have grown longer and more intense. While you have no control over the weather and climate issues that may be contributing to your worsening allergy symptoms, there is one area where you can help alleviate your symptoms: your home.

Even a few minor household habits can make a difference. And if you are planning home improvements, there are upgrades that can have a lasting impact on indoor air quality and overall comfort.

“Improving the air quality within your home is one of the most effective steps you can take to manage allergy and asthma triggers. Small changes, such as using effective bedding encasings, certified HVAC filters and reducing moisture, can make a noticeable difference,” said Dr. John McKeon, CEO of Allergy Standards Ltd. “For longer-term benefits, Certified Asthma & Allergy Friendly® building products, such as insulation, help support healthier indoor air for those impacted by asthma and allergies, as well as for the whole family.”

Here are a range of steps to take — from small adjustments to whole-home improvements — that add up to a healthier living environment for you and your family.

Easy swaps and revamped routines

To help keep pollen and other allergens at a minimum right away, enlist your whole family in following these straightforward tips.

Banish pollen: Especially on high pollen count days and during the worst times of day for pollen (typically midday through early afternoon), keep pollen outside by closing windows and taking off shoes before coming inside.

Reduce dust and dander: Amp up your cleaning routines to keep dust and dander at a minimum. Cleaning floors, surfaces and ceiling fans with a damp cloth regularly is a good start. Vacuum soft furniture like sofas, as well as beneath furniture. Use a vacuum cleaner with a high-efficiency particulate air (HEPA) filter to minimize allergens.

Another easy step is using scientifically validated dust mite-proof encasings for pillows, duvets and mattresses, and keeping pets out of the bedroom to avoid collecting dander on bedding.

It’s also recommended to use independently certified filters with a high MERV rating (between 11-13) for your HVAC system, and change filters frequently during allergy season — every three months or as per manufacturer’s instructions.

Lower moisture: Mold and mildew that can grow in high-moisture environments are common allergy triggers. Easy ways to reduce moisture including running the exhaust fan in your bathroom for 15-20 minutes after showering, and checking your shower, tub, sinks and toilets for mold or mildew. Frequently change shower curtains and wash bath mats and fabric shower curtains in hot water.

Running your kitchen’s exhaust fan while cooking and checking for plumbing leaks in kitchens and bathrooms can also help reduce moisture.

Consider using a dehumidifier to help keep humidity levels down overall, as needed.

Tamp down toxins: You’ll also want to be sure you’re not using cleaning agents and other substances that can make your home’s air less healthy. For example, choose fragrance-free, low volatile organic compound (VOC) cleaners, avoid aerosols and remove strongly scented items like traditional candles and harsh cleaners.

Home renovations that make a larger impact

For more involved steps that will have a long-term effect on creating a healthier home environment, consider these actions — especially when you’re ready to tackle a home improvement project, or if you’re already planning renovations.

Choose healthier materials: The building materials used in your home can impact indoor air quality. Choosing Certified Asthma & Allergy Friendly® products for your home — including all of your home’s insulation materials — can help ensure that you have a healthier indoor environment.

If you’re planning a renovation or home maintenance project requiring insulation for walls, attics, ceilings, ducts, floors or piping, use (or ask your contractor to use) Knauf’s Performance+® portfolio of fiberglass insulation products, which are Asthma & Allergy Friendly® and Verified Healthier Air™, which means the products went through extensive testing and meet strict standards for indoor air quality.

Learn how insulation impacts your home’s indoor air quality and reduces allergens for a healthier, more comfortable living space at Knauf Performance+.

Revamp your flooring: When you’re ready for a home renovation that can vastly improve the look and feel of your overall living space, consider swapping out carpeted areas for hard surfaces like wood, tile or vinyl, which will be much easier to clean and won’t trap dust, pollen and dander the way carpet can.

Whole-home actions: Other options to help create a healthier overall home environment include having your ducts cleaned regularly, and installing a whole-home air cleaner in the ductwork of your HVAC system.

As you add some of these recommended proactive steps to the top of your to-do list, you can feel better about your home’s indoor air quality, during allergy season and all year long.

Back to school: Essential tech for every student

2025-08-13T07:01:00

(BPT) – From laptops to artificial intelligence, students in grade school through college rely on the latest technology every step of the way. For educators as well as their students, AI has rapidly become part of today’s classroom experience.

In fact, 93% of U.S. K–12 educators now use AI tools, according to a new study by Carnegie Learning. With teachers leading the way, students need devices that can keep pace with today’s rapidly evolving tech demands.

To help students of all ages with back-to-school prep, HP’s latest tech lineup is designed to meet the moment with solutions that are AI-ready and built for real-world learning. As you plow through your back-to-school shopping lists and assess current study needs, consider what HP offers today’s students and families: affordable options to high-performance gear, as well as student-friendly accessories that deliver top-of-the-class technology for grade school through college — and beyond.

Here are just three of the latest tech options that should top your list.

A laptop that meets the moment

HP OMNIBOOK 5 against a white background.

For students juggling lectures, labs and life, the HP OmniBook 5 Series with Snapdragon® packs incredible AI performance into a lightweight, backpack-friendly frame. You can count on up to 34 hours of unplugged learning with an integrated HP AI Companion to summarize notes, draft essay outlines, and multitask with ease — no extra apps required.

Engineered with built-in collaboration features like a 1080p IR camera and HP Audio Boost 2.0, these ultra-thin PCs provide advanced Copilot+ PC experiences to help students stay organized and efficient while on the move. And when it’s time to recharge between classes, HP Fast Charge can sprint up to 50% battery in about 30 minutes.

Crafted with recycled aluminum and EPEAT® Gold certification, the latest OmniBook 5 Series proves that sustainability and speed can coexist, supporting better work and a better world.

Print smarter, not harder

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Say goodbye to last-minute ink runs. The HP Smart Tank 5101 All-in-One Printer comes with up to two years of ink included, making it a smart choice for families with nonstop print needs. Whether you’re printing school projects, permission slips or colorful crafts, this refillable all-in-one printer keeps up without breaking your budget. Setup is easy with the HP Smart App, and reliable Wi-Fi ensures a smooth connection every time.

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Designed for everyday use, this is the perfect home printer for busy students and parents alike, delivering low-cost, high-volume printing. Plus, you now can print out HP’s new Bite Sized Lessons, a learning tool that makes learning not feel like work. Created in partnership with Highlights for Children and Dr. Elizabeth Bonawitz, these science-backed, kid-friendly printable placemats invite creative thought and discovery around the table.

Listen in comfort

Poly Voyager Free 20 on white background

Whether you’re commuting to campus, heading to practice or jumping on a study group call, the Poly Voyager Free 20 wireless earbuds deliver immersive sound and all-day comfort. Adaptive ANC adjusts in real time to block out distractions, while powerful 10 mm speakers provide crisp, balanced audio. Best yet, its triple-mic array with AI noise reduction ensures you’re heard clearly, even on noisy sidewalks or in crowded study halls. With Bluetooth® multipoint connectivity, you can seamlessly connect to your laptop and phone.

Lightweight, low-profile and sustainably packaged, the Poly Voyager Free 20 wireless earbuds are built for students and multi-taskers who need reliable audio wherever the day takes them. The Poly Lens app helps you to personalize the fit with four different ear tip sizes, providing all-day comfort for studying, listening to music or taking calls.

With these latest tech tools on hand, students can make the most of the new school year, and be more than ready for whatever challenges arise as they learn and grow.

Visit HP.com to find these and more technology solutions for work, school and play.

New data reveals what consumers are sipping in 2025 (and why!)

2025-08-12T08:01:00

(BPT) – What are you sipping these days? Americans today have endless options when it comes to beverages. Whether you prefer caffeinated or decaf, sugar or no sugar, bubbly or still, what’s in your cup says more about you than you might think.

To better understand the latest trends and generational dynamics driving America’s beverage choices, Keurig Dr Pepper released its first ever State of Beverages 2025 Trend Report, which dives into why people drink what they do, drawing primarily from national surveys and KDP’s proprietary data. The results reveal that what people drink says a lot about what’s important to them.

“Today’s consumers don’t drink just to hydrate — they drink to energize, indulge, connect, feel comforted, express themselves and more,” said Tim Cofer, CEO of Keurig Dr Pepper. “Whether they’re seeking well-being or a nostalgic favorite, we found that people’s beverage preferences are deeply personal.”

Here are some highlights showing what beverage preferences reveal about American life in 2025.

Give up coffee? Never. More than half of Americans (62%) say, “My day doesn’t start until I’ve had a cup of coffee,” making it a non-negotiable ritual. In fact, 59% say they’d rather skip breakfast than miss their caffeine fix — and nearly 3 in 4 adults 21 and up (73%) confirm they’d rather give up all alcohol at night than skip their morning coffee or caffeine.

Ahhh. Carbonated soft drinks hit the spot. Are carbonated soft drinks really more refreshing than other beverages? Almost 6 in 10 (58%) say yes, with 53% enjoying their taste more than any other drink — which may be why they’re the top beverage people choose as a treat.

Group of friends enjoy pizza and soft drinks

Gen Z is adventurous. The survey found 72% of Gen Z (compared to only 16% of Boomers) try new beverages monthly, with 75% of them customizing their beverages, and more than half choosing beverages to “stand out.”

Two young women drinking soft drinks from cups with straws.

Why try something new? To entice Americans to sample an unfamiliar beverage, offer them novelty. Nearly 6 in 10 Americans (59%) rate “new flavors” as the overwhelming winning attribute that motivates them to try a new beverage, versus 29% going for low- or zero-sugar options and 28% being attracted by physical health benefits.

Elevate your sips. Almost half of consumers (46%) are drawn to premiumization, and they’re willing to pay more for beverages they consider premium — which they associate with better quality, better ingredients and attractive packaging.

Wellness wins. An overwhelming majority of Americans (82%) say drinking their favorite beverages helps restore their mental health, and 66% seek beverages that improve their physical health. Choosing healthier options also means less alcohol, with 58% of consumers (especially Gen Z) now preferring non-alcoholic beverages when hanging out with friends.

Woman and man drinking from water bottles

“Americans, led by younger consumers, are seeking more personalization, greater variety and better-for-you options to quench their thirst,” added Cofer. “Today’s consumers seek more intentional, flavor-rich beverage experiences — acknowledging they look for beverages to meet physical and mental well-being while also not wanting to sacrifice taste for function.”

Want to discover more about today’s beverage trends? You can read the full report here.

Methodology: The State of Beverages 2025 Trend report was derived from a variety of quantitative and qualitative data sources, including national surveys from Harris Poll, Ipsos and Morning Consult, and KDP’s own proprietary data. The Harris Poll, on behalf of KDP, conducted an online survey among 4,031 U.S. adults 18 and up who consume beverages. The survey was conducted from March 11 to March 19, 2025. For a more detailed methodology, please see the full report.

Policies to reduce plastic waste must be done collaboratively

2025-08-12T11:01:01

(BPT) – By Ned Monroe

As the world looks to improve on all three pillars of sustainable development — economic, social and environmental — as the global population increases, countries work together to forge agreements that are meant to help end poverty, reduce waste, bridge social inequities and more. One of those efforts is a framework targeting plastic waste. These goals are extremely important; however, they also could create obstacles or do more harm than good if not developed using consensus- and systems-based approaches.

What are global policies tackling?

The United Nations Environment Programme (UNEP) is working to develop an international legally binding instrument on plastic pollution, including in the marine environment.

At the Vinyl Institute, we also recognize that waste is a real problem, and we are participating as one of many UNEP-accredited Observer delegations in the International Negotiating Committee process in Geneva, Switzerland, to inform governments as they work together to address the issue. An effective treaty would be most beneficial if it recognizes and accommodates the critical roles that many plastic products play in modern society. These treaty discussions must move forward in a way that is collaborative and backed by science.

Gloved hands of a lab technician hold a bloodbag.

The role of the U.S. PVC industry

Because of its durability and versatility, PVC is relied on in a broad array of industries, from infrastructure to healthcare. This includes medical bags that store blood, pipes that safely and reliably deliver water, energy-efficient windows, wire and cable insulation, environmental protection liners, automobile components and much more.

In the U.S. alone, the PVC value chain adds $55 billion to the economy each year and supports more than 350,000 jobs.

The sustainability of PVC

Like the larger public, the vinyl industry has long recognized that waste is an issue, and value chain members have responded through investments in manufacturing waste reduction and recycling infrastructure over the past few decades. Through these responsible manufacturing practices, there is a strong market that enables the reuse of vinyl materials to make new, durable products. A survey of PVC recyclers in the U.S. and Canada has shown that 1.1 billion pounds of PVC is being recycled in these regions annually.[1] Vinyl recyclers are making significant investments to increase recycling collection streams and ease takeback efforts so that even more end-of-life vinyl material can be diverted from landfills and become valuable in new ways.

These investments, including those funded through the VIABILITY recycling grant funding program, represent a shift from a traditional linear model — make, use, dispose — to a circular economy that prioritizes reuse and recycling. Vinyl Institute members are committed to circular sustainability through sustainable design, responsible resource use, innovative vinyl recycling solutions, and recovering value from materials once seen as waste.

Two people hold together PVC pipes in the dirt.

Concerns and recommendations about plastic regulations

As UNEP and member states develop an international legally binding instrument on plastic waste, it’s important that frameworks use science-based, systems-thinking and common-ground approaches that contribute to the overall goals of reducing waste while not sacrificing plastic’s important role in the modern economy. By contrast, approaches that include broad bans on products, chemicals or materials may lead to unintended consequences that are counterproductive to other sustainability goals. And they could force consumers to use products with lower performance properties or higher costs for common everyday needs.

In fact, plastic is often part of the solution to critical global challenges. Consider drinking water shortages, for example. PVC pipes can offer long-lasting, cost-effective and sustainable solutions for water delivery, including in developing areas of the world where reliably accessing safe drinking water may be difficult. The use of PVC pipe in these communities represents economic opportunity and gender equity, is the low-carbon option[2] for safely managed water, and helps communities achieve several of the UN Sustainable Development Goals. We think we can work together to reduce plastic pollution while building capacity for other UN Sustainable Development Goals like #6 Clean Water and #3 Good Health and Well Being.

Proposed measures also must consider that needs and goals vary greatly depending on local geographies, economies, existing laws and more. Instead of outright global bans, there must be allowances to tailor goals by governing bodies and entities, accommodating the vastly different realities and needs of participating countries.

An implementable agreement would support decision-making at a national level, taking into account national circumstances, using regulatory frameworks like those used in the United States, and encouraging new ideas and investments in waste management, recycling, reuse and circular economy strategies that protect vulnerable ecosystems.

Effective, fair policy relies on engagement across all stakeholders, including government bodies, environmental groups, chemists, ecosystem scientists, public health experts, polymer scientists, manufacturers and others.

Sustainability to benefit everyone

At the Vinyl Institute, we support efforts to increase sustainability to protect both the environment and the people who inhabit it. We believe that UNEP’s mission to address the rising levels of plastic pollution is an important one that can be accomplished with a more fair and effective agreement that doesn’t rely on outright bans or restrictions on polymers and products.

Good policy requires a thoughtful process. By creating an instrument that respects different needs across geography and industry, governing bodies can not only drive greater support and adoption, but ensure that the benefits of more durable plastics like PVC remain accessible and available for critical applications. In this way we can continue to serve a growing population in a healthy and sustainable way for generations to come.

To learn more about the critical roles vinyl plays in our day-to-day lives and the industry’s ongoing sustainability efforts, visit www.vinylinfo.org.

Ned Monroe is CEO of the Vinyl Institute.



[1] Nasr, Nabil, ed. Technology innovation for the circular economy: Recycling, remanufacturing, design, system analysis and logistics. John Wiley & Sons, 2024.

Never settle: How Jimmy’s story with GPP inspires greater action and support

2025-08-12T11:01:01

(BPT) – Jimmy Castillo has always welcomed new adventures. The Southern California native enjoys traveling and exploring new corners of the world. But after decades of global exploration, his most unexpected journey began close to home — in his doctor’s office.

At age 39, Castillo started noticing patches of painful, pus-filled blisters across his body, including his hands and lower back. Though he had been diagnosed with plaque psoriasis decades earlier at age 15, he knew immediately that this was something different.

“It was different than what I was used to as a teenager,” he recalls. “I knew something wasn’t right.”

Unbeknownst to Castillo, he was grappling with generalized pustular psoriasis (GPP) — a potentially dangerous and distinct form of psoriasis. GPP occurs when there is an imbalance in one of the pathways that manages inflammation in your body — the interleukin-36, or IL-36 pathway.

GPP is characterized by the sudden appearance of multiple small blisters filled with pus (called pustules) on large areas of the skin of the body, arms, and legs, that also become red and painful. Intense symptoms can include fever, chills and loss of appetite. GPP can cause underlying inflammation, plus unpredictable flares which can occur several times a year and can become life-threatening. GPP is rare, impacting approximately 1 in 10,000 people in the United States.

Jimmy leans against a barrier at a boardwalk.

While GPP can develop at any age, most people are diagnosed in their 50s, and it is more common in women. The physical and emotional toll can be substantial — impacting daily activities, triggering anxiety, and leaving many in fear of their next flare.

“It was in very noticeable areas,” Castillo shares. “Having it on my hands and using my hands to pay or to eat — I felt like everybody noticed. I became very shy, and I didn’t want to go out, I used to wear gloves with fingertips cut out just to feel a little more comfortable.”

Refusing to settle, he fought for a diagnosis and began learning more about his GPP. While flare-ups still occur, he now feels empowered with the knowledge and tools to navigate them.

A turning point came when he connected with others in the GPP community. “With GPP, you live in fear every day,” Castillo says. “Talking to peers, participating in events, and learning from others with GPP has made a world of difference. I realized I wasn’t alone.”

Jimmy poses in the center of a wooden bridge in the woods.

“Jimmy’s experience highlights the critical need for increased awareness of generalized pustular psoriasis (GPP), a chronic and rare disease that can leave individuals feeling isolated and misunderstood. By equipping those impacted by GPP with education and a sense of community, we can work to overcome diagnostic delays and alleviate daily challenges, creating a future where no one faces GPP alone,” said Vicky Brown, Senior Vice President, U.S. Therapeutic Head for Immunology, Oncology & Eye Health, Boehringer Ingelheim Pharmaceuticals, Inc.

For too long, patients with GPP have felt resigned to managing symptoms alone, but that landscape is changing. Jimmy’s story is a powerful reminder that patients deserve more than “good enough” care — they deserve to live openly without fear.

Boehringer Ingelheim is proud to sponsor the National Psoriasis Foundation’s first-ever GPP Awareness Day on August 13, reinforcing its commitment to raising awareness and supporting the GPP community through education, advocacy, and connection.

GPP and plaque psoriasis are different, so it’s important to speak with your dermatologist or other health care provider to get an accurate diagnosis and to help ensure the best care.

To learn more about GPP and to hear from others in the community, visit GPPandMe.com.

Back to school: Best practices for cleaning professionals and administrators

2025-08-12T09:01:00

(BPT) – As students, teachers and administrators return to school, creating clean learning environments is critical. Schools are heavily trafficked, densely occupied spaces with lots of potential for pathogens to spread on classroom surfaces from desks to doorknobs, leading to shared germs and missed school days. In fact, germs from bacteria and viruses lead to 189 million missed school days every year.

But it’s possible to prevent germs from spreading quickly, so students and staff can focus on what matters most — learning.

“Back to school doesn’t have to mean back to sniffles,” said Kirsten Hochberg, Ph.D., Senior Clinical and Scientific Affairs Specialist at CloroxPro. “Simple steps can make a world of difference towards helping keep kids healthy and in school.”

Every effort cleaning professionals make is an investment in student and staff well-being and success. Clean schools do more than reduce absences and support overall wellness — they also enable students to focus better and feel less stress. Here are some best practices to help schools stay clean and keep students thriving.

Clean as a team

It’s impossible for cleaning professionals to be everywhere at once. Train teachers on correct cleaning and disinfecting protocols to foster a teamwork approach. Surfaces, classrooms, lunch areas and other common areas are perfect places for germs to spread. Disinfect frequently touched surfaces like desks, door handles, light switches and water fountain push bars regularly. Ready-to-use wipes help teachers quickly and efficiently clean and disinfect high-touch surfaces, especially after a sneeze or cough. Clorox® Disinfecting Wipes and Clorox® EcoClean Disinfecting Wipes kill 99.9% of bacteria and viruses, helping create a clean and healthy learning environment.

In eating areas, it’s best to clean before snack time and lunch. For detailed guidance, consult CloroxPro’s K-12 Facilities Cleaning and Disinfection Protocol Guide.

Consider eco-conscious products

Children have different behaviors and needs than adults, which is why it’s important to tailor cleaning practices for schools. For example, children can be more sensitive to certain fragrances or chemical smells — making eco-conscious products a great option for learning environments.

Eco-conscious products are comfortable to use, don’t require gloves or other PPE, and are just as effective as traditional products. For example, disinfectant active ingredients like citric acid and lactic acid kill bacteria and viruses as effectively as traditional disinfecting products.

In addition to being a good option for use in schools, 61% of cleaning professionals feel that eco-conscious cleaners offer a more comfortable cleaning experience for themselves and others in the facility. The Eco-Conscious Cleaning in Schools Toolkit is a great resource to ensure effective cleaning and disinfection without tradeoffs.

Look for certifications when choosing eco-conscious products

Regulations in 15 states require Environmentally Preferable Purchasing (EPP) policies in K-12 schools and facilities. These EPP policies range from recommended to mandatory and affect 27% of elementary and secondary public schools.

When searching for eco-conscious products, look for products that are EPA Safer Choice or EPA Design for the Environment certified. Both certifications indicate the product is audited annually and meets specific criteria for efficacy, human health and environmental safety. Products with these certifications also satisfy EPP requirements.

Keep schools clean with CloroxPro

By remaining vigilant and following best practices, cleaning staff, teachers and administrators can create safer classrooms, reduce the risk of illness, and help ensure that students have the best possible opportunity to learn and thrive throughout the school year. Cleaning professionals know better than anyone how important it is to keep kids’ learning environments clean and healthy, and it all starts with tried-and-true cleaning and disinfecting protocols and products, like Clorox Disinfecting Wipes and Clorox EcoClean Disinfecting Wipes. Two wipes, one mission: cleaner, healthier schools. Start the year strong with the trusted tools that help protect students, staff and peace of mind.

Check out CloroxPro’s School Wellness Toolkit for best practices for keeping schools clean. For product recommendations and resources, go to CloroxPro.com.